Our Journey

May 2014

SLA was founded

After years of consulting in a world-class organisation, Yasmin & Afua recognised that African women were looking for advice and products to help them live a well rounded life. This led to starting a company targeted at providing every smart African woman with the resources to build amazing businesses and careers. She Leads Africa aims to be the #1 destination for smart Afrian women globally.


SLA was founded

September 2015

FIRST SLA ENTREPRENEUR SHOWCASE

FIRST SLA ENTREPRENEUR SHOWCASE

10 female entrepreneurs from across the continent and diaspora competed for more than $30,000 in cash and prizes at the She Leads Africa Entrepreneur Showcase. Dozens of angel investors, representatives from venture capital companies and a high profile panel of judges came together to find the next hottest startups worthy of investment.

November 2016

Drove 5x more ROI for Microsoft

SLA co-founder Yasmin Belo-Osagie was featured in a Microsoft commercial in the United States, United Kingdom and Australia. Within two weeks of airing, this commercial drove 5x more digital return on investment than any other in its industry.

Yasmini Microsoft ad

December 2016

SLA was founded

RANG THE BELL AT NYSE

We are the first African startup to ring the Closing Bell at the New York Stock Exchange. By this time, SLA was delivering business and career advice to 200,000 millennial African women through in person workshops and digital training.

March 2017

PARTNERSHIP WITH OXFAM

The 3-month Accelerator Program kicked off in partnership with Oxfam to identify, support and fund the next generation of Nigeria’s brightest entrepreneurs. Since then, every year, the winning entrepreneur goes home with a cash prize to fund their business.

PARTNERSHIP WITH OXFAM

January 2017

SLAy festival

FIRST SLAY FESTIVAL

We welcomed 1,400 women for the first SLAY Festival in Lagos, Nigeria. SLAY Festival is a celebration of innovation, culture and technology with African women. Thanks to all the speakers, brands and media partners, participants had an unforgettable experience.

June 2018

100K FOLLOWERS ON INSTAGRAM

100K FOLLOWERS ON INSTAGRAM

Our inspiring, engaging and fun content resonated with 100,000 women globally on Instagram.

August 2019

SECURED SEED FUNDING

SECURED SEED FUNDING

Our track record in inspiring and developing African women globally, gave us a strong reputation with investors. Their investment will go a long way in expanding our reach on influence.

January 2020

Community became 700K strong

What other way to welcome the new decade with a growing community of 700,000 African women. She Leads Africa has consistently delivered valuable content and experiences across all platforms, for ambitious women to live their best lives.

SECURED SEED FUNDING

March 2020

SLAY FESTIVAL GOES TO JOBURG

SLAY FESTIVAL GOES TO JOBURG

Our annual event was live in Joburg for the very first time! Co-organised by She Leads Africa and the African Union Development Agency (AUDA-NEPAD), more than 1200 entrepreneurs and professionals enjoyed an unforgettable event – mainstage panel discussions, networking sessions, masterclasses, mogul talk sessions, shopping from local vendors…and not to forget an electrifying session with Bonang Matheba!