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Team Natural in the house!!!!
But how much money are you spending on products to keep that puff, right and tight?
We’re all about people embracing their natural beauty but black hair is a $50b industry and even though young black women are the main consumers of these products, we unfortunately aren’t the creators. International conglomerates dominate the market and are making money off of the hair that we’ve been pulling, twisting and toiling with for centuries. We need more young African women to enter this industry and create products that not only help us look good but create wealth in our communities.
Join us on Wednesday June 15 for a candid discussion on how you can build your own natural hair care brand and take advantage of this beauty boom. If you have a passion for beauty and hair, what is stopping you from turning that passion into a viable business and becoming your own boss!
We’ll be chatting with Nibi Lawson, founder of The Kinky Apothecary, the first natural hair care store in Nigeria. The Kinky Apothecary sells a variety of brands including their own private label, so Nibi knows exactly what customers are looking for as well as how to make your products attractive to potential stockists.
Some of the topics we’ll cover:
- How to perfect your recipes and start creating products from home
- Where you should source your ingredients & packaging
- Understanding the testing phase and really knowing how effective your products are, product safety, quality control/consistency, and determining what products to market first
- How you should think about branding and making your products stand out
- Getting products to export grade
- Date: Wednesday June 15, 2016
- Time: 10:00am EST // 3:00pm WAT // 5:00pm EAT
With a background in Finance, Nibi Lawson started The Kinky Apothecary as a hobby in 2010. Aiming to fill the huge gap in the market for suitable chemical-free products for women who had made the decision to go natural, this quickly developed into a fully-fledged business and the company has now started rolling out concessions over Nigeria. In addition to supplying products, The Kinky Apothecary also organises frequent workshops, originally hosted by Nibi but now expanded to include a slew of guest natural hair experts, in an attempt to educate women about their natural hair, as well as a host of new projects and a product line under development.