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Ruka Sanusi

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  • Ruka Sanusi

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Change: What businesses need to remain relevant

The story is told of the CEO who calls his CFO to authorise the travel and associated costs of an expensive training programme for some...

The why and how to being an inspirational leader

Let me start by telling you about Julia. After eight years of operations and more than 25 members of staff, Julia was frustrated and exasperation....

Defining your fabulous: how to develop personal and business authority in the age of mediocrity

For a small business, it’s almost impossible to separate the CEO’s personal brand from the business brand. These become indistinguishable given that the founder is...

Why Motherland Moguls need to master the marketplace

One speaker at the recently concluded TEDxAccra 2016 spoke passionately about the ills of the entrepreneurial journey. This is an aspect of entrepreneurship that we...

You don’t have to see the whole staircase – just take the first step

It was apparently Dr Martin Luther King who said you don’t have to see the whole staircase, just take the first step. And as I...

How uncertainty in your business can drive success

Entrepreneurs are especially vulnerable to uncertainty. It was the late Anita Roddick, founder of the Body Shop, who said; “nobody talks about entrepreneurship as a...

Minding your own business: the strategic and leadership responsibility

Minding your own business is very important as a leader or CEO. Leaders of any kind have three fundamental responsibilities – crafting a vision, building...

Business Alchemy: Creating the extraordinary from the ordinary

In its simplest form, alchemy is the process of taking something ordinary and turning it into something extraordinary -sometimes in a way that cannot be...

The purpose of business: The business of purpose

A few decades ago the notion of the Triple Bottom Line became commonplace. The phrase introduced the concept that businesses, particularly global brands, have a...

Come what may…business must go on

To all intents and purposes, many economies on the continent have seen a slowdown. Businesses are being tested for resilience, they are being pushed to...