VISA SPOTLIGHT SERIES ON THE FOOTWEAR GENIUS: EVE MAINA – FOUNDER, SHOE SPACE AFRICA
After Eve quit her much-loved job because of unwanted sexual advances from male colleagues, she was left with almost nothing in her bank account and desperately had to figure out how to make money. Eve’s family have always traded in shoes. So for her, the shoe business is not uncharted territory. So Eve began selling shoes to make some money pending when she could get another office job. When the business began to show fruits of success, she decided to go into it full-time. Today, Eve owns Shoe Space Africa – one of the fastest-growing shoe businesses in Africa. This piece is about Eve’s journey with Shoe Space and how she has been able to grow her business from almost nothing to the phenomenal brand it is today. What is the story behind Shoe Space Africa? Starting Shoe Space was not intentional at first. I quit my job in 2016 and I was wondering what to do next. The only other thing I knew how to do asides my corporate job was shoes because I grew up in a family where my mum used to make shoes, my cousin used to sell shoes so it was an easy fall back plan for me. I did not know if it would work because I always liked the corporate life. Shoe Space started in January 2017. At the time, I had no savings so I started Shoe Space from zero. I talked to a friend in the business and she gave me some of her shoes. I posted them online and made some money from it. My capital was gotten from the money I made off those sales. I thought I was going to sell shoes for a short time and then go back to working a corporate job. However, when I started seeing headway, I decided to do it full-time. What are some of the challenges you have faced in the course of running Shoe Space Africa, what did you learn from it? I would not necessarily call this a challenge but this time last year, I experienced a tragic accident for the first time in my life. I was travelling to Kampala, Uganda by bus to consult on some shoes. At the bus station, I met a good friend of mine and because we wanted to sit together, I swapped seats with another passenger on the bus. The person that sat on the seat I was supposed to occupy passed on in that accident. My friend who had a safety belt on was thrown out of the bus and even though I didn’t have a safety belt on, nothing happened to me. I remained seated. This moment changed my life forever. After the accident, the way I thought and approached things in my life changed, my heart changed. Up until this day, when I think about that moment, I am stunned. Seeing someone else pass away on your behalf changes something in you. Many times in our life, we take things for granted. You look at your life and see all that you have achieved and you think you did it all by yourself. You forget that it is God that has brought you this far. With regards to the lockdown, the major challenge we have faced has been sales. What has helped us cope is the fact that we have an online presence. I also gave my clients offers and discounts that made my items more affordable for them. Being online worked to my advantage because most people were at home doing nothing except scrolling through their feed. Most shoe lovers are people that will purchase whatever catches their eye even if it is the last money that they have. What is your big vision for Shoe Space Africa? I want Shoe space to be a household name for quality shoes sold at affordable prices. More importantly, though, I want to leave a lasting legacy through Shoe Space. Right now, I am working on establishing a foundation that will provide Kenyan kids with quality shoes. So when you buy a shoe from She Space, you are donating a pair of shoes to someone else that needs them. So my big vision is to make sure African children that need shoes have quality shoes. What advice do you have for someone who wants to start a small business? Having a relationship with Jesus. I know not everyone believes in Jesus but Jesus us the one I give all the credit to. There is a certain kind of wisdom and clarity that you can only get from God. When you start a business, you may not be sure of what you are doing or where to go next but if you have Jesus, He will help you out with that. When you pray about something and ask for help, if He says no, if He keeps quiet or if He says yes, you know what to do and where to go as opposed to just doing things blindly and on your limited understanding. Discipline is so important. Even if you don’t feel motivated, discipline keeps you going. There are days you will not want to wake up but the discipline you have gets you awake. I call myself the 4 AM boss because I wake up at four am in the morning and I have been doing that since primary school. After I wake up I pray and get ready and then I am usually at Shoe Space at 6 am. That discipline has to be cultivated and maintained. If you want to take your business to the next level and meet more customers online, Visa is your plug! Visit their Small Business Hub to get the support you need. First 100 businesses to sign up get $200 worth of online advertising, so hurry now! This spotlight feature on Yomi Odutola is powered by Visa. Visa’s ‘Where you Shop Matters’ initiative aims to champion entrepreneurs
VISA SPOTLIGHT SERIES ON THE BOSS LADY OF LEATHER CRAFTS: YOMI ODUTOLA – FOUNDER, JOELA LEATHER
When Yomi’s daughter was a small child, finding the right shoes for her was a struggle because of the size of her feet. So Yomi decided to make a pair of shoes for her daughter. She designed the shoes on cardboard, went to the market at Mushin, Lagos, to source shoemaking items and created a pair of sandals for her daughter. Doing this filled her with so much joy so Yomi took it a step further and enrolled in a shoemaking and pattern cutting course in the UK. That desire to cater to her daughter’s shoe needs inspired what is known today as Joela Leather – a premium leatherworks store in Lagos, Nigeria. The name Joela is coined from one of her daughter’s names and what solidified Yomi’s choice is the Hebrew meaning – “The Lord is God”. This article is about Yomi’s inspiring journey with Joela Leather and lessons you can take away from her well of experience. You used to work in the corporate world, what made you decide to switch that for entrepreneurship? When my daughter was born, I wanted to be present. I had a very strong support system but I wanted to be there for her while she was growing up so I stopped working. Once I left the corporate world, I thought of all the possible businesses I could start. Growing up, my daughter had big feet and I could hardly find her size in shoes. At some point, I thought, it can’t be that difficult to make children’s shoes. So I started cutting cardboard and paper and putting them together to look like a pair of sandals. After that, I asked for where I could find shoemaking items on a budget in Lagos and everyone was like, “Go to Mushin.” So I went to Mushin with about 5,000 Naira. I came back from Mushin that day with a pair of sandals and a pair of slippers and my husband was stunned. That experience taught me that when you are moved to do something, you should do it immediately. You do not need anyone’s permission. Why did you decide to centre Joela around making ladies’ handbags? Like I said, I have always been in the leather industry. I simply moved from making children’s shoes to making ladies’ handbags. My knowledge of the leatherworks industry just made it easy for me to transition from one section to another. Joela itself started from requests. I had a leather shoe shop and we would make shoes and bags for little girls and then the moms would come and request me to make bags for them as well. They started putting in orders for bags and sometime after that I had to close my shops. I had three shops in Lagos and after I closed them all, the next thought was “what business can I do?” Since the request for ladies handbags was still coming in, I decided to give it a try. Once I put out my first set of handbags and the feedback and responses were really great. What do you think makes Joela stand out as a brand? The philosophy behind Joela is to make classy bags affordable and readily available. We are consistently crafting beautiful, well-made handbags. I want people to see our customers carrying Joela bags and say, “wow, where is that bag from?” I have had that reaction a couple of times and it brings me immense satisfaction. Most importantly, we do not want to burn a hole in your pocket. Joela partners with Footfarm– a charity that gives free school shoes to children in underprivileged communities. Joela also teams up with HR professionals for Work Wear Edit, an outreach program that provides women with employability skills such as HR/interview tips as well as coordinated outfits to gear them up for success. What is your big vision for Joela? My vision is to see African women carry beautiful and affordable bags. I am particular about the African woman because we go through a lot and we need beautiful things that will constantly bring us joy. When you carry a great bag and you are well dressed, nobody can talk to you anyhow. For me, it is not just about carrying a bag, it is about making us feel beautiful and confident. When women feel beautiful and confident, we get a lot done and positively impact the people around us. What advice will you give to someone who wants to start a business? You need structure. Structure and discipline go hand in hand. Don’t think because you are the one running the business, you can do it from your bed. While you can work from bed, have working hours, have structure, have guidance otherwise you will not be productive. Have a to-do list otherwise, your day will pass you by because you will not achieve anything. How can you help? What can you do to solve a problem? When you actually solve problems, the money will come. Fish and pepper sellers solve the problem of making food items available. We need to eat and we need to get the fish out of the sea, we need to get the peppers as closeby as we can. So look around you, look at the problems that around you and see how you can use your skills to solve them You need to be patient. Many of us are in a hurry to make money and this mindset can be costly. If you have structure and you are solving a problem, the money will come. If you want to take your business to the next level and meet more customers online, Visa is your plug! Visit their Small Business Hub to get the support you need. First 100 businesses to sign up get $200 worth of online advertising, so hurry now! This spotlight feature on Yomi Odutola is powered by Visa. Visa’s ‘Where you Shop Matters’ initiative aims to champion entrepreneurs across
VISA SPOTLIGHT SERIES ON WELLNESS EXPERT: LINDA GIESKES MWAMBA – FOUNDER, SUKI SUKI NATURALS
When Linda was newly natural, she could hardly find hair products that her hair liked and responded well to. This discontent led her to start making her natural hair products and soon enough, her friends and family encouraged her to turn it into a business. At the time, Linda was a practising lawyer in New York but her passion for beauty and wellness led her to leave Law and establish Suki Suki Naturals– a premium beauty company that sells organic hair and skin care products. This article is about Linda’s fascinating journey and how she turned her discontent into a sustainable business. How did Suki Suki Naturals begin? Suki Suki Naturals started as a haircare brand. Suki means hair in Lingala. I am actually from the Congo. So my passion started with haircare and then three years after I launched, I decided to go into skincare. So the haircare was because I went natural back in 2010 and I was struggling with my hair. At the time there was hardly anything on the market and the products you could find were mostly available in Canada and the US. Bringing products into the country was too expensive. I was like “I have to find a way to make this work for myself here in South Africa.” So I started mixing things and using herbs, clays, oils and powders. I eventually started sharing them with my family and friends because they were seeing that my hair was growing well and they wanted to know what I was doing. Did you ever see yourself starting a brand like Suki Suki Naturals? From the age of four, I was already playing with beauty products and as I grew up it just got worse and worse and worse and I had to be banned from my mom’s bathroom. Today when my aunties look at me and they see that I have a beauty brand, they are not at all surprised despite my being a lawyer. They are like, “we could see that happening.” Sometimes you have to think back on your childhood and ask, “what was that thing that made me so excited?” How do you keep Suki Suki Naturals authentic? I have had my moments of, “let me take on this partnership even if they do not align with my brand. Let me check if it is going to work out” and that is where lack of authenticity can start to creep in because you think you have to make certain sacrifices to see success. The problem with going with things that are not authentic to you is that you may end up doing business with people that don’t reflect your brand image. They are not the right custodian of your brand not because they are actively trying to bring down your image but just because you are not aligned. It is important to work with people that are aligned with you. I have had to learn to say no to opportunities that are not right for me. After all, Suki Suki Naturals is here for the long run, we are not here for just short wins. Did you face any major challenges as a result of the lockdown? I have been blessed during this time because my area of expertise is one where people were willing to spend simply because you are spending more time at home. Wellness and beauty are very important to people and most of them are like, “ah, I can’t go to the beauty salon, let me take care of my skin, let me take care of my hair.” I have seen a lot of amazing stories of women who have invested in their wellness. You know when you are constantly out, you have to go put your best look forward and sometimes, that comes at the expense of actually taking care of yourself- the makeup, the weave, straightening your hair all the time- but when you are at home, you can be yourself and that forces you to cultivate what you have. So skincare has boomed and I am super lucky that skincare and wellness have boomed because that is my sector and I have been blessed with the fact that my business has been good during this time. How did you keep the communication going with your customers during the lockdown? Social media has always been instrumental to my brand. It has always been great at aiding communication but it has shown its power this time. What I love about social media from a business point of view is that it gives you the power to define what your voice is. You can define what your business is about, to speak to your customer directly and that simplifies the marketing process. It helps to facilitate clear communication between you and your customers. You run a brand that is committed to helping people take care of themselves, How do you make sure you prioritise self-care in your own life? I try to disconnect on the weekends because my weekends are mine alone. As much as I don’t have a lot of family with me here in South Africa, I try to keep in touch with them. I disconnect by literally keeping my laptop in the office. On the weekends I don’t even want to open my laptop and my laptop hardly ever sees my bedroom. Also, I am not a fan of answering emails on my phone, for some reason, I just don’t like it. I try to keep that balance by maintaining opening and closing times and the people and companies I work with respect that. What advice would you give to someone who wants to start a business? Start today. Don’t worry about starting small. I started small. You don’t have to have it all figured out but get started. Operate from a place of authenticity and know your “why.” Why are you doing what you are doing? Don’t follow trends, don’t follow what others
VISA SPOTLIGHT SERIES ON PLUS SIZE FASHIONPRENEUR: OUMA TEMA – FOUNDER, PLUS FAB
Ouma Tema decided that finding beautiful clothes would stop being a cause of frustration for her simply because she was plus-size. This tenacious mindset inspired her to start making her clothes and posting them on social media. Soon enough, friends who admired her style began asking where her clothes were from so Ouma started Plus Fab – a South African fashion brand that caters specifically to plus size women. Although Ouma started her business from the boot of her car, today she produces her clothes in top-notch factories and they are distributed in the fastest growing retail chain in South Africa. This article is about Ouma Tema’s incredible journey and how she has been able to turn her frustration into a thriving business. What was your life like before you started Plus Fab? Before I started Plus Fab, I was working for the government. I had a good time there because I learnt a great deal of professionalism. That was the foundation that helped me grow as a professional. I loved my job when I was there but I got tired of it. Also, I knew that this was not where I was supposed to be so while I was there, I began working towards my exit. Did you ever know you were ever going to start a brand like Plus Fab? As I was struggling to get clothes for myself, I was like, I need to do something to solve the problem of there not being stylish clothes for plus size women. It wasn’t something like, “oh I really would like to have a fashion brand.” I was not inspired to start my business, I was propelled by the problem at hand. So Plus Fab is a product made out of frustration. What do you think makes Plus Fab stand out as a brand? I always say that anybody can make a dress, anybody can do a jumpsuit but not everyone can instil confidence in people. We want women to go out in the world and be badasses. No black queen should lose her energy because she has nothing nice to wear. We do not want people to miss their graduation ceremony. We do not want clothes to be a barrier to that amazing life that you want to have. So we stay true to our promise. We do not sell something just because of the size. We also sell you the fashion, the fabulosity, the amazingness and the comfort. You can wear our dresses 10 years to come and you will still be popping. How were you able to keep Plus Fab running during the lockdown? What was nice about this whole thing is that people could buy online. At Plus Fab, we are proud of the fact that we produce all our clothes so as soon as facial masks could be worn in public, we were ready and pumped to produce scarf masks. It was challenging but making those scarf masks helped us push through. How did you communicate with your customers during the lockdown? We kept on communicating with our customers on social media letting them know that the frustration was mutual. Some customers lost their jobs but still came to buy their last dresses from us. They were like, “I do not know when I will get my next job but this is the last item I am buying from you guys for now.” How important do you think local communities are for small businesses? They are incredibly important. I always say buy local. It is the utmost act of patriotism because you are affirming that jobs must be created, sustained and there must be no poverty in your country and your community. In Africa, the biggest enemy is poverty so it is incredibly important for us to support our local communities. You make prom dresses available for young plus-size girls. Can you speak about that? I did not go to prom because I did not have a dress to wear. So I started this because I did not want young plus-sized girls to miss out to prom simply because they could not find the right dress to wear. I do not want dresses to be a haggle simply because of their size. What is your big vision for Plus Fab? Plus Fab is a fabulous movement. We cannot wait to start trading across Africa and then the world. I want Plus Fab to be a household name. I want it to be known from Cape Town to Cairo, Morocco to Madagascar, New York, Ghana, Nigeria, Lesotho and all around the world. So global domination is the idea. What advice would you give to people who want to start sustainable businesses? What problem are you solving and at what price are you solving it? I think the most important question you have to ask an entrepreneur is what problem are you solving? If you know, you will do the right business. Look at your community and see what they need and how you can provide value. Ultimately, entrepreneurs are problem solvers. If you are honest about that, the money will come. Know your customers: Some of our customers who love and support us got salary cuts and as much as they would love to buy from us, we understood that we were not a priority at the moment. We kept communicating with them and that’s why I can sit here and tell you today that we know where our customers are at. Some say, “I want to buy a dress but we are on lockdown. We can’t be seen in public, we can’t go to parties, We can’t go to weddings, so where am I going?” If you want to take your business to the next level and meet more customers online, Visa is your plug! Visit their Small Business Hub to get the support you need. First 100 businesses to sign up get $200 worth of online advertising, so hurry now! This
VISA SPOTLIGHT SERIES ON HEALTHY EATING GURU: CLAIRE DU PREEZ – FOUNDER HONEST FOOD
In high school, Claire du Preez found her passion for food in a Home Economics class. Though she did not pursue it immediately, the longing to feed people in a healthy and honest way drew Claire from the corporate world and back to her passion. So Claire du Preez established Honest Food– a cosy restaurant in Johannesburg, South Africa that serves mouth-watering vegan and vegetarian dishes. Claire is dedicated to building a genuine brand and ensuring that Honest Food is a welcoming and healthy environment for customers and employees alike. As she says, “I am incredibly passionate about food and the challenges that come with convincing people to lead a healthy lifestyle. So my goal is to make food affordable, attainable and delicious.” This piece covers Claire’s refreshing business story and valuable lessons from her experience with Honest Food. How did Honest Food begin? I started a juice bar when I was about 24 years old and I would set up juice bars at farmers’ markets. On Saturdays and Sundays, I would make freshly squeezed juice for people. I started off selling 20 and soon enough, I sold 30, 40, 50… Eventually, I opened my first permanent store and then I realised that with a juice company comes the food aspect of it. So I thought, why not get involved in that as well? I slowly started adding food items to the menu and it just kind of grew organically. I never did crazy marketing or you know, any sort of print marketing. It has all been word of mouth. Everyone that has come heard about it from someone else. What do you think makes Honest Food stand out? People come and they realise that they can eat vegetarian and vegan food that is delicious and they love that. Another thing that makes Honest Food stand out is the warmth of our space. The restaurant is set in a quiet and serene suburb. It is a great working space so it attracts a lot of people that do not work from offices. For them, Honest Food feels like a home away from home. Our staff are also incredibly welcoming, friendly and knowledgeable. Seeing as Honest Food is a second home for many, how did you maintain that feeling with your customers during the lockdown? We kept a really big presence on social media. Instead of letting our page go dead, we kept on interacting with our customers. We carried on with posting, shared recipes and tips. Even though we could not see them, we maintained the connection via our social media platforms. We also set up an online store and we started selling some of our grocery items through our Instagram page. This pushed us out of our comfort zone and made us grow as a business. Did you notice a change in the way your customers patronised and supported you during the lockdown? I definitely did. Our customers knew the lockdown was going to happen so they increased their spend at our restaurants. During the lockdown, we received donations from our customers. I also sold pre-sale vouchers at discounted rates that you could use after lockdown and our patrons bought them. Currently, people are coming to work from our restaurants. Our customers are dedicated to keeping our doors open and that is phenomenal. We see the same people coming back every day. We know they could go somewhere else but they are committed to us and it is a lovely feeling. What key lessons can you give to someone who wants to start and grow a successful business of their own? Don’t do something because you think it is going to make you money. Do something that you enjoy because it will be a very long time before you start getting profit from your business. For a very long time, all the money you make will have to go back to your business and if you do not love what you do, you will resent the fact that you have to do this. You need to have some kind of financial security. I know some people quit their jobs to start a business and they think they are going to be earning salaries from the beginning. It does not work like that. I actually had a 9-5 job for the first part of owning a business. I knew that I could always pay my bills and I was building my side hustle in the background. You need to persevere. Success does not happen overnight. I have had a business for seven years and it is only in a couple of years that I have started to see fruition. At some point, I sacrificed my social life for my business but it paid off. So if you work and see no reward for a while, don’t give up. If you want to take your business to the next level and meet more customers online, Visa is your plug! Visit their Small Business Hub to get the support you need. First 100 businesses to sign up get $200 worth of online advertising, so hurry now! This spotlight feature on Claire du Preez is powered by Visa. Visa’s ‘Where you Shop Matters’ initiative aims to champion entrepreneurs across Africa while encouraging consumers to support small businesses by shopping local. Visa’s initiative is supporting small businesses through the Visa Small Business Hub, a merchant platform providing tools and information on how to start, run and grow small businesses.
VISA SPOTLIGHT SERIES ON NATURAL WIGS QUEEN: REMI MARTINS – FOUNDER NATURAL GIRL WIGS
When Remi first went natural, she struggled to find hair extensions that could blend effortlessly with her kinky natural hair. So she teamed up with her hairdresser to make her first Afro wig and pictures of her wearing it sparked a conversation about natural hair on her Instagram page. Remi realised that her desire to wear afro-textured extensions was a desire other black women shared. With this insight, she started Natural Girl Wigs– a game-changing African hair company. This article is about Remi’s incredible journey and insightful lessons you can take away from her experience with Natural Girl Wigs. What was your life like before you started Natural Girl Wigs? Before Natural Girl Wigs, I worked in digital marketing and communications. When I started my business, I was recently promoted to Head of Digital Marketing for the agency I was working for. So on weekdays, I worked 9-5 and when I got home, I would sort orders. It was tough but I knew I wanted to do this. How did you know it was time to go into business full time? I was waiting for a green light that would signify that it was time to leave my job. That green light was the number of orders I was getting daily. Once my orders started getting to a number that could sustain me financially, I had an honest conversation with my boss, who is also my friend and I told her that in three months, I was going to leave. What is one misconception you think people have about starting a business? One thing I find that people think is a major challenge is money. I always tell people that money is not a challenge. With the way e-commerce is right now, what you actually need is community. If you have a community, then you have a business. Your community can even fund you to get the products. Let me use myself as an example. When I first thought of starting a hair company, the first thing I was thinking was that I needed to get all the money I could find. That approach failed woefully but when I took on a community-building approach, I saw the impact I was expecting money to bring. With how crucial community is to your brand, how did you maintain the interaction with your community during the lockdown? We collect our customer’s emails when they buy from us so when the lockdown started, we sent them updates. We wrote to them to see how they were doing beyond trying to get them to buy from us. I think that exposed us to the human aspect of business and our customers connected with us. Did the lockdown affect your business? Not really. During the lockdown, our customers were still buying. One thing about beauty, especially when you are a brand that uplifts others is that people want to be part of a good thing. There is a lot of sad news around the world so people want to be part of something that makes them happy, something that makes them feel beautiful. Even if it is just to go on a Zoom call or TikTok people still want to look beautiful. What advice do you have for someone that wants to start a business? Try to find your potential customer first. Start a page on Instagram and get a feel for the kind of things your followers are interested in. Share your personal story with your community so that they can connect with you. If you build a great community, everything else will flow. You need to learn to put yourself in your customer’s shoes. A lot of businesses have potential but people dislike the experience that they have with those businesses. Customer support can make or destroy your business potential. Build trust within your community. No matter who you are and what you do, you will surely find your tribe. You don’t have to post things that are not authentic to you because you think it will get you far. Try and present your products well, of course, but at the end of the day, try to build that trust with people. Once people trust your brand, nothing would hold them back from recommending your products, supporting you and coming back again. You want a business where your customers are your marketers. If you want to take your business to the next level and meet more customers online, Visa is your plug! Visit their Small Business Hub to get the support you need. First 100 businesses to sign up get $200 worth of online advertising, so hurry now! This spotlight feature on Oluremi Martins is powered by Visa. Visa’s ‘Where you Shop Matters’ initiative aims to champion entrepreneurs across Africa while encouraging consumers to support small businesses by shopping local. Visa’s initiative is supporting small businesses through the Visa Small Business Hub, a merchant platform providing tools and information on how to start, run and grow small businesses.
“I Learnt Perseverance After My Fire Accident” Meet Eco-friendly Entrepreneur, Chidiebere Nnorom
If there’s one thing Chidiebere Nnorom wants us to know, it is that she’s a typical Igbo girl with a never die attitude, never ever wanting to give up! Even after going through a rough patch, she refused to succumb and found her way back up. Chidiebere Nnorom is the Co-founder of Paperbag by Ebees. She has a strong passion for the environment, social impact and business. Watch this space as Chidiebere is determined to change norms and make waves as an entrepreneur, environmentalist and a young global leader. Scroll down to read more of her story. What’s your background story? Before my business grew to the stage it is at now, I went through a lot! I was involved in a fire accident which kept me indoors for a while. I had to stop business operations and lay off staff. It was unbelievable. Imagine being at a point in life where you are clueless about what to do next. Well, that was me then. It took me almost a year to heal. I couldn’t work or do anything. My savings had been zapped and I kept wondering how I’d scale through. There was a personal instinct to do something, I knew it wasn’t the time to give up but to breakthrough! I needed to turn the light on in my heart and that I did. To cut the long story short, the accident was a validation to move on. Months later, I picked up my business and started building up gradually. Next thing I knew, business calls were coming in! People said they saw the paper bag and wanted to order. Some of the paper bags they saw were made way before the accident. The referral rate was massive! I was so elated and grateful I didn’t give up back then. What ignited the spark to start Paperbag by Ebees? In 2016, we started off as a food delivery business but one of the problems we faced was the packaging, we just couldn’t find the right packaging. With a background in geography and my love for the environment, we decided to start creating eco-friendly packages. There were a lot of “buts!” That was the year the foreign exchange was high, fuel scarcity and other things kept creeping in. We had to take a step back to think of how we could make it. My team and I carried out some research, tried out different products, monitored what was moving and what wasn’t. Everything was coming up gradually. Before I knew it, we made it official! What business challenges have you faced and how have those challenges shaped your mindset? At the early stages, our major challenge was accessing raw materials in Nigeria. It meant having to buy in large quantities and also importing from China. We had other expenses to run the business and couldn’t afford it. This caused a setback. We had to think of how to make it ourselves. We carried out some research and found alternative ways to come up with the resources. That was when we started the business for real! Business development was our second challenge, it took us a while to see that the market was ready. We had to try out different products to see if the market will accept us. It was quite hard, to be honest. After a series of experiments and market research, we were able to count a milestone. Finally! We achieved growth. These experiences really shaped our mindset as a company. To every business owner out there, celebrate your little wins! We count every little effort we make as a win and an opportunity to do better. I’m learning to take joy in the little things, every small success is a validation. I say to myself, “Chidiebere well done!” It tells me that every step I took at the time was worth it. How do you come up with the designs on your paper bags? I won’t take all the credit, I have a really good team. My own inspiration came from purpose. The point is, if we chase our real purpose there are things we won’t struggle to do. I found my passion, and everything fell into place. Finding the right people who know what they are doing is key. I also took some time to learn product design. It’s a combination of all these things. What have you learned so far from running this business? I was in paid employment and transitioning was quite drastic. Take your time and plan! If you’re transitioning from paid employment to business, have enough money to cover up for your expenses. Make sure that the business can take care of your bills. There is no need to go through stress because you’re an entrepreneur, life can be easy!
Overwhelmed? Here’s How to Succeed in these Times
For a start babe, how are you feeling today? I know that these past few months have been challenging. Business sales are declining, pay cuts at work, bank accounts are turning red and being indoors is getting the best of us. For some of us, thinking of how to succeed is the last thing on our minds. We’re more about how to survive. There is SO MUCH going on and I bet we are all looking for ways to stay sane during and after this pandemic. But the truth is, bags still need to be secured and money has to be made- pandemic or not! So here are a few tips on how you can succeed in the new norm. 1. Stop feeling sorry for yourself If you really want to succeed, you will find ways to change where you are right now. Self-pity won’t take you there. If your mood is not right, take a brief meditation break or dance to your favourite song. Shake off that bad energy because better days are here! 2. Create a gratitude journal Get your notepad and list out a few things you’re grateful for today. Think about your family, friends, things that went well, the growth you’ve experienced and any other positive parts of your life no matter how big or small. 3. Never stop marketing yourself If you’re a business owner, start treating every piece of communication you send out as another chance to market your product. Show your best pieces and update that Instagram account with your latest products or discounts. Most importantly, remind family and friends about your business. 4. Don’t be stagnant We’ve been forced to conform to changes that we have little or no control over. If you’re thinking about how to succeed, this is the time for you to re-evaluate your business goals in relation to the current economy. Find ways to thrive girl! The world is evolving and so should you. Don’t just exist. Live. Explore. Challenge yourself. 5. Keep the vision alive! You need to have a vision of who you want to be. Succeeding in the new norm means breaking through the hard shells to come out renewed and rejuvenated. It means doing it your own way and making the best out of everything. To build that amazing business or career, you need access to resources that can help you. She Leads Africa has consistently delivered valuable content and experiences for women to live their best lives over the years. Where did the pandemic hit you the most? A decline in business sales, a pay cut or you’ve exhausted your savings. Whatever it is, you need a strong support system to push you to exceed limits and take on opportunities you never thought you would. These are some benefits of being a part of the SLA community. Grab your squad and join the train of successful women in the 21st century. Join the SLA community!
Here’s how to switch up your money management style!
[adrotate banner=”4″] [bctt tweet=”Much of our anxiety stems from the fact that we just don’t know what’s going on with our money” username=”SheLeadsAfrica”] Have you ever interrogated your feelings about money? How would you define your relationship with money management; comfortable, in control, dysfunctional? Even with solid financial advice, some people still feel a level of anxiety around personal financial management. Sadly the topic of money is still viewed by some as ‘the last taboo’, and as a result, many of the attitudes we have towards it go unexplored. As budding #MotherlandMoguls, building a healthy mindset around money management should be a priority. Here are a few tips to help you to make peace with your bank balance, manage your personal finances and develop a healthy money mindset. Determine your ‘money personality’ A useful place to start is to try and understand how you instinctively relate to it. Similar to taking a regular personality test, this will help you to understand some of your predispositions toward money management. You can find a whole bunch of free ‘money personality’ tests here. Keep good records, make good plans Recognizing your financial patterns and setting financial goals is the key to building a healthy relationship with your money. Much of our anxiety stems from the fact that we truly just don’t know what is going on with our money. Sound daunting? Don’t worry, we are here to simplify the struggle. Finance guru and friend of SLA Samke Ndlovu Ngwenya put together this worksheet to help you think through your goals, and keep track of your personal financial management. While you are doing this, take a look back at money management mistakes, or successes you have made and look out for patterns and lessons. Figure out your conditioning We all have a certain level of conditioning when it comes to money which has been proven to affect how we relate to it. For example, if you sincerely believe you deserve to make money, and that you are able to do so, this conditioning is considered positive. It can also be negative and limiting, for example, thinking about money with fear or scarcity. This conditioning is the filter through which you interact with your money. Money coach Lynette Khalfani-Cox says, “You have to ask: what falsehoods and ideas am I believing that are actually sabotaging my efforts, or keeping me from fulfilling my potential?” Work to change these ideas. You could even try out money affirmations if that’s your thing. To help you out with all the serious introspection you are about to do, I caught up with two savvy businesswomen. They gave me some insight into how a successful entrepreneur relates to their money. [bctt tweet=”Money means the ability to uplift – Carol Bouwer” username=”SheLeadsAfrica”] Carol Bouwer is the Founder and CEO of Carol Bouwer (CB) Productions. This pioneering businesswoman is a committed champion of women. Her company PB Productions is behind The Mbokodo Awards which celebrate the work of South African women, as well as The African Odyssey experience. What does money mean to you? For anyone with an entrepreneurial spirit and a desire to be part of shaping our community for the future- money gives you the ability to uplift. Materially and psychologically- money gives you the opportunity to create employment and empower others. It gives you the ability to inspire others to see what results could be possible if they apply the same level of discipline. Money is not the goal but it helps you achieve the goal. Is there a specific event/lesson that has shaped how you relate to your money? Losing it young. Some of the mistakes I made with money management as a youngster have been the greatest gifts in my financial life. The lessons are etched in my mind so they can never be repeated. My big thing with this as in everything in life- don’t lose sleep and lose the lesson- lose the former and gain the latter at all times! What do you wish you knew about money management when you received your first salary/ paycheque? Budgeting! I had a whole list of needs and wants but lacked the wisdom to differentiate between the two. To this day I remain grateful for being raised by an “interfering mom”… many of the mistakes I could have made did not happen thanks to her wise interventions. What habit have you formed, or what trait do you possess, that you believe helps you with your finances? Sobriety and respect. This applies to finances and many other aspects of life. It is easy to be impulsive but the most important trait one requires is respecting the work that goes into building one’s wealth. Being mindful of the energy you put into making every cent is what makes you more discerning about the choices you make when parting with it. Mindless spending is sometimes unavoidable in our youth but in this day, if I am not mindful of what I am spending my money on then I don’t deserve a cent of it. [bctt tweet=”If I’m not mindful of what I’m spending my money on, I don’t deserve a cent of it- Carol Bouwer” via=”no”] Where do you go to get sound financial advice? I could tell you to get a financial adviser or acquire financial planning services but I am not one to say that. My answer is, go internal. You inherently know what to do. You had the wisdom to acquire it, trust in your wisdom to grow it. Read and study the markets. Even when you go to your broker, ensure you are not solely an audience but participate. This is even more important for times when there are losses. It allows you to feel you made empowered and informed choices rather than blaming those to whom you hand your money over. [bctt tweet=”Be honest with yourself and those who need your financial support – Nicolette Mashile” username=”SheLeadsAfrica”] Nicolette Mashile is a social entrepreneur, property investor
Hey Sis, Where Does All Your Money Go?
Have you ever wondered where all your money goes before payday? You are not alone in the struggle. Tracking your expenses is an important first step in financial literacy. Zikoko, a culture and entertainment digital magazine based in Lagos, Nigeria, asked a sample of women how they spent the bulk of their income in the past month of the interview. Here are some of the ways women responded. Can you relate? I spend a lot on Uber rides I don’t have a car and I hate moving around with public transport, so all my coins go to Ubers. Thankfully I can afford it. It’s hard to calculate how much of what I earn goes to Ubers because I have a 9-5 and a pretty great side gig. But I’d say 20% of the income I get from my 9-5. I’m aware that it’s a little ridiculous to spend so much money on just transport. But my life’s motto is comfort first. Plus Ubers saves a lot of my time, and I hear time is money. Weaves. Weaves. Weaves. I have a government job so my salary is a joke. But I have an online business that does quite well. The average cost of my wigs or weaves is about 150k (~$400). My 9 -5 pays about 80k (~$210) a month. So I guess I spend like two-months salary on hair. I’m not ashamed of it. It’s not like I buy weaves all the time. I can still afford to put food on my table and pay my rent thanks to my business. My rent is expensive The first year I moved out to live on my own, I had a flatmate. She left the country the year after, and I got stuck paying the full rent. I paid it in hopes of getting another flatmate, but I’ve had no luck yet. I’d say the bulk of my money goes to rent. I earn 300k ($810) a month and my rent is 1.2 million (~$3,260) a year. This means 100k (~$270) of my monthly income goes to saving for my rent. I really like my apartment and have no plans to move out. So for now, I have to keep paying the rent. Want to track your expenses? Sign up for our FREE report on the best personal finance apps. Email Name Country –AfghanistanAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntigua & BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBonaireBosnia & HerzegovinaBotswanaBrazilBritish Indian Ocean TerBruneiBulgariaBurkina FasoBurundiCambodiaCameroonCanadaCanary IslandsCape VerdeCayman IslandsCentral African RepublicChadChannel IslandsChileChinaChristmas IslandCocos IslandColombiaComorosCongoCook IslandsCosta RicaCote DIvoireCroatiaCubaCuracaoCyprusCzech RepublicDenmarkDjiboutiDominicaDominican RepublicEast TimorEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEthiopiaFalkland IslandsFaroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerGabonGambiaGeorgiaGermanyGhanaGibraltarGreat BritainGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuineaGuyanaHaitiHawaiiHondurasHong KongHungaryIcelandIndonesiaIndiaIranIraqIrelandIsle of ManIsraelItalyJamaicaJapanJordanKazakhstanKenyaKiribatiKorea NorthKorea SouthKuwaitKyrgyzstanLaosLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacauMacedoniaMadagascarMalaysiaMalawiMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMidway IslandsMoldovaMonacoMongoliaMontserratMoroccoMozambiqueMyanmarNambiaNauruNepalNetherland AntillesNetherlands (Holland, Europe)NevisNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorwayOmanPakistanPalau IslandPalestinePanamaPapua New GuineaParaguayPeruPhilippinesPitcairn IslandPolandPortugalPuerto RicoQatarRepublic of MontenegroRepublic of SerbiaReunionRomaniaRussiaRwanda St BarthelemySt EustatiusSt HelenaSt Kitts-NevisSt LuciaSt MaartenSt Pierre & MiquelonSt Vincent & GrenadinesSaipanSamoaSamoa AmericanSan MarinoSao Tome & PrincipeSaudi ArabiaSenegalSeychellesSierra LeoneSingaporeSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSpainSri LankaSudanSurinameSwazilandSwedenSwitzerlandSyriaTahitiTaiwanTajikistanTanzaniaThailandTogoTokelauTongaTrinidad & TobagoTunisiaTurkeyTurkmenistanTurks & Caicos IsTuvaluUgandaUnited KingdomUkraineUnited Arab EmiratesUnited States of AmericaUruguayUzbekistanVanuatuVatican City StateVenezuelaVietnamVirgin Islands (Brit)Virgin Islands (USA)Wake IslandWallis & Futana IsYemenZaireZambiaZimbabwe Opt in to receive news and updates. SIGN UP We’ve got you sis! Click here for your report! http://bit.ly/SLAAppReport Internet is so expensive I don’t have a job so my ‘income’ comes from an allowance from my parents which usually adds up to about 50k (~$135) monthly. I spend about 15k (~$40) on data every month. So data costs make up most of my expenses. Food, I don’t like to cook I don’t like to cook, so feeding can get a little expensive for me. I’ve never sat down to do the math but between groceries, eating out and buying food every day I must be spending about 40 to 50% of my income on food. My struggle skin won’t let me live I have very problematic skin. I decided to start paying more attention to it about 2 years ago because a girl must SLAY. The only problem is good skincare products are expensive. Don’t let those people telling you that black soap is all you need, lead you astray. They just have good genes. I don’t buy skincare products every single month thankfully. On months where I run out of everything at once, I can spend almost 50k (~$130) on products. My monthly salary is 220k (~$590). Makeup is expensive I’ve always loved makeup and buying it wasn’t always so costly. But with the way the economy is set up, everything I love is now so expensive. I just started a business as a make-up artist so I think most of what I make goes into buying new products. I spend like 80% of what I make on that. I have way too many friends In the past year, I’ve spent a ton of money on Aso Ebi. I’m at an age where all of my friends are getting married all at once and I’ve come to the realization that I might have too many friends. I’m currently in between jobs so I can’t say how much I spend exactly. But based on my last salary, I’d say last month I must have spent 40% of my old income on just Aso Ebi. That’s ridiculous! Zikoko amplifies African youth culture by curating and creating smart and joyful content for young Africans and the world. Learn more about Zikoko here.