Distrust is the bane of every entrepreneur’s (especially those operating in the ‘very’ skeptical Nigerian market) existence. So in this post, I’ll be talking about...

I’ll make this one very quick. Here’s a simple fact, people do not like ‘marketing interruptions’. Take these two scenarios. You’re listening to a radio...

Some weeks ago I started reading a book on customer experience called How to Wow by Adrian Swinscoe. The practical insights contained in the book...

This article in the on-going series was largely borne out of a personal experience. Did I mention that I am testing the entrepreneurship waters myself?...

“Jennifer our business only has #xxxx and I can show you our account statement if you don’t believe me. I really would love to do...

Advertising is not marketing. As a marketing professional I encounter clients who usually do not understand that although all advertising is marketing, not all marketing...

The average human’s attention span is… oh look, a notification on my cell phone! According to scientists, the age of smartphones has left humans with...

Some days ago on a road trip to IITA Ibadan for my company’s annual retreat, there was this huge debate between what I have chosen...