Spa Pampering At Home (S.P.A.H) was founded by Kemi Bawa-Allah, who is also the lead therapist of the company and has been practicing her craft since 2010. She started her training as an apprentice after which she sought formal training and then returned to an apprenticeship position.
All of this training spanned a period of 2.5 years before she decided on starting her own mobile spa service. She is dedicated to her profession and service to wellness advocates, rookies to massage, and those interested in how massage influences beauty.
Kemi has a diploma in Beauty Therapy, she is an infant massage instructor and an aromatherapist who is committed to learning and proffering touch as a solution to improved world wellness.
In this interview, Kemi tells us about her company, and her commitment to learning and proffering touch as a solution to improved world wellness.
Tell us about S.P.A.H
S.P.A.H is a beauty and wellness outfit focused on helping you be your best self with an array of mobile spa services and products delivered to you wherever you want.
S.P.A.H has a brand culture of delivering calming and meticulous massages, which stands us out of the crowd of relaxation professionals in the industry.
Their highly trained, empathic and intuitive therapists deliver mindful massages using the finest carrier oils, blended with pure essential oils for their aromatherapy qualities. S.P.A.H’s table set-up selection of sheets and towels are inspired by Buddha traditions of zen and feng shui.
The innovative idea behind S.P.A.H
S.P.A.H is a venture that is built around customer experience and the belief that a spa experience is not a luxury. A spa treatment should be part of your commitment/journey to being your best self.
Choosing not to have a brick-and-mortar spa and instead, delivering that experience to customers in their own comfort space allows the best part of a spa treatment to last even longer.
This not only means that we are keeping the company lean, it also means that we are able to focus on what is most important – the customer experience. This also allows us as a brand to reach many virgin spa users who had previously considered spa services out of their pocket reach.
Would you consider S.P.A.H as a social venture?
We are creating increased awareness of the need for a relaxation culture that is focused on wellness. This is why we offer self-massage workshops, guided meditation and aromatherapy sessions at private events, workshops, fairs, and exhibitions. We call this the S.P.A.H experience.
Our guests get an immersion experience that is filled with soothing and calming moments and relish the impact this can have on their daily life and general wellbeing.
We are also curating wellness boxes targeted at cancer patients. People who have been diagnosed with cancer and their caregivers would usually commence a journey full of anxiety and turmoil.
We want our wellness boxes to help bring a little pixie dust to their lives. These boxes will contain aromatherapy products from our collection and other sample products sourced from other wellness companies.
A percentage of proceeds from the sale of each box will go towards funding onsite massages at chemotherapy lounges in cancer centers across the country.
Who are the people you cater to and how have they received your service?
Our customers are those who have chosen a more personalized and convenient service. We are able to provide our service when and where the client wants it. We are able to consistently match clients and therapist based on their specific needs, giving consideration to their lifestyle and stressors.
Our customers love the S.P.A.H experience, the convenience, and our holistic approach. We have a maintained a 95% customer retention over the last 5 years.
How did you come up with the idea of organizing relaxation events for individuals and organizations? Has this always been the company goal?
Relaxation events which we call the ‘Pop Up Spa’ was part of our growth model. We identified that we needed to reach a new market demographic that was not as self-aware as the market we were currently serving and we identified that the way to reach them was by creating these experiences.
This was easy for us because S.P.A.H was created to bring these experiences to our customers, so yes you can say that this has always been the goal. Our approach was the same even though we were now looking to attract a new target market.
We are creating a cohesion in the wellness industry with wellness practitioners to provide a complete experience. Our relaxation event offers aromatherapy workshops, talks with nutritional experts/ nutritionist, yoga classes, pilates classes, meditation classes and massage services.
In what way have you diversified your products to suit your market?
We have created DIY relaxation kits, such as our aromatherapy box, containing essential oils in 3 notes, a personal oil burner and tea light candles which are the perfect starter pack for introducing aromatherapy.
This introductory guided experience for our customers is increasing their awareness and resulting in the use of essential oils for wellness and relaxation.
Aromatherapy provides a natural, holistic and non-toxic way to promote wellbeing and relaxation.
Tell us 5 DIY daily relaxation advice you always recommend to your clients.
- Try self-massages: the acupressure points in the hands and feet are just waiting to be touched to give immediate relief from the stress and anxiety and promote relaxation.
- Use aromatherapy on the go: especially peppermint essential oil, essential oils have an immediate effect on the mood, use your essential oil in a roll-on bottle blended and apply to your pulses, inhale deeply and feel relaxed immediately.
- Take a tea break: you should actively take a break from work every 4 hours, especially if you have a very stressful and sedentary job. Use your break time to have a mug hug, try a decaffeinated herbal tea, like lemongrass tea, and if you must have caffeine try a green tea.
- Take a power nap: yes close your eyes from all the stimulation, keep your phone on silent and take a 10-15 minutes nap. Wake up refreshed ready for the other half of your day.
- Breath: simply breathe to promote relaxation, take slow deep breaths and keep your awareness to your breath and relax.
How can people interested in your service contact you?