5 learning points from the Employability Fitness Program organized by CareerLife Nigeria
CareerLife Nigeria was conceived out of the passion to help solve the issue of un-employability among graduates. SLA contributor, Yewande Jinadu who is also the founder of CareerLife Nigeria is someone who had earlier struggled with interviews which she dreaded so much until she decided to pursue Talent Acquisition as a career path and learned how it felt to be at the other side of the table. The pilot edition of the Employability Fitness Program(EFP) held on the 13th July 2019 was aimed at helping jobseekers overcome interview phobia by putting them in an interview with HR Professionals and Subject Matter Experts so that the feedback they would get would be personalized to their unique need and deficiency. The following steps will help you deal with Interview phobia: 1. Understand yourself Overcoming phobia has a lot to do with you! Understand your shortcomings and work on it. Being self-aware is much more than knowing your weakness. It’s also about knowing your strengths accurately. If you know why the organization should hire you, you would definitely do better. When you saw the job description, you looked through and were convinced this job was for you. All that is left is to prepare yourself ahead and establish why you should be given the job. Preparation is VERY IMPORTANT! 2. Go in with the mindset of “Why wouldn’t they hire me” It’s only if you have lied in your application that you would be scared. When you go with a convinced mindset, you are one step closer to avoiding fear. Most job seekers go into an interview with an uncertain mind so they cower at any slight intimidation. 3. Communicate your value to your employer An interview isn’t all about you and what you stand to gain if employed. Employers are hunting for value in talents and if you’re not able to portray that during the interview, you would most likely get a rejection email. So think through your value and ensure you communicate it clearly. 4. Always have transferable skills Most fresh graduates believe they have nothing to offer just because they don’t have a long list of experience to show forth which is WRONG. Transferable skills are mostly soft skills and competencies that are important for the role you are applying to. You may have led a team while in school or provided a solution to a big problem during your NYSC. Don’t despise those ‘little’ experiences because they can be very relevant in your new role. 5. Don’t go into an interview feeling defeated What’s the worst that could happen after an interview? You get a NO! You move on… I realized that when you put your whole life into something and have packed yourself with so much fear, the interview becomes a do or die affair. This increases the likelihood of you messing up. I’m not saying you shouldn’t prepare well and take it seriously but don’t spoil it by putting too much pressure on yourself. I wish you the best in your career! If you would like to join the free 3 months post-coaching session, visit CareerLife Nigeria. Join our FREE Facebook Live on August 22nd to learn how to drive social change through your business/ Career. Click here to sign up.
7 ways to make your space more liveable without breaking the bank – by Banke Ajagunna
Banke Ajagunna is the Founder of Decor Nigeria; an interior design company that specializes in designing functional and aesthetically appealing spaces for corporate and individual clients. When you hear young professional, the first thing that comes to mind is budget. We’ve all been there and some of you are still there. That being said, with the minimum wage in our Motherland, design for a young professional may seem far-reaching and unattainable. In this article, Banke shares a few ways to make your space more liveable without breaking the bank. Wall profiles Wall profiles (also known as wainscoting) are usually seen as expensive because you only get to see them at high-end stores or homes but they are really not as pricey as you’d think. They can be very affordable when made locally. Wall profiles make for a fantastic alternative wall finish than good ol’ wallpapers. Additionally, if you are an old soul and intrigued about design in the 18th century – signifying a period of opulence and extravagance- wall profiles could give you that beautiful renaissance feels that you’ve always dreamed about. Sign up to get our FREE guide which highlights 3 proven skills you need to impact and grow your business. [ninja_forms id=230] Space Make the most out of every space, they come freely but like free things, you might not appreciate it till it’s gone. You may be tempted to stuff a lot of unnecessary decorative pieces in your home but don’t fall for it; ISSA TRAP! Declutter as much as possible to give your room the much-needed airiness. Also, the spaces that bridge the gap between inside and outside can become the greatest allies in designing. Restyling your balcony, back deck with natural furniture, plants if you like, will create an added extension to your home. Wall shelves You can easily put this together with a piece of wood and wall brackets for support. This design tip is very flexible and adaptable as it gives you the chance to choose your preferred style and also paint it to any color that suits your taste, anytime. Wall shelves can be placed in the living area or the bedroom. Books, accent pieces can be kept on this shelf, making it look full but beautifully arranged. Mirror Mirrors have earned status as an effective interior design tool used to fulfill practical purposes and a multitude of creative motives. Whether you want to add a polished touch to your interiors, make a statement with wall art or amplify light and space, a thoughtfully chosen, a well-positioned mirror is an answer. A mirror in your space simply lets the light in, placing it next to a window or opposite a window increases the amount of light cast inside a room, thereby making the space if small, appear larger. It can be used in a shallow room, hallway, bedroom, etc. Pro Tip: Place your mirror strategically so it reflects the best part of your room. Repurpose Furniture Grandma’s bookshelves and tables are great items to repurpose. A good coat of paint will completely change the look of a piece and allow you to fit it into any space. A pair of old end tables can be painted and given a contrasting top to make an entertaining coffee table or dining room table. Using pieces that have been used before and reimagine them in a modern way, and depending on the design style, it can also be refurbished to look antique. Sofas and armchairs can also be reupholstered in a new fabric to give a more modern look. Infuse Some Greenery A lot of interior styles now includes bringing the outside, inside. It has become a full-on movement in interior designing and has tons of benefits, from mood-boosting to cleaner air. Bringing natural plants it isn’t the only way to decorate with plants, you can still do so with a plant print wallpaper. Luckily this method is quite in vogue and gives you all the same peaceful and happy feelings as live plants. Artificial plants are a plausible alternative to live plants because they require little or no maintenance and can also give your home a greenhouse vibe. Art Prints Art prints are a cost-effective way to bring color and texture into your space while also making you look like a connoisseur of fine things. Here, you need to be a bit selective because some art pieces shouldn’t be seen on your wall; they are just too busy and distasteful. Think of art as the stylistic icing on the cake that is your home and is sure to select what you like. Always consider the ideal scale and proportions when installing your artwork. For instance, small art prints can be placed in clusters or you can centralize a single large piece of art at eye level thereby making it the focal point of your room. White Beddings Are A Must Hard to maintain but it’s a trick that keeps on giving. You are probably wondering how a couple of plain white sheets will make a difference in your home. White is the lightest color, it is very achromatic and is associated with light, goodness, purity, innocence, etc. They may seem basic and boring but a most noteworthy benefit is that using white bedspreads helps soften and counter the other colors in a room; bringing it all together. If you are not sold yet, you can add colored throws and cushions to make it look cozier. On the plus side, it looks quite hotel-like and inviting. Final Notes: If you follow these tips, you might be tempted to call in sick at work just so you laze around in bed but that might not be a good idea. However, you can rest assured that you will always return to a warm and cozy home after a long day at work. Nothing beats this feeling! For more interior design tips and tricks, visit www.decor.ng. Photo credits: Pinterest This article was written by Banke Ajagunna. Join
Botswana’s Healing Guru
Mother Masire is a graduate of The University of Botswana, with a BA in Social Sciences, majoring in Sociology and Public Administration. She also did a number of developmental courses including brand and project management to support her marketing and advertising career. As one who is always willing to learn when interested in a subject matter she studied mindfulness over 10 years through online courses, attending seminars, workshops, training retreats etc. Her interest in mindfulness and its benefits grew over the years, so when Dr. Didi Bjorn approached her with the idea to start a sustainable development social enterprise, she jumped at the opportunity, and AfroBotho was born. AfroBotho is a skill-sharing service that fosters mental health and wellness for individuals, organizations, and communities in Africa and the world. Connect with Mother Masire and her business on her website and social media We believe if we are at our best emotionally and mentally we do the best for ourselves and families, workplace, communities, and our world. Why did you decide that there was a need for an organization like AfroBotho? The name AfroBotho was inspired by the African concept of Botho, a social contract of mutual respect, responsibility and accountability that members of society have towards each other. It defines a process for earning respect by first giving it, and to gain empowerment by empowering others. It is all about interconnectedness amongst all people with the realization that ‘I am because you are’. AfroBotho was the brainchild of Dr. Didi Bjorn. She felt that we had an aligned passion for issues of mental and emotional wellbeing and that with the combination of our skills we would be able to add value to our clients’ wellbeing. Dr. Didi Bjorn is a clinical psychologist with a specialization in Disaster Psychology from the University of South Dakota. It was there that she gained expertise in various disaster response and management techniques. During her college years, Didi volunteered at the American Red Cross and later participated in the disaster response following the September 11 World Trade Centre attacks. All those experiences prepared her for AfroBotho, where she seeks to extend all she learned by becoming a Botho Ambassador, healing and reconnecting humanity. As an ambitious, young career-driven Motswana I lived a very busy, unbalanced life when I was employed in corporate environments. Throughout my career I often found myself being the ‘default counselor’ for organizations I worked for. This was heavy for me because I was not a skilled psychologist, and got attached to what was shared with me. I wished for a retreat center within our country that would provide a safe healing space for those seeking reprieve and time out to reconnect with themselves. Dr. Didi Bjorn and I wanted to be the change we wished to see and started AfroBotho in order to share skills that empower people to find peace and harmonious interactions among each other. What are the benefits of mindfulness, and how is it beneficial in the workplace? Mindfulness is ‘present-focused consciousness’, a mental state achieved by focusing one’s awareness on the present moment, while calmly acknowledging and accepting one’s feelings, thoughts, bodily sensations, and the environment without judgment. It’s a state of awareness. Jon Kabat Zinn defines mindfulness as: “Paying attention; on purpose, in the present moment, and non-judgmentally. There are many overlaps between mindfulness and aspects of positive psychology as it applies to cognitive-behavioral therapies. In some of our training, we call ourselves ‘the why and how team’. Dr. Bjorn usually shares WHY people go through the emotions and mental challenges they experience and I share HOW they can access their personal grounding and calmness while they are going through them. Mindfulness can help to reduce stress, anxiety, and conflict, increase resilience and emotional intelligence while improving communication in the workplace. For leaders who are contemplating different strategies to help foster a healthier, happier and more productive workplace, I suggest that they incorporate mindfulness in their organizational culture. Some of the numerous benefits of mindfulness include; a more effective management style, creating a more positive work environment, stronger, healthier team dynamics, better manager-employee relationships, fewer rash decisions that can damage the business, and healthier strategies for preventing or addressing conflict when it comes up. According to a study conducted by The European Agency for Safety and Health at Work, more than half of the 550 million working days lost every year from absenteeism are stress-related. Further, 80 percent of employees report that they feel stress at work and need help learning how to manage it. What do your workshops/sessions entail? The way we work with our clients is not etched in stone. We are solution-based in our approach and always strive to get to the root cause of a problem before we even design a program. Each client program is personally designed for them. We believe you cannot prescribe without first identifying the challenge/issue. We have a program called ‘The pulse check’ which we usually start with before beginning any program. This is an exercise that helps individuals to look at their challenge from the inside out. The purpose thereof is to get a deep and clear understanding of our clients’ mental and emotional wellbeing. Once feelings and expressions of negativity have been clearly identified, we work together to actively begin the work of uprooting these often deeply embedded productivity killers. As the termination of the vicious cycle of blame, attack, and accusations toward self and others, as well as the need to constantly live in defence-mode, occurs and is replaced by an all-round healthier and balanced sense of being, they can be – and are – empowered to channel that positivity into their professional life and workplace. After the ‘pulse check,’ we start on a program that addresses the client’s desired objective. What is the future of the workplace, and what role does AfroBotho play in realizing it? The workplace environment as we know is evolving, just like every other aspect of our lives.
You better get your Hot Girl Summer on, Motherland Mogul
Summer or no summer, you MUST live your best life. You are a boss and keeping up with the trends in the digital world is the major key! You must have come across the term Hot girl summer over the past month. If you’re not sure what everyone is on about, we’re serving you the tea in this article. What is #HotGirlSummer??? The phrase #Hotgirlsummer was coined by American rapper, Meghan Thee Stallion. She used the term to tell women (and men) to be unapologetically themselves and fiercely go after their dreams and goals. It simply means that summer or no summer, you MUST live your best life. The term first appeared on Twitter after one of her fans posted a photo with the caption “I hear it’s a #HotGirlSummer”. Since then, the term has since caught on like bush fire. Men and Women around the world are now posting fun and happy photos of themselves on social media with the same caption. The phrase represents women living out their best lives at their own terms, to make it the best thing to ever happen to them. If you are looking to have your own Hot Girl Summer season like the Motherland Mogul that you are, here are some tips to get you started. 1. Review and Define Your Goals In order to live life unapologetically, there must be a goal or vision that you are looking to achieve. It is important that you have a vision of where you are going and come up with a plan of how you will get there. This may involve improving your current skill set or going back to school. Choose your path and glow while pursuing your goals. 2. Put Your Best Foot Forward Where You are In most cases than not, it will take time to get to your dream job/businesses/bosses and/or clientele. While you are building towards your goals and dreams, it is essential that you grab every crucial opportunity that comes by. The journey to achieving your dreams is a culmination of all the work and effort that you are putting in now. Use your current position to build a richer network as this will make your journey much easier. The phrase, Your Network is Your Net worth should come in handy where you are now and when you finally get to achieve your goals. 3. Put In the Work Nothing works unless you do. To achieve anything in life, you must be willing to put in the effort and work required to get where you want to be. It is also important to ensure that your voice is heard in meetings and in boardrooms. As you put in the work and effort, it is also very important that you are taking credit for your achievements. You are much more memorable when your voice is heard, therefore, going forward ensure that you are the lady who takes credit for her work, contributes ideas and always have engaging thoughts in any meetings and conferences. An organization or client will always value someone who adds value. Your work is then to add value. 4. Have Fun While Doing It Girl, work hard and play hard while you’re at it. Going after your goals and choosing to be outstanding is definitely not always fun. There is a lot of unseen hard work and in some cases, you are your own biggest cheerleader. But, how about making it fun for yourself by having a weekly gratitude list? Each week, write down something you are grateful for and also tick off a goal that you have accomplished. It is the consistent cumulative effort that eventually pays off and keeps a smile on your face. 5.Take a Selfie and Don’t Forget to Hashtag #HotGirlSummer Lastly, while putting in the work and securing the bag don’t forget to take a bomb selfie as you live your best life, on your own terms. It is always relaxing to get the perfect selfie and keep the movement going for all the women who are making it happen for themselves and their communities. Have yourself a Hot Girl Summer. Join our Facebook Live on August 22nd to learn how to drive social change through your business/ Career. Click here to sign up.
Navshika Beeharry: Adding accountability and value to foreign volunteering efforts in Africa
Navshika Beeharry is a British-Mauritian blogger, speaker, and interculturalist. She shares her experience of volunteering overseas and advocates for intercultural awareness to be at the heart of charity and aid efforts to improve foreign assistance in the motherland. In this article, she also provides consultancy for sustainability advice, strategy development and/or content creation. Shika, as she is fondly called, believes it is important for NGOs to develop empowering stories of self-managed income/resources to challenge the mindset that success derives from external donors as opposed to the people themselves. In 2015, when she returned home from a volunteer placement in Tanzania, she founded “Becoming Africquainted” as an initiative to candidly recounting the life-changing memories she made, including some difficult observations of when Western intercultural communication goes badly wrong. Since then, it has grown into a platform of its own that provides discussion and resources to all aspiring volunteers or expats, encouraging them to undertake their service overseas responsibly and respectfully. Shika on Intercultural Awareness For Shika, intercultural awareness is an unmissable step that any foreign volunteer must be willing to take to better know their own cultural limitations and how to healthily navigate new ones. However, this must be reciprocated by host communities within Africa too, by ensuring they take responsibility for their own narrative and how they wish for it to be told and remembered long after any volunteer exchange has ended. It will take time to help visitors to form new associations of Africa they see, but the benefits to sewing two-way intercultural connections are fruitful and increasingly necessary for the prosperity of the interconnected world we live in. To be a successful foreign volunteer, Shika believes it begins with an understanding of yourself / skillset and a genuine desire to be of service to someone. Such a person is often thought to be self-sacrificing with care for their wider community and an unrelenting passion to contribute to a cause bigger than themselves. However, to be able to add accountability and value to foreign volunteering efforts in Africa, one needs to; 1. Have a good knowledge of the country and organization whose aims you would like to champion. Each summer in Africa, this ‘higher cause’ has all too often displayed itself as ‘saviourism’, ‘privilege’ and ‘Western ideas’ – to name a few. What usually begins as a selfless summer trip quickly manifests itself into self-serving behavior when culture shock takes over, conditions become unfavorable to live in and personal expectations are not met. These circumstances fuel a type of instinctive desire to fix things that do not exist ‘back home’. Though the intention may come from a good place, the means by which it is executed becomes misplaced and frequently results in misunderstanding and conflict. Why? A lack of intercultural awareness. A large number of young people in the West – diaspora included – are conditioned into thinking that volunteering overseas is a worthy extra-curricular life experience or a means of personal development. These reasons are problematic because they refer to an underlying tone of personal gain that volunteering is based upon. The emphasis is rarely ever to learn about culture itself – something which really should underpin any healthy volunteer exchange. 2. Acquire traits that enable you to observe, recognize, perceive and positively respond to new and unfamiliar intercultural interactions. Some markers of intercultural awareness within international development are: Humility – being receptive to, and accepting of, new and unfamiliar situations Patience – in recognizing that positive outcomes take time to reveal themselves Humanity – acting humanely with a trusted concern for the community being served. These traits are not something we can quantify or expect anyone to learn quickly in a crash-course. But volunteer exchanges can be measured by the quality of relationships being built, along with their participation and respect for our cultures once they arrive. One indication of this lies in how well volunteer behaviors are recognized and reciprocated by the communities which they serve. 3. Volunteers should be given guided self-reflection time. This is to serve like one-to-one inductions in a paid workplace where their observations and experiences are discussed to foster a dialogue which enables them to explain their realities so that they can be better understood. Doing this not only prevents them from distancing themselves from problems they see by claiming ignorance, but it also provides a space for healthy goals to be set, contributions to be assessed and accountability to take place. This is important to help redefine the negative African post-colonial perceptions that many foreign volunteers have unconsciously grown up with. After all, what better way to rewrite the story than if told it ourselves to those who do have a desire to listen, by virtue of visiting the continent first-hand? A good start for non-profit-organisations is to offer their own guides into standards of behavior that outlines an interpretation of volunteer ideas and expectations during their stay. This formalizes the process whilst mitigating the risk of volunteers unhelpfully referring back to their (often biased) perception of problems and methods of solving them. Join our Facebook Live on August 22nd to learn how to drive social change through your business/ Career. Click here to sign up.
FACEBOOK LIVE WITH JUDITH OWIGAR: HOW I BUILT MY BUSINESS TO DRIVE SOCIAL CHANGE (AUG 22)
What impact does your business have in your community? It’s no news that companies take Corporate Social Responsibility very seriously. It’s like a magic door that opens up more opportunities and this is why. The world is ever-changing and businesses are looking for more ways to connect with their customers. As a BOSS Lady, beyond making the $$$, you need to look at the bigger picture on how you can create a positive change in your community. Firstly, when your business is seen making an impact, it shows that you have an interest in social issues which will help raise your company profile, attract new customers and/or identify new opportunities. Ain’t that the goal? Remember, being socially responsible is good for the bottom line. If you want to learn how to create, craft and manage social change strategies, join us on Thursday, August 22nd, for a Facebook Live with Judith Owigar, founder of JuaKali Workforce, who’ll be dishing out tips to help your business aim for change. Some of the topics we’ll cover: How to discover what social issues are most relevant to you and your community. 5 different ways your business can create a positive social change while you make profit. Finding purpose and grit in social projects. Impact vs Sustainability. Facebook LIVE details: Date: Thursday, August 22nd, 2019 Time: 12PM Lagos // 1PM Joburg// 2PM Nairobi Watch Facebook Live with Judith: About Judith Judith Owigar is passionate about initiatives involving youth, women and all things technology. With a Masters in Applied Computing from the University of Nairobi, she’s the founder JuaKali Workforce, an online micro-jobs platform that connects young people to short term jobs in Kenya’s informal sector. In 2015, Judith shared a panel with President Barack Obama of the U. S. and President Uhuru Kenyatta of Kenya at the Global Entrepreneurship Summit. She is a 2015 East African Acumen Fellow and a 2014 international Focus fellow. She has been named as one of the Top 40 under 40 women by the Business Daily newspaper in Kenya and has been recognized with the Anita Borg Change Agent Award by the Anita Borg Institute for Women and Technology.
How Tamiko Cuellar monetized her gift and launched her business
Tamiko Cuellar is the CEO and Founder of Pursue Your Purpose LLC, – a global coaching, consulting and training firm for emerging entrepreneurs, corporate intrapreneurs, and leaders. She spends at least 6 months each year traveling throughout the continent of Africa where she speaks, coaches, and trains leaders, entrepreneurs, students, and women. In addition, Tamiko was appointed as a mentor to emerging entrepreneurs in Africa as part of the Tony Elumelu’s Entrepreneurship Programme in 2016. Tamiko has been a guest contributor on Forbes, The Huffington Post, amongst other publications. In this article, Tamiko shares with us her journey to becoming a smart boss lady, and how she’s helping ladies on the continent do the same. What made you decide to launch your own business? There were multiple catalysts that compelled me to launch my own business I had survived three rounds of layoffs (retrenchments) at my corporate job in the United States as a result of the 2008 economy. My job was becoming more stressful and adversely impacted my health, and I was only given a $700 bonus after helping to acquire a $30 million client for my company. Besides all of that, I felt that my potential was being stifled and I was not fulfilled. I then decided to monetize my gifts and skillset on my own terms, by launching my business to help other women transition from corporate and grow their businesses. On your journey to becoming a Smart Boss Lady, What are some exciting things while launching your business? Since there weren’t many coaches that were doing what I was doing when I first started, I looked for as many existing coaches as a template and tried to emulate them. I later realized that it was my uniqueness that caused my brand to soar internationally. I would encourage aspiring and emerging boss ladies to harness what’s unique about you. That’s your sweet spot. People don’t need a clone. They need you to show up in your authenticity What are some of the common problems entrepreneurs hire you to solve? The most common problems that women hire me for are helping them to narrow their focus, defining their target market, creating/refining a brand that attracts their target market, and also how to sell and make money consistently Established larger organizations usually hire me to develop their leaders. Why did you choose the business name – Pursue Your Purpose LLC? My company’s name was birthed from a common answer to a question that I would often ask people, which is, “What would you be doing if you could do something other than your current job?” The answer was always something different than what they were currently doing! Then my follow-up question would be, “Then why aren’t you doing that?” This was usually followed by a blank stare because people didn’t know why they weren’t getting paid to do what they love. It was then that I realized that most people that are working are doing what they have to do rather than what they want to do. I’ve mastered a system that creates entrepreneurs who get paid to do what they love and I simply coach others on how to profit from their God-given purpose. Tell us about your experience working almost exclusively on the continent of Africa. I absolutely love it! I am called to Africa. The Africa I see is very different than the Africa that is portrayed in the media. Africa is rising It’s ripe with potential because the majority of the population in many African nations is very young (ages 15-25) and emerging leaders are going to be at the helm of solving Africa’s problems very soon. Someone needs to develop and train these emerging leaders. I also feel a deeply personal and cultural connection to Africa being an African-American women of the Diaspora who can also bring a high level of skills to the continent that I’ve acquired in the States. Who is your dream client/partner? First and foremost, my dream partnership would be with SLA in some way to build capacity in its community of professional business women from a global perspective. As a former Adjunct Professor of Entrepreneurship and Small Business Management in the U.S., I also love working with Universities throughout Africa on entrepreneurship curriculum development as well as being a guest lecturer to business and entrepreneurship students. Additionally, I love working with agencies and the Ministries of Trade & Industry to teach sub-Saharan African businesses on how to export their products into the U.S. duty-free. Lastly, I love training corporate leaders and HR managers on how they develop innovative entrepreneurial thinking in order to be on the cutting edge of what the rest of the world is doing. I would love to do more of these three types of training and coaching. I’m very open to being contacted by your readers for partnership and speaking opportunities throughout Africa. What’s the most exciting project you’re currently working on? I’m very happy to say that my fourth book, “Cultivating An Entrepreneurial Mindset” should be out by the fourth quarter of 2019. This will help thousands of aspiring and emerging entrepreneurs both inside and outside the classroom to develop the right thinking that leads to having successful, profitable and sustainable businesses. My calendar for 2020 is filling up quickly with organizational partnerships, speaking and training opportunities with universities, corporations, and government agencies throughout Africa, so I welcome as many strategic alignments as my company can accommodate. I am also adding new Global Brand Ambassadors to my team all over Africa who are highly influential and can help us impact more people. This article was put together by Lungiswa Mzimba
6 ways to break down boundaries to becoming a successful entrepreneur
There is nothing women can’t do. Surely, there are so many hindrances that women in business face. However, when it comes to race, the number of black women entrepreneurs have greatly increased over the past decades. According to the Census Bureau, eight million businesses in the United States are owned by people from minority groups, and 2.5 million of these are owned by African-American (which makes them the only racial or ethnic group with the highest number of business ownerships). Also, in the very recent State of Women-Owned Business Report, the number of firms owned by black women grew by 164%. We all know it, there is nothing women can’t do. While the stakes are higher, you can break down the boundaries and become a successful entrepreneur. How? 1. Embrace diversity Before you make other people believe in you, you first have to believe in yourself. Instead of seeing it as a barrier, you have to embrace your diversity and use it as a competitive advantage. Take note that diversity goes beyond gender, nationality, color, or race. We have to embrace our uniqueness, be proud of our strengths, and turn our weaknesses into opportunities. 2. Be passionate about what you do When you love what you are doing, you gain the courage to look past the challenges and the discouragement from other people. To succeed in business, you’ve got to have a strong mission. Why do you want to start a business? Successful entrepreneurs have many things in common. One is their sense of purpose. Of course, an obvious reason is to gain profit. But there certainly has to be a reason much higher than that which motivates you to pursue what you do. 3. Accept that failure is part of it You’ve heard stories about business tycoons bouncing back from their failures and have turned out to be better entrepreneurs. You won’t believe how founders of giant companies like Twitter, Huffington Post, LinkedIn, and PayPal all went through massive failures, costing them millions of dollars. Here’s the thing – 75% to 90% of all startups fail. It only shows that failing in business is normal. At some point, you will commit mistakes, you will make wrong decisions, and you will fail. The secret is to never give up. 4. Plan ahead Behind a successful business model is a solid plan. You don’t jump into the river without knowing how deep it is. Create a detailed business plan. Identify pain points. Pool your resources and know your options. For example, where will you get the funding? Will it be from your savings or through business financing? Will you still need investors? How will you reach out to them? List down all your ideas. Do your research. Invest in knowledge. And be ready to start something. 5. Embrace Change No matter how comprehensive your business model is, at some point, you will have to make adjustments or perform a total shift. Changes in business are inevitable. Market demands and trends change from time to time. It is scary to confront changes. That’s a normal reaction. But you have to be flexible and adaptable. Otherwise, you could be left behind. 6. Don’t Forget that You Are Human too As you establish and grow your business, you will find yourself devoting most of your time to it. You will miss some important family affairs for client meetings, endure sleepless nights for endless paperwork, and forego weekends to beat deadlines. The key is to strive for balance. Drink your water. Eat your veggies. Sleep. Pamper yourself. Get your hair done. Go for a mani-pedi. For you to keep up, you have to be physically and mentally healthy. Becoming a businesswoman is not an easy feat. Striving for success is much more challenging especially when people kind of judge you for your race or gender. But don’t let anything or anyone stop you from becoming a top-notch entrepreneur. Remember, in business success, there are no boundaries. This article was written by Lidia Staron Lidia Staron is a part of Content and Marketing team at OpenCashAdvance.com. She contributes articles about the role of finance in the strategic planning and decision-making process. You can find really professional insights in her writings. Need some more FREE downloadable guides from SLA? Click here.
Meet the four black women making a name for themselves in the wine industry through ‘Wine-ish’
“We’ve spent the last three years coming together every Wednesday to connect over our future plans and our shared love for beautiful experiences – always in the presence of wine. From this, Wine-ish was born.” Wine-ish is a dynamic group of 4 black women occupying the world of wine, one glass at a time. Palesa Mapheelle, Obakeng Monamodi, Buhlebezwe Ndaba and Hlumelo Williams came together as friends on a casual Wednesday, also known as ‘Winesday’, to share their goals, dreams and everyday experiences. 156 Winesday’s later, they decided to form Wine-ish; a platform that has become a hub for all things wine and business, soon to disrupt the industry. Wine-ish takes you on a visual journey of South Africa’s rich world of wine and related experiences through the lens of young, vibrant women of color. The name choice is quite unique and has an interesting meaning behind it. Not only does the team focus on the technical understanding of viniculture and “Wine”, but the “Ish” in the name is also just as important to them; representing the side of them that is simply 4 young women navigating life together with all of its ups and downs. Wine-ish is deeply rooted in and propelled by the connection the four of them share as friends, before anything else. As a business, Wine-ish aims to debunk wine and the drinking of it, all while making it more accessible to an emerging market who want to learn and experience more about it. They don’t want to be seen as experts, but as people who are constantly learning and challenging the norms of the industry. The zestful, youthful and vibrant energy of the team has always been what differentiates them from the firm and rigid industry they’re trying to create a space in, and it has been nothing but refreshing. Infiltrating the industry has had its challenges but seeing the growth of people of color creating their own brands and wineries has left the team hopeful in making sure they will transform and create a positive disruption for themselves and in partnership with like-minded, forward-thinking collaborators. “We remain true to a core mission of ours which is to expose ourselves and people like us to the world of wine” So, watch this space, because Wine-ish is going to be coming in strong with a lot more to show you. For more on Wine-ish, their incredible brand, and upcoming projects; follow them on Instagram and Twitter.
Top 5 technical and practical skills you need to land a job in the Communications Industry
Because I know how to write convincingly, speak in a clear, concise and catchy manner and make pretty lifestyle aesthetics— I made £800.00 one week in one of Africa’s poorest capital cities — Freetown, Sierra Leone. As long as capitalism reigns free— the comms industry will always be hiring! The word “communications”, is a broad umbrella term for many specific roles and jobs that all revolve around conveying information. If you like to talk a lot, love pretty looking things, and a fast-paced lifestyle— this sector is for you! It’s the digital golden era, and many African millennial women are turning to this sector. This is an industry that underpins the side hustle of many resourceful sisters with a side hustle. From selling home-blended essential oils on ‘the gram’ to vlogging about sexual and reproductive health. According to Biz Community Africa, trends in advertising across the continent show an increase in market competition across African markets. Nigeria, Kenya and Ivory Coast have joined South Africa as large regional advertising hubs. And though the rise of middle classes across the continent remains contested, the market strategy has been heavily sought after in the telecommunications, financial, FMCG and transportation industries. Despite literacy and digital literacy rates varying greatly across the continent— the comms industry is on the rise! The communications industry spans a wide range of sectors including television, film, radio, media and digital design, marketing, advertising, branding, public relations, and promotions, publishing, journalism, consulting and more recently social media. There are broad communications skills that every communications professional should have to be successful in each of these sectors. And, there are also specific technical and practical skills that will set you apart from others when applying for jobs in specialized departments at corporations, consultancy firms, creative agencies, government ministries, NGOs and all other organizations that have a communications department. Here are five skills, I’ve found essential for a comms professional in Africa— specifically if looking to focus on marketing, branding, and advertising. Market analysis and strategy If you can evidence this on your LinkedIn and CV then you’ll get an interview. Companies want to know that you understand that the main reason they even have a communications unit— is to sell things! You are essentially the new fancy term for a marketer! Since door-to-door sales do not work anymore, you need to find out what does! Market analysis means knowing your target market, analyzing their consumer behavior and their psyches, and then developing strategies to make them believe they need to buy into the lifestyle and ethos (the brand) of the company. If you can throw around the term ‘customer psychographics’ and actually know what you’re talking about, then your interviewer will hire you! To develop this skill you can take an introduction to marketing class on Coursera. No funds? No problem! I once took a class for free on Coursera by applying for their course scholarships. All you have to do is fill out a form that states you’re “kinda broke right now, that’s why you need courses and a job”, and through this form, you’ll be applying to take a course on Coursera for free. Good luck. The ultimate wordsmith A comms professional is ultimately someone who can convince men to buy tampons, using three words. If it’s in marketing, publishing or PR— you’ve got to be able to create and/or spot powerful work that will have your desired impact on audiences. Basic rules for writing include: know your medium (are you writing for TV, radio, social media, an advertisement, a sales pitch, a newspaper?), know your audience, and lastly— be clear, concise and striking. There are a million ways to write a million things, that fit into the right boxes for the right type of comms. When you decide what your niche of comms is— take the correct writing class for it! Whether you are pitching, writing or selling— your job is to tell a story. So tell the best damn story there is! Basic media design skills Today everything is digital. Everything is visual and everything is about aesthetic. Design is key, especially with the rise of social media. When starting off as a comms officer, assistant or freelance consultant, you will not have the budget nor the authority to outsource to a creative agency. This is not relevant for working in PR, nor radio— but in the world of advertising and branding, you will first have to make various media content yourself. Basic free online software like Canva and Mavis should be good enough to start with. Of course, you will need a decent enough camera, but luckily these days everyone has a smartphone! Most smartphones today have cameras that can substitute for a DSLR and can download multiple media editing apps. Wipe your camera lenses, download a bunch of apps, gather a wealth of media content of the specific things needed for your industry (e.g. a bunch of foodie pics, or the hottest tourist spots in your city, or natural landscapes)— and develop a website (use Wix) or some social media platforms— may be even a podcast! You can submit this with your CV to work in the following roles: the communications officer for the ministry of tourism in your country, the contributor of an online art and culture journal, or the strategic communications assistant at a company/creative agency. For those looking to go into something highly specialized like graphic design, you might want to take an online or university course on Adobe InDesign, Photoshop and Premiere Pro. Companies and creative agencies are always looking to hire graphic designers (freelance or in the house) and this is usually a fun and exciting job. Creativity and originality Know your country, know your industry, know your market— then do and be different within context! Remember you can be a comms professional within any other industry from agriculture to mining, financial/banking, government, or retail. The industry you’re in will most likely have an institutionalized way of reaching