If you’re an online journalist, content creator, or digital analyst, this one’s for you!

The world is said to be moving online and many are debating if this shift could be the fourth industrial revolution.

This move has seen the rise of digital and/or online journalism and publications which are generating all-things-zines.

This means a lot of information is now available on the internet through webzines, e-zines, mobizines etc, creating easy channels of accessibility to these throughout the world. The internet phenomenon has thus, undoubtedly created a hub for freelance journalists, particularly writers.

Writing for the web, however, may not be as easy as you may think if you are a novice. It requires much skill and is slightly less traditional from print journalism.

On top of having regular journalist skills of interviewing, good writing, research, and accuracy, you must have the ability to be web savvy and stand out. The good thing is you can learn how to excel at these skills.

Understanding and patience will reward your writing with instant tracking, likes, and comments.

As a digital journalist you need to consider these five techniques to incorporate into your writing:

Hyperlinking

When you hyperlink, you want to ensure that when you click on a word, phrase or image within a file it takes you to a different web page or document.

The hyperlinked text is usually highlighted blue, italicised and underlined.

Chunking

Because we read differently on the web than we do in print, a huge paragraph of information as such does not cut it in web writing.

This is why breaking up huge text and making it easy to read is necessary. Use a numbered list, bulleted list, and subheadings. That is chunking.

SEO

Keywords are an essential for search engine optimization (SEO). If you want your article to be part of the list on a search engine, you have to be keyword savvy.

Take time to learn this technique and know how to weave in keywords seamlessly into your writing.

Headings and sub-headings

As a web journalist, it is your duty to make sure that web readers can easily scan your article and direct them to that precise information they are looking for.

The easier the better, hence the use of catchy headings and sub-headings.

Word count 

Writing less is essential in web writing. Depending on your chosen online publication this will differ. Some publications require 400 – 600 words and others will require 600 – 900 words.


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