Positioning Your Brand Strategy for The Nigerian Market
Brand strategy is the process of positioning your brand in the mind of your target market. The goal of every brand should be to be top of mind in their customers’ heads – that is whenever a customer thinks of your product, your brand should be the first name that pops in their head. For […]
Budding entrepreneur: Here’s why you need a Lawyer in Your Corner
Naivety and misplaced trust have seen many individuals lose money and opportunities they have worked for in business. Doing business with a friend can contribute to its success as there are cohesion and team spirit at work. However, delve into a little research and you will realize that many have also been swindled by friends […]
Investment Opportunities in Nigeria: The Top 4 sectors
The past year has been one of economic progress for Nigeria, with Africa’s largest economy managing to crawl back into growth territory in the second quarter of 2017. The Nigerian government has realized that they need to make the country as attractive and lucrative as possible for offshore investors to bring their capital, skills and business […]
Food security: How Cassava is Positively Impacting Smallholder Farmers in Mozambique
Judging by its brown bottle packaging, Mozambique’s Impala beer looks just like any other beer on the market. Not until you have smelt it, will you realize it has an unmistakably mysterious taste to it. Although it is brewed like a typical beer, Impala is made from cassava, a root vegetable that grows in tropical […]
Why Sustainability Makes Good Business Sense
You’ve likely heard of business “going green.” From installing solar panels on rooftops, utilising recycling bins, and switching off lights after hours, there are a number of ways both employers and employees can adjust their behaviour to operate in an environmentally responsible way. But that’s just one part of building a sustainable business. Along with […]