South Africa’s Digital Womxnist – Owethu Makhathini
Owethu is beyond a force to be reckoned with. This incredible Google Certified genius is taking over the digital sphere by holding workshops and talks across the country through her consultancy, Makhathini Media – which provides innovative ways to show young women how they can advance their careers using digital marketing. Owethu created her platform […]
In conversation with creative agency JamJar about their website relaunch
JamJar was created in 2013 out of frustration with the way corporate and creative events were organised in Ghana. Many events felt poorly organised and were identical. As a result JamJars’ founding partner, Frances Quarcoopome, found the need to put her skills to work and provide the industry with a creative alternative. JamJar continues to […]
Want to be a kick-ass entrepreneur? You must first become an employee
[bctt tweet=”Not everybody can become a successful entrepreneur without undergoing some level of training” username=”SheLeadsAfrica”] Early this year, I had a conversation with a colleague, and we both agreed that the ultimate goal of most millennials was to be their own boss. According to a survey that was conducted by America’s Small Business Development Centres, […]
How to build a profitable creative business
[bctt tweet=”@ChristineArhu shares six tips she used to grow her creative business after a string of failed businesses” via=”no”] Congratulations! You’ve decided to take the leap to become your own boss and entrepreneur! But wait, what exactly is it you want to do? I’m guilty of not knowing what I wanted to do with my […]
Lessons from Chenesai: How to be authentic organic entrepreneur
[bctt tweet=”Entrepreneurship is not just an activity, it is a lifestyle committed to the development of the dream” via=”no”] Being a successful female entrepreneur in Africa’s current economic and cultural context is an arduous journey. Calling organic entrepreneurship impossible Despite being a marginalised group, women entrepreneurs in Africa have great potential to positively impact the […]
Nkechi Adimora: 5 things that kept my business running during the recession
Nkechi Adimora is the CEO of Ozi Express, a logistics business she started with her husband a little over a year ago. This startup is focused on local delivery of food, parcels, and errands within the city of Abuja, Nigeria. Prior to this, Nkechi has run businesses ranging from retailing authentic human hair, a mobile […]
Abiola Seriki: Running a business isn’t as juicy as it seems
[bctt tweet=”It was all fun and games in the beginning as it didn’t take so much time to learn ” username=”SheLeadsAfrica”] My foray into the world of crafts began shortly in 2014 after my final year examination as an undergraduate. Throughout my time in school, I had attended several conferences focused on entrepreneurship and also […]
How to build your network of African distributors – The Yenati example
[bctt tweet=”I felt the need to become known in my region before moving to West or East African countries @tinnasusan” via=”no”] The first step Tinna-Susan Mereki took towards building her network of distributors was to reach out to a friend. Tinna-Susan is the founder of Yenati Fragrances and Yenati Brand Communications. Driven by her passion […]
7 effective strategies to start any organisation: Lessons from Julie Nixon
[bctt tweet=”You have to prepare a plan to execute your business solutions. An idea will remain that until it’s put into action” via=”no”] Julie Nixon was educated in the United Kingdom before immigrating to South Africa in the late 1980’s. After undergoing extensive Retail Management courses with a leading retail chain, Julie utilised her broad […]
Laying the foundations of your business while holding down your day job
[bctt tweet=”This been the hardest undertaking of our lives thus far, but also the most rewarding ” username=”SheLeadsAfrica”] In August 2016, my friend and I took the plunge and decided to launch our very own social enterprise. Born out of many long conversations and brainstorming sessions, we finally settled on creating an organization that could […]