19 Businesses (And Side Hustles) to Start During the COVID-19 Quarantine.

Want some business ideas to make some money or extra income during the COVID-19 quarantine?


How has the COVID-19 pandemic affected you? Across the world, normal life as we know it is changing. In mild cases, some of us have had to adjust how we work, and in extreme cases, some of us find ourselves dealing with salary cuts and redundancies. No matter what you’re dealing with, it’s important to remember that there are things we can still control.

If you’re looking for ideas on how to make rent and grocery money from quarantine lemons, we’ve created a list you might find helpful.

Topics this guide will cover:

  • Business ideas to start at home and online
  • Online platforms where you can gain digital skills


Getting access to this list is easy: just fill out the form below to join our community and get download the list, as well as AWESOME weekly content.



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Tell Us How We Can Help You During COVID-19

Webinar with Afua Osei & Yasmin Belo-Osagie: How to keep your business afloat – Online or Offline

With the stock markets plunging, COVID-19 cases rising, and global economies bracing for the worst, businesses are struggling to deal with the interruption of their operations.

We understand how hard it is for small business owners to thrive during these trying times, and for employees to stay safe while keeping their jobs. While no one knows when the pandemic will settle, there is no need to panic. It’s time to hatch an action plan.

What does this mean for you as a business owner or an employee? 

It means we are changing the rules of work. Working remotely or taking business from offline to online is the new cool.

……and honey, you need to jump on this wagon now, if you’d like your business or employers to stay afloat during these hard times.

Many employers are aware of some of the benefits of allowing their employees to work remotely, however, they are hesitant to allow it because they feel there is no way to keep people accountable and productive.

This is why She Leads Africa co-founders, Afua Osei and Yasmin Belo-Osagie are about to teach you practical ways to take your business digital.

Whether you are an employer who needs to figure out how to manage a team of remote workers or an employee who needs to boost their productivity and work effectively online, this is a webinar you must not miss.

Join our fave power women on Friday, 27th March, as they co-host a FREE webinar to share some secrets to keeping your business afloat, online or offline.

Yasmin and Afua will also be sharing some proven ways to successfully building an A+ team that can successfully thrive online or offline.

Click here to sign up!

This webinar is for you if:

  • You are an employer wondering what business approach to take now
  • You need to learn how to be a more effective remote worker
  • You need tips and tools to improve your work productivity

This webinar is for business owners, employees, and anyone who wants their business or livelihood to survive during the COVID-19 lockdown.

About Afua Osei

Afua Osei is a Co-Founder of She Leads Africa where she leads the marketing and sales & partnerships teams.

Prior to starting SLA, she worked as a management consultant, served as a Fulbright Scholar in Malaysia, worked in the Office of First Lady Michelle Obama in the White House, and consulted on more than 6 different political campaigns in communications. 

She completed a Master of Business Administration and Master of Public Policy at the University of Chicago, studied International Management at the London School of Economics, and graduated cum laude from Allegheny College.


About Yasmin Belo-Osagie

Yasmin is a Co-Founder of She Leads Africa where she leads the content, events and finance teams.

Prior to starting SLA, she worked as a management consultant where she focused on developing multi-year growth strategies for large organizations across Africa. 

She graduated from Princeton University (majoring in history) and completed a JD/MBA at Harvard Law School and Stanford Business School.

Join the FREE Webinar with Afua & Yasmin

Hey Sis, Where Does All Your Money Go?

Have you ever wondered where all your money goes before payday? You are not alone in the struggle. Tracking your expenses is an important first step in financial literacy.

Zikoko, a culture and entertainment digital magazine based in Lagos, Nigeria, asked a sample of women how they spent the bulk of their income in the past month of the interview.

Here are some of the ways women responded. Can you relate?


I spend a lot on Uber rides

I don’t have a car and I hate moving around with public transport, so all my coins go to Ubers. Thankfully I can afford it.

It’s hard to calculate how much of what I earn goes to Ubers because I have a 9-5 and a pretty great side gig. But I’d say 20% of the income I get from my 9-5.

I’m aware that it’s a little ridiculous to spend so much money on just transport. But my life’s motto is comfort first. Plus Ubers saves a lot of my time, and I hear time is money.

Weaves. Weaves. Weaves.

I have a government job so my salary is a joke. But I have an online business that does quite well.

The average cost of my wigs or weaves is about 150k (~$400). My 9 -5 pays about 80k (~$210) a month. So I guess I spend like two-months salary on hair.

I’m not ashamed of it. It’s not like I buy weaves all the time. I can still afford to put food on my table and pay my rent thanks to my business.

My rent is expensive

The first year I moved out to live on my own, I had a flatmate. She left the country the year after, and I got stuck paying the full rent. I paid it in hopes of getting another flatmate, but I’ve had no luck yet.

I’d say the bulk of my money goes to rent. I earn 300k ($810) a month and my rent is 1.2 million (~$3,260) a year. This means 100k (~$270) of my monthly income goes to saving for my rent.

I really like my apartment and have no plans to move out. So for now, I have to keep paying the rent.

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Internet is so expensive

I don’t have a job so my ‘income’ comes from an allowance from my parents which usually adds up to about 50k (~$135) monthly. I spend about 15k (~$40) on data every month. So data costs make up most of my expenses.

Food, I don’t like to cook

I don’t like to cook, so feeding can get a little expensive for me.

I’ve never sat down to do the math but between groceries, eating out and buying food every day I must be spending about 40 to 50% of my income on food.

My struggle skin won’t let me live

I have very problematic skin. I decided to start paying more attention to it about 2 years ago because a girl must SLAY.

The only problem is good skincare products are expensive. Don’t let those people telling you that black soap is all you need, lead you astray. They just have good genes.

I don’t buy skincare products every single month thankfully. On months where I run out of everything at once, I can spend almost 50k (~$130) on products. My monthly salary is 220k (~$590).

Makeup is expensive

I’ve always loved makeup and buying it wasn’t always so costly. But with the way the economy is set up, everything I love is now so expensive.

I just started a business as a make-up artist so I think most of what I make goes into buying new products. I spend like 80% of what I make on that.

I have way too many friends

In the past year, I’ve spent a ton of money on Aso Ebi. I’m at an age where all of my friends are getting married all at once and I’ve come to the realization that I might have too many friends.

I’m currently in between jobs so I can’t say how much I spend exactly. But based on my last salary, I’d say last month I must have spent 40% of my old income on just Aso Ebi. That’s ridiculous!


Zikoko amplifies African youth culture by curating and creating smart and joyful content for young Africans and the world. Learn more about Zikoko here.

Molped Feature on Odunayo Eweniyi: Co-Founder, PiggyVest

Molped sanitary pad is a product from Hayat Kimya Limited (manufacturers of Molfix diapers), and is a skin-friendly, ultra-soft, sanitary pad, designed to make young girls feel as comfortable, soft, and secure as they feel beside their best friends.

Molped’s breathable layer keeps young women fresh, and it’s skin-friendly, cottony soft layer does not cause irritation. Molped sanitary pad is every girl’s best friend, helping them be more confident, and supporting them through their periods.

Molped has partnered with She Leads Africa to highlight the beauty and importance of valuable female connections. 

About Odunayo Eweniyi

Odunayo Eweniyi is the co-founder and Chief Operations Officer of PiggyVest. She previously co-founded pushcv.com, one of the largest job sites in Africa with the largest database of pre-screened candidates. She has 5 years’ experience in Business Analysis and Operations and is a First-Class graduate of Computer Engineering, Covenant University, Nigeria.

She was named one of Forbes Africa 30 under 30 Technology in 2019 and one of 30 QuartzAfrica Innovators 2019. She sits on the advisory board of TrainFuture, an education technology company based in Switzerland, as well as the Gender Lens Acceleration Best Practices Initiative, a collaborative effort of Village Capital, US and the International Finance Corporation (IFC)’s Women Entrepreneurs Finance Initiative (WeFi). 

In 2019, she was named SME Entrepreneur of the Year West Africa by The Asian Banker’s Wealth and Society and she is the youngest Nigerian on Forbes Africa list of 20 New Wealth Creators in Africa 2019.

Odunayo was also one of the featured speakers at the World Bank-IMF Annual Meeting in 2019. She is one of Business Day’s Spark 2019 Women to Watch and made the World Women in Fintech Power List for 2017; the YNaija Most Influential People in Technology 2017 and 2018. She is a 2018 Westerwelle Young Entrepreneurs fellow; and she is a recipient of The Future Africa Awards Prize in Technology 2018.

In honour of her work, she was named one of 100 most inspiring women in Nigeria 2019 by Leading Ladies Africa, one of 50 most visible women in Tech by Tech Cabal in 2019. She is also included on the #YTech100 2019 list of the brightest Nigerian technocrats. She is the Her Network Technology Woman of The Year 2019. She was also voted The Most Influential Young Nigerian in Science and Technology 2019.

She works to support the inclusion of women in technology by working with hubs and female-focused networks like For Creative Girls, GreenHouse Labs, She Leads Africa, Itanna etc. She is also the cofounder of the women’s community, Wine and Whine Nigeria.

You can connect with Odunayo on LinkedIn, Instagram and Twitter.

What does friendship mean to you?

Well to me, friendship means mutual understanding and reciprocity. I like to think of all my friendships as safe spaces that are characterized by genuineness, shared values and free of ignorance and discrimination.

Can you tell us of a time when any of your girlfriends connected you with a career or business opportunity?

Yes actually, in a previous life I was a part-time tech journalist and my friend, Dami, connected me with a well-paying, writing gig at an international magazine. I even ended up working there for well over a year.

Is there a time when your friend(s) helped you through a difficult situation in your career?

I have a  young career, so no difficult situations have stood out there, but my friends are constantly helping me out of sticky situations, and outside of work, they always come through for me.

How many women do you have in your power circle, and why did you choose them?

I have five women in my power circle and the thing is, I wouldn’t say I chose them, as much as they accepted me for who I am. As a person with Asperger’s syndrome, I am definitely an acquired taste.

So these five women, who are actually angels really, have moved through life with me with an understanding of who I am and I, them. But in addition to that, we share values, and despite having varied and many different goals, we work towards it together by supporting each other.

How do you think young women can network with other women to achieve career success?

To be honest, I think that would be much the same as they network with anyone else. There’s really no special way to relate with women. I think if you just treat people in general with empathy and respect, then you’re well on your way.

What is your fondest memory of you and your girlfriends, from when you first began your careers?

I actually started having girlfriends, or friends at all, after I started my career. So the memories we built, were built after we all started working and were at many different points in our lives.

Finally, what advice/tips do you have for young career women, to help them build and maintain valuable relationships with other women?

I think this is really general advice to maintain valuable relationships with everyone. It’s this simple, have empathy, have respect and always pay it forward. 

To add a caveat though, I 100% believe that female friendships save lives, so I definitely encourage young women to have specifically female support systems. But just overall, move through the world treating people fairly, whether you want from them or you’re giving to them.

#MyGrowthSquad series is powered by Molped (@MolpedNigeria). Connect with them on Instagram, Facebook and Youtube.


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Foodies Salone: Disrupting the Sierra Leonean hospitality industry

Foodies Salone is a Branding and Marketing Consultancy Firm founded by three young visionary women: Mariama Wurie, Aminata Wurie, and Onassis Kinte Walker.

In this interview, Mariama shares her story and thoughts about her journey as an entrepreneur.


How I turned my passion for food into a business

When I moved back to Sierra Leone in 2016, I started working for a local and an international NGO at the same time.

Since the NGO didn’t have an office, it was quite common to work from a café or restaurant to use the free Wi-Fi for the day. I spent a lot of time in my car driving between meetings and coffee shops.

Every day, my colleagues and I would work in a different place: new restaurants, new hotels, new cafes, etc.

Coming from Montreal where the food scene and customer service culture is amazing, I noticed this was not the case in Freetown. Everywhere I went, there was always a reason to complain to the manager, or ask to speak to the owner.

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Very quickly I realized that the same complaints were coming up wherever my partners and I went. We summarized that these problems were usually around product and service.

  1. In most restaurants, there was a lack of consistency in quality and menu variety – most restaurants served burgers, fries, pizza, pasta, shawarma.
  2. Most restaurants didn’t adjust their menus to focus on local ingredients.
  3. A lot of waiters were poorly paid and managers often did not invest in hospitality training.

We thought solutions to these issues will help restaurants achieve variety and consistency. Services like menu consulting, branding and customer service are just what many Freetown restaurants needed.

With Foodies Salone (Foodies), we decided to build something that would motivate establishments to step up their game and improve their standards.

How we started Foodies Salone

We tested out our business model through a lifestyle Instagram account. Our strategy was to highlight restaurants that were building Sierra Leone’s dining culture. Any featured restaurants had to be locally owned, pay fair wages and have good customer service.

With Sierra Leone’s small economy, restaurants rely on a limited customer base to make a profit. Within months of running an Instagram account, Foodies Salone began to influence consumer behavior.

Our social media test allowed us to establish ourselves as an authority in branding, marketing, staff training, online listing and advertising, and business development to the multiple restaurant owners who began to reach out to us to improve their product and service.

Soon enough, demand became bigger than 3 of us could handle. With our business model tested and validated, we created our service package, registered our company, and opened a bank account.

Lessons we’ve learned

Educating the market

At the beginning, restaurant owners did not understand what we were trying to do.

We were talking about apps, websites, and social media, but they barely knew how to use Pinterest. We worked extremely hard to find simple ways to explain what we did and how it would help them.

Factoring in knowledge and infrastructure gaps was not something we had initially considered. For startups looking to innovate in unstructured markets, this should be something to consider in your game plan.

Be patient with your monetization plan

As three young African women trying to run a business in our own country, we faced a lot of hostility. On top of that, my own friends were quite skeptical about what I was doing.

The beginning was quite hard because I had no money. I was dead broke for the first nine months.

Most people knew about the Foodies Salone Instagram page, but they did not understand how we planned to monetized the brand. They were constantly asking me: “do you even have a real job? How do you make money? How can you afford to travel?”

When we started, we made a conscious decision not to touch the money we made and to re-invest all the profits into the business. I was living on my savings and nothing was coming in. It’s only when it became hard to put gas in the car to drive to a meeting that we started using part of the profits.

When you start a business, times are going to get hard. But, just stick with it. Forget the haters. forget the gossip. You have something good here and it's amazing – @MariamaWurie_ Click To Tweet

Just stick with it. You’re broke? Yeah, it’s a start-up. It will get better.

Advice for anyone looking to start a company?

  1. Solve a problem. Necessity is the mother of invention. If you are looking for inspiration on what kind of business to start, think about things that are lacking in your routine.
  2. Do NOT accept freebies. Some people will try to get you to work for free with gifts. Always assess the value of what you are given and the reasons why they are given before accepting.
  3. Stay professional. As a woman, people will be more critical of you. Make sure you keep everything professional. Stick to business.

Looking to boost your business/career? Sign up for the Motherland Mogul Insider program here.

How to resign and run your business full time

Congratulations! You’ve decided to make a full-time commitment to your business.

Before you give your notice and burn bridges your work enemies, remember that your network and relationships are especially important to you as an entrepreneur who is just starting out.

Leave smart.


Testing the waters—To resign or not to resign?

If you are going to be a full-time entrepreneur, you have to make sure you’re financially and legally in the clear

The golden rule before quitting your job is to make sure you have 3-6 months worth of your fixed-income saved up before leaving. If your finances are not in check, you should reconsider resigning.

It is not unusual to start your own business journey while being employed. If you want to keep your “day job” while starting a business, please ensure you’re not violating your employment contract. If in doubt, seek legal counsel and/or inform your current employer about your new venture. 

If your new venture violates any employment contracts, STOP!  You do not want to start your business with a cloud of litigation hovering over you. Click To Tweet

Employers and courts take contractual agreements seriously, so do not call your employer’s bluff.

For example, there was a case in Nigeria where an employee entered into a service contract where he was not to engage in a business similar to the employer’s business within a certain geographical area for one year.

Less than 3 weeks after he started work, he breached the contract by resigning and joining a rival company in the same area. The Nigerian Supreme Court held that contracts that prevent employees from engaging in a similar business as the employer are enforceable as long as the contracts are “reasonable with reference to the interest of the parties concerned and of the public” (Leventis Motors Ltd. v. Andreas Koumoulis (1973) 1 All NLR (Part 2) 144 at 146).


Diving in – Your resignation

Before you resign, review all your employment contracts, if applicable. The contract usually details the resignation procedure, how your resignation must be presented, and the necessary resignation notice period – 2 weeks, 1 month, etc.

It is important that you follow the rules sis! You do not want to expose yourself to unnecessary legal liability by ignoring those words in black and white.  

Secondly, check if you signed a non-compete agreement with your current employer. Will your new venture involve the use of your employer’s proprietary information?

If you did sign one, make sure that the scope of your new venture does not fall within the scope of services your employer offers, and that your new venture will not apply your employer’s proprietary information.

Finally, are you planning to start the new venture with a coworker?

"If starting a new business with a coworker – review all your contracts and your employer’s employment policies carefully! There may be a little something there about poaching…" Click To Tweet

Ensure that you and your co-worker’s departure will not result in a breach of your contract or your employer’s policies. Also, ensure that your potential business partner is not subject to any non-compete agreements and will not be using any proprietary information in the new venture. 

Keep your start-up team in legal tip-top shape.


It is important to dedicate time to thinking through your resignation. There is no point in rushing to the finish line without laying the right foundation.


Got a question? Send a message or voice note to +2349078653509 on Whatsapp anywhere in Africa for our new video advice series – #AskASis.

Contributing Editor: Diana Odero

Africa should set its sights on feeding the world – Sola David-Borha, CEO Standard Bank Group (Africa)

Sola David-Borha is the Chief Executive of Africa Regions at Standard Bank. In this article, she shares her insights on opportunities in the Agriculture industry.

Motherland Moguls, you don’t want to miss out on this one.


Africa needs to make more food

With the world population expected to swell by 2 billion people over the next three decades, Africa has an opportunity to step up and become a major global food production hub.

For the time being, Africa remains a net importer of food, despite its vast tracts of underutilized land and other enviable natural resources. Its reliance on food imports weighs on the continent’s current account and spells a missed economic opportunity.

Source: Unctad, Rabobank
With the right policies, technologies, and infrastructure in place, Africa has the potential to first meet its own food requirements, and then exceed them – Sola David-Borha, CEO Standard Bank Group (Africa) Click To Tweet

The agricultural sector is possibly the continent’s biggest growth lever, with a sizeable potential for much-needed job creation. This is especially poignant considering that Africa is estimated to hold about 60% of the world’s uncultivated arable land. Of the land that is cultivated, yields remain extremely low and irrigation techniques dated.

Agribusiness is the next big hustle

The adoption of modern and innovative farming practices could spur a step-change in the output of existing and new farmlands. The Netherlands, a country that is roughly 3.4% the size of South Africa by land area, provides a good example – being the world’s second-largest exporter of food by value, despite its size, thanks to high yields.

Meanwhile, Brazil shows that it is possible for an emerging market to shift from a net importer of food to a net exporter. The South American country did so through trade liberalization and investments in agricultural research, among other initiatives.

Africa is still only scratching the surface of its potential in the agribusiness game – Sola David-Borha, CEO Standard Bank Group (Africa) Click To Tweet

To shift the industry onto a new trajectory, a combined effort between policymakers, financial services firms and the industry itself will be needed.

What you should be thinking about

Financial services should consider how they can facilitate the sector’s growth by providing sustainable finance solutions across the agriculture value chain.

Investments in areas such as logistics, renewable energy, warehousing, and other storage facilities, agro-processing plants, and irrigation technologies will be crucial, as will public investments in road and rail infrastructure as well as ports.

Access to markets is also an important focus area, and measures to tackle this issue will boost the entire agricultural value chain.

Policymakers can play their part by creating an enabling investment environment, as countries such as Kenya have done.

To align policies across the continent, governments should consider existing frameworks. Regulations should be aimed at striking a balance between economic growth and safeguarding Africa’s natural environment.

Encouragingly, the imminent implementation of the African Continental Free Trade Agreement (AfCFTA) will lower tariffs and promote intra-African trade in agriculture, making the continent less reliant on food imports from other regions. And through cross-border initiatives, Africa could strengthen its food export prospects.

Standard Bank is funding African Agribusinesses

African states and farming groups would also do well to adopt ‘smart farming’ concepts. Standard Bank, for instance, in partnership with technology companies, has piloted projects that use drones to monitor the health of crops, and digital technologies to monitor and regulate soil moisture in order to save water by avoiding unnecessary irrigation.

Standard Bank is also working with development finance institutions and export agencies to develop sustainable finance solutions specifically for the sector. We are funding projects that allow small-scale farmers to transform themselves into contractors that supply commercial farmers.

An opportunity for African Women

Climate change poses a serious risk to Africa’s food security – and the world’s. The effects are already being felt – Tropical Cyclone Idai caused unprecedented damage in Mozambique, Zimbabwe, and Malawi less than a year ago, while catastrophic droughts and flooding have affected South Africa and East Africa, among other regions. Currently, the devastating locust invasion in East Africa – Ethiopia, Kenya, and Somalia specifically – is threatening food security in the region.

Considering that agriculture already accounts for a large portion of Africa’s GDP, the impact of climate change on the economy can be severe.

Another risk is that the expansion of Africa’s agricultural sector will place more strain on the continent’s water resources, which need to be carefully managed. The adoption of advanced irrigation techniques is a good start.

Standard Bank recently partnered with the United Nations (UN) Women on a project aimed at developing climate-smart farming techniques amongst rural women. The initiative is being rolled out in Uganda, South Africa, Malawi, and Nigeria.

While the sector’s future is not without its risks, it may well be Africa’s biggest opportunity in the coming decades. Being a major contributor to GDP and employment, the agribusiness sector is the continent’s most effective lever for achieving inclusive growth.


About Standard Bank Group

Standard Bank Group is the largest African bank by assets with a unique footprint across 20 African countries. Headquartered in Johannesburg, South Africa, we are listed on the Johannesburg Stock Exchange, with share code SBK, and the Namibian Stock Exchange, share code SNB.  

Standard Bank has a 156-year history in South Africa and started building a franchise outside southern Africa in the early 1990s. 

Our strategic position, which enables us to connect Africa to other select emerging markets as well as pools of capital in developed markets, and our balanced portfolio of businesses, provide significant opportunities for growth.  

The group has over 53 000 employees, approximately 1 200 branches and over 9 000 ATMs on the African continent, which enable it to deliver a complete range of services across personal and business banking, corporate and investment banking and wealth management.  

Headline earnings for 2018 were R27.9 billion (about USD2.1 billion) and total assets were R2.1 trillion (about USD148 billion). Standard Bank’s market capitalisation at 31 December 2018 was R289 billion (USD20 billion). 

The group’s largest shareholder is the Industrial and Commercial Bank of China (ICBC), the world’s largest bank, with a 20,1% shareholding. In addition, Standard Bank Group and ICBC share a strategic partnership that facilitates trade and deal flow between Africa, China and select emerging markets. 

For further information, go to http://www.standardbank.com  


SPONSORED POST.

iCreate Africa, building skills for the next generation of Nigerian youths.

Held in one of the vibrant cities of Nigeria, Lagos, by iCreate Africa, the iCreate Skill Fest is Africa’s biggest skills competition with over 2,500 people gathered to experience 80 skilled candidates compete at the National finals.

What went down at iCreate Skill Fest!

The two- day event featured 14 skilled trades varying from Construction, Creative Art & fashion, Technology, Educational Training Conference, the iCreate Skills Awards, and lots more. Out of the contestants, 13 ladies competed in cooking, fashion, art, carpentry, barbing and more, of which Mojisola Akin-Ademola emerged the only female gold medalist and Champion (top in her category, fashion).

As a way of curbing unemployment and empowering youth, the iCreate Skills competition is an innovative strategy designed to promote skills-trades professions amongst the youth as a means to bridge the skill gap, thereby boosting the economy.

The iCreate Skill Fest partnered with GIZ SKYE, Robert Bosch Nigeria Limited, Sterling Bank Plc, AGR Ltd, Siemens Nigeria Ltd., The Fashion Academy Abuja, Trace, House of Tara, Industrial Training Fund (ITF), Society of Nigerian Artists, Soundcity, ULDA, Pedini, amongst many others.

The iCreate Skills Fest 2019 champions!

Emerging top in their category are, Ibraheem Ridwan (Carpentry), Christopher Olaniyi (Tiling), Miracle Olasoyin (robotics), Mojisola Akin-Ademola (Fashion), Ifedayo Emmanuel Bello (cooking), Emmanuel Abanobi (make-up), Kelvin Hassan (Barbing),

Oluwaseun Akanbi (Electrical installations), Chima Solomon (plumbing), Leonard Manzo (automobile technology), Toheeb Ogunbiyi (Website development), Precious Audu (graphic design), Lot Madaki (leatherworks), and Oluwaseun Akinlo (Art).

The Idea behind iCreate Africa

The Founder/CEO iCreate Africa, Bright Jaja aims to use iCreate Africa to create five million jobs in five years. Bright Jaja aims to rebrand the general perception of skilled workers and place more importance on technical and vocational skills through the skills fest. 

iCreate Skills Fest is a platform that promotes skills excellence, showcases skills standards and careers, demonstrates benchmarks of excellence in teaching and learning and creates interest in public sector agencies and private organizations to invest in skills development. Winners of the iCreate Skills Fest 2019 receive technical training from various partners.

"Nigeria is full of many talented, resilient and entrepreneurial young ladies but the society is not giving enough support to promote their endeavors." – Anne Dirkling, Director of partnership, iCreate Africa. Click To Tweet

The platform iCreate Africa has created for young female artisans, is paramount for gender equality and inclusive economic growth in the continent.

After recording huge success last year by hosting 4 competitions across four regions, directly empowering 180 skill trade professionals with startup capital and equipment.

iCreate Africa is creating a skills ecosystem and projecting skills in the mainstream, they are most convinced that the concept is a viable solution to curb youth unemployment and prepare the youth for the future of work.

Skills are the future of Nigeria! iCreate Africa urges the public to invest in skills and target the next generation of Nigerian youths. These youths will power the economy, across the world.

iCreate Africa,
Skills change lives.

5 Career Lessons Sho Madjozi Taught Us In 2019

If you have not heard of Sho Madjozi, you must be living under a rock. This year, the 27-year-old proud Tsonga ambassador from Limpopo solidified her spot as an international superstar with hits like John Cena.

While she’s been in the rap scene for barely 3 years, she’s found major success in a short time. This year, she won the Best New International Act category at the BET Awards, launched her first fashion collection in collaboration with Edgards, and got the world taking the #JohnCenaChallenge.


After learning all we could about Sho Madjozi’s career, here are 5 lessons all Motherland Moguls can apply to accelerate their career growth.

1. Use your strengths

Maya (Sho Madjozi’s legal name) has spent years honing and leveraging her writing skills to build a career for herself.

Whether she’s doing screenplays, poetry or rap, she understands her core strength and has used that to explore career paths including journalism, performance poetry and rap.

Develop your strengths and use them to build your career. When you bring something valuable to the table, you set yourself up for accelerated success.

2. Get involved in your community

Sho Madjozi has always used her talents to try to shape or change the community around her.

As a poet and journalist, she discussed racial identity and the effects of colonialism on the modern African. Now as a rapper, she promotes Tsonga culture and inspires young Africans to be proud of their roots.

How does that apply to you when you get to the office in the new year? Plug into the issues of your company, clients, customers and see how your talents can change things. Your involvement keeps you visible and valuable.

3. Collaborate with strategic partners

One major way Sho Madjozi accelerated her career growth this year was through her strategic partnership with Edgars. Through her collaboration with the retail brand, she launched her first clothing line at the same time as her album.

To reach your career goals, it’s always easier and faster to get some help. Seek out strategic partners within your network that will help you reach your business goals. A great start is to find a mentor.

4. Know your worth

In an interview with Africori, Sho Madjozi explains that African artists need to understand that they are very hot in the market right now and need to negotiate their value appropriately.

Understanding the value of your skills and experiences is important to accelerate your career.

"In Business As In Life – You Don't Get What You Deserve, You Get What You Negotiate" – Chester L. Karrass Click To Tweet

5. Bet on yourself

The most important to take away from Sho Madjozi’s hustle this year is to bet on yourself. Sho Madjozi’s success in the past year has been with no label support. She has continuously taken chances and invested in herself.

You must take swings and get out of your comfort zone to grow – volunteer to be team lead on a project, pitch that idea in your head, and start that side hustle!

What lessons will you use to SLAY your career in 2020?


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HOW TO MANAGE DIFFICULT CLIENTS IN 2020.

With the decade is almost over, it’s the perfect time to check the relationships that are important to us.

Whether you are an entrepreneur, side hustler or corporate climber, maintaining a good relationship with your clients is an important part of your success. Unfortunately, not all clients make it easy to build a positive relationship.

How do you get that schmoney and manage difficult clients without losing your mind?

Apply some Emotional Intelligence!

Emotional Intelligence (EI) is the ability to understand other people’s emotions, empathize with them and respond to them appropriately.

Here are 3 tips to help you manage tough clients using Emotional Intelligence:


1. Be self-aware

The first step to empathizing with your difficult clients is evaluating yourself.

Think about how you communicate with your clients – are you showing them that you care? If you are a manager or business owner, is your company encouraging a culture of empathy for clients?

2. Listen Intelligently

Just like your personal relationships, listening is an important part of maintaining positive client relationships.

Sometimes, clients are difficult because they don’t feel heard. Consider what your clients might want from you, even if they haven’t expressed it. Listen actively by noting pain points, asking follow up questions and keeping the lines of communication open.

3. Understand your clients’ personalities

Clients are people too. When you manage people, it’s important to understand their temperaments.

Cholerics tend to be logical and use focus on facts. Stay proactive and result-oriented with choleric clients. Melancholics pay attention close to details. You must your processes for efficiency with them.

Phlegmatics can be indecisive. Be patient and helping them understand the information they need to make a decision. Sanguines tend to be carefree and impulsive, so you might consider keeping communication informal to keep their attention.

Understand your clients, their personalities and deal with them appropriately.

Which of these tips will you use to manage your difficult clients in 2020?


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