She Leads Africa

Fiona Osiro: We’re coming into a male-dominated field ready to prove ourselves and be treated as equals

Unfortunately, it is still our reality as women to face workplace challenges — lack of respect, overt and insidious sexual harassment, man-terruptions — simply because we are women. These challenges are magnified for women working in male-dominated fields. From “bro-culture” to assumptions you don’t know how to do your job on the basis of your gender, women working in these fields go to work every day already saddled with the task of proving their worth and abilities — a weight their male colleagues do not bear. Fiona Osiro is a 26 years old Engineer from Kenya. She has a Bachelors degree in Civil Service Engineering, as well as an MSc in Urban Management and Development.   In this interview, she talks about working in a male-dominated field and being good at what she does.   How did you get started in your field?  When I was younger I really wanted to be a journalist but as I got older my path was redirected mainly due to influence from my parents and uncles. I’m surrounded by many professional Engineers and I followed suit.  Working in a male-dominated field, how do you keep yourself pumped daily? The field of Civil Engineering is definitely male dominated, which comes with many challenges. Proving yourself to be as able-bodied both physically and mentally can be a huge barrier. People still get taken aback when I talk about my academic background and career path. People assume that I probably know too much or know too little. So I feel like I’ve had to work twice as hard as my male peers in proving myself which shouldn’t be the case. My desire to make a difference in the world, make my family proud and be an example to the young women who want to venture into the field gets me pumped up for the day. [bctt tweet=”I’ve had to work twice as hard as my male peers in proving myself which shouldn’t be the case. – Fiona Osiro” username=”SheLeadsAfrica”] What advice would you give to men working with strong females I’d advice men working with strong females to try not to feel the need to “baby” us. I suppose it may come naturally to protect women around them, but at the same time, we’re coming into a male-dominated field ready to prove ourselves and be treated as equals. Because we basically are equals out in the field, probably just with manicured nails occasionally ?   What have you learned about yourself over the years and what are some traits that you really had to work on to be successful? I’ve learned to not be so defensive. I initially had the attitude that I had to fight for recognition and acceptance by any means necessary. I also learned that being a woman in such a field is such a unique and blessed opportunity, being able to be an example for others and to add a touch of grace while at it is something I relish. I’ve learned to say no to free lunches. Pay for yourself, especially when everyone else is doing so, this will earn you the respect you deserve especially with your peers in the field. Finally, take every opportunity to learn and grow. Connect with other people in the industry from different organizations, backgrounds, culture, and fields. Take advantage of the unique opportunities set aside for women in male-dominated fields to grow. These opportunities are available and as women who want to make a difference, we should not shy away from making use of them. How do you make your voice heard? I know for sure that I do not have to be loud and aggressive to be heard but I must be very articulate, respectful and firm. I’ve had to sit in meetings where I was the only female and the youngest as well. I already stood out, so I learned to take advantage of that and prove myself.   What advice would you give upcoming young women leaders in the industry?  I’d advise young women leaders in this industry to have a clear vision of what they’d like to achieve for themselves and for those they serve in their position. Don’t be ashamed to be different, use it as an added advantage. Respect others and finally, put God first. There may be many obstacles to face, but upholding your morals and drawing strength from God will bring down any obstacle. [bctt tweet=”I do not have to be loud and aggressive to be heard but I must be very articulate, respectful and firm. – Fiona Osiro” username=”SheLeadsAfrica”] If you could throw a parade of any caliber through your office, what type of parade would it be? Parade? Is there a parade that involves cooking and eating? Because that would be my happy place. ?  If you’d like to get featured on our Facebook page, click here to share your story with us.

4 important signs you’re in a toxic work environment

Our work environment affects our happiness, productivity, and success. Through my experiences and discussions with colleagues, I understand how different workplaces can affect you positively and negatively. If you’ve been contemplating whether your work environment is the right place for you, here are some key points that could help you:    1. Low Employee Retention If you realize most of the employees at a new workplace are new, this can affect how you fit in. Sometimes, for certain start-up environments, the case of low employee retention is prevalent. The structure in a start-up environment is different. So before you make the decision to join an organization where most of the employees are new, you have to consider what your main goals are and what you hope to achieve at the company. It’s best for you to take this into consideration before you make a decision. You should be prepared for how you can fit into the role and the organization. At one of my former jobs, I noticed that a lot of employees were new. I remember a co-worker told me there was a “revolving door” at the organization. As the months rolled by, I understood why. There was a lot of negativity in the office. After various discussions with my colleagues, I found out that most like myself were unhappy and also seeking other jobs. I eventually left that negative work environment.    If you’re about to take a new job, I suggest you ask (in a subtle way of course) how long the former person held the role you’re about to take. Another option would be to ask generally the amount of time their employees stay with the company. 2. Lack of free speech/ expression of ideas   One of my favourite work environments was an internship I had back in university. I was an editorial intern for the school magazine. What I enjoyed most about the internship was my experience with my boss. She created a very open environment where I was encouraged to present my ideas and actively participate. Having an encouraing supervisor who supported my progress enabled me to accomplish quite a lot in that job. Now, I’ve also been privy to work environments with a rigid structure, where you don’t feel open to discuss your ideas, and your superiors show no interest in your growth or progress. Though one can still thrive in such an environment, I don’t necessarily believe it helps you be very productive. You may not feel content in your workplace because there’s no good rapport with your colleagues. One way to fix such issues would be speaking up. You will have to make an effort to express your ideas and opinion. This matters because unless somethings are communicated, not everyone will pick up on whether there is a problem or issue to be addressed. Communication is key in contributing to a positive work environment. [bctt tweet=”Communication is key in contributing towards a positive work environment” username=”SheLeadsAfrica”] 3. Constant Tension in the Office In any workplace, there are going to be high-pressure days and low-pressure days. Pressure in the workplace is normal because different situations arise and demands have to be met. However, if you’re in a work environment with constant tension among co-workers, that is definitely not a good sign. If there is consistent tension in your workplace, it would be best to bring it up to your supervisor or take it to the Human Resources department. The HR department often addresses the communication issues between the management and staff. They can advise you and your co-workers on how to resolve issues. 4. You Always Leave Work Feeling Emotionally Drained Yes, work is just a part of our lives and adulting really isn’t a vibe sometimes, but if you always feel terribly sad, drained, or anxious at the thought of going to work – that’s even less of a vibe and a major issue. This negative work environment can end up seeping into your personal life and take over your mind. If most days at work are causing you depression, you have to consider if that’s the right environment for you. Word of advice: get a new job sis, you can’t come and die just to meet KPIs. Start looking for a new place of work and do intense research on the environments those companies possess, I promise you when you leave and start afresh, you’ll be much happier. Another option, if the specific work is the problem, communicate with your supervisor about a challenge you might be encountering. They could provide you with some resources to make things efficient. If the negative emotions are due to the people around, also be open to communicate that with a mentor or your HR department. They could best advise you on how to move forward. Have you had experience with problems in the workplace? What were the signs, and how did you rectify such issues?  If you’d like to get featured on our Facebook page, click here to share your story with us.

A Motherland Mogul’s Reflections from SLA’s SheHive Toronto 2017

As African women, many of us have not had our life path paved with milk and honey. We have witnessed our mothers, fathers, aunts, uncles, cousins, and kin put their lives on hold to work tirelessly long hours for little reward. As I get older, I see more and more within us lays a common internal battle. In the midst of enacting the legacies of our lives, many of us are also carrying ideas engrained in us by our families. Holding passions they have never known, we are constantly bombarded by family members pushing us to get into a “real career,” (aka becoming a nurse, doctor, or lawyer). For creative women, with entrepreneurial visions bouncing off their every thought, balancing these two worlds is a beast to juggle. We sit in a unique position, one where we must create the blueprint for our lives, because no one has come before us to achieve our success, and no one will come after us. What often halts us in our journeys is the countless intimate moments we have within ourselves. Moments that cloud our judgment, moments that awaken/terrify us, motivate us, or moments when we wish no one is looking. Most times we feel all of the above. To live out your legacy is soul-shaking work. What we forget is simple, following our dreams is not supposed to be easy. It is supposed to terrify you, wake you from your sleep, and place a fire under you that cannot be ignored. Last summer I had the amazing opportunity to Attend She Leads Africa’s, She Hive Toronto Conference. The conference cultivated a space for African women, ambitious beyond words to surround, empower, and inspire each other. Attending this event shook my soul but, more importantly, it forced me to remember the following: 1) Let your ideas manifest Too many times we hear and feel parts of our ideas, but most of us never actually give them a chance. We don’t nourish them with our energy and allow them to grow.   What we do is the exact opposite. We allow them to sit idle, we minimize them with our doubt and create a reality that reinforces that we cannot accomplish them. We tell ourselves we don’t have the resources, money, time, blah, blah, blah! But, once we take that first leap towards our dreams, we allow the universe to become our GPS. 2) Be the energy you need We need to be our own number one fan and our own advocates. Women need to be a friend, sister, and lover to each other! Most times, we expect people in our lives to validate us, support us, and invest in us. But, are you the energy you need? Are you that push you want others to bestow upon you, to yourself? We need to give ourselves the energy we ask of others. Light up that room, be that never-ending inviting spirit, because you benefit from it the most! 3) Ask, ask, ask! Ask the universe. Ask God. Ask friends and family. Ask yourself. Be clear and specific when it comes to your goals and what you need from everyone. PS…. this includes figuring out what you need from yourself! Need I say more? 4) Know the kind of woman do you want to be We need to remind ourselves of what kind of women we need to be. What are you not willing to comprise? Do you have your values written down? What does your integrity mean to you when it is woven into your passion? If we remain grounded in these thoughts we will never regret anything on our path to our dreams. 5) Seek meaningful connections   Networking. Yes, networking is essential. You never know who is in the room. You never know who may be able to assist you or how you can assist another person. But, even more, important than this, is understanding what meaningful relationships and connections you want with others. Seeking out meaningful connections means you are living authentically. You are not just thinking about a one-sided benefit. You are considering the person, as a person, a soul to connect with, and not someone who will only be used as a future commodity. 6) With passion, ALL things can be done Passion is our savior. It stirs you and your being. Our passions give us purpose and demands we show up. Our passions unlock our potential if we allow it to. Fulfilling the vision and legacies of our passions is terrifying, it will arise a world emotion from you (as it should). Stand firm in knowing the world is awaiting the gifts you have dug a grave for. Be still, close your eyes, take a deep breath, and remind yourself. “I will accomplish nothing without the taste of fear,” – Zainab Salbi This article was written by Amma Gyamfowa If you’d like to get featured on our Facebook page, click here to share your startup story with us.

Christine Jawichre: The journey from intern to CEO

Christine Jawichre at 32 is the newly appointed CEO of Blue Platinum Events. An events agency in Johannesburg, South Africa. Her journey began at the same company as an intern 8 years before and through hard work and dedication. She along with an amazing team at Blue Platinum Events have dominated incredible once in a lifetime experiential events in and out of South Africa. Outside of events, she is passionate about women and seeing more African women step into positions of leadership and having a voice. In this interview with Cindy Leah, Christine talks about managing an events company and developing winning strategies for the business. What challenges do you come across from a management point of view as an events company CEO? We come across all kinds of challenges across the event’ing landscape – being onsite at an event or back at the office. Events are crazy, sometimes you’re and other times you’re just not winning. That is a real onsite challenge. At the office, we can be dealing with anything from sourcing out potential clients and ensuring that you have the right teams to execute the right events. Another thing will be continuous client relationship management and ensuring that we stick to the 18 year standard behind the brand. Keeping abreast if not ahead of the creative curve and ahead of the competition is also very challenging. Blue Platinum is a brand to be reckoned with, I say that with no ignorance, there are always challenges but we rather focus on who we are and what we can do. We put our heads down and let the work speak for itself. [bctt tweet=”Christine Jawichre, CEO of @blueplatevents talks about managing an events company and creating a winning comcept for clients” username=”SheLeadsAfrica”] What is it like working around your director – Lee Den Hond? Working with Lee is an absolute pleasure. She is a powerhouse, truly an incredible woman and human. She is like a walking billboard of inspiration. You cannot help but be inspired by her story and her positive energy. I believe that she is one of the greatest leaders in this country, a person who truly embodies the idea that nothing is impossible. She saw something special in me when we met all those years ago, a young girl that was hungry for life and till today she remains one of my biggest supporters. Blue Platinum Events is an all-woman events team, was that intentional? The all-woman team was not intentional, but, there is a powerhouse full of incredible women who work for the company. The event industry was one of the most challenging jobs on earth, up there with jobs such as Enlisted military personnel, airport controller, airline pilots, firefighters, and police. One of the hardest challenges is being able to make multiple decisions at the same time or else the whole place burns down….no pun intended. Events are very hard. Period. And on our scale, events are crazy hard. It takes a lot of guts and drives to push yourself through the process. These girls on the team,….they have that! What are the top criteria you look for when hiring someone new to the team? Hard work! Another thing will be experienced in running high-end events. Can they fit in with team and vice versa? We have a small team so our team dynamics are super important. Last but not least, do they embody the essence of our brand. What does it take to create a winning concept? Creative chops. Some concepts come easier than others but there is a lot of work that goes into creating any pitch. We start with team brainstorming session to get onto an initial idea. After that, we bring in relevant partners who assist with bringing the paper idea to life. Especially from a visual and physical perspective. A ton of research follows to ensure that we create a world-class experience for our guests. This process can take weeks or sometimes just a day or so- depending on the budget and the client’s needs Who’s the biggest brand you’ve worked with? We have worked with some incredible local and international brands over the years. Our biggest and best brand to date (after an 18-year relationship) is still Mercedes- Benz South Africa. We have done some incredible events, launches, conference, international trips and endless other events with these guys. We’ve just completed a month-long event series for the C-Class launch. The C-Class is the only Mercedes- Benz manufactured in South Africa (for all the countries in the world) thus it is a flagship product. The event was targeted at Media, Dealer Principals, Sales Execs amongst others and saw us conceptualize and create a World’s First. We created Mercedes-Benz World. Just an incredible once in a lifetime type of event. Do you think there’s a lack of variety or opportunities for women in this industry? There are definitely opportunities for women in this industry. The event industry is a fast growing and ever moving space, I do believe that there is a space for creative people with a real passion for events to succeed What’s your turnover on a crazy successful year? That varies, some years are more industry-friendly than others. Conservative estimate – 50 mill. As a new mother, and a company CEO, what are your hours typically like in a day? The beauty of this industry is that no 2 days are typically alike. We are either on the move, in meetings all day or doing admin at the office. I try my best to stick to a 9-4 on not so busy days, that way I can run home for bath and bedtime with my little one. On busy days it can be anything like 6 am – 2 am or whatever else madness. Like I said, hard work. What inspires you? Happy people. Good energy. Purpose. When a person knows who they are in this life and live in full embrace of their purpose…That inspires me.

Jane Karuku: A lot of change is happening in Kenyan Boardrooms

When we talk about Motherland Moguls and #BossGoals, Mrs Jane Karuku is the perfect definition of just that. Currently sitting at the top of the corporate ladder as the Managing Director of Kenya Breweries Limited (KBL), Non-executive director of East African Breweries Limited (EABL) and Barclays Bank Kenya, and a member of prestigious boards such as the Global Sustainability Index board among others. Mrs Jane Karuku has over 20 years of expert experience in the consumer-goods industry and is not looking to slow down anytime soon. Her passion and energy for great leadership tells an enticing story of grit, consistency and sheer hard work. SLA contributor Diana Odero had a quick sit-down with Mrs Karuku to learn about her current role now and what keeps her going in the cut throat business world. As an African woman with over two decades in corporate leadership, what does leadership mean to you? Leadership is getting people to do what’s good for an organization and more importantly what’s good for them. Leadership is unleashing the potential of people. Therefore you need to have great influencing skills for moving anything or anyone from point A to point B. What is the biggest misconception people have about your job? I don’t think there’s much of a misconception. For me, I have never seen myself as just a woman, I just see myself as a leader. Once you see yourself as a leader, you get what you give. Within my job, my career, I consider myself a leader – I see myself as a woman in different places outside the professional aspect. I always tell my fellow women – don’t look for favors because you are a woman and expect diversity to help you. Just turn up and do your job as a human being and you have a better chance to succeed. [bctt tweet=”Jane Karuku from @Diageo_News talks about leadership, her experience in the business world, and manufacturing in #EastAfrica” username=”SheLeadsAfrica”] Following the production of fake alcoholic products in the Kenyan market, how do you ensure that these illegitimate products do not get into the market especially working with a brand as big as EABL? We try to work with government agencies, there’s no knowledge management because people don’t know. Also, we work very closely with Kenya Revenue Authority (KRA), Kenya Bureau of Standards (KEBS) and with enforcement agencies just to educate them about our products and the systems we’ve put in place to make sure that these are legitimate products. We also work with IT solutions, which are mobile based so you can check every brand online and see its legitimacy. Our borders are very porous but in Kenya we have different classes. You can have a class of genuine products that come in with no duty paid, and that’s the bigger problem with our brands more than the fakes because we have very serious security features. With lots of surveillance placed around, we can spot something that’s fake and sort it out before it gets to consumers. The only challenge we’ve had so far is the imported products which belong to Diageo and are under-called in duty value therefore underpriced and not able to compete in the market and this in turn loses revenue so it’s quite a big challenge. [bctt tweet=”I always tell my fellow women – don’t look for favors because you are a woman and expect diversity to help you – Jane Karuku ” username=”SheLeadsAfrica”] What do you think are Kenyan’s attitudes towards alcohol and alcohol production? How can we make these attitudes more positive? Kenya is quite interesting in that we have a big population of religious people, both Muslim and Christians so there’s a lot of people who do not take alcohol based on their beliefs. There’s also a big proportion of women who just do not want to drink. I would say that Kenyans are not the biggest consumers of alcohol per capita, we are actually behind other East African countries such Tanzania, Rwanda, Uganda and Burundi. But in terms of responsible drinking, we do a lot of work on that. One challenge we have is the presence of so much bad alcohol all over the place, therefore people consume or overuse alcohol which demonizes it. We spend a lot of time on alcohol education, we call it drink IQ – how you should behave and drink responsibly, we press in our campaigns the importance of eating and then drinking, drinking a lot of water after indulging in some alcohol and drinking alcohol within the recommended portions. We don’t advocate for binge drinking but we do advocate for responsible drinking. What are some of your favorite products that you manufacture/market and why? Tusker Cider would be on the top of my list, I think it’s a very good drink and in the spirits section – the Ron Zacapa Rum, it’s a very gentle nice rum. What trends do you see within the East African region that you find interesting?  Some new trends would be the places that people drink at first of all. There’s a lot of innovation around bars, a lot of work is going into how bars look – we are starting to get very sophisticated for consumers. Food and alcohol pairing is becoming a very big deal, it’s an enjoyable and social experience. This is mostly throughout Kenya, wherever you go you can find a nice location where you have a good meal and a drink with ease. Another trend I have taken note of is the cocktail culture – it’s interesting to see the many new ways of taking alcohol. It’s exciting and different. This is already a big global phenomenon, East Africa is quickly catching up on that trend. There’s also a lot of innovation in alcohol production with a lot of new alcohol products coming in, we are becoming very globalized which is good progress. What do you think has been most difficult for you to deal with as a woman rising

Meet the young African women creating impact through international consultancy

International consultants working on finding sustainable solutions for social-economic problems on the continent, are more and more often roles fulfilled by our own young and brightest. Meet three young inspiring ladies from Kenya, Rwanda, and Zimbabwe who made their way into Dalberg – a firm that is rapidly expanding across the continent – to contribute to social impact and sustainable development through consulting work. Edel Were is a Consultant and Co-Lead of the Youth Employment and Education Practice at Dalberg Advisors. The 27-year-old is based in the Nairobi office and has been in Dalberg for 3 years. Within her time at Dalberg, she has built a range of experience in the youth employment and education space in Africa. Her work has supported the Conrad N. Hiltonn Foundation, MasterCard Foundation, Government of Rwanda, NGO’s and more. Christelle Nayandi is 23 years old and she recently joined Dalberg Advisors as an analyst. Prior to this, she worked on different social impact-focused projects in Africa. She was a research assistant in the Appropriate Point of Care Diagnostics project in Kumasi, Ghana, where her and her teammates conducted research on Pediatric Tuberculosis in hospitals and generated ideas on appropriate point of care diagnostic devices using available resources. Fadzai Chitiyo joined Dalberg as an Analyst in the Johannesburg office in 2017 and has made immense strides in her career, having been promoted twice in less than two years! She is now Strategy Consultant at Dalberg, with broad development sector expertise across agriculture, financial inclusion, healthcare, mobile for development, impact investing and inclusive business growth. She has conducted several businesses cases and go-to-market strategies for banks in DRC, Uganda and Zambia.   In this interview, Edel , Christelle, and Fadzai share their tips of how to get your foot into the door with an international consultancy firm while in your twenties. Tell us about the competitive route towards being hired by a global consultancy… Chrisetelle: It involved a lot of hours spent on studying for case interviews, practicing and honing my structured problem-solving skills. Fadzai: Next to the case studies, consultancies are hiring more and more for company culture and global fit, with some building relationships with specific clubs or faculties on university campuses. It is a good idea to join some of these clubs, so you can gain exposure to current employees at the consultancy you are interested in, whilst also positioning yourself well to be a potential candidate Edel:I had expressed within my network my interest to engage in actionable problem solving, especially in the development sector, therefore people gave me guidance and how to prepare. I hadn’t really been exposed to consulting before, so resources such as this and this, but also videos like this one, really helped me. [bctt tweet=”Before you become a consultant, practice the skills, apply for internships and if that’s not possible read up on case studies and how to solve them – Edel Were” username=”SheLeadsAfrica”] How did you land your job at an international company like Dalberg? Chrisetelle: I got to learn about Dalberg’s amazing work through an information session at my university. I also got the chance to attend a talk hosted by a partner in one of the African offices. I made the effort to reach out people who work in consulting to seek preparation tips, connect to people currently working in Dalberg and being very proactive about it. Fadzai: A former Desmond Tutu Leadership fellow who saw my potential for a consulting career and introduced me to the firm. The introduction was a first step, but I really had to prove myself in the interviews to land the job through three case study interviews with senior staff and partners from the Africa offices. Edel: I met someone who worked at Dalberg and got interested in the company as it matched my desire to work in the social impact space. Even though they didn’t have any vacancies at the time, I tried to build my experience by doing several internships and jobs in the development space and applied once a position opened. [bctt tweet=”Want to work with an international consultancy firm while in your twenties? Edel, Christelle and Fadzai share some tips…” username=”SheLeadsAfrica”] In your opinion, what are the pros and cons of life as a consultant? Christelle: Working as a consultant is great because you get to work on many projects in different sectors and areas. But traveling often can be challenging because you don’t usually get a lot of time to spend with family and friends back home. Fadzai: The exposure to some of the top executives and development leaders on the continent or globe position you well to take your career anywhere you like. However, life as a consultant is also a life on the road. It is important you ensure you can achieve some work life balance and maintain the relationships that matter in your life. Edel: Working with people who are constantly refining their problem-solving skills has helped me build my skills and knowledge quite quickly. I work in a variety sectors (health, education, agriculture, energy etc.). At the same time, it can be difficult to specialize in one sector or practice area as you’re expected to a be a generalist. [bctt tweet=”Life as a consultant is also a life on the road. Ensure that you achieve some work life balance – Fadzai Chitiyo” username=”SheLeadsAfrica”] Have you worked on any projects which contributed to the overall development of Africa? Christelle: As I recently joined, I am working on my first project! The bulk of my work involves doing a market assessment for an international education institution here in Rwanda. I do this in order to identify needs and gaps in the market and see how it can better position itself to address them. Fadzai: My most exciting project was to design and develop a commercial business case and go-to-market strategy for a leading bank in Zambia. They wanted to reach 30,000 small holder farmers with business financial services for them to graduate

10 lessons I have learned since quitting my job to start a business

It’s been almost two years since I officially resigned from my job at a top consulting firm to start a business. For the last 20 months, I have been filled with either extreme anxiety or euphoria and sometimes, both feelings have coexisted from running my own business(es). It has been an experience like none I had had before, extremely excruciating, but also immensely fulfilling. Taking the leap to quit a comfortable job with potential for growth was not a difficult decision for me to make. I grew up believing I had the “Midas” touch — that everything I touched would turn to gold. I was optimistic. The prospect of extreme success was very exciting. I wanted to build the next Bloomberg or the next Warby Parker, in fact, I was like a child on their first day to school. And interestingly — my entrepreneurship journey has been more of a school than anything I had imagined. Here are just a few of the lessons I have learned and feel anyone planning on quitting their job to start a business should know. [bctt tweet=”About to quit your job to start a business? Here are 10 lessons you should learn from @Kazville ” username=”SheLeadsAfrica”] 1. Do not quit your job unless you have actually started your business Yes. They say no one wants to work for a part-time CEO. But no one wants to work for a broke business either. If I could do it again, I would wait till my business has clear-cut cash flows before I take the leap. Sometimes strategy works easier and more efficiently than hustle. 2. Have enough savings to last you at least a year Nothing sucks like having to invest in a business and worry about your house rent at the same time. Stowaway enough cash for yourself to survive for at least a year before taking the leap. And by “survive” I mean your budget should also have an entertainment budget line — to fund those business coffee meetings and social gatherings.   Do not start a business thinking your business will feed you from Day 1 because the reality is that it won’t. And yes, some people will argue that you can never save enough. I disagree! 3. Your 9–5 job is just as important to your dream as your dream itself I have read a lot of social media articles bashing employed people for building other people’s dreams instead of their own and I feel that these “motivational” quotes and articles are in such bad taste. A lot of my progress and support have come from connections I made while at my job. My job taught me so much about managing my business and through it, I interfaced with top CEOs and management people that have since become personal friends and supported my business. My first client came from my former employer. I am mentored by my former boss. The beautiful people modeling Wazi glasses on our website are my former workmates. If I had not had that job, I would not have much mileage today. [bctt tweet=”Sometimes strategy works easier and more efficiently than hustle – @Kazville ” username=”SheLeadsAfrica”] 4. Start a business you understand Nothing takes longer and costs more than a business you have no experience in or understand. I cannot begin to count how much money I wasted paying ‘experts’ to make me furnaces that did not even work or molds that were defective. Don’t even get me started on how much time I wasted back and forth with excuses from the said experts as to why work was not getting delivered on time. Although I eventually pulled the business model off and actually started to make revenue, I think it gets any entrepreneur more mileage, success, and fun doing something they actually know and understand. 5. Get a mentor or two I have been lucky to have mentors throughout my entrepreneurship journey. They have not only offered me invaluable entrepreneurship advice but have also opened up their networks and shared their skills. They keep me accountable and on my toes every time I slack. 6. Keep your business simple Always keep your core business simple. Simple to implement. Simple to understand. Simple to pitch. Simple to share. Simple to scale. Innovation does not always equate complexity and just because your concept is complex does not mean it will be profitable. 7. Do not stop learning The best investment you can make is an investment in yourself as an individual. Of course, we have heard success stories of people who have made lots of money with no education. But education and business success are not mutually exclusive. As long as you have the opportunity, learn as much as you can. Do that online course. Take part in that workshop. Do that masters. Do that professional course. Granted, you may not need the degrees and certifications in the short run, but they will come in handy later and add to your credibility. [bctt tweet=”Just because your business concept is complex does not mean it will be profitable – @Kazville ” username=”SheLeadsAfrica”] 8. Beware of the busy bee syndrome Many times entrepreneurs get busy with everything. Busy driving to meetings to discuss new ideas or running up and down to make meetings that add no value to their business. They are always busy trying one idea after another day after day and applying to every startup competition. Busy busy busy busy. Busy does not always equal efficiency and entrepreneurs need to treat their time like they treat their money. 9. Grow some thick skin If anyone had told me entrepreneurship would make me lose sleep in the middle of every night for a week straight, I would probably not have started. I have wanted to give up an average of twice a day over the last one year alone. As an entrepreneur, something will hit you so hard you will want to close shop and with your tail between your legs,

Video: “I saved money from my wedding to start my business” – Samiah Oyekan Ahmed

 After attending SLA’s Lafiya Lifestyle Expo where she shared her knowledge on work-life balance, SLA had a tête-à-tête with Samiah Oyekan Ahmed at her store in Abuja. She also highlighted some challenges she faced when she decided to switch careers.  “As an only daughter to two medical doctors, deciding to become a full-blown businesswoman wasn’t well received especially by my dad who had great succession plans for me”, said Samiah.  Beyond all the challenges of starting a business in Nigeria, getting funding to start is usually the hardest, but Samiah was smart with her money, and she found a way to cheat that particular struggle.  “I saved money from my wedding planning and used it to start”, she says.  Samiah went ahead to give her two top advice for intending entrepreneurs. Watch the video here:  Samiah Oyekan-Ahmed is the Founder of The Gift Source & Fusion Lifestyle. She is a Medical doctor turned entrepreneur, who currently runs two companies, Fusion Lifestyle Ltd, and The Gift Source.  She is super passionate about hers and other’s entrepreneurial journeys, as well as sharing knowledge. Samiah is a wife and mother of 2 kids as well as a published fiction author.  If you’d like to get featured on our Facebook page, click here to share your startup story with us.

Career and Business advice For the Young Black Woman

In the wake of women’s month, it is so important to use our platform to always uplift young women so that they can reach their full potential in whichever career path they choose. As a young black woman, especially as one starting out in her career, the work place can be a challenging space to navigate through. Gender pay gap, sexual harassment and racial discrimination are our biggest issues and play a pivotal role in how fast or slowly we climb up the career ladder. This constantly leaves us questioning where we fit, add value and what kind of impact we are going to make in our chosen fields. Keep reading, because below, we have asked 3 young and incredibly talented women to speak to us about the 3 key lessons they have learnt to push past the career challenges of the young black woman. [bctt tweet=”3 young women share the 3 key lessons they have learnt to push past business and career challenges of the young woman.” username=”SheLeadsAfrica”] BE YOURSELF Be you. Most of us don’t know how to naturally be ourselves but once you are able to simply show your personality, you become impressionable to your peers. Be curious, read and ask questions. Not just on your job but on those related to yours. Understand the business’ big picture and where you fall in so you are better able to plan your own path of success. Get a sponsor or mentor to understand what value you wish to extract from the relationship. [bctt tweet=”“Once you are able to simply show your personality, you become impressionable to your peers.” – Priscilla Menoe” username=”SheLeadsAfrica”] Lastly, try be sociable. Comes easier to others but people promote and hire those they like. Go to the work drinks, go to the charity event and talk about things that are not work related to understand fully people’s characters and where your personalities get along. Above all, remember you are magic. INVEST IN YOURSELF I think we’re all familiar with the fact that corporate South Africa continues to be largely white and male. The secret is to invest in yourself not only intellectually or professionally but mentally and spiritually. My experience has taught me that as a young black woman, I have always felt that I needed to be exceptional to be given the same respect as my white, male or white male peers. I have found myself going over and above what was required only to be overlooked. [bctt tweet=”“Be clear about what you need from a business or career. How will it align to your own personal ambitions? Who can support you in your growth?” – Liziwe Ntshweza” username=”SheLeadsAfrica”] I have come to learn what it is that I bring to the table and ensuring that at every point, at least one person at the table is clear about what that is. Find allies in the workplace and use them for guidance as well as to off-load because there will be days when you need to vent before you can continue. More than anything else, build a strong support system outside of the office and take care of yourself. Be deliberate about taking care of yourself and try to enjoy it by celebrating your victories, big and small.   MAINTAIN YOUR CONFIDENCE In my profession where knowledge is everything, I have learnt that one must never stop working on their emotional intelligence. I think that’s so important in the workplace. Always be your own biggest fan, and don’t expect others to pat your back. Know that you are enough, know that whatever is thrown at you, you can handle. Trust yourself, fight for yourself, and never lose sight of who you are. [bctt tweet=”“Know that you are enough, know that whatever is thrown at you, you can handle.” – Thina Zulu” username=”SheLeadsAfrica”]  If you’d like to get featured on our Facebook page, click here to share your story with us.

Theodorah Manjo: Building a brand starts with being relatable

Popularly known as Miss Manjo on the Twitter streets, Theodorah  Manjo is a digital marketer and online influencer with a thing for helping the unemployed better themselves. Her timeline exudes positivity and humility and through her social media content, her passion for guiding and assisting the unemployed through knowledge sharing and upliftment is hard to miss. In this interview, she talks about building and maintaining a brand online and how to put your best foot forward with your CV.  You are essentially Twitter famous, how do you get to 63k+ followers? I came across a cool social media team called The Hand of Sas (now known as HOS) about two years ago and it was like having an online family. We spoke about everything social media, online etiquette and how to have an “online voice”. I learned how to speak to “strangers” in a familiar way, showing my personality and allowing people to be a part of my life even when they didn’t know. I started falling in love with the aspect of being able to reach & speak to people in provinces I have never been to, and it expanded to Africa. I’m now part of a team called #AfricaTweetChat where we discuss all things digital media with people from all corners of this continent. It makes me so happy! [bctt tweet=”Building a brand online starts with being relatable. – @MissManjo” username=”SheLeadsAfrica”] Building a brand really starts with being relatable, following and talking to people and understanding that everyone will always be “strong” behind a screen & you shouldn’t take what people say online to heart because you WILL break. Don’t be reckless, if you say something online, make sure that you will be able to stand by that even 6 years from now because once it’s out there, somebody has already screen-grabbed it. How do you use your influencer status to continue to build your brand? It is all relationship building, making connections and again, being relatable to your audience. The biggest thing is being true to what your story is, you are either a food enthusiast, a budding entrepreneur, an artist or a student going through the motions. People follow you because they can ‘relate’ or they can learn from you and enjoy your content. I have always been vocal on unemployment, social media characters/influencers and how to conduct yourself online. Through my content on those topics, people got to know what makes me tick. Yes, my content varies – I have jokes, I have rants, but most of all I engage with my followers. I want to know what other people are busy with, what makes their day and how I can connect with them NOW so that later, we can have a meaningful relationship. It has proven to be amazing and I have met & befriended a lot of wonderful people online. [bctt tweet=”Don’t be reckless, if you say something online, make sure to stand by that even 6 years from now – @MissManjo” username=”SheLeadsAfrica”] What is the ultimate story for Miss Manjo story? Hmm, what a thought-provoking question. What’s my story? I want to be able to reach and teach at least one person a month, at least ten people in a year. I want my presence online to be relevant and make sense. It’s not about me, it’s about us – how do WE get better at this life thing together?! Celebrate yourself. Are you happy, are you giving and are you helping someone be a better version of themselves? – These are my heart notes to myself daily. What is your strategy for online brand preservation? Think ahead! I want to be big in my industry, I want kids one day – will what I put out there make my future baby girl cringe? Will it result in me having a meeting with my CEO about being too expressive? If questioned about what I tweet personally, will I be able to look at the person in the eye, and stand by what I said without quivering?. I am still a person at the end of the day, things make me angry, people make me angry but what will this mean for me tomorrow morning? Is this who I want SA & Africa to think I am? Practice what you preach or change your speech. And sometimes, there is beauty in silence! [bctt tweet=”Practice what you preach or change your speech. – @MissManjo” username=”SheLeadsAfrica”] On helping the youth get jobs, and keep them! How did the passion to guide and assist the unemployed come about? I started working at a recruitment agency while I was in between jobs. I only stayed three months because my spirit didn’t really agree with how recruitment worked in this particular place and also, I am a creative so I felt like I was boxed. The whole trend was that they would find people already in employment and headhunt them when in reality there are thousands of people who are unemployed and have the right skills. Through my frustrations of not finding candidates for my roles, I created a Facebook page and I wanted to explore a medium that had a lot of “word of mouth” but with individuals who may not all be employed, and that was how “I Need Someone Who…JOBS” was created on a Tuesday afternoon, without my team leader knowing. It was a risk in that I would probably get kicked out of my job or receive a warning, but my gut didn’t let me down; I was ready to fight for this cause even if meant I would have to be moved to an admin position due to disobedience. This is where I discovered just how much heart I had for those who were unemployed, because a month ago, I didn’t know where to look for a job, nor did I have the means to, but thanks to friends and connections I was lead to this place that has allowed me to change potentially thousands of South