User banner image
User avatar
  • Jennifer Melah

  • Posts8

Posts

The Customer Service Series: Develop trust at a distance

Distrust is the bane of every entrepreneur’s (especially those operating in the ‘very’ skeptical Nigerian market) existence. So in this post, I’ll be talking about...

The Customer Service Series: Don’t interrupt your customers

I’ll make this one very quick. Here’s a simple fact, people do not like ‘marketing interruptions’. Take these two scenarios. You’re listening to a radio...

The Customer Service Series: Be at the start of your customer’s journey

Some weeks ago I started reading a book on customer experience called How to Wow by Adrian Swinscoe. The practical insights contained in the book...

The 4 minute guide to SME marketing: Everything na packaging

This article in the on-going series was largely borne out of a personal experience. Did I mention that I am testing the entrepreneurship waters myself?...

The 4 minute guide to SME marketing: Much ado about big budget

“Jennifer our business only has #xxxx and I can show you our account statement if you don’t believe me. I really would love to do...

Debunking the “Marketing is Advertising” myth

Advertising is not marketing. As a marketing professional I encounter clients who usually do not understand that although all advertising is marketing, not all marketing...

The 4 minute guide to SME marketing

The average human’s attention span is… oh look, a notification on my cell phone! According to scientists, the age of smartphones has left humans with...

Young women and marriage: 3 conversations we keep having

Some days ago on a road trip to IITA Ibadan for my company’s annual retreat, there was this huge debate between what I have chosen...