She Leads Africa

JESSICA NAA ADJELEY KONNEY: I TURNED MY BOREDOM INTO PASSION FOR FASHION BLOGGING

Jessica Naa Adjeley Konney found living alone quite boring so she chose to stay on campus after lectures to while away time. As spending time on campus meant more time on the internet, she discovered blogging and entertainment blogs in Ghana like Ameyaw Debrah. This led to her decision to turn her boredom into a passion to keep her busy after school hours. Even though she knew nothing about blogging, she took a bold step and her experience in journalism/writing to set up a blog called Fashion 101 which later turned to Trendsnblendsgh as she saw the need to rebrand once her blog began to grow. She chose fashion blogging because there was no platform specifically dedicated to fashion in Ghana especially Ghanaian fashion. Over time, her blog has grown to become one of the best in Ghana and the Harper’s Bazaar of Africa called Trendsnblendsgh the go-to online hub for everything African Fashion starting with Ghana. Jessica now covers fashion events, features fashion entrepreneurs, offers style tips, offers professional advice to young fashion brands etc.  Describe how you first got into blogging   Blogging for me started as a hobby to while away time during my days at the Ghana Institute of Journalism. I used to spend so much time on campus after school back in the day because I had nowhere to go as I lived alone, so being at home was quite boring. While on campus, I surfed the internet a lot and that was when I realized that there were entertainment websites like Ameyaw Debrah, Ghana gist blogging about entertainment and there were fewer blogs on fashion so that was the moment I decided to turn my boredom into a passion to keep me busy after school hours. Interestingly, I had no clue about blogging whatsoever but I took the bold step to set up my blog using blogger.com and called it Fashion 101. With no direction whatsoever I set out to start fashion blogging. I thought to myself that once I had experience in journalism and writing I could definitely put together some content for this blog and I guess I did. How do you keep your social media pages lit and drive traffic to your blog?   I see myself as a fashion journalist because I’m always on the lookout for contents that will make the news. After every post, I made sure to share the link to my blog on all my social media platforms (back then it was just Facebook and Twitter) and I consistently kept sharing. I also attended fashion events and introduced myself as a fashion blogger because it was the most common term people could understand. This wasn’t easy initially because it was new to event organizers but consistency and relevant content got me where I am today. With regards to keeping the social media pages lit, we take a lot of time to curate images from different sources. We are always looking out for the best photos that will not only engage our audience but keep our timeline clean as well. We sometimes collaborate with photographers for some of the stunning images but quite often we source these photos from other pages or brands. How do you get clients and generate revenue/income?   For a long time, I felt the numbers or traffic wasn’t enough for me to monetize so I explored other ways to raise revenue or income.   I started offering digital marketing services to clients for as low as about 100Ghc back then. Then, I also charged brands who promoted their lookbooks on my blog and platforms and that’s basically been how I make money. Trendsnblendsgh has gone into brand consultation services and helping young brands establish themselves all at a small fee. Monetization is however on our to-do list for the year. [bctt tweet=”People don’t see your dream as big as you do so don’t rely on them for validation – @dje_djelyn ” username=”SheLeadsAfrica”] Would you say fashion blogging is a great financial plan? Do you see a future with this career path?   To be honest it’s not a great financial plan unless you’re determined to make it one. It’s new and fresh to people, especially in Ghana. Fashion entrepreneurs here don’t understand why you need to be paid for your services and it’s quite difficult and frustrating trying to get them to understand. I’d say have a financial backing, extra sources of income so it sustains the passion. At this point, I see it as a great career path for me. To be an editor-in-chief of one of Africa’s most renowned fashion website and some more career opportunities in this same field. Did you encounter any challenges when you started Trendsandblendgh? What did you learn from it?   Always waiting for approval or validation/support. When I started trendsandblendsgh, I wasn’t so confident as an individual and also in what I was doing.   I was seeking validation from others to tell me if this post was good enough or this idea was great. What this did was to slow me down entirely because until I had gotten approval or even support from someone I wouldn’t move. It’s one thing I have learned to fight and rise from. People don’t see your dream as big as you do so if you want to rely on them for validation, approval or support you might as well not start anything at all. Other than you, which 3 fashion bloggers are your absolute favorite and why?   For style bloggers I love Irony of Ashi, her style is simply elegant. I dote on Afua Rida, I love her uniqueness in styling. I also love my friend Nuel Bans of debonair Afrik, I love his creative issues and admire his passion. Who is your number one fashion inspiration, favorite fashion magazine, and designer?   With the rise of style influencers, it’s becoming extremely difficult to stick to one fashion icon or style icon. I tend to

“Grit, Tenacity, Humility, No Posing”: Toyin Odulate’s 7 Keys to Superior Product Positioning

When it comes to making lemonade out of life’s lemons, Toyin Odulate got the recipe down. Thanks to an unfortunate accident with her hair, she was able to turn that mishap into gold through her mama’s secret recipe (yes mama knows best), which led to the birth of Olori Cosmetics. However, if you have been in the entrepreneurship game, it does not take you long to realize that just because you have a magic product that works, people will automatically want to buy. Let’s face it, ladies, if your product was a dude who wants to take you out on a date, won’t you want him to some serious swag before he can get your digits? As the Country MD of Danone Nutricia and over a decade of managing international brands like Loreal, Toyin was able to get her kitchen start-up cosmetic brand to become a renown brand revolutionizing the cosmetic industry across key Sub-Saharan markets. Here are her top 7 to-dos to get customers to notice your products and fall in love (by choice or by force lol). Be Bodacious You can only have what you can imagine, so dream big. Make an ideal list of things you want your product or service to offer; the names of people you want using it and where you want your products sold. Harrods anyone??? Follow the Yellow Brick Road If your goal is to go to the emerald city, you need a plan to get you there. This is where parts of your business plan or ideal list start to come to life. A strategy forms the basis for a product roadmap and it also helps you focus on a specific target market instead of being everything to everyone. Innovate, Innovate, Innovate If you want them coming back for more, you have to keep things interesting. The content of the product can remain the same but you can experiment with different packaging. A perfect example is Body Shop; they are constantly updating their packaging making it more attractive and dynamic. Become a Conqueror You need to plan to dominate the shelf space at the stores you product is stocked. A strong shelf visibility ensures your product is seen and boosts buyer’s confidence. You may not have the liquid to execute a separate gondola for your brand like Coca-Cola but you can be creative with colors that will instantly attract the customer’s eye. Strive to get your products placed on eye-level and horizontally. Category captainship is your ultimate goal. Label Me Make sure you create a label that centers on your core information which include the name, what it does/purpose and what’s in it. You have to make sure that your products are positioned with the labels facing the consumer. This makes it easier for customers to decide within a second to pick your product. So ensure you conduct routine visits to shops that stock your products.   Play the Incentive Game and Stay in the Game: When you do business, you have to always keep in mind that people want to know what’s in it for them. Stores hardly stock your products based on the brilliance of it, they want to make money at the end of the day. So how much of your margins are you willing to give in order to make sure your products are visible. Make margins work for you. The same goes for customers, reward their purchase with incentives. However, avoid being too generous so you don’t ruin the market.   LinkedIn isn’t for show: Networks are meant to be leveraged, they are not meant to sit in your LinkedIn contacts list. The worst thing that can happen is that they say no but then again what if they say yes. So go for it, pitch your product/business, arrange a meet up, send free samples and basically do all you can to make your business succeed. Don’t be afraid to dream big, let is scare you then get over it and get to work.  If you’d like to get featured on our Facebook page, click here to share your story with us.

Quick Maths (4): How to build up an emergency fund for yourself with FSDH Asset Management

Save for the rainy day… it might take a little longer for the sun to shine! Welcome to the final part of our Quick Maths series by FSDH Asset Management, where we’re giving you simple personal finance tips you can master, to achieve your financial goals. In the last three series, we showed you how to generate income to start your business, how to diversify your income and how to get the best out of your net income and now we want to teach you how to save for the rainy day. What do you have saved for the rainy day? Nothing? We can plan for a lot of things in life, but sometimes, the unexpected just happens. These are the times you face bigger-than-expected bills, but having an emergency fund can make it easier. An emergency fund is money kept aside in case there are emergencies or problems in the future.  Now, listen! An emergency fund isn’t for your everyday needs or special wants, so leave your sinful indulgences out of it, and no! flash sales are not emergencies either. We partnered with FSDH Asset Management Ltd to bring you this guide to help you understand why you need to have an emergency fund and how to start building up your emergency fund(s). [bctt tweet=”Having an emergency fund prepares you for the unexpected expenses yet to come – @fsdhcoralfunds” username=”SheLeadsAfrica”] Topics this guide will cover: What is an emergency fund? How much money should you have in an emergency fund? The difference between emergency funds and investments Ways to set aside emergency funds After reading this guide, you would be one step closer to achieving your financial goals. If you want to keep slaying in your finances, be sure to read up on our previous quick maths series, you’ll be glad you did! FSDH ASSET MANAGEMENT LTD  – FSDH AM is a wholly owned subsidiary of FSDH Merchant Bank Limited. They are one of Nigeria’s leading asset management and financial advisory firm. FSDH AM is versatile in financial transactions and investment strategies that meet the need of investors in an emerging economy like Nigeria. They recognize that today’s investors need the services of dedicated and expert professionals to provide them with intelligent investment counsel. Therefore, their strategies are dedicated to preserving investors’ wealth while maximizing the value that they receive. Once you’re through with this guide, visit FSDH Asset Management Ltd to know more and get all your pressing questions answered. Getting access to this guide is easy: just fill out the form below to join our community and get access to this guide. This is the final part of our series but you can get all three series here. By joining our community, you also get to enjoy our AWESOME weekly content as well.

Fatou Wurie: Using innovation as a tool to deal with Psycho-social development

Fatou Wurie is the founder of (SDP). She is also an AWDF 2015 African Women Writers Workshop for Social Change participant, an Imperial NEXTe Award Recipient for ‘Young Professional of the year 2015’ and Illumessence Women’s National Award Honoree 2016. Her work has been featured on the Huffington Post, Forbes, MamaYe Campaign, UNICEF Innovations Blog, Amnesty International Digital Blog, The Journalist, and others. She is a passion-driven social activist, public speaker, and storyteller. Fatou is committed to project design that employs creativity and advocacy for policy impact which is influenced by her background in strategic communications for development.  [bctt tweet=”During the Ebola crisis, I started an NGO that focused on looking at centralizing psycho-social health – @thefatoublog ” username=”SheLeadsAfrica”] Tell us more about yourself I’m from Sierra Leone. I have been working on different projects in general health, women’s health, and women activism. During the Ebola crisis, I started an NGO that focused on looking at centralizing psycho-social health, women’s health, mental health as an intricate part of public health. We keep talking about service delivery and about fixing social institutions such as health care, but we don’t look at the fact that the country is in a constant state of crisis, and trauma. We need to create safe spaces where people can access mental health services to be able to ensure that we can increase the efficacy of service delivery. So, I did. I look at innovation and use it as a tool to deal with issues in health, education, and in gender issues through artistic means. So, I look at how we use tools to power our lives, especially African women’s lives and I try to broaden how we conceptualize and think about innovation. I guess I am not a business women in the traditional sense of the term. What inspired you to start the Survivor Dream project? SDB was born out of complete frustration. I worked in the development space for about five years, mainly in the sector of regional health and reproductive health. At that time, I was working as the gender and communication advisor for UNMEER. It was a very difficult time in Sierra Leone and I was frustrated with the development space. During the Ebola crisis and we were so overwhelmed that we were only focusing on breaking the transmission of the disease and getting more people to survive. We really didn’t focus as much on what happened to them after they had survived. We would give them fifty dollars, a mattress, and a certificate saying: “you are a survivor”, meaning that people would now be able to interact with them. I was interested in what happened after people had survived. We started the survivor dream project because we saw two gaps. First, we saw that, due to their role as caregiver, women were disproportionately affected by the crisis and disproportionately unsupported when they survived the disease, so we wanted to focus women and young. The second gap we identified was that apart from the people at the front line of the response, there wasn’t an actual national space for psycho-social support. People were surviving but they had no way to process what had happened to them. They had no means of dealing with internal trauma, PTSD, and anxiety. That’s how the project was born. I do not come from that background, I just saw a need and I was frustrated. I talked about it with a friend and two weeks later we had found a space. At the time, survivor conferences were held where they would provide food, give great speeches, do some artwork, and they would call it a day, which I thought was ridiculous. So, we just took twenty women we saw that was continuously going to the survivor conferences, and through a friend of mine, we gathered them and started working with them. What we initially offered that was revolutionary was space for women, who had lost everything, to come to cry to think, and to deal with trauma. A space that has the tools to manage their PTSD, their anxiety, and their depression. A space where we could bring in professionals to facilitate workshops and to link them with the resources available at the time. We tried to figure out the women and understand their issues. Their wants, their needs, and their demands are dictating what we offer while remaining as ethical as possible. These are people minds, spirits, and hearts we are dealing with. We are not dealing with building hospitals. We are dealing with people’s core so we must be careful about how we went about creating and maintaining that space.   This period must have been very hard emotionally and physically. How did you survive it? I always feel that during these types of conversations I have to take a step back and check myself. Many people were playing their part and we were all so depressed. Unless you were in Sierra Leone, you wouldn’t understand. The entire country was in a state of shock. It was such a dark part of our reality, of our history. We had just come out of a cholera outbreak and a war. There were so many series of shocks that had daunted our community. And then the Ebola crisis came. People at first were not believing it, until their aunts, their cousins, and doctors started dying. And we were wondering how we could this. How do you tell someone who lives in a small room with ten other people not to touch them? How do you tell a woman whose mother is sick not to touch her? That is her mother, that is her husband, that is her daughter. You have to understand that this is a poverty-driven disease and it is poor people that are dying. For me, it was a duty. I wasn’t there during the war, I am very privileged, so I live in a very different kind of Sierra Leone. There is no way I cannot give back

Video: Koleka Putuma sends a Love Letter to Africa

South African slam poet Koleka Putuma delivers a powerful recitation of the poem she authored, entitled – “Love Letter to Africa.” Putuma uses the medium of the spoken word to express her love for Africa and to highlight the unique traditions, legacies, and culture of the African continent. Her words are carefully chosen and beautifully penned, but to see her speak the words that she has written is a spellbinding experience. Every part of her body speaks to her audience, from the top of her head to the tips of her toes. Watch her love letter to Africa here: https://youtube.com/watch?v=IXiuCPvJvMc Putuma earned a degree in Theatre and Performance at the University of Cape Town, and she has traveled the globe delivering these mesmerizing performances in places as far afield as Glasgow, Scotland, and New York, USA. She was recognized on the Forbes Africa Under 30s list of creatives making waves for 2018. Other works by Putuma address important social issues facing African women, including health and education. Standard Bank Group is the largest African banking group by assets, with a market cap of approximately R317 billion (USD28 billion), offering a range of banking and related financial services across sub-Saharan Africa. Their strategy is to be an African focused, client-centered, digitally enabled universal financial services organization, which drives Africa’s growth and creates value for all our stakeholders. Our clients are at the center of everything they do. Standard Bank Group has a 155-year history in South Africa and started building a franchise in sub-Saharan Africa almost 30 years ago. They have an on-the-ground presence in 20 countries on the African continent, and solid local knowledge required to operate a successful business in Africa. Sponsored post.

How to set goals like the motherland mogul that you are

To me, setting a goal is like aiming that bowling ball at the white pins; the amount of effort and calculation put in determines how many bottles will be cleared which is why your goals do not matter more than the mode of setting them. I’ll give you a better illustration. Setting a goal is similar to aiming a missile at a spaceship from this planet, you don’t know for sure if your aim is going to bring results but you just close your eyes and do it anyway! IT MUST SCARE YOU The number one lesson which is fundamental to setting goals is going way beyond your limit. Now I’m not asking you to be unrealistic, set a goal within your human capacity just let it scare you a bit. How does your own goal scare you? You know you’re scared of your set goals when: I.   It’s within the limits a motherland mogul like you does not have II. It’s something you can do even though you think that you cannot attempt it III. You don’t believe it’s something you can do or someplace you can get to BE REALISTIC When it comes to the art of setting goals, my dear you must be very realistic. For instance, you shouldn’t submit your CV for a job which requirements are higher than your professional level knowing fully well that you cannot get those papers before the interview. You must meet the requirements of your requirements! You have to strive to reach the eligibility level and never relax on your oars. UPGRADE YOUR OS I know this is 2018 so everyone probably knows OS means Operating System right? Right. Ever wondered why Apple keeps upgrading the performance level of their gadgets? To keep up with the consumer market! Same way you cannot stop being eligible! You have to continue being the best person for that position, the one they are losing out on if they don’t put their monies on! How do you do this?   I. Get professional   The ‘masters syndrome’ in today’s Nigeria has ravaged most appointment seekers. What they don’t know is that professional certification singles you out of the master’s multitude. You need to attend a course today, start from somewhere, be it WIMBIZ or a Nigerian Women Techsters training just do something! II. Build your experience Fill your resume with internship/externship experiences, work for free if you have to! III. Get out of your comfort zone Your comfort zone is that place in your existence where you feel totally at peace, rested and fulfilled. I will tell you a secret today (promise not to tell nobody?), your goal will never be in your comfort zone! Beyonce had to go solo, leaving behind friendships and carbs to become who she is, Malala went over the fence of children and women not being heard in a rather conservative state and Joe Okei-Odumakin had so many visits to detention and prisons to be an activist. None of these people felt entirely happy leaving the comfort of friendship, being obedient to repugnant laws and the comfort of their bed and peace to be moguls but they did anyway! That’s my point exactly! Don’t reject offers in other regions! Stop telling yourself you’re too young! Stop telling yourself you’re a woman! Just stop! Learn something outside of your known area of specialization, think of a business idea someone in your society is not taking up, be creative. IV. Don’t try to be regular Try setting goals negating what you were expected to do. For instance, in the legal profession, most ladies decide to work in the civil service to minimize stress in order to combine law with making a home but some outstanding ones still take up jobs as company secretaries, private practice, maritime legal experts etc. Sometimes our purpose lies in our ability to think outside of the box, in order to get the honey out of the rock, you might have to roll up your denim and begin to cut it out instead of just taking your mind off it totally. These tips are great life builders and I hope they help someone.   If you’d like to get featured on our Facebook page, click here to share your story with us.

Quick Maths (2): How to diversify your funds with FSDH Asset Management

Money is a tool…Use it wisely! Welcome to the second part of our Quick Maths series. We’ll be sharing with you financial terms, tips, and tricks to get you ahead of your financial game. In the first part, we discussed various ways for you to generate capital to start your business. In this downloadable guide, we highlighted high-level options you can explore to get capital. Catch up on part one by downloading it here. Now, let’s talk about diversifying money. It’s important to keep tabs on your money, know where each penny is going, and how it will bring you more money because today’s economy is not smiling at all. In this guide brought to you by SLA, in partnership with FSDH Asset Management Ltd, we’ll be showing you different ways to save, protect your savings, and why you shouldn’t have all your eggs in one basket. If you’re wondering how to improve your finances, this guide will help you with some practical ways to get started. Topics this guide will cover: Diversification for low-income earners How to diversify within an asset class It doesn’t matter whether you are a salary earner or a business owner, as long as you have financial goals that you’re looking to achieve, diversifying can help you reach those goals. Roll up your sleeves, tie your hair in a ponytail, grab your pen and journal and get down to work! To keep getting your finances all the way to the top, make sure to follow up on the next guide.   FSDH ASSET MANAGEMENT LTD  – FSDH AM is a wholly owned subsidiary of FSDH Merchant Bank Limited. They are one of Nigeria’s leading asset management and financial advisory firm. FSDH AM is versatile in financial transactions and investment strategies that meet the need of investors in an emerging economy like Nigeria. They recognize that today’s investors need the services of dedicated and expert professionals to provide them with intelligent investment counsel. Therefore, their strategies are dedicated to preserving investors’ wealth while maximizing the value that they receive. Once you’re through with this guide, visit FSDH Asset Management Ltd to know more and get all your pressing questions answered. Getting access to this guide is easy: just fill out the form below to join our community and get access to this guide, remember this is only part 2, there’s more to come – so stay updated. By joining our community, you also get to enjoy our AWESOME weekly content as well.  

Wennovation Hub: Empowering African Entrepreneurs by solving socio-economic challenges

  Wennovation Hub is the pioneer innovation accelerator in Nigeria since 2011, with offices in Lagos, Ibadan, Abuja and recently Kaduna. It was co-founded by the dynamic quartet of Wole Odetayo, Michael Oluwagbemi, Idris Ayo Bello and Dami Agboola; four young Nigerians who believe in the power of technology innovation and youth entrepreneurship for the economic emancipation of Africa. The vision of the hub is to achieve sustainable development in Africa by fostering innovation among the youth population. They also focus on social impact sectors including Agriculture, Healthcare, Education, Clean Energy and Social Infrastructure. Wennovation Hub emphasizes the need to inspire and empower entrepreneurs to solve socio-economic challenges in their communities by leveraging technology resources and networking. Up till date, they have supported over 300 startup teams and well over 6000 youths physically with as much as $2.5 m. The money was raised by startups within their network and over $66M raised as follow-on funding by startups within the founders’ network. As Nigeria’s first privately run incubator/accelerator, Wennovation Hub has incubated more than 60 teams. They have seeded over a dozen companies and directly impacted more than 300 high impact entrepreneurs and aspiring entrepreneurs . They collaborate with these entrepreneurs to build commercially viable businesses that have high impact solutions to some of the most resilient challenges in different communities across Africa. “Our efforts have been recognized by World Bank – Infodev by sponsoring Lagos Angel Network which we convened in 2013, McKinsey who mentioned Wennovation Hub severally in their “Lions Go Digital” 2013 report, Ashoka Global Institute and SAP by giving Wennovation Hub a “Changemaker – Power of Small” Award in 2012 amongst many others”. [bctt tweet=”@wennovation Hub emphasizes on social impact, job creation and the importance of youth capacity development in all programmes” username=”SheLeadsAfrica”] “Today, our active portfolio companies account for tens of direct jobs and over $150k in sales annually. Wennovation Hub, as a leading accelerator, in achieving impact has forged strategic partnerships across the global entrepreneurship ecosystem with the likes of CTA Netherlands, Bill & Melinda Gates Foundation, Spring University Canada, Village Capital Atlanta, Kick Incubator USA, Covenant University, Tony Elumelu Foundation, USAID, Obafemi Awolowo University, Total Nigeria Plc, PIND, FMARD, IITA, MIT, AfriLabs, MIIS, University of Ibadan – Centre for Entrepreneurship Institute, University of Lagos, and a host of others in our partnership portfolio”. The hub also supports startups operating in any sector with particular emphasis on those that leverage technology due to the huge potential for scale and growth. Their dedication to innovation and tech-enabled entrepreneurship is in line with our strategic goal of being positioned as Africa’s Topmost Technology Startup Accelerator promoting innovative ideas, building high-impact entrepreneurs and nurturing top businesses in the process. The Co-Working Spaces in Mokola Ibadan, Ikeja Lagos, and Jabi Abuja are open to all entrepreneurs, aspiring entrepreneurs, start-up/business owners, innovators, inventors, freelancers, creative entrepreneurs and techies/tech-preneurs.   Registration at Wennovation Hub provides the following opportunities: A beautiful and serene workspace environment Access to internet facilities and uninterrupted power supply Access to our various training programs that improve technical skills for tech-preneurs, Business skills development programs for entrepreneurs and growth acceleration programs. Opportunities to access numerous funding opportunities and connect with potential business investors/consultants. Free invitations to our various social and networking events Opportunity to interact and network with a community of like-minded entrepreneurs for personal and professional growth. [bctt tweet=”Through collaboration, we can leverage technology innovation to solve major socio-economic challenges – @wennovation ” username=”SheLeadsAfrica”] We are proud to be a pioneering force in the Ecosystem pushing the frontiers of Technology Innovation and supporting Entrepreneurship across the continent – inspiring, creating and promoting innovative and sustainable solutions to the socio-economic challenges of Africa. This is Wennovation! Our Focus Areas Ibadan Hub – Ecosystem Development Programs – Entrepreneurship Development Program Fully Serviced Co-Working Space Lagos Hub – Proto Lab and MakerSpace – Markers Ecosystem Engagement Market Acceleration and Rapid Prototyping Lab Abuja Hub – Public Sector Incubation Programmes – Public Sector Policy Advisory and Consulting Public Sector Engagement Programmes At Wennovation, OUR MISSION To inspire and empower African Entrepreneurs to solve their immediate socio-economic challenges by leveraging technology, resources, and network collaboratively. OUR VISION To achieve sustainable development in Africa by fostering innovation among the youth population.  Sponsored Post.

You’ve got 6 More Months To Slay and Conquer this year

January through June have come and gone. Yes, these past months may have come with lots of setbacks, perhaps in achieving our personal goals and dreams or in advancing in the corporate world. It may have been six months of moving in circles. Six months of going below both personal and general standards. Six months of bewilderment crawling up in between high hopes and a positive stand. Here’s my own little story… Personally, I tasted the true meaning of depression. How or where it came from, who knows? But hey! The good thing is I’m out of it now! Like out for good! I never even remembered I had suffered from the disease of the mind (as I like to call it) until just a few weeks back, on different occasions, I encountered different individuals slowly sinking in the depth of this same ‘depression’. Indeed, it’s been a battle thriving beyond all odds these past months and for the first time, I was glad I went through what I went through to better understand the situation of those that came around with the same ailment and help them gradually scale through. [bctt tweet=”Your confidence is one of the main weapons of emerging as a conqueror at the end of the year – Eden Benibo” username=”SheLeadsAfrica”] Perhaps this is your own story… Maybe, just maybe, you had achieved a reasonable number of your goals and aspirations during the first half of the year. Awesome! Have all or majority of your inputs fallen in alignment with your expected result? Great!! Whichever category you had fallen into, just know there are six more months to slay and conquer. In duality, we would be looking at two categories in this article. Let’s say – Slayers 1 & 2. Slayers 1 are the people who went through a relative number of down times during the first half of the year. If you fall into this category, here are a few tips for you: Regain your confidence Your confidence is one of the main weapons of emerging as a conqueror at the end of the year. Without confidence, a soldier is nothing but a loser even before the war begins. Without confidence irrespective of the cash at hand or even your skills within, one will have a very low chance of succeeding. Face the phase Of course, it’s good to reflect on the past sometimes, to retrace your steps and know where to improve on, but what we do most times is that we get so engrossed with past failures and pain that we allow a replay of these negativities in the future. Have the failures of yesterday boxed you in? Or built a shell in which you have crawled into?  It’s time to come out! And face the now. This phase. Bill Newman rightly said “you must be willing to fail. Don’t fear other people or their opinions. Don’t just sit there and wonder, you should be doing. Act, start today, make it happen”. He is not trying to say we should set our minds on failure, no! All this is trying to convey is that we should not allow the mere fear of failure to be an obstacle to us succeeding in our business and life in general. [bctt tweet=”Stop agonizing and organize what you’re doing – Eden Benibo” username=”SheLeadsAfrica”] Newman further stated “stop agonizing and organize what you’re doing. Not to decide is to decide not to.” In other words, not making a decision is a decision on its own. Not acting is a move. A wrong move though. A move of stagnancy. Break free today! Slayers 2, on the other hand, are also known as the already Slaying Gang! It’s important to note that no one prays for a ‘bad beginning’, but it’s better to have a rough beginning and a smooth end than experiencing the reverse. Therefore, this is a call for unrelenting zeal to keep thriving. Thrive on! Ask yourself some questions. What did you do to get you to this point? Build on that. If possible, I advise you increase your general input, because it is very easy to remain in your comfort zone. Remember, never to be trapped within the confinement of living in past glory. Most importantly, learn something new every day. Now listen. If inexplicably you belong to the two categories, it’s all good. Here are some tips for you to explore. Breath Break free from the norm. There’s more to explore! Smile and say a warm hello to July and the next few months at your disposal. Remember your future is all in your hands: handle with care. Finally, here’s a piece of advice from an all-time scholar which applies to everyone, regardless of the level of such an individual at work) “If you are a senior executive, don’t take yourself too seriously. It is essential to hold on to our sense of humor throughout our lives if we want to remain sane, as has been shown by research into psychological cognition, and especially in the later years”. So go ahead and break free, slay and conquer it all, starting with your fears!    If you’d like to get featured on our Facebook page, click here to share your story with us.

Oh!! Those nerves: 6 ways to deal with nervousness at job interviews

“I get nervous when I don’t get nervous. If I am nervous, I know I am going to put on a good show” – Beyonce Knowles. I have (like most people) experienced nervousness at one point or another. Especially when at a place or situation that needs you to create an impression to someone or group of people you are meeting for the first time. The feeling encountered takes on many forms. It could be a rumbling stomach, sweaty palms, distorted speech, temporary memory loss, shaky feet, rambling, fear, unable to smile, dry mouth, heart beats too fast, breathing issues and some form of tiredness to some. Nervousness can affect the most confident and prepared person. Dealing with it takes awareness of the likely symptoms and an understanding of how to mange them so that it does not get the better of you. Try this 6 tips to overcome the nerves:  1. Prepare A lot of what we do centers on preparedness, and an interview process isn’t left out. Take the time to practice and organize your thoughts. You can role play with a friend/partner/expert, research on the role, company, job description, practice your answers to likely questions. You should also note down key talking points as well. Think of it this way – if you study for an exam to pass it, why do you think studying to ace an interview isn’t necessary? 2. Pause Interviews are what they are. Have the understanding that you are in a conversation to show your eligibility for that role. And when you find yourself forgetting what was asked or you have no idea what the answer may be, because the nerves have kicked in,  just pause. Take a minute to think things through and collect your thoughts before launching in again to answer the questions. 3. Please, breath!  I mean this literally. Shortness of breath can also be from trying to hold your breath in so that you can just rush out those words. This can make you get more agitated. We need you alive after the interview so please breath in and out while taking the time to respond. If you are offered a glass of water, accept it. You may need it if you experience dry mouth. 4. Ask the question again This is a statement you should get used to. Do not feel it is a crime to request that the interviewer repeats him or herself. It does not make you look or sound dumb. For clarity purposes, ask for the question again especially if you know you did not understand it at first. It is better to do this than to assume and ramble on or talk off the mark. 5. Your arrival matters Following on from point number 1, get yourself ready and check you have the exact location for the interview. Have the appropriate wardrobe and grooming you need to appear presentable. You need to have details of the office phone number (in case you need to ring in for an emergency), the method of interview, time zones (where applicable), the job/role information on who you are to meet. Aim to arrive 10-15 mins early so that you can relax, calm down, have a chit-chat with those you see at the building or simply collect your thoughts. 6. Take notes Summarise and note down at least 5 things you need the interviewer to know about you. List any questions you may have that needs more clarity, jot down points as they answer your questions. This points back to preparation. Remember that interviews are an evaluation of your suitability for that role/job at that particular point in time. Many factors inform the decision of the recruiter so never exit an interview feeling like a failure and always put in your best at all times.  If you’d like to get featured on our Facebook page, click here to share your story with us.