Aisha Akiti: Your hard work can put you anywhere in the world
[bctt tweet=”The best way you can predict your future is to create it – Aisha Akiti” username=”SheLeadsAfrica”] Meet Aisha Akiti, CEO of Missashleybakes and Eventbyashley, a baking and events planning company. This business was founded a year ago after graduating from her degree. Being a mother of two kids there was no luck finding a job so Aisha decided to create one for herself. In fact, by the age of 10, Aisha was already selling candy, biscuits and doughnuts to her family and friends. Aisha’s favourite part of the business is that she is able to put her passion into reality. She also loves the daily interaction with clients as she helps them choose cakes and styles that match their personalities with the event. The bubbly entrepreneur from Tema, Greater Accra region of Ghana says even though she has had her business for a year she is still excited about it. We interviewed Aisha Akiti and here is what she had to say…. What do you bring into baking and styling that makes your business unique? I provide each client with signature designs and taste, I also treat clients like friends and let them get to know me. What has been your greatest achievement so far? My greatest achievement so far is that I’m able to create a job for myself. After graduating from university, I had no hope finding a good job. In addition, I am proud of the fact that I’m able to provide short-term job opportunities to other young people as and when my business allows. How do you plan on taking your business to the next level? I intend to take my business to the next level by introducing new products and services and hiring a social media manager to build my online reputation and engaging customers. Getting a mentor, someone who’s been there, done that and learned lessons the hard way is indispensable. Also important is having a good team, providing them with good working environment and training. I believe when the people around you improve, your business will improve. What four qualities do you think every young entrepreneur in your industry should have? I believe every young entrepreneur in my industry must possess these qualities: Passion and leadership skills: Your passion will drive you to turn your ideas into reality. Good numerical skills: You will need to measure ingredients and other basic items. Creativity: Anyone can bake but to stand out from your competition the element of creativity is necessary. With creativity, you’re able to offer something different from the crowd. You must be able to work under pressure. Baking is a lot about timing and it’s important to grasp the right time that may cause unnecessary stress. You’ll also need the ability to face the immense amount of stress when the end product does not turn out as expected. Teamwork is also extremely important in a kitchen. You need to be able to work with other people to make beautiful creations on a large scale. What has been your overall experience in this industry? My overall experience in this industry is that the best people, no matter who they are, who they know or where they are on the ladder can succeed with their work being recognised. Your hard work can put you anywhere in the world. Fear must be removed and you must focus on getting to where you want to be as fast as possible. [bctt tweet=”No matter who you are, you can succeed with your work being recognised” username=”SheLeadsAfrica”] If it takes one skill to be the best, what skill would you choose? Why? I would choose communication skills because having a good ability to communicate will help you to build up relationships, present ideas and most importantly make you a better leader. With good communication skills, you will be confident to talk and present your thoughts in public thus boosting your chances of success when you have to negotiate or persuade a client. A good leader is not the most intelligent one but the one who can inspire everybody the most. And how can you motivate people around you? Mostly using your words by communicating with them. What do you think other young women can learn from your start-up story? Young women can benefit from my start-up story knowing that in life you don’t have to depend on anyone, you can create your future. The best way you can predict your future is to create it. You are your own boss knowing how to bake, design and style an event with confidence, you can be anything you desire with hard work and determination. If you’d like to share your story with She Leads Africa, let us know more about you and your story here.
Alima Bello: My fashion company was becoming an expensive hobby
She Leads Africa connected with Alima Bello, a fashion entrepreneur from Accra, Ghana to learn more about how she’s turned her passion into a full-fledged business. This is part of our series, From Startup To Grownup, which shares how young women entrepreneurs have moved beyond the startup phase and transitioned their businesses into sustainable enterprises. How did you start Bello|Edu and what did you know about business before getting started? This might sound cliché, but Bello|Edu started off as a personal need. It was hard looking for clothing or fashion pieces of my own aesthetic so I started designing my own stuff to have them made for me. This developed into designing for family friends and then later on I took a pattern drafting course to further develop my passion. I majored in business administration both in secondary and undergrad so I had theoretical knowledge in business. I was also fortunate enough to work in a family-owned company so I had a bit of experience in business management before I ventured into Bello|Edu. How long did it take for you to view your company as a serious business and start to professionalize it? Did something happen to get you to that point? I always viewed my passion as a business. But I guess what you’re trying to ask is at what stage I started treating it as business. There came a point where I had to be firm with myself and admit that it was becoming an expensive hobby and I needed to put certain things in place in order to realise my dreams. I tell myself that until I am able to lock down 300 – 500 orders per collection or season, this will remain a hobby. What bad business habits did you need to give up in order to help your business grow? Just because I like it doesn’t mean it has to make the cut. That’s a grown-up decision. This is where the business side of me has to override my creative side. I know most creatives go through this process where we tend to create or design something that speaks to us or reflects our mood at any point in time. In business however, that design piece might not be feasible and so you have to do the bold thing and drop it. And oh, I have this impulse to buy any fabric that speaks to me. Now, that’s not a smart business choice. What business investment was hard for you to make that you are now so grateful for? With my theoretical and practical knowledge I don’t think any decision was hard to make. It was just a matter of prioritising and timing. What advice would you give to young entrepreneurs interested in building a sustainable fashion business? There’s never the right time to start a business. The time is always now. Data is also very vital for your business. Keeping the number trends will let you know which smart and not so smart business choices to keep or to drop.