Tell us how COVID-19 is affecting your life
How are you holding up sis? The past couple of weeks have been a rollercoaster that none of us could have imagined. From having to deal with the anxiety of a disease that’s spreading around the world, to learning how to work remotely and live without social interaction, as well as the uncertainty of the economy. Life as we know it has changed, and you may find yourself trying to figure out what the next steps are for you, and how best to handle this situation. Don’t worry girl, we got you! Here at She Leads Africa, our number one priority is helping our tribe of young, ambitious African women get through this period as best as we can. How? Well, I’m glad you asked. In collaboration with Women Will, we want to help you navigate the new normal. However, we need your help to understand what specific challenges you are facing, so that we can make the right information and tools available to you. The insights we get from you, will help us develop solutions that address specific problems you’re facing, as well as information to help you thrive during this period. Click here to fill in the survey! So if you want to get access to information and tools to help you make the best of the COVID-19 situation, we got you! Share with us how COVID-19 has affected your life, so that we can help you. Don’t forget Sis, we are all in this together. Tell us how we can help you!
Webinar with Afua Osei & Yasmin Belo-Osagie: How to keep your business afloat – Online or Offline
With the stock markets plunging, COVID-19 cases rising, and global economies bracing for the worst, businesses are struggling to deal with the interruption of their operations. We understand how hard it is for small business owners to thrive during these trying times, and for employees to stay safe while keeping their jobs. While no one knows when the pandemic will settle, there is no need to panic. It’s time to hatch an action plan. What does this mean for you as a business owner or an employee? It means we are changing the rules of work. Working remotely or taking business from offline to online is the new cool. ……and honey, you need to jump on this wagon now, if you’d like your business or employers to stay afloat during these hard times. Many employers are aware of some of the benefits of allowing their employees to work remotely, however, they are hesitant to allow it because they feel there is no way to keep people accountable and productive. This is why She Leads Africa co-founders, Afua Osei and Yasmin Belo-Osagie are about to teach you practical ways to take your business digital. Whether you are an employer who needs to figure out how to manage a team of remote workers or an employee who needs to boost their productivity and work effectively online, this is a webinar you need to see Yasmin and Afua will also be sharing some proven ways to successfully building an A+ team that can successfully thrive online or offline. Click here to watch! This webinar is for you if: You are an employer wondering what business approach to take now You need to learn how to be a more effective remote worker You need tips and tools to improve your work productivity This webinar is for business owners, employees, and anyone who wants their business or livelihood to survive in 2020. About Afua Osei Afua Osei is a Co-Founder of She Leads Africa where she leads the marketing and sales & partnerships teams. Prior to starting SLA, she worked as a management consultant, served as a Fulbright Scholar in Malaysia, worked in the Office of First Lady Michelle Obama in the White House, and consulted on more than 6 different political campaigns in communications. She completed a Master of Business Administration and Master of Public Policy at the University of Chicago, studied International Management at the London School of Economics, and graduated cum laude from Allegheny College. About Yasmin Belo-Osagie Yasmin is a Co-Founder of She Leads Africa where she leads the content, events and finance teams. Prior to starting SLA, she worked as a management consultant where she focused on developing multi-year growth strategies for large organizations across Africa. She graduated from Princeton University (majoring in history) and completed a JD/MBA at Harvard Law School and Stanford Business School. Watch the FREE Webinar with Afua & Yasmin We’re growing our US Community! If you’re from the United States please subscribe to get access to more content like this!
MOLPED FEATURE ON SIMI DREY: AWARD WINNING RADIO AND TV HOST
Molped sanitary pad is a product from Hayat Kimya Limited (manufacturers of Molfix diapers), and is a skin-friendly, ultra-soft, sanitary pad, designed to make young girls feel as comfortable, soft, and secure as they feel beside their best friends. Molped’s breathable layer keeps young women fresh, and it’s skin-friendly, cottony soft layer does not cause irritation. Molped sanitary pad is every girl’s best friend, helping them be more confident, and supporting them through their periods. Molped has partnered with She Leads Africa to highlight the beauty and importance of valuable female connections. You can connect with Simi on Instagram and Twitter. ABOUT SIMI DREY Simi Drey is an experienced multi-award-winning Broadcaster who has worked across media platforms in both the United Kingdom and Nigeria. With a First Class Degree in Broadcasting and Journalism from the University of Wales, she currently hosts the Saturday and Sunday morning shows on the Beat 99.9FM and on television anchors 53 Extra on African Magic. Having won the Future Awards Africa for Best OAP (TV and Radio) in 2019, Simi Drey uses her platform to share her passion for entertaining and educating the youth; tomorrow’s leaders. What does friendship mean to you? Friendship means family. My friends are people who know me, they know my strengths, they know my weaknesses yet they still love me. They have been there for me and always will be at different stages of my life and I will do the same for them. Can you tell us of a time when any of your girlfriends connected you with a career or business opportunity? There have been numerous occasions where my girlfriends helped me but the most recent would be Gbemi Olateru Olagbegi who nominated me for the OAP category of the Future Awards Africa. She did this without my knowledge and even when I won, she still didn’t tell me what she had done. Someone else informed me. Since then, winning the award has opened so many other doors for me such as being the Nigerian representative of a panel in South Africa, to discuss the role and emancipation of women in African society. Can you tell us about a time when your friend (s) helped you through a difficult situation in your career? In the first year of my career, while I was more or less fresh out of university, I did not know anyone in Lagos and I was hardly earning anything. I didn’t feel like I was making progress and I was extremely frustrated. During this period, I became friends with Dr Kemi Ezenwanne. She constantly encouraged me and prayed with me. She also helped me get a foot into the modelling industry which eventually brought about enough funds for me to move out of my aunt’s house, and rent my own place. Without her, I may not have continued pursuing a media career. How many women do you have in your power circle, and why did you choose them? I have three different power circles. One consists of four women including myself, the other consists of three people, myself included and the last, five in total. I don’t think I chose them to be honest. I think we realised how much we had in common and we just ‘clicked’ as friends. However, they have remained in my power circles because of their loyalty and support throughout the years. When the world saw me as a nobody, they were there. We have grown together and stayed together through stages of our lives; school, employment, marriage, childbirth and even divorce. No matter what though, we see the potential in each other and we strive daily to bring it out. One person’s success is a success for the entire group. How do you think young women can network with other women to achieve career success? I think now more than ever, networking is much easier especially with social media. There are people I am friends with on Instagram for example that I had forgotten I had never met. However, because we talk a lot and exchange ideas, it feels like we know each other inside out. Social media networking can start simply by liking or commenting on a person’s picture. Search for someone in a similar industry as yourself or someone who has inspired you along your journey and send them a message. Don’t just write ‘hi’ though. Make it personal. What is your fondest memory of you and your girlfriends, from when you first began your careers? Before I started working in Nigeria, my friend Deena and I auditioned for the X-Factor. Neither of us made it past the first audition. Along with our friend Sully, we thought we were going to become a successful girl band- Deena and I as the singers and Sully as a rapper. We never released a single together. Our dreams of a girl band were pretty short-lived. Fast forward and Sully is now a successful Investment Banker in London, I have become a multi-award winning Broadcaster and although Deena actually continued to pursue a career in music, she now has been booked for shows across Nigeria and the UK and her songs play on mainstream radio stations. Finally, what advice/tips do you have for young career women, to help them build and maintain valuable relationships with other women? I think the phrase ‘women don’t support women’ has been one of the most damaging statements for young women. I would say first and foremost, do not compete with other women. See them as allies. Celebrate their victories and try to lift them up in ways you can. They will do the same for you. Society is difficult for women generally but when we stand together, we have so much power. #MyGrowthSquad series is powered by Molped (@MolpedNigeria). Connect with them on Instagram, Facebook and Youtube. Sponsored post
MOLPED FEATURE ON OMOWALE DAVID-ASHIRU: COUNTRY DIRECTOR, ANDELA
Molped sanitary pad is a product from Hayat Kimya Limited (manufacturers of Molfix diapers), and is a skin-friendly, ultra-soft, sanitary pad, designed to make young girls feel as comfortable, soft, and secure as they feel beside their best friends. Molped’s breathable layer keeps young women fresh, and it’s skin-friendly, cottony soft layer does not cause irritation. Molped sanitary pad is every girl’s best friend, helping them be more confident, and supporting them through their periods. Molped has partnered with She Leads Africa to highlight the beauty and importance of valuable female connections. About Omowale David-Ashiru Omowale David-Ashiru is the Country Director for Nigeria and Ghana as well as the Head of Africa Operations at Andela, a company that helps build distributed software engineering teams quickly and cost-effectively. Before joining Andela, Omowale’s professional career included a decade-long stint at Accenture, where she started as an Analyst and grew to become a seasoned Management Consultant, Business Process Re-engineering expert, Interim Human Resources Lead and a Certified Project Manager. During her time at Accenture, Omowale led complex and challenging projects at numerous strategic clients including the largest bank in Nigeria and West Africa (at the time) as well as a key financial regulatory organisation in Nigeria. In her role, she collaborated and worked with diverse and multicultural teams in various countries, including India, Singapore, Oman, and South Africa. After Accenture, she established and managed a maternity retail company for eight years. As part of the Youth enterprise drive of the Federal Government of Nigeria, her company was vetted and awarded a highly coveted entrepreneurial grant. The company also supported the community by partnering with a Not-for-Profit organisation, to employ secondary school graduates as part-time sales assistants with the aim of economically empowering them while assisting them to prepare for and gain entry into tertiary institutions. Omowale obtained a First Class B.Sc. in Economics from the University of Ibadan. She has won awards for leadership, academic excellence and theatre. She has a deep passion for inspiring people and has a mentoring circle for ladies. She is an avid reader and loves adventure. You can connect with Omowale on LinkedIn and Instagram. What does friendship mean to you? For me, there are two things that stand out when I think of friendship. The first is people who get me, which basically means that we think alike. For example, we could be looking at something and we just laugh because the same thought crossed our minds, at that same time. Friendship is also vulnerability, a friend is someone I can really be myself with. This is particularly difficult for me because I am not a vulnerable person by nature, so I have had two, maybe three friends including my sister, that I have ever been vulnerable with. Can you tell us of a time when any of your girlfriends connected you with a career or business opportunity? Actually, this is how I got into Andela, a connection from a friend of mine. So a friend of mine who was in Andela also, mentioned Andela to me, got my CV and basically connected me with the opportunity to work here. Can you tell us about a time when your friend (s) helped you through a difficult situation in your career? At some point, I was at a crossroads in my career and business. I was running my own business, and it had gotten to a point where I was considering either going back into the corporate space or just continuing my business. I had been considering this decision for about two years, when I had a conversation with my friend and she spoke about the issue from a different point of view. It was a lightbulb moment for me after that conversation, and I was able to make a decision. That decision eventually led me to being open to getting a corporate job, and I found myself in Andela. How many women do you have in your power circle, and why did you choose them? This is a very interesting question because interestingly enough, I actually have a power circle or more like a prayer circle actually, with three women. We talk together, we pray together and I am vulnerable with them. We meet every week for about two hours unfailingly, and we talk and pray through issues and decisions. Just like the earlier example I shared, I spoke with one of them about a decision I needed to make. I didn’t even give her the facts of the issue because I didn’t want her to be biased. After some time, she prayed for me and got back to me with some advice that gave me clarity. It’s an interesting story how I met them. Basically, my husband and I host a bible study course which we have been running for years now, with different sets of people. So these women and their husbands had been attending the bible study, and when it was time to start the life fellowship, we just picked ourselves because we had been together for years and had built an organic relationship. How do you think young women can network with other women to achieve career success? There’s a principle called the four degrees of separation which basically means that you’re four persons away from anybody else you want to meet in the world. What that means is that if I want to meet Obama today, there are four people between him and me. This means that everyone you meet is important and every opportunity to meet someone is a networking opportunity. So you shouldn’t be looking out for who in particular to network or a special opportunity to do so. Instead, simply look for more opportunities to meet people. Also, the more people you meet gives you a wider pool to choose from, and assign positions like a mentor, and an accountability partner to different ones. I have several instances of meeting people like this and how it has helped me. In summary,
Here’s what you missed from SLAY Festival Joburg 2020
For the first time ever, SLAY Festival was held in Johannesburg South Africa, on March 7th and it was a VIBE! More than 1200 women came together to attend a one-day learning and networking experience. There were speed networking sessions where we saw our SA boss ladies work the room, and make new connections, and then our Keynote Speaker Bonang Matheba, made her entrance and taught us all about making money moves. All attendees had direct access to some of Africa’s biggest and brightest innovators, including celebrity chef and entrepreneur Mogau Seshoene, youth activist Zulaikha Patel, TV presenter and model Kim Jayde, Africa Director for Global Citizen Chebet Chikumbu, doctor and mental health advocate Dr. Khanya Khanyile, Managing Director for TRACE Southern Africa Valentine Gaudin, actress Ayanda Thebethe, author and personal finance coach Mapalo Makhu, Head of Marketing for Google South Africa Asha Patel, Swiitch Beauty CEO Rabia Ghoor and many more. It was a full day of interesting mainstage panel discussions, networking sessions, masterclasses, mogul talk sessions, shopping from local vendors and loads of fun. Our Mzansi queens showed up, and showed out! So whether you missed the event, or you want to relive the SLAY Festival Joburg 2020 experience, this is your first behind the scene look, at the brands, experiences, and fun that went down at SLAY Festival Joburg 2020. We upgraded our business skills with AUDA-NEPAD In line with their flagship project, “100,000 SME’s by 2021, AUDA-NEPAD Senior Programme Officer, Unami Mpofu, led an interesting conversation on growing a sustainable business and accessing funding for a business. We learned new career and digital skills with Women Will Women Will, a Grow with Google program hosted private mentorship sessions and masterclasses throughout the day, focused on career growth for millennial women in the workplace, and tips on how women can use digital skills to grow their business. We slayed our hair with Dark and Lovely Dark and Lovely our official haircare partner, treated our queens to a full glam station, where they were able to try new products and get new hairstyles. During a special masterclass, they also got to learn the latest styling techniques, to keep their hair slayed and popping. We bloomed with Glade Glade brought a one-of-a-kind sensorium experience that was just the breath of fresh air guests needed. They also hosted an engaging discussion on how women make Africa bloom with Poppy Ntshongwana, Monalisa Molefe, Nkgabi Motau and Martha Moyo and Christine Jawichre. We discussed topical issues with Global Citizen Global Citizen allowed attendees to engage in conversations on issues affecting women, and other topical issues, which was very enlightening for our SLAY Festival attendees. We vibed with Trace Our official media partner Trace, brought in the entertainment and cool vibes with their interactive photo booth and green screen, and there was never a dull moment there. There you have it, this was your official behind the scenes look at what went down at SLAY Festival Joburg 2020. We Came. We SLAYed. We were WITHIN! SLAY Festival Joburg 2020 was a vibe and more. The moment the gates were opened, to when the last person left the room, we learned, unlearned and relearned, while having so much fun. So here’s raising a glass to all our SA queens who made the time, energy and resources that went into planning SLAY Festival Joburg totally worth it. Click here, to watch the highlights from SLAY Festival Joburg 2020.
Molped Feature on Chidinma Ekile: Award-Winning Musician
Molped sanitary pad is a product from Hayat Kimya Limited (manufacturers of Molfix diapers), and is a skin-friendly, ultra-soft, sanitary pad, designed to make young girls feel as comfortable, soft, and secure as they feel beside their best friends. Molped’s breathable layer keeps young women fresh, and it’s skin-friendly, cottony soft layer does not cause irritation. Molped sanitary pad is every girl’s best friend, helping them be more confident, and supporting them through their periods. Molped has partnered with She Leads Africa to highlight the beauty and importance of valuable female connections. About Chidinma Ekile Chidinma Ekile is a Nigerian singer and songwriter, popularly known by her stage name Chidinma. She worked as a business promoter in Lagos, prior to auditioning for the third season of Project Fame West Africa, in which she emerged as the winner in 2010. Following the release of the music video for her “Emi Ni Baller” single, she became the first female musician to peak at number 1 on the MTV Base Official Naija Top 10 chart. In 2011, she released her first solo single “Jankoliko” featuring Sound Sultan. Chidinma, her self-titled debut studio album, was released through the music platform Spinlet. It was supported by the singles “Jankoliko”, “Carry You Go”, “Kedike” and “Run Dia Mouth”. Chidinma won the “Best Female West African Act” category at the 2012 Kora Awards Considered one of the most loved and respected African female artistes, Chidinma is verified across ALL social media platforms. A responsible, classy and elegant woman, devoid of scandals, Chidinma has over the years comported herself in a ladylike manner, evolving from the girl next door to becoming a role model and mentor for several young girls across Africa. Chidinma recently signed an endorsement deal with the premium sanitary towel line, Molped, where she features in all Molped’sTV and radio commercials as the Face of the brand in Nigeria. She released a critically acclaimed joint EP with Africa’s foremost musician, Flavor. Chidinma is the founder of Nma Care Foundation, a non-governmental organization set up to cater to visually impaired children. You can connect with Chidinma on Instagram and Twitter. What does friendship mean to you? Friendship to me, means identifying the traits and characteristics you favour in people. It means that you accept them for who they are, recognize their flaws and help them improve on themselves. It also means being there for them as practically as you can. What advice or tips do you have for women trying to build a professional relationship with mentors? While learning from your mentor, it’s important that you make sure you never take their time, access and opportunities for granted. You should recognize and respect their boundaries. Also, always offer value, because a person’s gifts will make way for them. What skills or character traits have been most helpful to you in building your career? I definitely think it is treating the music business as just what it is; which is a business, something akin to a 9 to 5. I am deliberate about my actions, my team and I plan ahead. We also don’t compromise on our standards or the quality of relationships we cultivate. What advice do you have for women trying to build a career in the music industry? As much as I am still learning, I will humbly state that any woman willing to build a career in the entertainment industry, must be ready to work twice as hard as the guys. Make sure you pay more attention to details and cultivate quality relationships. Do you think it is important to have a mentor as a young woman trying to grow her career? Yes. However, I think that it is important that any woman takes very careful time to evaluate the person she is submitting herself to as a mentee. This is important, in order not to have a misrepresented view of the industry they are working in, and also not be taken undue advantage of. Since you are the Brand Ambassador of MOLPED, in what ways does the brand remind you about friends/friendship? Ok I need to actually share this with the world☺. Let’s start with how the features of the product remind me of friendship. It’s not just soft, but cottony soft with no nylon and wide wings and because of these features, it causes no irritation or leakage. Those are definitely qualities that I expect of a friend. For them to be soft and comforting, with us having minimal to no friction or fights. I know we might fight at times though, but not all the time you know, and of course she always keeps my business my business. In addition, the brand promotes friendship and girls being there for each other, and drawing inspiration from each other at all times. Do you have any words of advice for our Motherland Moguls, trying to be successful like you? Please ensure you are bringing value to the table. Develop your craft, hone it and guard it like a mother protects her baby. #MyGrowthSquad series is powered by Molped (@MolpedNigeria). Connect with them on Instagram, Facebook and Youtube. Sponsored Post
Molped Feature on Odunayo Eweniyi: Co-Founder, PiggyVest
Molped sanitary pad is a product from Hayat Kimya Limited (manufacturers of Molfix diapers), and is a skin-friendly, ultra-soft, sanitary pad, designed to make young girls feel as comfortable, soft, and secure as they feel beside their best friends. Molped’s breathable layer keeps young women fresh, and it’s skin-friendly, cottony soft layer does not cause irritation. Molped sanitary pad is every girl’s best friend, helping them be more confident, and supporting them through their periods. Molped has partnered with She Leads Africa to highlight the beauty and importance of valuable female connections. About Odunayo Eweniyi Odunayo Eweniyi is the co-founder and Chief Operations Officer of PiggyVest. She previously co-founded pushcv.com, one of the largest job sites in Africa with the largest database of pre-screened candidates. She has 5 years’ experience in Business Analysis and Operations and is a First-Class graduate of Computer Engineering, Covenant University, Nigeria. She was named one of Forbes Africa 30 under 30 Technology in 2019 and one of 30 QuartzAfrica Innovators 2019. She sits on the advisory board of TrainFuture, an education technology company based in Switzerland, as well as the Gender Lens Acceleration Best Practices Initiative, a collaborative effort of Village Capital, US and the International Finance Corporation (IFC)’s Women Entrepreneurs Finance Initiative (WeFi). In 2019, she was named SME Entrepreneur of the Year West Africa by The Asian Banker’s Wealth and Society and she is the youngest Nigerian on Forbes Africa list of 20 New Wealth Creators in Africa 2019. Odunayo was also one of the featured speakers at the World Bank-IMF Annual Meeting in 2019. She is one of Business Day’s Spark 2019 Women to Watch and made the World Women in Fintech Power List for 2017; the YNaija Most Influential People in Technology 2017 and 2018. She is a 2018 Westerwelle Young Entrepreneurs fellow; and she is a recipient of The Future Africa Awards Prize in Technology 2018. In honour of her work, she was named one of 100 most inspiring women in Nigeria 2019 by Leading Ladies Africa, one of 50 most visible women in Tech by Tech Cabal in 2019. She is also included on the #YTech100 2019 list of the brightest Nigerian technocrats. She is the Her Network Technology Woman of The Year 2019. She was also voted The Most Influential Young Nigerian in Science and Technology 2019. She works to support the inclusion of women in technology by working with hubs and female-focused networks like For Creative Girls, GreenHouse Labs, She Leads Africa, Itanna etc. She is also the cofounder of the women’s community, Wine and Whine Nigeria. You can connect with Odunayo on LinkedIn, Instagram and Twitter. What does friendship mean to you? Well to me, friendship means mutual understanding and reciprocity. I like to think of all my friendships as safe spaces that are characterized by genuineness, shared values and free of ignorance and discrimination. Can you tell us of a time when any of your girlfriends connected you with a career or business opportunity? Yes actually, in a previous life I was a part-time tech journalist and my friend, Dami, connected me with a well-paying, writing gig at an international magazine. I even ended up working there for well over a year. Is there a time when your friend(s) helped you through a difficult situation in your career? I have a young career, so no difficult situations have stood out there, but my friends are constantly helping me out of sticky situations, and outside of work, they always come through for me. How many women do you have in your power circle, and why did you choose them? I have five women in my power circle and the thing is, I wouldn’t say I chose them, as much as they accepted me for who I am. As a person with Asperger’s syndrome, I am definitely an acquired taste. So these five women, who are actually angels really, have moved through life with me with an understanding of who I am and I, them. But in addition to that, we share values, and despite having varied and many different goals, we work towards it together by supporting each other. How do you think young women can network with other women to achieve career success? To be honest, I think that would be much the same as they network with anyone else. There’s really no special way to relate with women. I think if you just treat people in general with empathy and respect, then you’re well on your way. What is your fondest memory of you and your girlfriends, from when you first began your careers? I actually started having girlfriends, or friends at all, after I started my career. So the memories we built, were built after we all started working and were at many different points in our lives. Finally, what advice/tips do you have for young career women, to help them build and maintain valuable relationships with other women? I think this is really general advice to maintain valuable relationships with everyone. It’s this simple, have empathy, have respect and always pay it forward. To add a caveat though, I 100% believe that female friendships save lives, so I definitely encourage young women to have specifically female support systems. But just overall, move through the world treating people fairly, whether you want from them or you’re giving to them. #MyGrowthSquad series is powered by Molped (@MolpedNigeria). Connect with them on Instagram, Facebook and Youtube. Sponsored Post
Foodies Salone: Disrupting the Sierra Leonean hospitality industry
Foodies Salone is a Branding and Marketing Consultancy Firm founded by three young visionary women: Mariama Wurie, Aminata Wurie, and Onassis Kinte Walker. In this interview, Mariama shares her story and thoughts about her journey as an entrepreneur. How I turned my passion for food into a business When I moved back to Sierra Leone in 2016, I started working for a local and an international NGO at the same time. Since the NGO didn’t have an office, it was quite common to work from a café or restaurant to use the free Wi-Fi for the day. I spent a lot of time in my car driving between meetings and coffee shops. Every day, my colleagues and I would work in a different place: new restaurants, new hotels, new cafes, etc. Coming from Montreal where the food scene and customer service culture is amazing, I noticed this was not the case in Freetown. Everywhere I went, there was always a reason to complain to the manager, or ask to speak to the owner. Very quickly I realized that the same complaints were coming up wherever my partners and I went. We summarized that these problems were usually around product and service. In most restaurants, there was a lack of consistency in quality and menu variety – most restaurants served burgers, fries, pizza, pasta, shawarma. Most restaurants didn’t adjust their menus to focus on local ingredients. A lot of waiters were poorly paid and managers often did not invest in hospitality training. We thought solutions to these issues will help restaurants achieve variety and consistency. Services like menu consulting, branding and customer service are just what many Freetown restaurants needed. With Foodies Salone (Foodies), we decided to build something that would motivate establishments to step up their game and improve their standards. How we started Foodies Salone We tested out our business model through a lifestyle Instagram account. Our strategy was to highlight restaurants that were building Sierra Leone’s dining culture. Any featured restaurants had to be locally owned, pay fair wages and have good customer service. With Sierra Leone’s small economy, restaurants rely on a limited customer base to make a profit. Within months of running an Instagram account, Foodies Salone began to influence consumer behavior. Our social media test allowed us to establish ourselves as an authority in branding, marketing, staff training, online listing and advertising, and business development to the multiple restaurant owners who began to reach out to us to improve their product and service. Soon enough, demand became bigger than 3 of us could handle. With our business model tested and validated, we created our service package, registered our company, and opened a bank account. Lessons we’ve learned Educating the market At the beginning, restaurant owners did not understand what we were trying to do. We were talking about apps, websites, and social media, but they barely knew how to use Pinterest. We worked extremely hard to find simple ways to explain what we did and how it would help them. Factoring in knowledge and infrastructure gaps was not something we had initially considered. For startups looking to innovate in unstructured markets, this should be something to consider in your game plan. Be patient with your monetization plan As three young African women trying to run a business in our own country, we faced a lot of hostility. On top of that, my own friends were quite skeptical about what I was doing. The beginning was quite hard because I had no money. I was dead broke for the first nine months. Most people knew about the Foodies Salone Instagram page, but they did not understand how we planned to monetized the brand. They were constantly asking me: “do you even have a real job? How do you make money? How can you afford to travel?” When we started, we made a conscious decision not to touch the money we made and to re-invest all the profits into the business. I was living on my savings and nothing was coming in. It’s only when it became hard to put gas in the car to drive to a meeting that we started using part of the profits. Just stick with it. You’re broke? Yeah, it’s a start-up. It will get better. Advice for anyone looking to start a company? Solve a problem. Necessity is the mother of invention. If you are looking for inspiration on what kind of business to start, think about things that are lacking in your routine. Do NOT accept freebies. Some people will try to get you to work for free with gifts. Always assess the value of what you are given and the reasons why they are given before accepting. Stay professional. As a woman, people will be more critical of you. Make sure you keep everything professional. Stick to business. Looking to boost your business/career? Sign up for the Motherland Mogul Insider program here.
Molped Feature on Yasmin Belo-Osagie: Co-Founder, She Leads Africa
Molped sanitary pad is a product from Hayat Kimya Limited (manufacturers of Molfix diapers), and is a skin-friendly, ultra-soft, sanitary pad range, designed to make young girls feel as comfortable, soft, and secure as they feel beside their best friends. Molped’s breathable layer keeps young women fresh, and it’s skin-friendly, cottony soft layer does not cause irritation. Molped sanitary pad is every girl’s best friend, helping them be more confident, and supporting them through their periods. Molped has partnered with She Leads Africa to highlight the beauty and importance of valuable female connections. About Yasmin Belo-Osagie Yasmin Belo-Osagie is a co-founder of She Leads Africa and is one of the board of directors at FSDH Asset Management. She graduated Cum Laude from Princeton University with a bachelors degree in History and with a minor in Finance. Thereafter, she completed a culinary course at the renowned Le Cordon Bleu Paris, before getting her Masters in Business Administration from Stanford and JD from Harvard Law. Her career started as a business analyst at the prestigious Mckinsey & company, where she worked for two years on finance and consumer goods, in Nigeria, Togo, Ghana, Switzerland and Kenya. She then founded She Leads Africa in 2015 with Afua Osei and serves as the chief operating officer (coo). In 2018, she joined FSDH Asset Management as a director. You can connect with Yasmin on LinkedIn and Instagram. What does friendship mean to you? To me, friendship is really about support and what I would call co-upliftment. It’s having a group of people who are there for each other and think about ways to make themselves better. I also love to laugh, so I especially like being around people who are funny and make me laugh. When I talk about co-upliftment, I am not saying we have to text each other every single day. However, I find myself inspired and uplifted by my friends, just by observing the way they live their lives, and handle their careers, it drives me to want to succeed as well. Can you tell us of a time when any of your girlfriends connected you with a career or business opportunity? So this happens to me all the time. I find that my friends are constantly helping me out when I find myself in tight situations. I have an example from when I was doing some work for a client and I had made a mistake and was now running out of time. One of my friends came through and connected me with her husband who worked with us and helped me save the situation. Last year, I was trying to contact the singer Kandi Burruss for an event I was planning and a friend of mine connected me with her manager. Even beyond work, it’s the other million little things my friends do for me. With all that’s going on with me at work, I also needed to shop for my wedding dress. A friend of mine, knowing that I won’t be able to make the appointments, went and made them for me. Not only that, she took the time out of her workday and went with me to all my dress appointments. Is there a time when your friend(s) helped you through a difficult situation in your career? My time at graduate school was particularly difficult, because between lectures all day, working with my team at She Leads Africa and the time zone differences, I just had so much to do. There were definitely days when I was overwhelmed and just stayed in my room crying and questioning myself. During this time, my friends were a big source of encouragement to me regardless of the time I called them. They were particularly helpful, always checking in with me, reassuring me and allowing me just to complain whenever I wanted to. How many women do you have in your power circle, and why did you choose them? I would say I have a small circle of like 3 or 4 women including my sister and my cousin, and a slightly larger one of like 5 or 7 other people I have connected with, due to my relationship with my core circle. In choosing my friends, I really look for people with whom I share similar values. So one such instance is that I take my career very seriously, and so I look for people who take their careers very seriously as well. The women in my circle, have gone to some of the best schools, are at the top of their careers and work in the best companies. So when we are together, there are always conversations about our careers and what our next professional and financial moves are. Another thing I look out for is people who make me laugh. I love to laugh and I don’t take myself too seriously, so that’s something I really look for in my friends as well. I like to spend time with people who also love to laugh and don’t take themselves too seriously. I also like people who have some amazing character traits. So in choosing my friends, I like people who are kind, honest, have integrity and are thoughtful as well. Lastly, look I love having fun so most of my friends are people who love having fun as well. I believe that life is to be enjoyed, and when we go out, it should be lit. So I definitely like people who also like to enjoy life and have a good time. Basically, we work hard and play hard too. There’s a saying about how you’re the average of 5 people you interact with, and it’s so true in my case because if you look at my friends, you’ll better understand the kind of person I am. How do you think young women can network with other women to achieve career success? For networking, I believe in networking based on shared interests. So a book lover for example,
STEM WOMEN: 5 Reasons To Be Proud according to Black Panther
We need more STEM Women in Africa. In 2018, Black Panther solidified its place in pop culture as one of the greatest movies of all time. In addition to highlighting #blackexcellence, the movie also normalizes African women’s place in STEM. This representation in popular culture is especially important considering WEF reports a 47% global gender gap in STEM. If you are an African STEM woman, here are 5 reasons you should be proud of according to Black Panther. 1. You are Ingenious Wakanda is nothing without its Vibranium, and no one knows how to leverage this special resource better that Shuri – the Black Panther’s sister. Throughout the movie, we can see how Shuri’s inventions have helped the Wakanda’s advancement in technology. From Blank Panther’s nanotechnology suit to the sound-absorbing sneakers, Shuri’s inventions solved a lot of problems for both Wakanda and her brother. Shuri should remind you of why you are a STEM Woman – to create, invent, innovate and deliver life-transforming solutions to the world. The next solution the world needs is in you! 2. You are Important While the movie is not called “The STEM Women of Wakanda” (Marvel, we wouldn’t mind a spin-off), if you take away Shuri’s inventions, the Black Panther would be a very different film. As a STEM professional, you may never get billboard-sized recognition you deserve, but that doesn’t make your work any less important. Your solutions behind the great things your organization speaks volumes about how valuable you are. 3. You are Emotionally Strong For those of us, especially in engineering, we see ourselves in positions to exercise physical strength but how about emotionally? Angela Bassett was the perfect actor for the mother of our superhero. Queen Ramonda was an embodiment of strength! Sometimes, we see our products or solutions come to life only to die a few months or years later. Many times, we even see our ideas die before they see the light of day. No matter the odds, we are wired to stay strong and not give up. 4. You Know Your Stuff Shuri, the STEM Gem of Wakanda, knew her stuff. She could explain anything to you and knew the workings behind everything powered by Vibranium. You could never catch her off guard. Women continuously have to prove themselves in every professional field. It’s a much tougher battle in male-dominated STEM fields. As a But for you, you prove this wrong every day you step into the office and do what you do. As a STEM woman, you prove your worth every day by dazzling all with the depth of knowledge you have. Take pride in your investments to improve yourself every day! 5. You are Multi-Talented Not only was Shuri a tech guru, she was also a warrior. She did not opt to stick to her lab but got involved in what made her work valuable. As an African STEM woman, you have a unique perspective the world needs. You have been blessed to do so much, you should never feel streamlined to stereotyped functions. You can always step into new vacant shoes and know what to do – because you can! Are you a #STEMWoman? Share this post and tell us what you are most proud of accomplishing. Contributing Editor: Judith Abani