Editor’s note: Every two weeks, SLA will feature an African blogger killing the game. 

Tell us a little about yourself

My name is Maggie Adofo. I graduated from the College of Saint Rose with a Bachelor’s degree in Business Administration, Marketing, and Public Communications.

I’m a part-time blogger and work full-time.

My blog brings aims to bring women who are interested in beauty and fashion together.

What inspired the idea of beauty blogging on Love Mavin?

Love Mavin started as Love Scrapbook during my Freshman year while I was in The College of Saint Rose. At the time, it was an online diary documenting my college experience, and it’s been a source of motivation for me to become a better person academically, socially and even professionally.

I channel my creativity through my videos and blog posts.

How do you balance a beauty blog (which includes your YouTube channel, your IG, being a Curls Understood brand ambassador) and a 9-5 job?

It has not been easy at all! After graduating college, my full-time required me to work 40 hours from Friday to Sunday. So Mondays through Thursdays were dedicated to developing my brand. I would shoot videos, take photos, and prepare content during this down time.

At the time, I had the opportunity of visiting Youtube Space New York for workshops and NYFW. Now that I work a regular 9-5, I have had to schedule the days on which I film, edit, post and promote. I rely on my planners to keep track of this.

The moment I get home, I dedicate a solid 3 hours to my blog before doing anything else. I try to submit one post / review a month, but I promote the brand on all my social media pages. Currently, Curls Understood is re-branding the blogger submissions which is really exciting.

Blogging takes a lot of time and dedication, but my passion and the satisfaction I get from posting supersedes the sleepless nights and stressful deadlines. 

Maggie Adofo _ Blogger's Delight

Have you been able to monetize Love Mavin? If so, through what avenues? If not, do you have plans to do so?

For about two and a half years, I was able to monetize my blog enough to be considered a full-time job. It was incredible! Google Ad sense wasn’t too bad but my primary source of income came from selling advertisement spots on my blog and external services like video editing, product photos and some graphic designing.

A lot of brands were also very generous with providing PR gifts to be blogged/reviewed so essentially, my ROI was great. I didn’t have to invest too much to begin with. At the end of the day, monetized content is great because you can earn with click throughs. It’s always nice to earn money when you are not around.

What are your plans for Love Mavin? Where do you want to take the blog/ brand in the future?

Personally, I am working towards creating a stronger relationship via collaborations with other bloggers and expanding my brand’s services. As I genuinely love my 9-5, and have no plans on quitting that any time soon, the goal is to maintain a balanced schedule while building a brand that will encourage and inspire others to do what they love and live a full life.

Love Maggie’s story and want more Love Mavin delight? Check out her website and follow her on social media here and here.


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