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South Africa’s Digital Womxnist – Owethu Makhathini

Owethu is beyond a force to be reckoned with. This incredible Google Certified genius is taking over the digital sphere by holding workshops and talks across the country through her consultancy, Makhathini Media – which provides innovative ways to show young women how they can advance their careers using digital marketing. Owethu created her platform […]

Peace & Joyce: Social Media Helps Achieve Digital Marketing Goals

22-year old Peace Itimi and 26-year old Joyce Imiegha are the co-founders of Rene Digital Hub, a Digital Marketing and Creative Agency which helps businesses grow, using solutions such as  Social Media Marketing, PPC, Visual Branding and Web Design.  While Joyce is a serial entrepreneur with experience working in several industries, including PR and Entertainment; Peace, on […]

Fatima Babakura: Social Media Made Our First Collection Successful

Fatima Babakura is a 21-year-old final year student at McMaster University and the founder and creative director of Timabee,  a luxury accessory brand which she created out of her passion for sketching designs. Within 3 years of starting the business, Timabee has won a best fashion brand of the year award. Fatima has also been listed […]

Oluwaseyi Bank-Oni: Digital Marketing Is Taking Over Rapidly

[bctt tweet=”Everyone can afford to take advantage of digital marketing services.- Oluwaseyi Bank-Oni” username=”SheLeadsAfrica”] Oluwaseyi Bank-Oni is currently the Senior Account Manager at Nigeria’s foremost digital marketing agency, Webcoupers. She has successfully worked with several brands and has helped them achieve digital footprints on the web. In this interview, Oluwaseyi gives us exclusive insights into […]

Blogging: Business sense or business nonsense?

[bctt tweet=”If your business blog provides people with much-needed information you easily become an authority” via=”no”] Is your business blogging? We are living in a digital age. Anything analogue is left out of the dialogue. And, my good friend, dialogue is what drives every business. If people are not talking about your business: You lose […]

Diana Washe: Because I do what I like, my work and lifestyle are interlinked

[bctt tweet=”I covered my shoe with African fabric, posted it on social media & the next thing I was getting orders” via=”no”] Diana Mano is a Digital Marketer for a direct marketing company, a blogger, a BA Communication Science graduate and a mother of two boys. Diana, known by most as Diana Washe, is the founder […]

4 African beauty bloggers bringing something extra

Before I put fingers to keyboard for this article, I wasn’t sure how I was going to go about this beauty police work. I’m not a total novice to all things beauty but let’s just say I’ll rather watch Crime and Investigation than Style Network. Thanks to man’s new best friend, I was able to […]

Why Motherland Moguls seriously need to start blogging

WOCinTech Chat blogging

With the growth of social media and in Africa, everyone, even businesses are blogging. Yet, there’s an ongoing debate on whether a blog is really necessary for business especially among those who feel they don’t have the time or money to start blogging and maintain it. Trust me, there are many legit reasons to blog. […]

6 things to consider before launching your Youtube channel

So, you’ve decided to start your own Youtube channel. Maybe you were inspired by Toke Makinwa’s projection. Or maybe you are confident your make up skills are better than all those other beauty beauty bloggers. Don’t jump the gun, here are some points you should think through before taking your first vlogger steps. Technical skills […]

Product review etiquette for bloggers

There are many perks that come with blogging, but none so welcomed as the ubiquitous product review. That is, receiving free products from a company to review on your blog in exchange for an honest review or advertorial. Some bigger blogs, in an ad network, are paid to do product reviews and smaller ones sometimes […]