The Millionaire Housewife’s rules for every side hustler
Whether you are looking to make some extra income or start a business while working, side hustling is no small feat. You must learn to balance your commitments, stay consistent and grow while you’re at it. Temi Ajibewa, founder of The Millionaire Housewife Academy – an online platform that has helped over 5,000 women start their online businesses, shares her golden rules for side hustle success. Rule 1: Discover Your Passion Your passion could be an issue you feel strongly about or something you do effortlessly. Side hustles based on passion tend to be more sustainable because you are self-motivated to go on even when things get tough. If you are not sure what your passion is, here are 3 ways to get started: Look out for things you do well without incentives and recognition. Ask people who know you what they think you are passionate about. Consider problems people often ask you to solve because you find them easy to solve. Rule 2: Turn Your Passion into Profit Doing what you are passionate about is one thing. Knowing how to make money from your passion is a whole different ball game. Here are 5 basic steps I teach my clients to monetize their passion. 1. Find the problem your passion solves Your passion cannot bring you money unless it solves a specific human problem. For you to monetize your passion, you have to discover the hell your passion can get people out of. If you cannot find a hell, you might not have a monetizable passion. It is best as a hobby. 2. Find your money tribe The next step to monetizing your passion is finding people who are willing and able to spend money on solutions to their problems. These people are your money tribe. If you are not sure how to identify your money tribe, ask yourself this question – If I throw a concert, who will be first in line for tickets? 3. Turn your passion into a skill To have a passion valued by other people, you must be able to do it competitively well. When this happens, your passion becomes a skill. You can prune your passion by volunteering, learning through a mentor or taking online classes. 4. Create a product from your passion Your passion must become a product or service for you to make money from it. A great way to turn your passion into a product is by teaching people what you know for a fee. When I started to monetize The Millionaire Housewife Academy, I created e-books, DVDs and online classes to teach people what I knew about starting and growing an online business. I always recommend starting off with digital products because they are easier to maintain and become lifelong assets people all over the world can buy. People pay for products and services, not passions. 5. Promote your hustle You must shamelessly promote your passion if you want to make money from it. You can’t afford to be shy if you want your passion to be more than a hobby. If you are nervous, start off by promoting your hustle to people in your network. Price is only an issue where value is in dispute. Once people realize the value they’re getting from you, paying you becomes non-negotiable. It all starts with finding and monetizing your passion. Learn more about how to start a successful online side hustle at The Millionaire Housewife Academy.
5 Simple Tips To Improving Your Career in Any Sector
The fourth industrial revolution (4th IR) has many of us in a bit of a tizzy! Because we either do not know how we can keep our skills up to date in our various industry. Or we are not sure whether we will have jobs once the full-on 4th IR movement takes over. I would like to zone in on the financial sector, as we have seen cases of some big banks letting staff go in a bid to drive up efficiencies. They also do this to give a customer-centric offering to their clientele and to meet their shifting expectations. Gone are the days when your study designation has to be finance-related before you can get a job in the financial sector, You can acquire both soft and critical skills in various other disciplines such as digital innovation, social media, digital marketing, communications, and PR. In fact, the list is relatively exhaustive, a simple Google search should have myriad options pop out for you. We are moving away from the era of traditional disciplines and working in jobs that require only one thing from you. Now more than before, it works to your advantage to be savvy and knowledgeable in systems outside your focus area. This not only makes you invaluable as an employee but challenges you to grow sis. We are right on the cusp of digitization and the move for a business to be tech or digital-first, as more customers want to services rendered at the customer’s convenience. Technological developments in the 4th IR do not necessarily have to translate into job losses and retrenchments in the financial sector, but rather encourage us to think about how we can collaborate and create better solutions to marry human activity with artificial intelligence. As individuals, the following tips will ensure that not only do you remain competitive in your sector but that you are agile enough to move along with your organization as it expands and moves away from traditional modes of conducting business. 1. Never Stop Learning You know that saying that says if you’re the most intelligent person in the room, move to another one? You can never reach the point of ‘knowing it all’ continue advancing yourself and applying your knowledge base, even if it is through short courses. Stay learning, stay on top of your A-Game 2. Identify and Connect with Influencers in your Industry Nothing beats learning from titans of industry. Identify someone within your business unit that you can shadow or learn on-the-job capabilities from. This will put you in good stead should you want to take your shot at a different position within the team. 3. Show up for yourself. Sis, be on time and put in the work. Most importantly, when you have gotten a seat at the table, make your voice heard, do not cower behind self-doubt or allow the dreadful imposter syndrome to cripple you. Show up for yourself sis, be on time, put in the work. And most importantly, when you have gotten a seat at the table, make your voice heard, do not cower behind self-doubt or allow the dreadful imposter syndrome to cripple you. 4. Create a personal and professional development plan. Ensure that you have your PBOB (personal board of directors) holding you accountable to keep on smashing those goals out the park! 5. Remember to self-care. Everybody knows that fatigue ain’t one bit cute. Take time out to do things that rejuvenate your soul and genuinely bring you joy. You can never underestimate the importance of rebooting in this fast-paced world that we live in. Go out there babe, and be the corporate maven (or entrepreneurial queen) you know you are and secure the bag! Join the SLA #SecureTheBag challenge.
The Tech and STEM pioneer of Botswana
The goal is to have a national coding competition where all the students will come to Gaborone and showcase their projects. Captain Kgomotso Phatsima is best known in Botswana for her pioneering work as one of the few women pilots in the country. Her career began in the military, and she diligently worked her way up to becoming a real force to be reckoned with. Captain Phatsima’s work as a pilot and her passion for youth development led her to discover that there were very few girls who were adept at – or even interested in science, technology, engineering and mathematics (STEM) subjects, which are key for the aerodynamics space. Not only are STEM subjects integral for becoming a pilot, or engaging in the aerospace industry, they are also essential for the development of human capital and the future of business in Botswana, Africa, and the world. She founded the Dare to Dream Foundation (of which she is the President) in 2008 which deals with the advancement of youth, women and girls in STEM, aviation and aerospace as well as entrepreneurship development, with the intention to get young people interested in STEM-preneurship and the aviation and aerospace business. Connect with Kgomotso Phatsima and her business on social media. Why I founded Dare to Dream… When I was growing up, I never had the chance to sit like this with a pilot or get into an airplane until I had the chance to fly one. After I qualified as a pilot, I sat down and thought: ‘What can I do to give the upcoming generation – especially those who grew up in a village, like me – an opportunity to do that?’. I started Dare to Dream to give back to the community and to try and open up their eyes to opportunities that they wouldn’t otherwise be exposed to. On the ‘barrier’ to girls’ entry into STEM & traditionally ‘female/male-dominated’ subjects… I will talk about myself and my own experience here. When I told my parents that I want to fly and be a pilot, my mother said ‘In our time, a girl could never fly a plane. You cannot be a soldier!’ Sometimes it goes back to our upbringing and the culture. A girl must be domestic, and boys also have prescribed activities. So we separate ourselves from engaging in these things. The same mindset goes on to say that ‘Some things are hard, and are only for men’, like piloting or engineering. With some of our families, their backgrounds are what can hinder the involvement of girls in certain subjects and limit girls to certain careers. But as the times and technologies change, and with other women and organizations such as ours showing that it’s possible, there is more of an acceptance that you can be and do anything you want. Is Africa / Botswana in a good position to keep up with the world’s “breakneck’ speed? I think so because the demographic dividend of the youth in Africa indicates that young people make up most of Africa at 60 percent. I think that the whole of Africa is at a good advantage to participate in the technological changes that are taking place right now. There are a lot of young people who are interested in technology. I also think that Batswana are in a good position to take advantage of what is happening. We just need to channel the youth in the right direction to take advantage of the technological era, and prepare them for the Fourth Industrial Revolution (4IR) and the businesses of tomorrow, which will be different from the businesses of today. How Botswana (and Africa) can prepare for ‘The 4th Industrial Revolution (4IR)’… In other African countries such as Rwanda, you’ll find that coding and robotics are taught in schools and they are part of the curriculum. Recently, President Cyril Ramaphosa of South Africa stated that coding will be taught in schools. We in Botswana are a little slower in catching on to these developments. At Dare to Dream, we partnered with Airbus to sponsor 1,500 students across the country in rural places and trained them in robotics in order to prepare them for 4IR. It was also important that they know that there are careers in the aerospace industry that are STEM-related that they can take advantage of. We are looking forward to partnering with the Ministry of Education, but there have been some delays, which I hope will be overcome in the future. Dare to Dream’s most engaged stakeholders…so far… We have engaged Airbus and also partnered with Botswana Innovation Hub, the University of Botswana and Botswana International University for Science and Technology – BIUST. BIUST created an initiative to encourage young girls to get into STEM subjects because they realized that the number of girls applying for these subjects was low. They had called 100 girls from Central District schools to participate. We form partnerships with organizations with the same mandate as us. For example, Debswana is interested in the 4IR and getting young people engaged in it, so we have partnered with them and they have assisted us to roll out our programs. We have also done work with Major Blue Air, who own planes. The girls get a chance to get onto the planes, and I fly the children. It’s not just about STEM, it’s about exposing the girls to new experiences and igniting the passion within them. There are other organizations doing work in the same area, and we are looking forward to also having them on board. There is something very powerful about collaboration. We have also recently partnered with EcoNet, who have chosen me to lead the Youth Development Programme in coding and entrepreneurship. What we are doing differently is that we are teaching the kids how to code and build websites, but also entrepreneurship and leadership skills. We have enrolled the first 500 participants and we are starting in July this year. The role
Catherine Lesetedi: Botswana’s Boss Woman
Catherine Lesetedi is a graduate of Statistics from the University of Botswana. She has built a career in the insurance industry since she joined it in 1992. Currently, Catherine is the Group Chief Executive Officer of Botswana Insurance Holdings Limited (BIHL). She has built her career from scratch, and over the years, she has been adamant that adopting a flexible style of leadership is beneficial for leading an organization and getting the best out of her team. Her career so far… Looking at Lesetedi’s career, nothing about her story and her leadership principles and philosophies are ‘textbook’. Her style of leadership is pliable and acrobatic. It lends itself to whatever situation she and her team are in. She’s extremely driven, open and open-minded, preferring to lead from behind, pushing her team forward, encouraging their gifts and honoring their intellect, allowing them to innovate, to grow and give to the business what she cannot. Catherine maximizes on their strengths and makes sure that wherever there are gaps, there are people who are passionate, willing and able to execute and fill them. Her journey there… There is nothing predictable about Catherine Lesetedi. Even her choice of Statistics as a field to study at the University of Botswana (UB) was a bit of a wild card, even for her. She describes it saying, “when we were making choices about what to study at varsity, we didn’t really know much about careers, to be honest with you, I didn’t know anything about Statistics until I got to the Department of Student Placement at the Ministry of Education.” “I was late; my father and I had run out of fuel. By the time we arrived, I was out of breath, and I had forgotten my initial course choices. My brother, who I really admired, had studied Public Administration and Political Science, and that’s what I wanted.” “They said that that weird combination didn’t exist, and told me that I was going to do Statistics and Demography.” “If you think something is difficult, it becomes really difficult. If you think you can do it, sometimes you even surprise yourself.”– Catherine Lesetedi, CEO, BIHL Group Her life experiences… She studied Statistics at the University of Botswana, and even though her journey into that field was incidental, once there, she made the best of her situation, excelled and gleaned many things that she took forward with her into the rest of her life. Certain experiences and her mindset set the stage for her early career and propelled her forward. According to her, “in terms of decision-making, logical thinking, the confidence, and aptitude to learn; the program grounded me.” “I may not use the formulas every day, but there are skills that I gained that I apply on a daily basis, even if I don’t recognize that ‘this is Statistics.” The mathematical element empowered her to be able to engage with budgets and numbers, and not shy away from that aspect of whichever job she did. Her philosophies for life… All of the disciplines in the world are interrelated, so having a good understanding of what is going on across the board is beneficial for one; especially if a young woman wants to build herself up and build her career. This is something she practices herself because, throughout the course of her career, she has gradually improved upon her leadership skills, attending leadership courses and taking on the responsibility of self-improvement. Doing this has encouraged her to take a deeper look at herself; what drives her and pushes her beyond her own limitations. This outlook has put her in good stead as a leader, as someone who encourages others, ensuring that they are able to get the best out of what they need to do. As a mentor, both personally and professionally, the story that she tells, theexample that she sets, is one of “show up and do your best.” Ms. Lesetedi is big on recognizing talent and putting it to good use within the BIHL Group. These are some of the elements that make her up as a woman, as a leader, and these are some of the things that she has imparted to her mentees. Botswana is one of Africa’s success stories, from one of Africa’s poorest countries to a vibrant, developed, middle-income African state. Sponsored post
Think, plan and intentionally work towards your career goals: Jane Egerton-Idehen
Jane Egerton-Idehen is the founder of womenncareers. A platform that supports women globally in growing their careers through career advice, practical tips, tools and resources from different female executives She is an accomplished Executive of thriving divisions within two Fortune 500 firms, as well as an advisor, spokesperson, and board member of nonprofit organizations. Jane Egerton-Idehen is also an expert in the Telecommunication industry with over seventeen years of experience. She is currently the country manager Nigeria for an international satellite company, Avanti communications limited. Recently she was celebrated as one of Nigeria’s “50 Leading Ladies in Corporate Nigeria” by Leading Ladies Africa. She has an MBA from the University of Warwick and an Executive Education from Havard Business School. In this article, SLA contributor Anwuli speaks to Jane Egerton-Idehen as she talks about her impact on young women as she’s helping them in their career growth. Since founding Women and Careers, what unique challenges have you helped women tackle in their growing careers? Since starting Women and Careers, we have seen a lot of awareness about issues facing women as they grow their career. Most women in their mid-careers, are seeking skills and a support system to help them grow their careers while they manage their home and family. While the single ladies are seeking to combine a career with building family relations and obligations. I have noticed that most women in the early part of their career need guidance and some form of mentoring to guide them as they grow. To consciously invest in developing themselves and maneuvering the dynamics of the office place. These challenges form a wide spectrum from like microaggression at work to lacking sponsorships for leadership roles. We also have the impact of the patriarch in the workplace and society at large. There are also common ones like work-life balance. I recognize that we need to talk more about these issues, share our stories and support each other through the journey What level of progress has Women and Careers achieved in reaching out to women globally? Since officially starting in 2017, Women and career has taken our passion to a larger audience. Our passion is to support women to grow their careers and encourage young girls to start one. We have touched a lot of lives through our events and activities. We also celebrate a lot of women who are successfully paving a way in their fields no matter how unpopular those sectors or industries are. WomenNcareers has worked with outside organizations to discuss these challenges women are facing bringing awareness to them and making sure relevant stakeholders are involved to support in addressing these issues. We have co-sponsored events like TEDXAjegunle women, Sozo Networks Before I Turn 18 program for teenagers. To reach out to women and young girls in underserved areas. We have just finished a mentoring program for young female undergraduates at the University of Mines and Technology in Tarkwa Ghana. Our hope is that this can inspire and motivate a lot of women to work their paths as well. What kind of support would women starting their careers in STEM fields need from professionals in the field? Firstly Organizations need to be more deliberate about the pipeline problem especially in STEM fields. Data shows that women are still underrepresented at the entry levels. This requires that companies relook at their hiring process. A study by Women Matter states that; Men are often hired and promoted based on their potential, while women are often hired and promoted based on their track record. This may be particularly acute for women at the start of their careers when their track records are relatively short. Secondly, we noticed a lot of leakages when it comes to female talent in the STEM fields. Women starting their careers in the industry need a lot of support from the organizations they work to ensure they grow their careers in the field. Quite a lot of them leave the field when they start getting married and probably having kids. One of the main challenges is managing their young family with the continuously demanding professional life. Organizations can consider flexible working hours. They can consider maternity and post-maternity policies that are supportive of such women. I would also recommend women in this phase seek a lot of support from loved ones and seek mentors that can guide them to navigate this phase. Metaphorically I would relate the discussion about Women in STEM fields to what Charles Blow, an American Journalist for the New York Times, once said; It requires that you fight on two fronts; trying to reduce the size of the hill and climbing the hill – Jane Egerton-Idehen This is how I have always felt about women who try to grow their careers in the STEM fields. I have come to acknowledge that it is a constant battle to have this. With all the challenges, they must face, it feels like climbing a hill. It needs to be recognized that we ( Policymakers, Corporate organizations, etc) need to reduce the hill for women who in the past century have started to branch into these fields where the rules of engagement were created with male folks in mind. What lessons can other women take from your journey when they feel discouraged? I would say “your career is a marathon and not a race so don’t beat yourself up”. Life will throw you curveballs, There will be highs and lows. There will be upward movement and sometimes lateral career moves. Learn to keep pushing forward no matter what. Be in the driver seat when it comes to your career. Most times we look for a boss, organization, etc to cart our career path. We should learn to intentionally think, plan and work towards our career goals. How do you effectively combine work, pursuing your passion and the home front? Whatever we feed or spend time in, grows. One of the secrets is daring to be bad at somethings
NNENNA OFOEGBU: 5 REASONS WHY YOU SHOULD CONSIDER VOLUNTEERING
Nnenna Ofoegbu holds a BA Hons degree in Public Relations and Communications and has recently started her own Events business. She loves writing self-help themed articles and is a mentor. Nnenna is the founder of Yes You Can! A platform that inspires others to live a more focused, goal-driven life. She also has a long-term passion for fashion accessories and has started her own fashion jewelry company called Exquisitely Yours London. Nnenna is a huge advocate for giving up personal time for free in exchange for gaining valuable experience, knowledge and career advancement. Through volunteering and interning, she gained some connections, opened doors and opportunities she would never have been offered otherwise had she not volunteered her time to work for free. And that is why she thinks one should consider volunteering if they have never done it before. Whether you’re already employed in your dream job or you’re a fresh graduate looking for your first dream role. It could be through a professional internship at a global organization or by volunteering in your spare time with an NGO. There are many advantages to volunteering like being offered a job within the organization. Bringing your expertise in one area or learning a new skill in another area you’re interested in can benefit both parties. You’ll also get to meet new people and expand your professional network. However, opting to volunteer may not be a financially viable move for everyone. Although a lot of organizations can allow you to work remotely if you are expected to work from the office than expenses like travel and feeding may be left up to you to cover. This can be off-putting especially if your finances are restricted, but there are ways around it. You could suggest agreeing to volunteer for a short period like two weeks for example, or on a part-time basis like one day a month. Do what works best for you. This will help you to limit your costs. She was fortunate as the charity offered to reimburse her for her travel and feeding expenses, and she worked on a part-time basis of two days a week. She thought it was going to be a piece of cake – oh how wrong she was! It was hard work and challenging. But she had a great mentor who helped her work on and improve her skill set. It was all worth it in the end when she got to walk a well-known British celebrity down the red carpet at the charity’s annual awards ceremony and go to St James’ Palace for a private garden party. There are some perks! So, why should you consider volunteering? Here are Nnenna’s 5 reasons why you should volounteer. 1. Gain or improve an existing skillset Taking up a corporate internship or volunteering with a social enterprise will give you the opportunity to level up your skillset. Whether it’s your I.T proficiency or presentation skills, use volunteering as a valid way to learn something new or improve an existing skill. Working with other skilled colleagues will also enhance your skills and improve your interpersonal abilities. Top Tip: Keep a list of any new skills you have gained both soft and hard as it will increase your market value. By keeping a journal during your time volunteering you will be able to self-reflect on your personal and professional development. Make sure you update your CV, as additional skills add value to it. 2. Shows ambition Generally speaking, ambitious minded people are more likely to get ahead in the workplace. Whereas the passive and unassertive person tends to be overlooked for promotion. Volunteering helps you to create the right impression within the organization. It shows that not only are you willing to give up your time for free but that you’re career-minded and take your professional development seriously. It shows senior management that you’re focused, responsible and enthusiastic member of the team. It shows assertiveness. Now all you must do is bring your A-game and add value to the organization by positively contributing to the team. Top Tip: Set some goals or list the things that you would like to have mastered or achieved during your time with the organization. Discuss them with your supervisor and come to an agreement on what support you will need to achieve your goals. 3. Improves your network Volunteering can be a useful way of expanding your professional network. Get involved and try to participate with any department or team activities, social gatherings, and work meetings. This is also a good time to look for a career mentor if you don’t have one already. It doesn’t necessarily have to be a senior manager. It could be your co-worker or a colleague from a different team or department. Top Tip: Add your co-workers and managers (if appropriate) on LinkedIn and ask them to endorse you. 4. Boosts your confidence Not only will volunteering boost your skills, but your self-confidence will also benefit. It takes guts and tenacity to get out there and join a new organization as a volunteer. It’s a positive achievement and something to feel proud of. It will make you feel good about yourself and confident in your capabilities. Top Tip: Don’t feel undervalued because you’re not being paid a salary, rather see it as a chance to be a fly on the wall. You’ll get to see behind the scenes which could inspire you to suggest some ideas like for a charity fundraiser or a corporate social responsibility activity for example. 5. Brings you closer to your dream job Whether it’s your first role you’re chasing or you want to pivot into a new career sector through volunteering, it’s the sum total of all your newly acquired skills and connections that will bring you closer to where you ultimately want to go career or even business-wise (even if they don’t offer you a job at the end of it). If you are looking for employment, then volunteering with the
Navshika Beeharry: Adding accountability and value to foreign volunteering efforts in Africa
Navshika Beeharry is a British-Mauritian blogger, speaker, and interculturalist. She shares her experience of volunteering overseas and advocates for intercultural awareness to be at the heart of charity and aid efforts to improve foreign assistance in the motherland. In this article, she also provides consultancy for sustainability advice, strategy development and/or content creation. Shika, as she is fondly called, believes it is important for NGOs to develop empowering stories of self-managed income/resources to challenge the mindset that success derives from external donors as opposed to the people themselves. In 2015, when she returned home from a volunteer placement in Tanzania, she founded “Becoming Africquainted” as an initiative to candidly recounting the life-changing memories she made, including some difficult observations of when Western intercultural communication goes badly wrong. Since then, it has grown into a platform of its own that provides discussion and resources to all aspiring volunteers or expats, encouraging them to undertake their service overseas responsibly and respectfully. Shika on Intercultural Awareness For Shika, intercultural awareness is an unmissable step that any foreign volunteer must be willing to take to better know their own cultural limitations and how to healthily navigate new ones. However, this must be reciprocated by host communities within Africa too, by ensuring they take responsibility for their own narrative and how they wish for it to be told and remembered long after any volunteer exchange has ended. It will take time to help visitors to form new associations of Africa they see, but the benefits to sewing two-way intercultural connections are fruitful and increasingly necessary for the prosperity of the interconnected world we live in. To be a successful foreign volunteer, Shika believes it begins with an understanding of yourself / skillset and a genuine desire to be of service to someone. Such a person is often thought to be self-sacrificing with care for their wider community and an unrelenting passion to contribute to a cause bigger than themselves. However, to be able to add accountability and value to foreign volunteering efforts in Africa, one needs to; 1. Have a good knowledge of the country and organization whose aims you would like to champion. Each summer in Africa, this ‘higher cause’ has all too often displayed itself as ‘saviourism’, ‘privilege’ and ‘Western ideas’ – to name a few. What usually begins as a selfless summer trip quickly manifests itself into self-serving behavior when culture shock takes over, conditions become unfavorable to live in and personal expectations are not met. These circumstances fuel a type of instinctive desire to fix things that do not exist ‘back home’. Though the intention may come from a good place, the means by which it is executed becomes misplaced and frequently results in misunderstanding and conflict. Why? A lack of intercultural awareness. A large number of young people in the West – diaspora included – are conditioned into thinking that volunteering overseas is a worthy extra-curricular life experience or a means of personal development. These reasons are problematic because they refer to an underlying tone of personal gain that volunteering is based upon. The emphasis is rarely ever to learn about culture itself – something which really should underpin any healthy volunteer exchange. 2. Acquire traits that enable you to observe, recognize, perceive and positively respond to new and unfamiliar intercultural interactions. Some markers of intercultural awareness within international development are: Humility – being receptive to, and accepting of, new and unfamiliar situations Patience – in recognizing that positive outcomes take time to reveal themselves Humanity – acting humanely with a trusted concern for the community being served. These traits are not something we can quantify or expect anyone to learn quickly in a crash-course. But volunteer exchanges can be measured by the quality of relationships being built, along with their participation and respect for our cultures once they arrive. One indication of this lies in how well volunteer behaviors are recognized and reciprocated by the communities which they serve. 3. Volunteers should be given guided self-reflection time. This is to serve like one-to-one inductions in a paid workplace where their observations and experiences are discussed to foster a dialogue which enables them to explain their realities so that they can be better understood. Doing this not only prevents them from distancing themselves from problems they see by claiming ignorance, but it also provides a space for healthy goals to be set, contributions to be assessed and accountability to take place. This is important to help redefine the negative African post-colonial perceptions that many foreign volunteers have unconsciously grown up with. After all, what better way to rewrite the story than if told it ourselves to those who do have a desire to listen, by virtue of visiting the continent first-hand? A good start for non-profit-organisations is to offer their own guides into standards of behavior that outlines an interpretation of volunteer ideas and expectations during their stay. This formalizes the process whilst mitigating the risk of volunteers unhelpfully referring back to their (often biased) perception of problems and methods of solving them. Join our Facebook Live on August 22nd to learn how to drive social change through your business/ Career. 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Top 5 technical and practical skills you need to land a job in the Communications Industry
Because I know how to write convincingly, speak in a clear, concise and catchy manner and make pretty lifestyle aesthetics— I made £800.00 one week in one of Africa’s poorest capital cities — Freetown, Sierra Leone. As long as capitalism reigns free— the comms industry will always be hiring! The word “communications”, is a broad umbrella term for many specific roles and jobs that all revolve around conveying information. If you like to talk a lot, love pretty looking things, and a fast-paced lifestyle— this sector is for you! It’s the digital golden era, and many African millennial women are turning to this sector. This is an industry that underpins the side hustle of many resourceful sisters with a side hustle. From selling home-blended essential oils on ‘the gram’ to vlogging about sexual and reproductive health. According to Biz Community Africa, trends in advertising across the continent show an increase in market competition across African markets. Nigeria, Kenya and Ivory Coast have joined South Africa as large regional advertising hubs. And though the rise of middle classes across the continent remains contested, the market strategy has been heavily sought after in the telecommunications, financial, FMCG and transportation industries. Despite literacy and digital literacy rates varying greatly across the continent— the comms industry is on the rise! The communications industry spans a wide range of sectors including television, film, radio, media and digital design, marketing, advertising, branding, public relations, and promotions, publishing, journalism, consulting and more recently social media. There are broad communications skills that every communications professional should have to be successful in each of these sectors. And, there are also specific technical and practical skills that will set you apart from others when applying for jobs in specialized departments at corporations, consultancy firms, creative agencies, government ministries, NGOs and all other organizations that have a communications department. Here are five skills, I’ve found essential for a comms professional in Africa— specifically if looking to focus on marketing, branding, and advertising. Market analysis and strategy If you can evidence this on your LinkedIn and CV then you’ll get an interview. Companies want to know that you understand that the main reason they even have a communications unit— is to sell things! You are essentially the new fancy term for a marketer! Since door-to-door sales do not work anymore, you need to find out what does! Market analysis means knowing your target market, analyzing their consumer behavior and their psyches, and then developing strategies to make them believe they need to buy into the lifestyle and ethos (the brand) of the company. If you can throw around the term ‘customer psychographics’ and actually know what you’re talking about, then your interviewer will hire you! To develop this skill you can take an introduction to marketing class on Coursera. No funds? No problem! I once took a class for free on Coursera by applying for their course scholarships. All you have to do is fill out a form that states you’re “kinda broke right now, that’s why you need courses and a job”, and through this form, you’ll be applying to take a course on Coursera for free. Good luck. The ultimate wordsmith A comms professional is ultimately someone who can convince men to buy tampons, using three words. If it’s in marketing, publishing or PR— you’ve got to be able to create and/or spot powerful work that will have your desired impact on audiences. Basic rules for writing include: know your medium (are you writing for TV, radio, social media, an advertisement, a sales pitch, a newspaper?), know your audience, and lastly— be clear, concise and striking. There are a million ways to write a million things, that fit into the right boxes for the right type of comms. When you decide what your niche of comms is— take the correct writing class for it! Whether you are pitching, writing or selling— your job is to tell a story. So tell the best damn story there is! Basic media design skills Today everything is digital. Everything is visual and everything is about aesthetic. Design is key, especially with the rise of social media. When starting off as a comms officer, assistant or freelance consultant, you will not have the budget nor the authority to outsource to a creative agency. This is not relevant for working in PR, nor radio— but in the world of advertising and branding, you will first have to make various media content yourself. Basic free online software like Canva and Mavis should be good enough to start with. Of course, you will need a decent enough camera, but luckily these days everyone has a smartphone! Most smartphones today have cameras that can substitute for a DSLR and can download multiple media editing apps. Wipe your camera lenses, download a bunch of apps, gather a wealth of media content of the specific things needed for your industry (e.g. a bunch of foodie pics, or the hottest tourist spots in your city, or natural landscapes)— and develop a website (use Wix) or some social media platforms— may be even a podcast! You can submit this with your CV to work in the following roles: the communications officer for the ministry of tourism in your country, the contributor of an online art and culture journal, or the strategic communications assistant at a company/creative agency. For those looking to go into something highly specialized like graphic design, you might want to take an online or university course on Adobe InDesign, Photoshop and Premiere Pro. Companies and creative agencies are always looking to hire graphic designers (freelance or in the house) and this is usually a fun and exciting job. Creativity and originality Know your country, know your industry, know your market— then do and be different within context! Remember you can be a comms professional within any other industry from agriculture to mining, financial/banking, government, or retail. The industry you’re in will most likely have an institutionalized way of reaching
4 ways to Deal with Stress as at work
Our work lives can bring along a certain level of stress upon us. The stress could come from dealing with expectations from bosses or supervisors. There might be nerve-wracking deadlines that you have to meet up with. Or you could find yourself in a co-working space that makes it difficult to get work done. All of this could lead to stress. Stress is not something that should be taken lightly, as it takes a negative toll on your body and mind. It can cause you to either gain or lose weight, or result in physical symptoms such as having backaches or pounding headaches. Stress also leads to a negative mindset. You can feel moody, or disturbed about your life. Needless to say, stress does no good. Do not get overwhelmed by your To-Do list. It is necessary to find ways to reduce and relieve yourself from it. I have some tips from my experience on how to find ways to deal with stress from work. 1. Prioritize and Delegate As ladies, we often love to pride ourselves on multitasking. Multitasking is alright, but always trying to do too much all at once can lead you to severe stress or worse, a breakdown. That’s why I’m all about prioritizing. You can still be productive by focusing on the most important things first, then, set aside time later or another day for other tasks. Also, if you feel that too much is on your plate, don’t be afraid to speak up. Don’t get caught up in wanting to be the “superwoman” but feeling completely exhausted. In a workplace, there are often others around that you can lean on to carry some load off you. If there are members of your team that you can shift some responsibilities to, then pass on the information. If you are a one-woman team but feel that there is too much going on, have a conversation with your boss. You might need to get an assistant or intern to help you accomplish all the duties. 2. Take that lunch break with Your co-workers When the work seems to be pilling up and overwhelming you, having a fun conversation with your co-worker might feel like the last thing you want to do but it could help. Having amicable connections with your co-workers could ease the tension and stress you feel from work. Socializing with co-workers serves as an avenue for you to take a little break from work while still at work. Your co-workers could even provide solutions to the stress you feel by offering their input or strategies to help you tackle a difficulty you might be facing. So do not spend your entire workday glued to your desk and laptop. Look around at the people you work with, take a lunch break with someone. 3. Use Music to ease the tension Music can bring some inner calm when work makes you want to pull your hair out. If you have a favorite artist and songs that will get you going, then have that playlist on your phone. You can get your earpiece and tune into your favorite songs to help you get motivated or simply in a better mood. If you’re not the type of person that can work with music on, then consider a short break from your desk. Often times, if we become too glued to a screen, it can cause headaches. Get up from your desk and maybe stretch for a few minutes. Or get up from your desk and take a short walk outside the office building. After some time away from the desk, you could find yourself in a better mood. You could figure out a solution to tackle the task at hand. 4. Get your body moving to chase the worries away Taking up a physical activity can be what you need to take your mind off the duties in the workplace. It can help you to feel better because of the endorphin that the body produces while working out. Exercise can have numerous benefits. It not only keeps the body fit and healthy but it helps in the mindset. When I graduated, left school life and started my first job, I had some level of stress. I had to get used to working structures, responsibilities and finding a work/life balance. What helped me deal with the stress was keeping up with my exercise routine from university days. Exercising was my outlet to not get so worried about whether I was doing things right. Exercise is was what boosted my mood to feel confident that I was capable of handling new responsibilities. If you are not already taking up a physical activity, yet you have stress from work, then making time to workout matters. You could workout before or after your work or during the weekend would be helpful.
That money you want is in someone’s account: Amba Eyang – Ajakaye
Not every “celebrity” is known. There are powerful women who are not just breaking glass ceilings, but also impacting the lives of people they meet. One of such extraordinary women is Amba Eyang-Ajakaiye, a Brand Storyteller and Business Strategist. She is the founder of iDare.NotDread Nigeria, a social engineering platform promoting innovation, creativity, and enterprise through storytelling and value sharing. She is also team lead of the Build My Business initiative born out of iDare.NotDread’s enterprise. Centered on building skills and capacities for young people in the business. This project launched grand ideas such as the BMB Expo and BMB Training school (online) in 2017. Amba has gone from transforming ordinary people who would have never thought of writing their own books, to making them authors. She’s also supporting small businesses to achieve scalability and growth especially, by helping them identify and understand the importance of “target markets” and “market validation”. In this interview with SLA contributor – Wuraola, Amba Eyang-Ajakaiye bares it all about IDare.NotDread and highlights why small business owners should “do it afraid”. Tell us about your company – IDare.NotDread iDare.NotDread is a social Enterprise promoting innovation, creativity, and enterprise in Nigeria. Our focus is primarily to build women communities and empower them with creative and innovative skills for business growth. What’s one business tip you wish most business owners knew and could wield to their advantage? Network. Meet people. That money you want is in someone’s account. That unspoken challenge can be solved by someone. Attend workshops, events, and meet people. Most people don’t bite. How can entrepreneurs begin to understand the power of conducting market validation, and collaboration with other SMEs? I believe in collaboration. This is why I try to build communities. We started the Abuja food community in May, and its amazing to see how much collaboration has happened in a group full of women. Yet, we probably thought women prefer to fight. No. The moment businesses understand that collaboration first means ‘here is what I can give you’, before ‘give me what I want’, they will lead better businesses. With a lot of fake business coaches around, what makes your brand different? We didn’t just arrive. We’ve been here a while. In 2013 we started with creating a platform for entrepreneurs to share their stories and inspire others. Over time, we realized stories weren’t enough. Capacities needed to be built. So we went all in to try to understand the real needs of the entrepreneurs we wished to serve, and since 2016, we started contributing to conversations around digital technology and creating a good impact in the digital space. Since then, our efforts have birthed super brands. In the past 3 years we have successfully trained 4,000 entrepreneurs on digital strategies as well as provided opportunities for business visibility. Many thanks to the opportunity Google granted us through the Digital Skills for Africa programme and a host of other partners who have trusted us to work with them. Why should SMEs understand their target markets before making an entrance into the market? Because if we don’t, we would be hitting our heads on rocks. Hard rocks. You can’t sell to everyone, and this is why research is key to identifying who your market is. Tell us about your Ebook Challenge Its amazing! I launched my first ever ebook on March 2019, titled ‘How to write your first eBook‘ and that’s where the ebook challenge began. We are currently on our 3rd cohort and it’s been amazing!!! Every 2 months we launch a new set of authors who are super proud of their achievements. It feels great to empower people to create wealth with their knowledge. We are looking to expand the community beyond eBooks to help more women create diverse digital products and generate more income. How does the “Do It Afraid” catchphrase relate to entrepreneurs who don’t like taking risks? We all have fear in us. It’s an emotion. I am still learning to tame my fears. And we all should. The best way to go about it is to go ahead and do that very thing you fear. I have coached a number of businesses and one of the areas I tend to focus on is to help them fight those limitations – the little voices and beliefs that make them feel less of themselves and limited. It’s important we act despite fear. Accept your fears but act. What’s the worst that could happen? Failure? Then show me one person who NEVER failed.