Born and bred in Lagos, Adenike Badejoko thought she would grow up to be a doctor, but the universe had entrepreneurial plans for her. Adenike is the co-founder of Frootify, a remarkable start up business based in Nigeria.
She is the definition of “you can have it all girl!”. You can run a successful business and have the freedom to spend time with your loved ones. She is also part of the 20 women who made it to the High Growth Coaching program in 2022.
“Overall, the HGCP is a one I wouldn’t trade for anything” – Adenike Badejoko
Here is what she had to say when we cornered her for an interview, because we like spotlighting inspirational and ambitious women to fuel you to go for your dreams.
If you were to give advice to the person reading this right now, what would you say?
Do your best and stay consistent at it.
What key activities would you recommend our audience to invest their time into to better their lives?
Learning, Networking, Travelling.
Introduce your company the way you would to a potential customer?
Frootify is a fruit pharmacy combining technology and the nutritional goodness of fruit as medicine to facilitate wellness and support the prevention and management of chronic diseases.
Share with us, what led you to starting your business?
I started my journey building Frootify due to the lack of nutrition education and difficulty of knowing what diet best supports my family’s growth and development. Beyond the rhetoric of “we are what we are eat” and the perennial challenge of fruit waste, I moved to solve these problems rather than whining about it alone.
What is your favourite aspect of being an entrepreneur?
The knowledge that our nutrition solution is truly making a great impact facilitating good health and wellbeing for users, and not forgetting the jobs created both directly and indirectly.
What is your ‘why’ i.e. bottom line, and how do you stay motivated?
Good food should truly be a common not a commodity, everyone regardless of social class or age deserves to live an optimum life daily without stress. So I am driven by the possibilities our nutrition solution portends towards creating access for all, solving both basic and chronic diet-related maladies. I belief strongly that more people can live without diabetes, hypertension, stroke and other non-communicable diseases when they’ve taken the personal responsibility of eating their own medicine through what they eat.
What impact would you want to make in this world?
I’ll like to be remembered firstly for my personal mantra of “Becoming by Being”, a philosophy that has helped me grow consistently without losing my core elements as a person. Also there’s a lot left undesired about our diet system, sadly our poverty trauma amongst other things causes us to shy away helplessly from it and so with my work leading Frootify, I’d like to be remembered as a pioneer for democratizing access to nutrition in Nigeria and the Africa continent at large.
What do you feel are your biggest achievements?
Our Froots (staff) who are women are my greatest achievements, they support their families and are financially relevant in their homes. Being a part of the She Leads Africa High Growth Coaching Program and meeting the most amazing founders are a big part of my entrepreneurial journey.
What has your experience been like as one of the finalists to the program?
It’s been intense learning and truly mind-blowing. I’ve had the pleasure of meeting great women as members of my cohort who are breaking barriers doing amazing works. The coaching has been insightful giving me inspiration to believe in my own leadership, the facilitators via the program have been spot on in their teachings, and the opportunity to share my work with others have all been a worthwhile experience. Overall, the HGCP is a one I wouldn’t trade for anything.
By the end of the 12 weeks, what would you like to have learned from the trainers and coaches?
Leading my business to growth while ensuring I’m living my best life.