Before I put fingers to keyboard for this article, I wasn’t sure how I was going to go about this beautypolice work. I’m not a total novice to all things beauty but let’s just say I’ll rather watch Crime and Investigation than Style Network.
Thanks to man’s new best friend, I was able to get the word for who is hot and who is not in the beauty blogging atmosphere. Some names rang a bell, a few I follow on social media but they were a lot of others I never heard of.
After feeding off cyber world, I narrowed down four beauty bloggers I felt had something extra to bring to the table.
Ezine Alfa (Nigerian)
There is a reason this name came up in most articles and I totally agree with those writers. Anyone who is ready to show me how to do flawless make up, give me details on where to buy them and even the price in my local currency definitely will get me hooked!
I put her on my list because she absolutely got the 411 on everything beauty in Lagos, which by the way is the name of her blog.
Clare Oparo (Ugandan)
What strikes me about Clare is her attention to the details other beauty bloggers don’t usually focus on. The Wolf & Moroko blogger talks about make up ingredients and how it affects different skin tones and textures.
I think this is so important because my skin reacts to some make-up brands and i don’t know why this happens. I’m so excited I discovered this beauty with the brains; I can now get useful tips on brands to avoid for my type of skin.
What does it profit a girl to wear all this nice makeup, only to get acne or some kind of awful skin reaction the following morning?
Simone Stephens (South African)
I am a sucker for inspirational women. So, it’s no surprise that this South African lady is on my list. Even as she hands out beauty tips, she motivates and inspires the average woman, lady or girl to boost her confidence and self-image.
I also like that she samples very affordable products, so if you don’t want to break the bank just to look good, she’s the blogger for you. Go check her out on Canvas Fashions by Simone
Jennie Jenkins (Nigerian)
I’m going to be straight with you guys, Jennie is on my list because she is Jennie! Yea I said it! I really like Jennie Jenkins; what intrigues me most about her is the way she transforms into different looks with her hair and makeup.
I am subscribed to her YouTube channel and have been stalking following her on IG, Snapchat and Facebook. Watch her YouTube channel beautybyJJ for dashing makeup looks.
So there you have it… my own version of African beauty bloggers who are killing the game, completely based on my sentiments and bias ☺
With the growth of social media and in Africa, everyone, even businesses are blogging. Yet, there’s an ongoing debate on whether a blog is really necessary for business especially among those who feel they don’t have the time or money to start blogging and maintain it. Trust me, there are many legit reasons to blog. Blogging is really cool once you look past the work that goes into it. Even when you have little time, it’s possible to make it work. Here’s why.
Control your content
As a business, you want to have direct influence over how consumers perceive your brand. Blogs allow you to determine what people know and think about you and your hustle. They also allow for interactive conversation when customers leave comments and receive your responses directly. Being constantly aware of consumer’s perceptions allows you to develop content that speaks to their needs. This way, you always have the opportunity for customization and continued relevance in your market.
Cool terms with the Web
Blogs improve your search engine optimization (SEO). This is a fancy term for visibility. Search engines are always looking for dope content and you raise your chances of being noticed by potential customers when you use keywords related to your business on your blog. This ultimately leads to more web traffic and leads for your business. There are many free options like WordPress and Blogger which allow you to have a blog before you choose host it on your own business website. This means you can start blogging without breaking the bank whilst achieving your business goals.
Connect with your customer
We can’t deny that customer is king and queen. According to a survey conducted by Hubspot 60% of businesses who blog attain more customers. Blogging for your business really gives the impression that you care about your customer and want to be transparent about what you do . Blogging frequently allows the customer to be aware of the boss moves you are making, they get to see you as a person. Conventional marketing outlets do not allow you to have the personal touch that blogging does. People get to glimpse at the heart of the business, see what it stands for and who the business is. In the end, we all relate to that more than just the numbers. A blog allows you to share timely, relevant information about your services and products which will always please clientele. With Africa being more and more connected a blog could allow you to reach a whole new market within the continent thus increasing your outreach.
Do you have trouble coming up with content for social media, Twitter, Facebook, Pinterest, Instagram and others? Well, blogging is a way of designing content and giving your social media strategy an upgrade. Now you can share articles from your blog across your social networks. Not matter the size of your business, you can make a meaningful contribution to your industry. Whether you are a photographer sharing tips on taking great pictures or a multinational business, with a blog you create an opportunity to be a thought leader in your area of expertise. This way you’re showing your clients just #whorunstheworld.
And it doesn’t end there, through your blog you also express your views related to changes in your area of business. This speaks to not only your consumers but your competitors as well, making you credible and worth seeking advice from as an expert. What’s more, you can move from just writing on your blog to being noticed by other established bloggers. From there you can seize the opportunity to guest blog which will give you even more of an edge as a brand. It’s also a great way to collaborate with like-minded individuals in your industry.
Past the business and profits, you offer helpful advice which is always valued by anyone who visits your site so people can associate you with the awesomeness you are.
So, whether a small business or not, you have a cost effective medium to offer greater value to existing customers and finding new ones, creating a niche for your brand, an affordable method for your advertising and improved writing skills, and that’s is definitely a worthwhile investment.
So, you’ve decided to start your own Youtube channel. Maybe you were inspired by Toke Makinwa’s projection. Or maybe you are confident your make up skills are better than all those other beauty beauty bloggers. Don’t jump the gun, here are some points you should think through before taking your first vlogger steps.
The average Youtube video is about 4 minutes. In that short while, few of us consider camera angles, not to mention the recording and editing that probably went into making a video. Now you can go low-budget and own it but you can also choose to invest in a good camera and video editing software. Don’t be there thinking, I have a webcam. You’ll have to invest in a good camera both video and audio wise. Cameras don’t come cheap but if you have a good phone you can hack your way into appearing professional.
Before you start making your first video, you’ll have to test your writing and research skills. Choose a subject that matters to you, then start your research. You may not know if from watching Youtube, but some of the most successful Youtubers actually write scripts for the video. This is an effective way to ensure that you stay on track and get your point across effectively. It’s not cute to sit in front of a video going on and on. Put your writing skills to use when crafting your page, you’ll need a description to attract potential subscribers.
Your book of plans should be titled, “How to make viewers want more of me”. What are you going to do to ensure that people keep coming to your page and watching your videos? There are number of questions you will have answer. How often will you post? What kind of topics will you cover? How will you remain relevant in a world of shortening attention spans? Draw up a calendar for your Youtube videos, plan ahead and make sure you follow your plans as closely as possible. Aim for quality over quantity.
I have a friend…okay let’s be real, when I started blogging as a university student, I panicked as my page views increased. This increased when friends and family who I hadn’t told about my blog stumbled upon it, and left comments ugh. It was all a matter of confidence. If I was confident in myself back then, I wouldn’t have bothered. Confidence is even more important for vloggers. You’re putting your face out there for the world really, because the Internet never forgets. Grow an extra thick skin and brace yourself for all the haters that will surely appear.
Sometimes the hardest part of starting something is coming up with a name. Ask anyone who has tried to register a business in Nigeria, it will sometimes seem like all the good names are taken. Then even when they are not, we wouldn’t advice choosing a username like “hotnike1987”. It’s a great idea to just stick to your legal names, but you can also choose to walk the creative path. Whatever you do, come up with a name that is catchy and related to your online personality.
This comes in handy for when you’re coming up with topics. It will also show in your filming style. There’s more going on in your video frame even though your face will be centred. Think about the background, is it dark and plain? Consider making makeshift backgrounds for each video yourself. Don’t have the time? Try moving to different locations in your house/room.
There are many perks that come with blogging, but none so welcomed as the ubiquitous product review. That is, receiving free products from a company to review on your blog in exchange for an honest review or advertorial.
Some bigger blogs, in an ad network, are paid to do product reviews and smaller ones sometimes aren’t. It all depends on how you position yourself. If you’re able to successfully grow a loyal following, brand managers and publicists will notice and come knocking at your door.
The only rule everyone must follow is full disclosure. Tell your audience if you received products or payment in exchange for a review. If done right, your readers won’t mind and will support your hustle.
Beyond the full disclosure rule, here are a few etiquette points bloggers should follow to keep their sponsors happy and to position themselves for financial growth.
Treat your sponsors like clients
They are your clients, even if they aren’t paying you in cash and are providing you with free products. No rough handling, please! Care, attention to detail, and a basic understanding of their business goals puts you at an advantage for future business.
Respond in a timely manner
After you’ve done some preliminary research on the company to speak intelligently about their products, give them a call or respond back to their email as soon as possible.
Ask yourself if the product is a good fit for your blog
If not, let them go easy. Don’t burn bridges so the publicist keeps you in mind for future projects.
Give the sponsor a definitive time for publishing their review
Give a firm date even if it is months ahead and meet your deadlines. Plan your blog posts ahead of time or give a realistic estimate of the time it will take you to craft a blog post or film a YouTube video. Stay committed and make good on your deadlines so you don’t keep your client in the dark, waiting.
Make the product review honest and relatable but don’t kill your client’s business
Find kind ways to be positive about your client’s product. Yes, you can be honest with your audience and positive about a product you don’t necessarily care for at the same time. It’s all in how you word it. Your goal is to serve your clients and be honest to your audience while exposing new brands to them—not kill business.
If you are having a hard time crafting a positive post, communicate this with your client, tell them what you would change about this product to make it better. (Brands love constructive feedback especially from influencers like yourself.) Tell them about the review you will post and if you’re willing, work with them to craft a post that works for both of you. You always have the last say on what goes up on your blog.
Thank them for selecting you to review their products and keep in touch so that your blog/brand stays top of mind for future projects.
Bonus: After the review goes live, provide your client/ sponsor with post stats. They’ll thank you for the extra attention to detail and customer service.
You’re a hard-worker with a vision to bring into fruition. From the moment you wake up to the last seconds before you sleep, you spend your days calculating how to navigate your way to success.
So you plot, put plans into action, finesse execution, and network, all the while finding ways to maintain productive relationships and a healthy personal life. Managing that balance is extremely tough, especially when stress begins to limit your positivity. We know, trust us.
Luckily, we’ve found ways to use the omnipresent social media to your advantage during your leisure time. Here are 10 Instagram accounts that never-fail to serve up amazing career advice, professional tools and inspiration to make your vision clearer and your travel worth the journey.
Are you a new business owner? Looking to start your own business?Womenueris a new online publication with a marvelous Instagram account that seeks to connect, enlighten and empower business-minded women looking to excel.
Though, based in the greater NYC area of US, Womeneur speaks to the universal business code of professional success. Riddled with practical quotes and honest accounts of business decisions, Womeneur is definitely a great account to follow.
Busy is as busy does. Seeing different types of successful African women and reading their words of wisdom is a journey worth following. ForbesWoman Africa allows followers visual access to a community of professional sisters that you may not have immediate access to.
You’ll learn about their stories, read quotes and hear about future endeavours that you might want to be a part of. Also you get to witness active black sisters like yourself, rocking the world, professionally.
If you follow ForbesWomanAfrica, don’t skip a beat, and follow ForbesAfrica, as it is also a leading business publication in Africa. Learn about different entrepreneurs in Africa who are gaining public attention as powerful influencers.
The way you spend money, whether personally and/or in your business, speaks of your habits, motives and your ability to use money as a powerful tool for success. Tonya Rapley founded MyFabFinanceto encourage millennial women to become financially powerful and in-control of their finances by strategizing with their flow of income.
Tonya is a financial educator and Black Enterprises’ new face of Wealth Building. She keeps it real to groom success in all of her followers.
Home to entrepreneurs seeking to sustain their ambition, FoundrMagazinekeeps the business mind alive. This Instagram account is decorated with proactive messages meant to diminish any doubt about your sense of worth.
We all knowLinkedIn as a stellar platform for connecting professionally. It has also entered the world of Instagram, adding a new air of professionalism as it initiates critical progressive thinking and promotes better habits.
With a reported 300 million users and 70 million photos shared each day, Instagram has become a key marketing and social engagement tool for businesses. It is also a great platform for testing out new business ideas.
To leverage Instagram as a marketing tool, some marketers have resorted to buying followers and using automated liking or commenting programs to increase their reach. Buying followers might make your page and product look popular. However, you will have no real insight as to who is actually interested in your brand or who will buy your products or services. What’s more, you risk getting banned by Instagram for violating its Terms of Service.
In this quick guide, I’ll show you how to gain real followers by walking you through the steps I used to grow my Instagram page @MakeupforMelaninGirls to 17,000+ in just two months.
Here are some tips for engaging your target audience:
1. Upload Quality Photos
Instagram is a photo-sharing app after all, and people want to be inspired by the photos you share. Think of a colour scheme and/or theme for your photos. White is a popular background colour and for good reason. It helps keep focus on your image and is less distracting. If your products are in fashion or beauty, consider showcasing your products with the flat-lay style.
Flat lay photo on Instagram by Beauty Blogger @thatigbochick
2. Use Web Apps that make managing your account a breeze
Since Instagram is primarily an app for mobile phones, it can be tricky managing all your tasks on a small screen. Crowdfire is a social media management desktop & mobile app that grows your Instagram following by letting you copy followers of accounts in a similar niche as you. You can also see who follows or unfollows you. You can perform following and unfollowing tasks very quickly via desktop without violating Instagram’s terms of service. Crowdfire is free to use for one account but costs $9.99 per month for more than account.
Another great web app is Iconosquare, which allows you manage your Instagram page on the web (comment, like photos, view feed etc). And though its popular optimization feature (shows you the best time to interact with your followers) is now a paid feature, you can see several other statistics about your page, including most commented posts. Crowdfire Homepage
3. Use hashtags relevant to your target audience
Most people are already aware that using hashtags attracts more likes and interest. However, using popular hashtags that are searched by your target audience is the difference between getting engaged followers and just getting likes. For example, if your brand focuses on African fashion, use Websta (an Instagram Web Viewer) to look up related tags in order of popularity.
Secondly, create a list of 30 hashtags and save it to any Notes app you use.
Looking up #Africanfashion not only helped me find other popular hashtags within that niche, but it also helped me find similar accounts. Using the Crowdfire app in step 2, can also be used to follow people on those similar accounts you just found. There is no guarantee that these people will follow you back, but if you are uploading quality and interesting photos relevant to your target audience, you increase your chances of them liking in your page.
When we looked up #Africanfashion, 260,000 posts is the highest number of uploads related to this niche.
#Fashion also has a lot of visibility of Instagram, so adding it to your list of hashtags is a good strategy. The audience in your niche are those most likely to engage with your page.
Create your list of hashtags by combining very popular hashtags with those most related to your niche.
To create a list of hashtags for our #AfricanFashion example, Instagram has a limit of 30 hashtags so we can divide it into 15 popular #Africanfashion and 15 popular #fashion hashtags.
4. Post at the Right Times and Days
Putting some thought into the days of the week and times of the week will also help your follower base and visibility. Iconosquare’s popular Optimization feature displays a graph of the best times for you to post is now a paid feature, but don’t despair. I’ve got you covered.
Lunch time and 5 pm when people are getting off work are examples of optimal times to post. Keep in mind that these work better if your audience is in the same timezone as you.
A view of the Iconosquare Optimization section
5. Engage with your audience
Completing the steps above, should build a group of connected followers. Do not forget to have fun with your followers by liking and commenting on their photos, sending them messages if necessary, and answering their questions. Instagram is a social media page, so connect with your followers! They want to know that there are real people behind the brand and that you care about the same things they care about. Many people log onto Instagram to take a break or pass the time so make sure browsing your page is an enjoyable experience.
Finally, below are some extra tips below did not make the cut because they cost money. However, if you have the money, they are great tools to use to grow your follower base.
Host an Instagram contest or Promotion
Negotiate with an Instagram Influencer or personality for a promotional shout out of your product. (Caveat: Some Influencers are known to receive products but do not promote it. Research influencers before finalizing any payments.)
Pay a Popular shoutout page in your niche to promote your page (This could be risky as some of this pages buy followers. Browse their page to see if they have users that comment and engage with the page).
Find a friend or hire someone with an aesthetic eye that will showcase your page in the best light