Abigail Naa Lamiokor Tagoe is a 23-year-old beauty entrepreneur from Ghana. She developed an interest in all things beauty, during her undergraduate studies at the University of Ghana, Legon.

She is the founder of Finesse By Maanaa, a beauty community which features a team of professional makeup artists and hairstylists. Her mission is to empower women through beauty and leave her clients feeling the best version of themselves.

Abigail Tagoe is one of the top 5 finalists of the SLA x Dark and Lovely Beauty Accelerator program where she recently went through a high-intensity residency week with the SLA team at the LO’real HQ in Johannesburg, South Africa.

In this article, she talks about her takeaways from the SLA x Dark and Lovely Beauty Accelerator residency week.  


The world is not looking for mediocre people. To be a driving force, you have to be exceptional - Lessons from the SLA x Dark and Lovely Beauty Accelerator Click To Tweet

How did you hear about the SLA x Dark and Lovely Accelerator program?

I saw a sponsored post on Instagram about the program and immediately knew that it was what I had been looking for.

However, I was a bit hesitant to sign up after reading the rules, as I had never created a pitch deck before. But I went ahead with it and was so grateful to have been contacted.

How would you describe your overall experience?

Putting my experience in very few words, I would say it has been the most challenging mountain I’ve had to climb in my entire life.

My whole thinking process was disrupted, I mean in the space of a week I’ve had to think outside the box. I’d say I have certainly been driven out of my comfort zone.

Meeting all the important people who are the driving force of the beauty and digital marketing industry was a highlight for me. The information I received was priceless!

What are your 5 key tips for submitting a winning application

  • Be clear about what problem your business is solving
  • Hone in on your strongest asset
  • State some factual evidence using numbers!
  • Be transparent
  • Keep it short, but convincing.

 

Tell us the most important thing the SLA Accelerator residency has taught you.

The SLA Accelerator has raised the bar for me. This program has urged me to press on until I reach my goal. I’ve also learned that the world is not looking for mediocre people. In order to be a driving force, you have to be exceptional.

Now I know that In 2019, I must be among the top 5 most sought-after makeup artist in Ghana!

 

How do you get your glow up?

My glow up must definitely be from God honestly. It’s too bright, I don’t see how anything else could have done it.


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