Jane Karuku: A lot of change is happening in Kenyan Boardrooms
When we talk about Motherland Moguls and #BossGoals, Mrs Jane Karuku is the perfect definition of just that. Currently sitting at the top of the corporate ladder as the Managing Director of Kenya Breweries Limited (KBL), Non-executive director of East African Breweries Limited (EABL) and Barclays Bank Kenya, and a member of prestigious boards such […]
“Grit, Tenacity, Humility, No Posing”: Toyin Odulate’s 7 Keys to Superior Product Positioning
When it comes to making lemonade out of life’s lemons, Toyin Odulate got the recipe down. Thanks to an unfortunate accident with her hair, she was able to turn that mishap into gold through her mama’s secret recipe (yes mama knows best), which led to the birth of Olori Cosmetics. However, if you have been […]
Theodorah Manjo: Building a brand starts with being relatable
Popularly known as Miss Manjo on the Twitter streets, Theodorah Manjo is a digital marketer and online influencer with a thing for helping the unemployed better themselves. Her timeline exudes positivity and humility and through her social media content, her passion for guiding and assisting the unemployed through knowledge sharing and upliftment is hard to miss. […]
Juka Ceesay on partnering with Walmart: “I wanted to bring Africa to mainstream by contributing to its Economy”
Juka Ceesay was born and raised in The Gambia, Africa. She initially moved to the U.S to pursue accounting, modeling and acting. She was signed to one of the largest agencies for several years before she decided to fully focus on building a company that would help individuals, families, and villages throughout Africa. Therefore, she […]
WEBINAR WITH YETUNDE SHORTERS: THE P.O.W.E.R OF PURPOSEFUL PERSONAL BRANDING (JULY 19)
What comes to mind when you hear the term ‘personal branding’? A perception of oneself? A unique identity? No matter the thought, your personal brand reflects your reputation, your legacy, the people you surround yourself with, your authenticity…the list is endless! Having a well-defined personal brand requires you to be proactive about how you manage […]
Zainab Ansell: My biggest achievement is sending people to Kilimanjaro
Zainab Ansell is a Tanzanian based business magnate, investor, philanthropist, humanitarian. She started ZARA Tours in 1987, organizing African safaris and climbs to Mount. Meru and Mount. Kilimanjaro. Today, ZARA Tours are Tanzania’s No.1 Kilimanjaro outfitter and one of the biggest safari operators. Zainab also runs a hotel chain that consists of 9 properties. 7 […]
Muthoni Maingi: Glass ceilings are the biggest problem that women face
Muthoni Maingi is a true renaissance woman. She uses the power of digital innovation to transform lives. Being the Head of Digital Campaigns at Oxfam is just the latest place she is flexing her muscles. She is also the founding director of the Bloggers Association of Kenya (BAKE). Muthoni was also an integral team member […]
The Art of Customer Service every business should adopt
As important as branding and advertising are, one of the most important elements of selling a product/service is customer service. Excellent customer service puts your business ahead of the competition as it is something that is often missing from the a lot of countries, especially the Ghanaian business model. Small businesses tend to jump straight […]
How to Create a Slaying Social Media Strategy
Social media has become the next big thing. One can’t deny the relevance of social media marketing in driving website traffic, creating brand awareness and generating leads. Statistics show around 90 percent of adults aged 18-29 are on social media. Most people mention social media as their preferred source of communication with businesses. After reading […]
5 Marketing Tips from Business Guru P.Diddy
Sean “Puffy/Puff Daddy/ Diddy/Brother Love” Combs is one of the greatest marketing geniuses on earth. He has remained relevant and dominant to hip-hop music, culture, fashion, business and entertainment over the past 20 years. Last year, Sean was also recognized as one of the Forbes 100 Greatest Living Minds. He is also often considered one […]