Midridge offers bespoke solutions to small and medium scale businesses who are looking to master their financials, make quantum leaps in their business and need to make pivotal and strategic decisions, driven by financial indices.

They are positioned to help businesses maximize their economic potentials, and deliver enhanced, long-term value to their stakeholders. 

The financial advisory offerings help business owners to find a solution to business finance problems, create the desired business transformation that helps them scale in profitability and operate more effectively.

Finance expert, business strategist, freelance writer and managing consultant of Midridge International – Abiola Adediran, shares some insights and tips on how to scale your business in a new business year.


Deep down, you have a bigger vision for your business and yourself, as an entrepreneur and woman of impact. Your smart, bold choices and hard work have paid off with the business of your dreams.

But when you get a moment to reconnect with your big vision, you see the potential for your profits and impact to be so much more. You were meant to lead. But the realities of running a business, and juggling the offline demands of life have kept you at status quo for far too long.

Behind the scenes, there are essential shifts that must happen in order for you to grow., and your calendar and time management systems need a serious reboot.

You might want to leverage a team, but you’re spinning your wheels when it comes to hiring, delegating, and leading others well. Other people manage your money, but your black-and-white financial picture is a blur, and those “tape-and-glue” systems you set up on a whim are now costing you time and money.

If you’re honest with yourself, you haven’t fully stepped into the driver’s seat in critical areas of your business.

As women, we have enough on our plate. Stepping into the “driver’s seat” sounds like more work and even less “me” time.

In my experience working with women entrepreneurs, I have come to realize that what stops women from being true leaders is not a lack of drive or determination to step into that higher role. Instead, it’s letting the same old systems and routines run you and your business–which keeps you satisfactorily underperforming, year after year.

It’s no wonder so many women entrepreneurs shy away from taking on the title of CEO!

But until you say YES to working in your genius as the visionary leader of your business, you will remain stuck in the status quo.

You have to make a very conscious decision: Either let the business run you around in circles and into the ground, or, take ownership, and really adopt the mindset of a leader.

You need to truly step into the driver’s seat of your business, you MUST

  • Let go of the same old systems and routine that are not working for your business.
  • Get aligned with your vision as a leader, entrepreneur, and woman of impact.
  • Get strategic and open yourself up to the big 360° view of your business.

All successful women at the top of their game today know that THIS is their ticket to freedom.

As you map out and implement your strategy for the year, you will need tactical inputs to help you stay grounded and connected to important challenges and considerations, uncover profit gaps in your business and proven tactics and processes to help close those gaps, work smarter and double your productivity, to think strategically and stay focused on the big picture.

As a CEO, it is important that you identify the main business drivers to pay attention to, in order to increase cash flow.

What’s really happening in all areas of your sales cycle—are you maximizing cash flow or are there bottlenecks?

How do you weigh out your current opportunities and determine which ones align well with your long-term strategy, and which ones are better left alone?

Your commitment to scaling your business in 2018 and stepping into a higher level of profitability and business success requires that you do a business diagnosis, evaluate your strategy, understand your financials, maximize your profits and identify means of creating consistent cash flows in your business.

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