6 Ways To Participate In The United Nations General Assembly (UNGA) – As A Non-Diplomat
If you’re in NewYork this September…tis’ the season to network with diplomats. Every September, the Big Apple is buzzing with diplomats, world leaders, advocacy organizations, nonprofits, foundations and even celebrities, who come to participate in the United Nations General Assembly (UNGA). The General Assembly is one of the six organs of the United Nations, and the only one in which all 193 Member States have equal representation. All members are called to discuss global policy issues in the General Debate. This year is the 73rd session, and the debate theme will be ‘Making the United Nations Relevant to All People: Global Leadership and Shared Responsibilities for Peaceful, Equitable and Sustainable Societies.’ [bctt tweet=”@lizgrossman87 highlights 6 ways you can participate in the @UN General Assembly, even if you’re not a diplomat. ” username=”SheLeadsAfrica”] UNGA 73 opens on 18 September 2018, with the first day of the high-level general debate set to happen on Tuesday, 25 September 2018. The debate is scheduled to last for nine working days, and will be presided by Maria Fernanda Espinosa Garcés, an Ecuadorian politician and diplomat. She is also the 4th woman in history to be elected President of the General Assembly. This year on September 24, the Nelson Mandela Peace Summit: UNGA High-level Plenary on Global Peace will be held to commemorate the centenary of his birth. There will also be high level dialogues on the fight against tuberculosis, the prevention of non-communicable diseases and many other topics related to the Sustainable Development Goals (SDG’s). But what if you aren’t a UN delegate? Fear not. UNGA is a gathering where anyone can make contacts, learn about current events, and even contribute to policy making. So how can you get involved and join the conversation? Here are a few tips on how to get in on the action. 1. Attend side events Because so many people travel to New York for UNGA, organizations capitalize on this and host their own related events to dive deeper into the topics they work on. In recent years, major campaigns such as Global Goals Week and Climate Week NYC offer opportunities for gatherings on the sidelines of the General Debate. You can also use the UNGA Guide to search by keyword, date and sector to find relevant events, or browse Eventbrite. 2. Contact your permanent mission You can get in touch with the permanent mission to the UN of your country to see what events they are hosting or partnering with. Sometimes, you can get lucky and snag a ticket or pass if they have extras simply by inquiring. 3. Hang out in the lobby of the Millenium Hilton New York One UN Plaza Set yourself up working remotely, having coffee, reading, or swiping through your Instagram feed from the lobby of the hotel where most of the diplomats are staying. You may start up interesting conversations with some VIPs (or those who know the VIPs) just by being present. Disclaimer: don’t break any federal or international stalking laws, and don’t be too aggressive, especially when someone is clearly working or busy. [bctt tweet=”To attend the @UN General Assembly, you can set yourself up working remotely, having coffee, reading, from the lobby of the hotel where most of the diplomats are staying. ” username=”SheLeadsAfrica”] 4. Register to attend or volunteer at related conferences In the same spirit of side events, some major conferences also happen on the sidelines of UNGA, such as the Social Good Summit, Concordia Summit, World Economic Forum Sustainable Development Impact Summit, Goalkeepers and more. These may be by invitation only or involve a registration fee, but you can also reach out to the organizers to see if they need any volunteers. Getting your foot in the door is the first step. 5. Just show up Some of the most meaningful connections you can make during UNGA is when you just show up. Even if you don’t have a ticket or you don’t know the organizers, If you are confident enough, sometimes you can just walk in and sit down like you own the place. If you need security clearance to get into the UN headquarters, you may just meet a kind stranger who is willing and able to escort you as a guest. If all else fails, and you remain outside, you may still be brushing shoulders with people you can network with. 6. Use social media to contribute to the debates Most UN agencies, leaders, and attendees tweet, publish live videos, and share their thoughts during the debates. Follow the UN on Twitter for updates, as well as the different agencies most relevant to your interests. Different events, sectors, agencies and groups use different hashtags, but you can follow the overall debate using #UNGA and #UNGA73. If you’d like to get featured on our Facebook page, click here to share your startup story with us.
Chelsea Ward – An African woman in Shanghai Rooted and Ready to Bloom
I met Chelsea Ward through a friend in Shanghai, and within the first few minutes of her speaking, I was so aware of her presence. She exuded such positivity and self-awareness. I immediately gravitated towards speaking predominantly to her. After getting a taste of what her goals were and what she was managing to do to make them a reality, I knew it would be essential to pick her brain and get the inside scoop. Chelsea grew up in the US and remembers wanting to do everything as a child. She was particularly inspired by her parents and was adamant about studying something in their fields of work. When we speak about her childhood, Chelsea reflects on the mindset that we have when we are younger, that you can do anything and that there are no impossibilities. [bctt tweet=” At 25, Chelsea Ward started her own consulting firm, with the focus to create a space for minority owned businesses to establish themselves in #Shanghai. ” username=”SheLeadsAfrica”] However as we grow older we tend to lose this fearlessness and allow life to weigh us down. Chelsea has managed to reconnect to this belief and become open to the possibilities that life affords her. Initially studying pre-med as well as Asian studies, her passion for community up-liftment became clear. Visiting both South Africa and Guatemala to work on non-profit projects clarified that her love of language was about communicating with people. Chelsea was awarded a scholarship to continue her study of the Chinese language in China by the Chinese government in 2016. She elected to study at Fudan University in Shanghai. It was during this time that she experienced first-hand a gap in the market in Shanghai when she attempted to get her hair done. A salon was recommended to her and she called beforehand to ensure that they were skilled to handle natural hair, which they assured her that they were.Chelsea’s description of this experience gives me the feelings of a butcher with a tough piece of meat. Needless to say, they were not skilled to handle natural hair. Upon returning home to the US and getting her hair taken care of at a fabulous hair salon, she realized how necessary it was for a business like that to be in Shanghai. Particularly in a city (and country) with minimal diversity, issues with finding a hair salon equipped to deal with natural hair is a common problem. [bctt tweet=”Do not allow the frustrations that may come along with building your own business consume you – Chelsea Ward” username=”SheLeadsAfrica”] This sparked the idea for Chelsea, despite being only 25, to start her own consulting firm. One of the focuses of the firm is to create a space for minority owned businesses to establish themselves in Shanghai. One of Chelsea’s current clients includes the very hair salon she had such a positive experience with in the US, namely BabyBangz. If that wasn’t enough, she is also in the process of planning a music, art and culture festival that will take place in Shanghai, where she currently resides, during May 2019. All of this while maintaining a full time job as the head of the skills department of an international learning centre. The Roots Music, Art, and Culture Festival is something to be excited about. The festival will include exciting and inspiring women of color as speakers and is aimed at increasing representation in a city like Shanghai as well as empowering women and minorities. The details for this event are yet to be released but if the premise is anything to go by, then you should be very excited and get looking at flight prices to Shanghai around that time. I have no doubt that this will be nothing but inspiring and stimulating. One of the previously organized events that was a major success in Shanghai was the hosting of a seminar presented by BabyBangz and TLP on natural hair. There are hopes to host a similar one in the future and of course for these incredible companies to feature at the Roots Music, Art, and Culture Festival. Click here to have a taste of what went down at the last seminar. The focus right now is Asia and the UK because that is where Chelsea has established relationships. The goal is to make the festival in Shanghai a roaring success and hopefully from there look to expanding to other locations. Furthermore, Chelsea has ambitions of assisting businesses from other countries, such as South Africa, to establish a presence in Shanghai. Of course this depends on demand and the needs of the community. But given her previous experience volunteering there, Chelsea has an interest in engaging and assisting once she has secured the foundation of her consulting firm in Shanghai. One of the biggest challenges Chelsea has faced through this process of being an entrepreneur is accepting that everything is a process. It is incredibly important to be patient and show yourself compassion and self-love. Do not allow the frustrations that may come along with building your own business consume you. If for some strange reason you are not bursting with excitement after reading Chelsea’s incredible story, let me leave you with some brilliant parting points that she shared with me as we rounded up our interview. “Don’t be afraid to pursue what you love, try and go for it. Actually, don’t try. Do it or don’t do it. So rather just do it. Don’t live in the fear or pain of what is holding you back, push past that and do what you love and what excites you.” If you are interested in getting involved in any way, please feel free to contact Chelsea. To get featured on our Facebook page, click here to share your story with us.
Big Company Strategies for Start-ups/Small Businesses to adapt
Running a small business has its pros and cons, the same as running a large corporation. Large corporations may have endless resources to implement and execute elaborate and detailed strategies as they have hundreds of great minds constantly devising new ways to grow their business. Whereas in a small company, you have to keep overheads lean, hence, there is no massive budget for strategy sessions with great minds from Ivy league schools. In a small business, the entrepreneur is the great mind and the world is your Ivy league degree, you have to make do with what you have. But how exactly can you do that? I highlighted some solid, foolproof strategies that big corporations employ to achieve massive results and successes, which can be applied to your small business on a lean budget. Market Segmentation Enterprises spend millions annually on research to find out what market segment their products are best suited to. Market segmentation is important in every business as knowing your customer is the key to finding your market, which consequently leads to sales. You need to know who your customers are, where to find them and how to reach them. For small businesses, market segmentation helps you focus on a particular demographic or geographical area, thereby allowing you focus efforts on being the market champion in that market segment. To figure out your market, small business owners should ask questions like who is your ideal customer? Which customers are you avoiding? What markets are the most profitable? Answering these questions would help entrepreneurs prioritize and apportion resources to market segments that have the highest returns. Marketing Funnel A marketing funnel is basically a fancy term for all the points in your customer acquisition strategy where you contact prospective clients. As a prospective customer moves down the funnel, the better your chances of converting them into a paying client. Big businesses have a large team and budget to automate and implement this process, with small businesses on a lean budget, you can adapt this technique by being intuitive to your customer’s buying pattern. Ask yourself, how does a customer find out about your service? How often do they come to your page? When do they buy? What motivates this purchase? Asking yourself these questions gives you a clearer understanding of how to move your customer from being aware of your product to become paying clients. Partnerships That Work Large corporations usually cut deals with their counterparts that their customers can benefit from, small businesses should employ this tactic. By bundling your services with another that complements you and your customers, you rake up good points with your clients. For instance, if you sell hair extensions, you can offer your clients free hair care products, this would cause clients to be more inclined to your products, or event decorators could team up with an event space to offer a bundled service to customers. It’s about leveraging what you’re good at, not trying to be everything to everyone and giving your customer a more wholesome and rewarding experience. Chief Sales Officer Enterprises can afford to pay several people bucket loads of money. Especially people who work just to think about how to execute more sales every day. These people have access to real-time data and analytics. The data is what helps them make sensible insights, that make executing a large number of sales a reality. On the other hand, for small businesses, it is usually hard to have more than one person in this role. It is of utmost importance to have someone who is constantly thinking of ways the company can generate revenue. You must always know who your customers are, where they are and know what they want. As you scale, have more people in sales and segment each section of the market the person should be handling. By focusing on the customer and how to make them advocates, generating sales and loyalty. Most businesses have grown to become big businesses. If you’d like to get featured on our Facebook page, click here to share your story with us.
Meet the young African women creating impact through international consultancy
International consultants working on finding sustainable solutions for social-economic problems on the continent, are more and more often roles fulfilled by our own young and brightest. Meet three young inspiring ladies from Kenya, Rwanda, and Zimbabwe who made their way into Dalberg – a firm that is rapidly expanding across the continent – to contribute to social impact and sustainable development through consulting work. Edel Were is a Consultant and Co-Lead of the Youth Employment and Education Practice at Dalberg Advisors. The 27-year-old is based in the Nairobi office and has been in Dalberg for 3 years. Within her time at Dalberg, she has built a range of experience in the youth employment and education space in Africa. Her work has supported the Conrad N. Hiltonn Foundation, MasterCard Foundation, Government of Rwanda, NGO’s and more. Christelle Nayandi is 23 years old and she recently joined Dalberg Advisors as an analyst. Prior to this, she worked on different social impact-focused projects in Africa. She was a research assistant in the Appropriate Point of Care Diagnostics project in Kumasi, Ghana, where her and her teammates conducted research on Pediatric Tuberculosis in hospitals and generated ideas on appropriate point of care diagnostic devices using available resources. Fadzai Chitiyo joined Dalberg as an Analyst in the Johannesburg office in 2017 and has made immense strides in her career, having been promoted twice in less than two years! She is now Strategy Consultant at Dalberg, with broad development sector expertise across agriculture, financial inclusion, healthcare, mobile for development, impact investing and inclusive business growth. She has conducted several businesses cases and go-to-market strategies for banks in DRC, Uganda and Zambia. In this interview, Edel , Christelle, and Fadzai share their tips of how to get your foot into the door with an international consultancy firm while in your twenties. Tell us about the competitive route towards being hired by a global consultancy… Chrisetelle: It involved a lot of hours spent on studying for case interviews, practicing and honing my structured problem-solving skills. Fadzai: Next to the case studies, consultancies are hiring more and more for company culture and global fit, with some building relationships with specific clubs or faculties on university campuses. It is a good idea to join some of these clubs, so you can gain exposure to current employees at the consultancy you are interested in, whilst also positioning yourself well to be a potential candidate Edel:I had expressed within my network my interest to engage in actionable problem solving, especially in the development sector, therefore people gave me guidance and how to prepare. I hadn’t really been exposed to consulting before, so resources such as this and this, but also videos like this one, really helped me. [bctt tweet=”Before you become a consultant, practice the skills, apply for internships and if that’s not possible read up on case studies and how to solve them – Edel Were” username=”SheLeadsAfrica”] How did you land your job at an international company like Dalberg? Chrisetelle: I got to learn about Dalberg’s amazing work through an information session at my university. I also got the chance to attend a talk hosted by a partner in one of the African offices. I made the effort to reach out people who work in consulting to seek preparation tips, connect to people currently working in Dalberg and being very proactive about it. Fadzai: A former Desmond Tutu Leadership fellow who saw my potential for a consulting career and introduced me to the firm. The introduction was a first step, but I really had to prove myself in the interviews to land the job through three case study interviews with senior staff and partners from the Africa offices. Edel: I met someone who worked at Dalberg and got interested in the company as it matched my desire to work in the social impact space. Even though they didn’t have any vacancies at the time, I tried to build my experience by doing several internships and jobs in the development space and applied once a position opened. [bctt tweet=”Want to work with an international consultancy firm while in your twenties? Edel, Christelle and Fadzai share some tips…” username=”SheLeadsAfrica”] In your opinion, what are the pros and cons of life as a consultant? Christelle: Working as a consultant is great because you get to work on many projects in different sectors and areas. But traveling often can be challenging because you don’t usually get a lot of time to spend with family and friends back home. Fadzai: The exposure to some of the top executives and development leaders on the continent or globe position you well to take your career anywhere you like. However, life as a consultant is also a life on the road. It is important you ensure you can achieve some work life balance and maintain the relationships that matter in your life. Edel: Working with people who are constantly refining their problem-solving skills has helped me build my skills and knowledge quite quickly. I work in a variety sectors (health, education, agriculture, energy etc.). At the same time, it can be difficult to specialize in one sector or practice area as you’re expected to a be a generalist. [bctt tweet=”Life as a consultant is also a life on the road. Ensure that you achieve some work life balance – Fadzai Chitiyo” username=”SheLeadsAfrica”] Have you worked on any projects which contributed to the overall development of Africa? Christelle: As I recently joined, I am working on my first project! The bulk of my work involves doing a market assessment for an international education institution here in Rwanda. I do this in order to identify needs and gaps in the market and see how it can better position itself to address them. Fadzai: My most exciting project was to design and develop a commercial business case and go-to-market strategy for a leading bank in Zambia. They wanted to reach 30,000 small holder farmers with business financial services for them to graduate
5 Take Home lessons from the Civic X Launch
On Friday 27th of July, the Civic Foundation for Innovation hit another milestone with the official launching of its mobile learning lab – Civic X, an initiative of the Foundation. Civic-X is a mobile hub transformed from a truck, into a 15-seater tech hub. Retrofitted with an LED screen, smart tabs and computers, electricity and internet facility. The truck is deployed to execute a specially designed program for women and children in rural areas. The program seeks to create access and empower women between the ages of 18-35 years old and children aged 10-16 years old in rural communities with information and skill acquisition on issues relating to healthcare, agriculture, basic ICT and social equality using technology as a vehicle. Civic Foundation launched the program in the School without Walls, a school for children at the Area 1- Internally Displaced Persons (IDP) camp, Abuja. Here are five points and lessons learnt from the event: Breaking Boundaries, Building Synergy Digital revolution is reaching rural areas in many developing countries. However, the rural digital divide continues to present considerable challenges, especially in a country like Nigeria. One thing we are committed to is reducing the gap between rural areas and access to ICT and innovation in Nigeria. Rural residents remain largely marginalized; almost anyone seeking innovative products will look to the city centers and the perceived literates. Civic X allows young children dare to dream by connecting them with Leaders of thought under the mentorship series of the program. Anywhere innovation and technology thrives, community is formed. A community of change influencers and agents of development. The ripple effect of this can be as huge as total poverty elevation from our society. Educational Continuity is Important: The IDPS were not always displaced. One thing we learnt from the launch was that the kids in the IDP camps had proper lives before tragedy struck. Prior to becoming “displaced”, they attended and received basic and fundamental level of education, either completed or half way. There is an urgent need to build on the foundation already established in terms of education for these children. Also, we want to introduce ICT education amongst those that have hitherto, not had any form of ICT education. Civic X seeks to build on this ‘foundation’ by raising the bar and exposing women and children to technology. Starting from the basics and a limited number of communities, it is our plan to scale operations, and increase the number of beneficiaries for this project. Empowering Women Is Empowering the Society The underdevelopment or slow development of any country is directly proportional to the marginalization of women in issues of nation building and entrepreneurial development in the past. This is because statistics and research by business analysts and human resource managers have shown that women are greater maximizers of resources. Studies have shown that women channel a larger chunk of their earnings to building family and society. The place of women in any endeavor cannot be over stretched. Given their huge contributions to socio-economic development, there can be no meaningful advancement when we exclude women from governance and the process of governance. The Civic X initiative for women is designed to help women make better and more informed decisions in their day-to-day lives. The women would be taught on a wide array of topics including but not limited to; personal and financial management, civic education & participation, health, agriculture and governance. Harness the Energy of the Young The energy and excitement with which the kids learnt was amazing. This energy is an untapped resource. This energy must be channeled into productive engagements. As a law of science, energy cannot be destroyed. We can convert it into something impactful or we can watch these kids viciously engage in social crimes and vices. Education and inculcation of societal values at a young age reduces the chances of kids engaging in such vices. Moreover, growing in these camps and rural areas without adequate guidance exposes them to a wide range of vices. Educating and empowering these kids with skills that can be commercialized will have a positive ripple effect on the rural areas over the years because it will hugely reduce crime rate while boosting development. Make the Move and Get the Push There is a general notion that government is not supportive of indigenous initiatives. The launch of the Civic X proved contrary. We got Oludolapo Osinbajo – the wife of the Vice President of the Federal Republic of Nigeria to engage the kids in a Skype call and watch them learn. Three days after, she invited two of the students to the Aso-Villa for an outing and practically spent her day with the kids. They were treated to lunch and spent quality time with her Excellency. At Civic, we believe that what the government is looking for is a value proposition. Its the same thing every top social impact investor is looking for. This article was written by Nwachuku Nnamdi for the Civic Innovation Lab. Sponsored Post.
10 lessons I have learned since quitting my job to start a business
It’s been almost two years since I officially resigned from my job at a top consulting firm to start a business. For the last 20 months, I have been filled with either extreme anxiety or euphoria and sometimes, both feelings have coexisted from running my own business(es). It has been an experience like none I had had before, extremely excruciating, but also immensely fulfilling. Taking the leap to quit a comfortable job with potential for growth was not a difficult decision for me to make. I grew up believing I had the “Midas” touch — that everything I touched would turn to gold. I was optimistic. The prospect of extreme success was very exciting. I wanted to build the next Bloomberg or the next Warby Parker, in fact, I was like a child on their first day to school. And interestingly — my entrepreneurship journey has been more of a school than anything I had imagined. Here are just a few of the lessons I have learned and feel anyone planning on quitting their job to start a business should know. [bctt tweet=”About to quit your job to start a business? Here are 10 lessons you should learn from @Kazville ” username=”SheLeadsAfrica”] 1. Do not quit your job unless you have actually started your business Yes. They say no one wants to work for a part-time CEO. But no one wants to work for a broke business either. If I could do it again, I would wait till my business has clear-cut cash flows before I take the leap. Sometimes strategy works easier and more efficiently than hustle. 2. Have enough savings to last you at least a year Nothing sucks like having to invest in a business and worry about your house rent at the same time. Stowaway enough cash for yourself to survive for at least a year before taking the leap. And by “survive” I mean your budget should also have an entertainment budget line — to fund those business coffee meetings and social gatherings. Do not start a business thinking your business will feed you from Day 1 because the reality is that it won’t. And yes, some people will argue that you can never save enough. I disagree! 3. Your 9–5 job is just as important to your dream as your dream itself I have read a lot of social media articles bashing employed people for building other people’s dreams instead of their own and I feel that these “motivational” quotes and articles are in such bad taste. A lot of my progress and support have come from connections I made while at my job. My job taught me so much about managing my business and through it, I interfaced with top CEOs and management people that have since become personal friends and supported my business. My first client came from my former employer. I am mentored by my former boss. The beautiful people modeling Wazi glasses on our website are my former workmates. If I had not had that job, I would not have much mileage today. [bctt tweet=”Sometimes strategy works easier and more efficiently than hustle – @Kazville ” username=”SheLeadsAfrica”] 4. Start a business you understand Nothing takes longer and costs more than a business you have no experience in or understand. I cannot begin to count how much money I wasted paying ‘experts’ to make me furnaces that did not even work or molds that were defective. Don’t even get me started on how much time I wasted back and forth with excuses from the said experts as to why work was not getting delivered on time. Although I eventually pulled the business model off and actually started to make revenue, I think it gets any entrepreneur more mileage, success, and fun doing something they actually know and understand. 5. Get a mentor or two I have been lucky to have mentors throughout my entrepreneurship journey. They have not only offered me invaluable entrepreneurship advice but have also opened up their networks and shared their skills. They keep me accountable and on my toes every time I slack. 6. Keep your business simple Always keep your core business simple. Simple to implement. Simple to understand. Simple to pitch. Simple to share. Simple to scale. Innovation does not always equate complexity and just because your concept is complex does not mean it will be profitable. 7. Do not stop learning The best investment you can make is an investment in yourself as an individual. Of course, we have heard success stories of people who have made lots of money with no education. But education and business success are not mutually exclusive. As long as you have the opportunity, learn as much as you can. Do that online course. Take part in that workshop. Do that masters. Do that professional course. Granted, you may not need the degrees and certifications in the short run, but they will come in handy later and add to your credibility. [bctt tweet=”Just because your business concept is complex does not mean it will be profitable – @Kazville ” username=”SheLeadsAfrica”] 8. Beware of the busy bee syndrome Many times entrepreneurs get busy with everything. Busy driving to meetings to discuss new ideas or running up and down to make meetings that add no value to their business. They are always busy trying one idea after another day after day and applying to every startup competition. Busy busy busy busy. Busy does not always equal efficiency and entrepreneurs need to treat their time like they treat their money. 9. Grow some thick skin If anyone had told me entrepreneurship would make me lose sleep in the middle of every night for a week straight, I would probably not have started. I have wanted to give up an average of twice a day over the last one year alone. As an entrepreneur, something will hit you so hard you will want to close shop and with your tail between your legs,
JESSICA NAA ADJELEY KONNEY: I TURNED MY BOREDOM INTO PASSION FOR FASHION BLOGGING
Jessica Naa Adjeley Konney found living alone quite boring so she chose to stay on campus after lectures to while away time. As spending time on campus meant more time on the internet, she discovered blogging and entertainment blogs in Ghana like Ameyaw Debrah. This led to her decision to turn her boredom into a passion to keep her busy after school hours. Even though she knew nothing about blogging, she took a bold step and her experience in journalism/writing to set up a blog called Fashion 101 which later turned to Trendsnblendsgh as she saw the need to rebrand once her blog began to grow. She chose fashion blogging because there was no platform specifically dedicated to fashion in Ghana especially Ghanaian fashion. Over time, her blog has grown to become one of the best in Ghana and the Harper’s Bazaar of Africa called Trendsnblendsgh the go-to online hub for everything African Fashion starting with Ghana. Jessica now covers fashion events, features fashion entrepreneurs, offers style tips, offers professional advice to young fashion brands etc. Describe how you first got into blogging Blogging for me started as a hobby to while away time during my days at the Ghana Institute of Journalism. I used to spend so much time on campus after school back in the day because I had nowhere to go as I lived alone, so being at home was quite boring. While on campus, I surfed the internet a lot and that was when I realized that there were entertainment websites like Ameyaw Debrah, Ghana gist blogging about entertainment and there were fewer blogs on fashion so that was the moment I decided to turn my boredom into a passion to keep me busy after school hours. Interestingly, I had no clue about blogging whatsoever but I took the bold step to set up my blog using blogger.com and called it Fashion 101. With no direction whatsoever I set out to start fashion blogging. I thought to myself that once I had experience in journalism and writing I could definitely put together some content for this blog and I guess I did. How do you keep your social media pages lit and drive traffic to your blog? I see myself as a fashion journalist because I’m always on the lookout for contents that will make the news. After every post, I made sure to share the link to my blog on all my social media platforms (back then it was just Facebook and Twitter) and I consistently kept sharing. I also attended fashion events and introduced myself as a fashion blogger because it was the most common term people could understand. This wasn’t easy initially because it was new to event organizers but consistency and relevant content got me where I am today. With regards to keeping the social media pages lit, we take a lot of time to curate images from different sources. We are always looking out for the best photos that will not only engage our audience but keep our timeline clean as well. We sometimes collaborate with photographers for some of the stunning images but quite often we source these photos from other pages or brands. How do you get clients and generate revenue/income? For a long time, I felt the numbers or traffic wasn’t enough for me to monetize so I explored other ways to raise revenue or income. I started offering digital marketing services to clients for as low as about 100Ghc back then. Then, I also charged brands who promoted their lookbooks on my blog and platforms and that’s basically been how I make money. Trendsnblendsgh has gone into brand consultation services and helping young brands establish themselves all at a small fee. Monetization is however on our to-do list for the year. [bctt tweet=”People don’t see your dream as big as you do so don’t rely on them for validation – @dje_djelyn ” username=”SheLeadsAfrica”] Would you say fashion blogging is a great financial plan? Do you see a future with this career path? To be honest it’s not a great financial plan unless you’re determined to make it one. It’s new and fresh to people, especially in Ghana. Fashion entrepreneurs here don’t understand why you need to be paid for your services and it’s quite difficult and frustrating trying to get them to understand. I’d say have a financial backing, extra sources of income so it sustains the passion. At this point, I see it as a great career path for me. To be an editor-in-chief of one of Africa’s most renowned fashion website and some more career opportunities in this same field. Did you encounter any challenges when you started Trendsandblendgh? What did you learn from it? Always waiting for approval or validation/support. When I started trendsandblendsgh, I wasn’t so confident as an individual and also in what I was doing. I was seeking validation from others to tell me if this post was good enough or this idea was great. What this did was to slow me down entirely because until I had gotten approval or even support from someone I wouldn’t move. It’s one thing I have learned to fight and rise from. People don’t see your dream as big as you do so if you want to rely on them for validation, approval or support you might as well not start anything at all. Other than you, which 3 fashion bloggers are your absolute favorite and why? For style bloggers I love Irony of Ashi, her style is simply elegant. I dote on Afua Rida, I love her uniqueness in styling. I also love my friend Nuel Bans of debonair Afrik, I love his creative issues and admire his passion. Who is your number one fashion inspiration, favorite fashion magazine, and designer? With the rise of style influencers, it’s becoming extremely difficult to stick to one fashion icon or style icon. I tend to
Oluwatosin Olaseinde: Time is your biggest leverage in investing
I started my 1st job 10 years ago when I turned 21. And I had no savings culture or investment plan. This lingered for the 1st 5 years of my career. I went from zero salaries to over one hundred thousand per month and my expenses surprisingly grew at the same pace. Interestingly, over the years as I got an increase in salary, the same pattern occurred, I acquired a new taste and my expenses grew at the same pace as my income. Then I realized that in fact, it isn’t how much you earn but instead what you do with what you earn. I had lost 5 years of an opportunity to invest. I had lost 5 years to make my money work for me. A portion that could have been invested had gone unaccounted for. Where do I start from? Let me introduce you to our benchmark – Inflation. So inflation measures sustained the increase in prices of goods and services in an economy over a period of time. In other words, inflation signifies the time value of money. Tracking inflation from an investment angle ensures that what I can buy with N1,000 in 2018, I can still buy it in the future with the N1,000 plus the interest I earn on the N1,000 capital. Whenever you’re investing, look for opportunities that give you a return that is at the minimum equal to the inflation rate. That way, the value of money is preserved. [bctt tweet=”Whenever you’re investing, look for opportunities that give you a return that is at the minimum equal to the inflation rate – @tosinolaseinde ” username=”SheLeadsAfrica”] What are your options? 1. Savings/Fixed Deposit account This asset class offers an average of 5% per annum. While fixed deposit offers an average of 10%. Nigeria’s current inflation rate is higher than this, as a result, the returns on a savings account isn’t a good return for the money you worked hard for as it is not high enough to beat inflation. 2. Treasury Bills/Government Bond The government issues T-bills and Government Bonds when it needs to borrow money via the Central Bank of Nigeria. T–Bill is short-term in nature while Govt bond is long term. The key differentiating factors between T-Bills and Government Bonds are timing of interest payment and interest rate nature. For T-bills, the interest is paid in advance. For instance, if you plan to invest N100,000 in T-bills for a year at an interest rate of 11%. You will pay N89,000 to invest in the T-bill (the interest rate is paid in advance). Then recoup the capital of N100,000 at the end of the term. On the other hand, Government bond interest is paid quarterly, the interest rate is not fixed like that of Treasury bill, it is floating. Always compare the rates on T-bills and Bonds to the inflation rate. [bctt tweet=”Before you invest, compare the rates on Treasury bills and Bonds to the inflation rate – @tosinolaseinde” username=”SheLeadsAfrica”] 3. Mutual Fund This is an investment vehicle made up of a pool of money collected from several investors for investing in securities such as T-bills, Bonds, equities, commercial papers or even real estate. There are several types such as – Money market fund. Your capital is relatively safe due to the nature of the instruments it invests in. (T-bills, Government bonds, and commercial papers). You can start an investment with as little as N5,000. The investor can also compound by contributing regularly to an existing mutual fund account and re-investing the interest accrued. 4. Equity The value of a company after all liabilities have been deducted. A share a is a smaller unit of a company which measures the financial performance over time and provides an opportunity for investors to buy into it. As an asset class, a share offers value in two ways: Capital Appreciation: This is a growth in the value of the shares. E.g if you buy UBA’s share at N4 and after 2 years, it is worth N8. Dividend Payment: This is the profit distribution to shareholders. It is declared on an annual basis per unit of shares. 5. Real Estate This is the investment in properties. The properties range from virgin lands, commercial buildings to residential buildings etc. Real Estate generates return via capital appreciation, due to increase in the value of the property, and through rental income. In a country like Nigeria, a bulk of real estate growth comes from the appreciation of the property. Real estate return depends on the type of real estate asset. Location and purpose of property plays a critical role in value addition 6. Personal Development This is my favorite class of investment. You are your greatest investment. Unlike of all the other options, you are immune to inflation rates, currency devaluation or value erosion. Take that course to take you to the next level, take up new challenges, prepare for new opportunities, read those books. Ensure you are deliberate about improving yourself. It is one to know all the investment options available, it is another to take the right step. Time is a great currency here and the earlier you start the better. It is much easier to start now than trying to play catch up 10 years to retirement. You owe it to yourself to pay yourself first which means investing now. Oluwatosin Olaseinde is a chartered accountant with 10 years of experience in accounting, corporate finance, auditing, and taxation. She has worked with several multinationals – Bloomberg TV, CNBC Africa, BAT She currently runs Money Africa, a personal finance platform that teaches people to build healthy financial habits, cut down on unnecessary expenses and generate multiple income streams.
Video: “I saved money from my wedding to start my business” – Samiah Oyekan Ahmed
After attending SLA’s Lafiya Lifestyle Expo where she shared her knowledge on work-life balance, SLA had a tête-à-tête with Samiah Oyekan Ahmed at her store in Abuja. She also highlighted some challenges she faced when she decided to switch careers. “As an only daughter to two medical doctors, deciding to become a full-blown businesswoman wasn’t well received especially by my dad who had great succession plans for me”, said Samiah. Beyond all the challenges of starting a business in Nigeria, getting funding to start is usually the hardest, but Samiah was smart with her money, and she found a way to cheat that particular struggle. “I saved money from my wedding planning and used it to start”, she says. Samiah went ahead to give her two top advice for intending entrepreneurs. Watch the video here: Samiah Oyekan-Ahmed is the Founder of The Gift Source & Fusion Lifestyle. She is a Medical doctor turned entrepreneur, who currently runs two companies, Fusion Lifestyle Ltd, and The Gift Source. She is super passionate about hers and other’s entrepreneurial journeys, as well as sharing knowledge. Samiah is a wife and mother of 2 kids as well as a published fiction author. If you’d like to get featured on our Facebook page, click here to share your startup story with us.
Career and Business advice For the Young Black Woman
In the wake of women’s month, it is so important to use our platform to always uplift young women so that they can reach their full potential in whichever career path they choose. As a young black woman, especially as one starting out in her career, the work place can be a challenging space to navigate through. Gender pay gap, sexual harassment and racial discrimination are our biggest issues and play a pivotal role in how fast or slowly we climb up the career ladder. This constantly leaves us questioning where we fit, add value and what kind of impact we are going to make in our chosen fields. Keep reading, because below, we have asked 3 young and incredibly talented women to speak to us about the 3 key lessons they have learnt to push past the career challenges of the young black woman. [bctt tweet=”3 young women share the 3 key lessons they have learnt to push past business and career challenges of the young woman.” username=”SheLeadsAfrica”] BE YOURSELF Be you. Most of us don’t know how to naturally be ourselves but once you are able to simply show your personality, you become impressionable to your peers. Be curious, read and ask questions. Not just on your job but on those related to yours. Understand the business’ big picture and where you fall in so you are better able to plan your own path of success. Get a sponsor or mentor to understand what value you wish to extract from the relationship. [bctt tweet=”“Once you are able to simply show your personality, you become impressionable to your peers.” – Priscilla Menoe” username=”SheLeadsAfrica”] Lastly, try be sociable. Comes easier to others but people promote and hire those they like. Go to the work drinks, go to the charity event and talk about things that are not work related to understand fully people’s characters and where your personalities get along. Above all, remember you are magic. INVEST IN YOURSELF I think we’re all familiar with the fact that corporate South Africa continues to be largely white and male. The secret is to invest in yourself not only intellectually or professionally but mentally and spiritually. My experience has taught me that as a young black woman, I have always felt that I needed to be exceptional to be given the same respect as my white, male or white male peers. I have found myself going over and above what was required only to be overlooked. [bctt tweet=”“Be clear about what you need from a business or career. How will it align to your own personal ambitions? Who can support you in your growth?” – Liziwe Ntshweza” username=”SheLeadsAfrica”] I have come to learn what it is that I bring to the table and ensuring that at every point, at least one person at the table is clear about what that is. Find allies in the workplace and use them for guidance as well as to off-load because there will be days when you need to vent before you can continue. More than anything else, build a strong support system outside of the office and take care of yourself. Be deliberate about taking care of yourself and try to enjoy it by celebrating your victories, big and small. MAINTAIN YOUR CONFIDENCE In my profession where knowledge is everything, I have learnt that one must never stop working on their emotional intelligence. I think that’s so important in the workplace. Always be your own biggest fan, and don’t expect others to pat your back. Know that you are enough, know that whatever is thrown at you, you can handle. Trust yourself, fight for yourself, and never lose sight of who you are. [bctt tweet=”“Know that you are enough, know that whatever is thrown at you, you can handle.” – Thina Zulu” username=”SheLeadsAfrica”] If you’d like to get featured on our Facebook page, click here to share your story with us.