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Positioning Your Brand Strategy for The Nigerian Market

Brand strategy is the process of positioning your brand in the mind of your target market. The goal of every brand should be to be top of mind in their customers’ heads – that is whenever a customer thinks of your product, your brand should be the first name that pops in their head. For […]

10 easy ways to maximize Valentine’s Day sales

Valentine season can be a really busy for retail businesses, it is therefore important that business owners maximize the opportunity to increase sales at times like this. If you have been in business for up to 2 years or more, you might want to refer to sales data from previous years. This sales data can be […]

Budding entrepreneur: Here’s why you need a Lawyer in Your Corner

Naivety and misplaced trust have seen many individuals lose money and opportunities they have worked for in business. Doing business with a friend can contribute to its success as there are cohesion and team spirit at work. However, delve into a little research and you will realize that many have also been swindled by friends […]

5 Work-Life Balance Tips For New Entrepreneurs

You know that popular quote that says that the first year of business for any entrepreneur particularly a solopreneur is usually the hardest? Well, nothing can be further from the truth. What they also didn’t tell you is that in that first year, in order to get things rolling, you might lose yourself to your […]

Setting your business up for success – 5 things you must do

It’s a New Year and everyone seems busy penning down their New Year Resolutions. Business owners are also devising strategic means to boost sales and make more profit. It’s a time to sit and reflect on the past year and see what can be done to make the present year a success. As a business […]

4 steps to starting the new year afresh

Happy New Year Motherland Moguls! The SLA team is cheering you as you SLAY into 2018.   With the New Year comes a new start. A chance for you to leave the struggles and obstacles of the previous year behind and start afresh. I have drawn out a list of action-packed steps we can all take […]

5 steps to maintaining your balance as a closet entrepreneur

In a conversation I had not too long ago, I had realized and pointed out that one of the things I love about Johannesburg, is that it’s a place where more often than not, you meet people who have day jobs (9 – 5), but also run businesses and have side-hustles after-hours. These are often […]

TUMELO MATSHENG: I didn’t cry after I was laid off. I was thankful

When it comes to infant enterprises, I always say despise not the days of small beginnings and I am pleased Tumelo Matsheng concurs. Tumelo is the founder of MY MY’S CHILLI, and her small business which she founded in February 2017 is growing. She is definitely enjoying the process of developing her enterprise. She strongly […]

4 Steps to SLAYING into the new year like a boss

Walking through the stairs of 365 days without missing steps, go beyond making new year resolutions.   Taking each day as a step on the stairs of this new phase (2018), we would realize that as days crawl into weeks and weeks run into months in the course of the year,  the will to thrive […]