Fungai Nembaware: I am not your average fashion designer, I am a cultural ambassador
[bctt tweet=”Drawing on ancient Africa, Fungai Nembaware creates accessories from African fabric” username=”SheLeadsAfrica”] Fungai Nembaware, a mother of two boys, a five and eight-year-old started Zuwa Re in 2008. It started as a hobby and building it into a company was something that was just playing in the background. When her son was six months old she decided to go for it, and make shoes, earrings, jewelry, from African fabric. She terms herself a cultural ambassador. Zuwa Re officially started in 2008. Fungai had no formal training but believes what she does is is part of her gift. “African fabric celebrates who we are, and Africa is bright and full of life”, Fungai says. She was looking at re-living and preserving our culture and history. Read on to discover how Fungai Nembaware is teaching people about this history through her art. Where does your name come from? And what does your logo signify? Most of my influences are from ancient Africa. The name is both Shona and Egyptian, Zuwa which means “sun” in Shona a Zimbabwean dialect, and Re which means “sun” in Egyptian. So it basically means Sun of God because I believe every gift comes from a higher source. My logo is a scarab beetle, from ancient Egypt made from the shabaka stone. You can see the sun’s rays from the back shining. What distinguishes your business offering from the competition? I am not your average fashion designer, I am a cultural ambassador. My work comes from well thought out research and isn’t the same as the work out there. For example, when I started the totem earrings, people were skeptical about them and they thought they were anti-religion. Being in the Diaspora, the totem earrings were a way of bringing people together because the family nucleus is diluted. It was to re-emphasize the importance of our culture through oral and creative tradition and educating people of our culture and the importance of togetherness. The totem earrings will help in identifying another sister in a foreign land. It is hard to keep our culture alive because there is so much diffusion. Putting this across in wearable art was very personal. It involved the reawakening of people to a certain level of consciousness and understanding of our histories and culture. This was also a way for me to contribute to the writing of the story of our ancestors as this identifies us as a people. I would like to restore and reclaim our position as African people. [bctt tweet=”I would like to restore and reclaim our position as African people – Fungai Nembaware” username=”SheLeadsAfrica”] How would you describe your business model as you are based in the UK, but have a presence in Zimbabwe? My umbilical cord is in Zimbabwe and therefore I try and work with a few tailors in my home country. I believe every woman’s hands are gifted, and with the use of our hands, we will never be found lacking. We should always think of how we can create our own work. What more can government do to support small businesses? The government needs to find more sustainable ways of supporting women in Zimbabwe. They should speak to young girls and identify people that they can teach and or give loans to. There are a lot of people with visions but they lack resources. What business advice would you give your younger self? Firstly, I would say to parents don’t discourage your children if they want to venture in a particular field. When I was younger I wouldn’t dream of saying I want to go to dress making but had I gone there, I would have achieved my dream a lot sooner. To younger me, I would say do not be ashamed of following your passion, go in and go hard. Be resilient and focused and know that every time you send a positive vibe or word into the universe, a positive vibe will come back to you. Find a tribe of like-minded people, who can encourage you. Know yourself, your strengths and weaknesses but improve your strengths. When you get into business, you should know what you want, and believe in yourself 100%. Pursue good business practices, research, have a mentor, get inspiration from people who have done it before, and find out what made them different, what made them survive? You shouldn’t just wake up and want to do a business without a plan. You should remember that we are all unique, even if there are a 100 people making the same thing that you are making. Improve your skill every time. Don’t limit yourself. [bctt tweet=”Fungai Nembaware – You shouldn’t just wake up and want to do a business without a plan” username=”SheLeadsAfrica”] How do you achieve a work home balance? I am a mother of two boys, studying and running a business. I won’t say that is easy but I will say that I am a strong person mentally. Then I have a great support system, which is really important, we pray and encourage each other. I have a lady who helps me with school runs and the children when I am overwhelmed with work. How do you market your business? I haven’t done a lot of marketing, it has mainly been through word of mouth and via my facebook page. However, I do plan on going bigger this year, 2017. I want more and more people to understand what my work is all about and be able to relate to it. Where can people in Africa buy your creations? Online. I have quite a number of loyal customers in Zimbabwe and I have been shipping to the US and Canada and recently Dubai. There was and still is a huge gap in shipping. What should we look forward to in the next 5 years? In one word, it will be diversification. I plan to do a lot more charity work and incorporate this into my art. If you’d like
Carol Bangura: Operating a non-profit organisation and empowering girls
[bctt tweet=”Top skills you need to run a non-profit org from Carol Bangura, award-winning advocate” username=”SheLeadsAfrica”] Carol Bangura is an educator, advocate, philanthropist, and a published author. Carol’s professional experience includes creating culturally and linguistically appropriate education and social integration programs in the Greater Philadelphia. She’s done this for diverse immigrant and refugee women and children from countries including, but not limited to Sierra Leone (her country of birth), Liberia, Haiti, Ghana, Turkey, China, Jamaica, Mexico, and Iraq. Carol has created education initiatives for girls exposed to school related gender-based violence (SRGBV) in Sierra Leone. As someone who has worked in the non-profit sector, Carol is open to providing insight to others. Here are key takeaways from Carol Bangura’s experiences in the non-profit sector. Carve out your niche “The key piece of advice is to carve out your niche. As women, we are natural nurturers and want to save the world. My brand centers on empowering girls through education and social initiatives.” Carol Bangura has been able to create a cost-effective method of purchasing new books and shipping them locally within the US and internationally to Sierra Leone. Carol shipped the first set of books internationally to Sierra Leone in 2007 and has cultivated relationships in Sierra Leone and in the Greater Philadelphia area. Although she ended her program formally in other countries and in the United States, she still conducts informal book donations to girls (and boys) locally with partner organizations. #MotherlandMogul Tip: First take some time out to discover how you want to improve lives. What are you good at? What do you enjoy doing? Once you’ve outlined this, think of ways you can join your passion with helping others. The two skill you need to successfully run a non-profit “The skills needed in the beginning are fundraising and the ability to have doors close in your face! Everyone will not believe in your dream, you have to believe it yourself. Starting an organization takes funds. And when you’re ready to implement projects, they must go through the phases of planning, implementation, and evaluation.” In a nutshell, you should answer the questions, What are you going to do? How are you going to do it? After you’ve done it, how would you determine its success? [bctt tweet=”Carol Bangura: Soon after launching your non-profit create a strategic and financial plan.” username=”SheLeadsAfrica”] Registering a non-profit organisation “Documentation varies from state to state; and country to country. Research should be conducted to determine what is needed to register an organization. There isn’t a one size fits all checklist to start a nonprofit because it depends on the type of organization, its location, board structure, etc.” Carol’s organisation is registered in the United States and though she operates in Sierra Leone, she’s not familiar with what’s required there. In the US, every state has its own rules and then every municipality does as well. The federal government requires a 401c determination but that process is very complicated and Carol has done it in the past for others as a consultant. #MotherlandMogul Tip: If you’re based in Nigeria, Ivie Eke shares 3 major points on starting and sustaining an NGO here. What do first after launch “Prior to launching and/or within the first six months to a year, a strategic plan should be created. You will also need to create a funding plan.” The key to doing this was trial and error. For years Carol wrote grants before finally obtaining unrestricted funding to carry out her GIRLS! project. “Grant writing is daunting due to the checks and balances, but it’s not impossible to do on your own.” Carol identified planning, implementing, and evaluating as the most important skills to hone to perfection. Final words from the brilliant Carol Bangura; “Nothing comes easy, especially for us as African women who choose nontraditional roles and have the audacity to step out of the box. The pain of my past as a victim of gender-based violence fuels my passion; without passion in what can be a thankless job, you’re more likely to be burned out.” If you’d like to share your story with She Leads Africa, let us know more about you and your story here.
Jackie Mgido: It’s taken me years and I’m still in the infancy stages of my business
[bctt tweet=”They were thinking, “Who is this Zimbabwean that claims she knows how to do makeup?”” username=”SheLeadsAfrica”] Jackie Mgido left Zimbabwe about 24 years ago; now that’s a long time. Always a dreamer, Jackie wanted to do the unexpected and always wanted to feel fab. In the United States, she looked into what she loves best and found that was everything to with makeup and hair. But, you know that struggle with being African and having passions that are considered outside the norm. First, Jackie did what her parents wanted her to do then after that she decided to go with her passion because it just felt natural. Jackie Mgido is a talented makeup artist and founder of Vault cosmetics. Where did your passions originate? As a little girl I was very insecure, I never thought I was cute. I grew up at a time where there was a division between whites, coloured and blacks. I grew up in a time where women bleached a lot in order for them to be noticed. That’s where it all started; I also wanted to be noticed. I wanted them to say, “Hey, you’re so pretty!” but I realised early that bleaching cream wasn’t going to do that for me. Your passions sprouted from wanting to be noticed as a dark skinned girl just like the light skinned girls were noticed. What are some of the things you would teach your daughter about loving herself? I have a 9 year old daughter. I will continue to speak of kindness to her. You can teach your child confidence all you like and tell them you are who you are but if inside they don’t feel it, it’s a misdirected arrow. When you are kind to other people and people start seeing you for your heart, they really start seeing you for your beauty. Because it will just draw in those people, your popularity goes up; you attract the people that are amazing and your confidence goes up. What would you say are the fundamentals of maintaining a business and keeping it going after you have started? Connecting with your customers! They are the ones that make your business, if you lose that connection with them, then you have completely lost it. Let your customers drive whatever it is that you are selling. Yes, I am the expert but my customers are the ones that buy the stuff, so if I am not giving them what they want and what they like then it’s not going to sell. [bctt tweet=”If you lose connection with your customers, you have completely lost it – Jackie Mgido” username=”SheLeadsAfrica”] The fundamentals are: Understanding your customer Connecting with your customer Letting your customer drive your business Where do you see Vault in 5 years in terms of sustenance of your business? So far Vault has been a trendsetter, we started a revolution. Vault is fostering the mind-set of people trying to start their own businesses, the mind-set of people wearing things that they’ve never tried their whole entire life and most importantly the expansion into other countries and education. Education is key! We are going to be one of those makeup lines that are an education-based and that have hubs all over the world not just in Africa. It’s going to be one of those makeup lines where the customer also feels a sense of ownership because its important for the customer to feel like they are part of something bigger than themselves. Have you felt like changing people perception and the mind-set around makeup has been easy in Africa? I’ll speak on Zimbabwe particularly because it’s my culture, I know the people because I am part of the people. Interesting enough it is harder to show and it’s easier to show and tell. Our philosophy is, teach it, feel it then they’ll buy it. The reason Vault has grown so much in four years is because it’s been a little easier for us to show and tell. So changing the mind-set hasn’t really been that difficult because we are getting people to understand why they are wearing makeup. When, people come in we ask them why they’re wearing makeup. “Are you wearing makeup for you?” That changes everything! Who is the most interesting person you have put makeup on? Charity, she’s a newspaper vendor in Msasa, Harare who stands with a bunch of men at the traffic lights and sells newspapers. Charity had no exposure so she never thought, “If I put on a suit, high heels and glasses, I could sell more”. When we saw Charity and I told my girls we had to Vault her. Now not only does Charity have her glasses, she has her lip-gloss and she can fiercely sell her newspapers. Sometimes, she works for us at big events, handing out pamphlets to attendees. When I’m in Harare, I make time to go and see her. Which man would you love to put makeup on? All the ministers in Zimbabwe
Vivian “Jokotade” Adeniyi: You are the only limitation to your potential
[bctt tweet=”Jokotade: Believe it or not, The Jokotade Network didn’t happen by a plan” username=”SheLeadsAfrica”] Vivian Jokotade Adeniyi, fondly known as “Jokotade”, is a Nigerian-American author, speaker, and thought leader on topics relating to women, business and leadership. She is the founder of The Jokotade Network which hosts a variety of talk shows with audiences in over 100 countries. In addition to running her own network, Jokotade is a wife, mother and an entrepreneur. Her life as a serial entrepreneur began at the age of six ,when she started assisting her mother with her retail goods business in Lagos, Nigeria. Jokotade has since launched a growing list of businesses. These include a leading full-service design and print firm located in Houston, Texas —a business she started with less than $100 over 12 years ago. SLA contributing writer, Uloma Ogba, caught up with this Motherland Mogul to get the inside scoop on how exactly Jokotade does it all, while looking fabulous. What does Jokotade mean and what exactly do you do? My name Jokotade (pronounced JOE-KOH-TAH-DAY), is a Nigerian Yoruba name given to a child whose parents suffered the loss of a child prior to the birth of the named. Its literal meaning is “sit with the crown” or “sit with royalty”. This signifies that this child will not die, but will stay and live with her parents and family. This powerful name was concurrently given by both of my grandmothers at my traditional Nigerian naming ceremony. I use the name “Jokotade” for my speaking and writing platform because it is a very powerful and purposeful name. The name tells a story of my origin, gives you insight into my identity and speaks powerfully to my destiny. I write all of the inspiring details surrounding my birth in my breakout, bestselling book – Fresh Start. Once you discover my full story, I have a sense you’ll simply call me “Jokotade”. [bctt tweet=”Vivian Jokotade Adeniyi: The name Jokotade tells a story of my origin & gives you insight into my identity” username=”SheLeadsAfrica”] Could you give the readers some insight into your background? I was born in Lagos, Nigeria and moved to the United States of America with my parents in 1997. Shortly after I arrived in the US, I got to work beginning my American life as a hair braider. This was my only choice at the time, as I had to wait a full year to begin my university education. I finally gained admission to the University of Houston where I majored in Computer Information Systems (CIS) with special interests in marketing and communications. What drove you to start your first business and continues to drive you to reach for new opportunities? I’ll be honest —my motivation was hunger. I was hungry for the opportunity to live out my potential. I was hungry for the opportunity to start over in the United States; after experiencing a very rough and downward financial season with my parents back home in Nigeria. For several years my dad (who is now a retired surgeon) had successfully operated a private medical practice. But right at the time I was finishing up my secondary school education, his practice suffered grievous losses due to lack of payments. The idea of possibilities, of what can be, of who I can become, has driven me and continues to drive me everyday. It’s a beautiful thing to know that everyday you wake up, you truly can become more than you imagine. I see each waking day as a canvas to paint on. I hope to make each day a beautiful work of art to remember. [bctt tweet=”Jokotade of @jokotadeshow is motivated to reach for new opportunities by hunger ” username=”SheLeadsAfrica”] While in university, you started a business selling clothes and accessories to other students. How did you come up with that idea? What was the process like for you, setting up a business alongside your classes? How were you able to find balance there? Do you know of any university student who couldn’t use some extra cash? If there is one lesson I learned early as a hungry student, it is this —pay attention to the problems you can solve for people. In university, I became the go-to person when it came to shopping or finding affordable resources. The idea of selling accessories to other students was born from a place of paying attention to these kinds of problems and the questions I was often asked. I simply turned these inquiries into a business. I often say that the best business ideas are the ones that solve as many problems as possible for as many people as possible. Juggling my side business wasn’t easy but it was worth it —it helped me pay for a car. This reward motivated me to find a way to “juggle my hustle”. I made time to deliver goods over the weekend and focused on my classes during the week. [bctt tweet=”Jokotade: The idea of possibilities has driven me and continues to drive me everyday.” username=”SheLeadsAfrica”] After university you were involved in a couple of different activities which eventually culminated in what we now see today as The Jokotade Network. Can you take the readers through the journey of how you got to this point? What were some of the major milestones and challenges you faced along the way? Believe it or not, The Jokotade Network didn’t happen by a plan. It happened by growth. Let me explain. I began the Jokotade platform as a fashion and style blog…can you imagine? You see in 2013, I noticed there were several fashion and style bloggers but rarely did any of the bloggers feature the style of clothes I love to wear –classic, sophisticated, refined and polished. Back then, there were hardly any who even featured stylish African clothes in these preferences. So you know what I did? I saw a gap in the market and I rose to fill it. I started blogging, featuring a choice of clothes
Ola Morin-Muhammed: I make it my duty to understand my client’s needs
[bctt tweet=” Ola Morin-Muhammed: The ultimate goal is to tell a story and expression of love through design ” username=”SheLeadsAfrica”] Luxury is a lifestyle and Nigerians know how to appreciate luxury. Ola Morin-Muhammed brings luxury to her unique event invitations. Think about it, at any event, the invitation goes out first. They are really the most important mode of communication for a grand day. People are slowly understanding the importance of the first mode of communication for their grand day. The invitation goes out first, and Ola’s invitations are some of the most gorgeous you’ll ever see. Ola Morin-Muhammed started IJORERE in 2008 and has designed invites for A-list celebrities of the sports and entertainment industry. Her background in architecture greatly influences her designs and has given her an unconventional approach. From next year, IJORERE will be designing weddings and events too. What do you think of the invitation design industry in Nigeria? Why the need for luxury in this industry? The invitation design industry in Nigeria is on the rise. People are slowly understanding the importance of the first mode of communication for their grand day. The invitation goes out first, it sets the tone for what to expect. It builds anticipation. The need for stationery in Nigeria, particularly the Nigerian wedding industry has been secondary for some time. And when you have a guest list of at least 1000 to accommodate, a 2-day wedding affair, and the need to make sure there’s surplus of everything, it’s no wonder why the first impression (invitation), doesn’t come first. I do however, see a shift, and Nigerians residing in Nigeria are beginning to understand the necessity of an invitation. Nigerians are known to be overachievers, and when we achieve abundance of wealth, we like to show it off proudly. I think that’s why Nigerians do appreciate luxury. Not because we are conceited or arrogant, but because we like to show off the hard works of our labour. Weddings in Nigeria are flamboyant and all about showing the world; that we have educated overachieving children, and will proudly spend flamboyantly, invite everyone we know and don’t know. This is just so our children know how important they are to us and their wedding is talk of the town. It’s a grand milestone the Nigerian society celebrates. What’s the process that goes on behind your designs? I make it my duty to understand my client’s needs, their personality, and take that knowledge to the drawing board. Sometimes, my client(s) knows exactly what design direction they’d like me to take. Other times, my team and I have to interpret what the client(s) desires are. The ultimate goal is to tell their story and expression of love through design. [bctt tweet=”Ola Morin-Muhammed: Nigerians are known to be overachievers, we like to show wealth off proudly” username=”SheLeadsAfrica”] How does your experience as an architect influence your work with Ijorere? Architecture greatly influence’s my design approach. I’m always designing not just for aesthetics, but functionality and sustainability. I want my designs to be keepsakes and to be used for other purposes outside of just being an invitation. Being able to apply principles of architecture to my design process also influences the way my clients experience their invitation. Now, they realize because of the principle of function, their special day can now and forever be a part of the lives of their loved ones. Some of the invitations became picture frames, boxes to keep special memories or treasures. How do you choose materials/fabrics for your designs? I always choose materials based on the client’s style and most importantly their budget. I also consider their story in the selection process. Identifying what fabrics will share their story and expression of love is a partnership with my clients. At the end, we want their guests to feel like they are really about to experience a uniquely grand day. Has it been difficult (or easy) to find clients to patronise IJORERE? IJORERE has been around since 2008, Over the years, I’ve garnered accolades in the media, including from the likes of Entrepreneur Magazine, INSIDE Weddings, BellaNaija, Munaluchi Bridal, and more. I’ve also been blessed to have designed for A-list celebrities of the sports and entertainment industry. A few I am able to mention are Louis Carr of BET, David Tutera of My Fair Weddings, and the weddings of NFL players; Nicholas Perry, and Michael Daniels. At this point IJORERE is branded, so it’s no longer difficult to receive cool and interesting projects. We let our work do the marketing. [bctt tweet=”Ola Morin-Muhammed: I want my designs to be keepsakes and to be used for other purposes ” username=”SheLeadsAfrica”] Do you usually attend the events you create invitations for? No, not usually, most of my clientèle are out of state or out of the country. Unless, my clients happen to be close friends or family, I don’t typically attend, although a few of my clients have invited me to their wedding or event. I enjoy being a part of it all with the designs we create. We get to be part of the big day and days beyond that with our keepsakes. What’s the last thing on your mind before you go to bed at night? Just 3 things; Prayer, IJORERE, Sleep. Where do you see IJORERE in 2017? Do you have any big plans in store? IJORERE is always evolving and staying abreast of trends. My focus will strictly be on invitation and event design in 2017. Weddings and event design is something new and came by demands, based on continuous requests from my clients. Now, I’m designing not only invitations, but also weddings and events. It’s fun and I find that I’m doing a 360 degree right back to my first love, architecture. If you’d like to share your story with She Leads Africa, let us know more about you and your story here.
Trish Lewis: I’ve always been obsessed with businesses that solve problems
[bctt tweet=”Trish Lewis: Launching Heritage Box has been the ultimate expression of me following my dreams” username=”SheLeadsAfrica”] History doesn’t always stay in the past and for Trish “Manyoni” Lewis, heritage is a means to profit-earning. Trish Lewis is the founder of Heritage Box, a business that delivers snippets from African-American and African history to eager children each month. Her business has been featured in Essence Magazine, ABC News and BlackNews.com to name a few. Through Heritage Box, Trish is helping black parents raise children that are knowledgeable of their rich African heritage. Believe it or not, this thriving business is Trish’s first attempt. Trish is a firm believer of start first, improve later. Keep reading to find out how Trish Lewis has kept her business from failing. What was the idea that sparked Heritage Box? I have always been fascinated, no, actually obsessed with businesses that arise to solve problems. I knew I wanted to start a business that solved a problem I had, that had true impact and was in my field of passion. The idea truly fell on my lap. My then 8 year old daughter made a remark that all they had done for Black History month was colour a picture of Dr Martin Luther King. I was shocked that this was the extent of their black history education. But more importantly, I felt as a parent, it was my responsibility to share this history with her. My husband and I regularly visit my native country Zimbabwe with our children. However, teaching them more about Africa was something we were not being consistent about. Given this problem, or “exposed gap” in our home education, we knew as parents we had to be more intentional and consistent. [bctt tweet=”Trish Lewis: I felt as a parent, it was my responsibility to share black history with my daughter” username=”SheLeadsAfrica”] We examined the reasons we were not consistent and realized that the busyness of school activities, being working parents and the children’s extra-curricular activities were preventing us from devoting the time we knew was necessary to teach our children about their African heritage. We spoke to a number of other parents and realized we were not the only ones with a desire to correct this. The “how” was easy, our kids love getting mail! I had a literal light bulb moment when they received a package in their name and were so excited to open it and let everyone in the family know. I figured, why not package fun lessons and activities on African American history, African history and geography as a gift in the mail? How does one make a business while celebrating heritage? I think at its core, every business is influenced by the owner/founder’s heritage. The extent to which they show it may be different. At some point or another, I believe we all ask the question, “Who am I?” The answer to this question normally involves an analysis of one’s lineage and heritage. I think our business helps a lot of parents who are in the process of getting to the core of who they really are. These parents care about their children having the same foundational knowledge and pride. The key as a business built on celebrating heritage is to make yourself visible to those who share the same vision and to stay grounded in your purpose. [bctt tweet=”Trish Lewis: I think at its core, every business is influenced by the owner/founder’s heritage” username=”SheLeadsAfrica”] When would you say you took a chance and followed through in your dreams? I would say by far launching Heritage Box has been the ultimate expression of me following my dreams. Even at a young age, growing up in Zimbabwe, I always dreamt about owning and running my own business. My academic strengths were in Mathematics and the sciences, so societal pressures had me focus on a career in the sciences. It was more “secure”, and I felt I was “wasting” my talent by pursuing something else. I came to the United States and pursued a degree in biology and subsequently had a great career in the medical field. [bctt tweet=”Trish Lewis: I realized that my career would never offer me the one thing I defined as success” username=”SheLeadsAfrica”] However, after my husband and I started having children, I realized that my career would never offer me the one thing I defined as success; freedom of time. The life I envisioned after the career had set off was one of enjoying quality, present time with my husband and children. The freedom to visit my family in Zimbabwe frequently, and the ability to support or build an orphanage in Zimbabwe. Deep down, I knew that my childhood dream of entrepreneurship was the key to my ideal life becoming a possibility. With this conviction, I began to seriously consider starting a business. How were you able to build your business without any prior experience and escape the failure that affects many start-ups? The key for me was, this was a business I believed in with every core of my being. It was something I saw as having an impact not only to my children, but to families all across the Diaspora and to parents adopting African or African-American children. Through early surveys, I had received a resounding “Yes , we need this” and this carried me through. It fuelled me as I read voraciously on the ins and outs of starting a business. It emboldened me as I started building relationships with other entrepreneurs and learning from them. Above all it kept me going whenever self-doubt would start to kick in. I believe that clarity drives results. If you can get clear on why you would like to build that particular business, your how will naturally be a sustainable one. And naturally is adopting the mentality that failure is not an option. I didn’t even consider failure. I would say you have to commit to fighting for this dream, even to the
Salha Kaitesi: Many of our traditions and stories have been lost
[bctt tweet=”Salha Kaitesi of @ElleAfrique shares her advice on starting a blogzine. It’s not so hard!” username=”SheLeadsAfrica”] Salha Kaitesi is a social entrepreneur currently managing two projects: Beauty of Rwanda, a not-for-profit organisation that economically empowers women and girls in Rwanda; and ElleAfrique, a blogzine dedicated to challenging the perceptions of African girls and women in the world today. The blogzine features writers and wide-ranging topics from across Africa, providing a space for African women to empower and celebrate one another and unite through their stories. How does ElleAfrique stand out in comparison to other lifestyle magazines that target African women? ElleAfrique stands out for several reasons but what truly makes it special is that it’s a platform dedicated to the everyday African woman. Most of our contributors are not “professional” bloggers/writers, they’re just everyday women with a story to tell and wisdom to share. ElleAfrique bloggers are university students, stay at home mums, professionals and everything in between. Our blogzine also covers a range of topics, from the negative effects of the war in Burundi to the latest fashion trends in Cameroon, and span the entire continent because we have gathered women from many different parts of Africa and given them a voice through our platform. The special ingredient to our success is our contributors. What’s the most difficult aspect of running an online website in an age where advertising money is hard to come by and entry barriers are low? Starting a blog has never been easier. What’s important is uniqueness because there are thousands of blogs out there. Attracting new readers with fresh content while maintaining our current readership has been vital to the success of ElleAfrique. It’s a constant balancing act. Constantly monitoring the performance of the blog has been key to keeping on top of things. I have an amazing management group of women that work with me. The blog would not be what it is today without them (and those who share their stories, of course). ElleAfrique is successful because of the entire group. [bctt tweet=”@ElleAfrique is a platform dedicated to telling the stories of the everyday African woman ” username=”SheLeadsAfrica”] Are there stories about African women begging to be told that no one is telling but should? I believe the stories of our mothers and grandmothers are absent in magazines and media in general. However, they are important because these matriarchs, through their life experiences, have shaped today’s African woman. Through modernization, civilisation and the mass exodus of many towards the “Western world”, many of our traditions and stories have been lost. Writing and reading about them will strengthen our connection to our past and bring greater perspective to our present. What’s your advice to anyone starting an online African magazine? Having a unique niche is great, but even if that niche is already being covered elsewhere you can always turn your model into something that is still appealing to future readers. Starting an online magazine isn’t as hard as you might think, but you must be prepared to work really hard. Your small idea can become a household name! When I started ElleAfrique, it was being managed by someone else because I knew nothing about blogging. But I took the time to learn about web design and building a blog. Knowledge of online marketing was also an advantage and an important area to be familiar with. [bctt tweet=”Salha Kaitesi – What’s important is uniqueness because there are thousands of blogs out there” username=”SheLeadsAfrica”] What does the future hold for ElleAfrique? The African woman is multifaceted, multitalented and multicultural and it is because of this that we want all of her represented. I think the best way to achieve this is to have at least one contributor from each country in Africa. We want to attract brands that cater to African women and to be a bridge for businesses to reach their target market. Ultimately, our mission is to change the narrative about the African woman, and who better to do this than the everyday African women, living on the continent or in the diaspora. If you’d like to share your story with She Leads Africa, let us know more about you and your story here.
Yeniva Sisay-Sogbeh: You have a rare gift to share with the world
[bctt tweet=”Yeniva Sisay-Sogbeh of @EXCEL_SL is passionate about Sierra Leone with her leadership” username=”SheLeadsAfrica”] Picture a fully rebuilt Sierra Leone where every citizen has fulfilled their potential. Yeniva Sisay-Sogbeh is trying to make that a reality. A consultant and value creator, Yeniva is bringing change to her country through education and youth development. For Yeniva, what she does isn’t just a job. As a consultant, her goal is to create value for her clients and inspire people to expand their horizons. Yeniva also does this with her experience in youth development, she’s spent over 18 years in that sector. You call yourself a value creator, what does this mean? As a consultant, facilitation is at the heart of what I do. My work is to help programs, products, and people expand. I approach my work from a creative manner. What that means is throughout my career I have worked in education, training and development, marketing, facilitation and business development. These are very diverse experiences. I love what I do and I don’t just consider it just a job. In any one of my consultancy assignments, I have my goal to create value for my clients. By way of growth, capacity development, increase in sales, brand recognition, visibility or whatever the assignment may be, I show up to create and deliver value. The twist to being a consultant is you are with each client for a specific amount of time. It can be anywhere from 3 weeks to 3 years, so you have to be focused on the value creation you bring to the table in that set amount of time. [bctt tweet=”@iamyeniva – I teach to inspire people, especially young people to expand their horizons.” username=”SheLeadsAfrica”] Tell us about starting EXCEL Sierra Leone, what were the particular challenges you faced and how did you overcome them? I first began my work in youth development over 18 years ago. As a beneficiary of after school programs, I know the value of the life lessons I learned inside and outside of the classroom. Founded in 2007, EXCEL Sierra Leone (Educational Excellence, Community, Empowerment, Leadership —a community based organization CBO) has endeavoured to reach some of the most promising young people in Sierra Leone to participate in collaborative educational enrichment activities, programs and support services. EXCEL seeks to pioneer the transformation of the education system in Sierra Leone in order to develop a culture of academic excellence. This transformation focuses on empowering the next generation to become leaders, creatives, innovators, thinkers, and change-makers who are not only inspired, but in action to re-define Sierra Leone. We envision a Sierra Leone where everyone has an opportunity to fulfil their potential and achieve educational excellence. Running an organization comes along with many challenges, from staffing to keeping overheads low. I would say our biggest challenge however is finding the funding needed to support our programs and services. Many grants are focused on primary schools, girls child education etc, which are very important causes. However, I find that there are few geared towards secondary school students. We have had to remain creative, finding alternative ways of raising funds inside and outside of Sierra Leone. I have been determined not to allow these challenges to derail or discourage the team. We remain optimistic and seek assistance through partnerships and mentoring from other experienced organizations. What motivates you everyday? Getting up everyday and setting out towards my goal of and doing the work I love and enjoy. Knowing the work I do in the community, private sector or development; impacts my community and my country. That is powerful. I am also motivated by the shift that is happening on the continent and how people in the world see, view and respect Africa. That makes me proud and I am motivated to contribute to the shift. [bctt tweet=”Yeniva Sisay-Sogbeh: We envision a Sierra Leone where everyone can fulfil their potential” username=”SheLeadsAfrica”] Your mantra is “I teach to revive the heartbeat of a generation gone numb”, tell us the story behind this Being an educator is my passion. I teach to awaken the possibility that is in each of us. There is so much happening in the world and we see our youth growing up way before their time due to a variety of circumstances. I teach to inspire people, especially young people to expand their horizons. To revive the heart beat and thirst for change through education and excellence. My greatest wish is to see all of the young people I encounter #EXCEL. You’ve appeared in the documentary, “Am I too African to be American or too American to be African”, can you share how this experience was like? This was a dream come true. Being a first generation African in America, we have a unique experience and story to tell. It seems as though we have heard the Jewish- American, Asian-American, Latino- American story but never our own. It was such an honour to share my perspective and my story as a part of the cast. I think it is imperative that African women tell their own stories and through this film, I have been able to contribute to the discourse around what it means to be a part of both worlds. It is something I wanted to do for a long time so I am grateful for the opportunity. It has been awesome connecting with others just like me all across the world! Why do you think you were awarded the Young Fem-Leader at the Illumessence National Women Awards (INWA)? I was humbled by this great honour. To be recognized amongst some of the most powerful and inspirational women in my country blew me away. I have been a catalyst of many movements which advance opportunities for changing the narrative of the Sierra Leoenan’s especially woman and girls. As the founder of EXCEL Sierra Leone, many young people from the program have gone on to attend some of the best universities all over the world. As
Rose Mutsau: I believed in myself enough to make my own perfume
[bctt tweet=”@Summer__Rose – All I ever wanted was to make women feel beautiful” username=”SheLeadsAfrica”] Rose Mutsau is a nurse, a nutritionist and runs an online shop. But perhaps what she’s really known for is her personal brand, Summer Rose. Summer Rose is also part of the name of a fragrance Rose has created. Belle by Summer Rose is a perfume that the streets are saying smells like a million bucks and lasts the whole day. We’re tempted to add perfume-making to our growing list of unusual business ideas. Think about it, how many scents created by African women do you know? Read on to learn how Rose Mutsua found her way to creating her own fragrance line. Please briefly tell us who Summer Rose is. If you don’t mind me asking, is it your real name? My name is Rose Mutsau but most people that know me via social media know me as Summer Rose. Summer Rose is my brand name and my social media handle. I was born in Gutu, Zimbabwe and I grew up in Glenview area 8 Harare. I also lived in Gwanda for a couple of years, then Gweru before I moved to the UK in 2002. You have ventured in one of the most difficult fashion businesses and produced your own fragrance line, what inspired you? My business inspiration is definitely my mother. She was always selling something at any given time, what a woman! God rest her soul. I have always had love for fragrance and over the years I have spent a lot of money on high end perfumes such as Tom Ford, Dior, Jo Malone etc, they are a few of my favourites. When a business opportunity presented itself to me, the first thing that came to my mind was perfume. I knew that it was not going to be easy. At that point, I did not have a clue on how to make perfume let alone convince buyers that it was a worthy product to spend their money on. I believed in myself and that I could turn this dream into reality, so I started working on it straight away. My aim was to produce a fragrance just as good in quality as the high-end fragrances but a lot more affordable so that women from all walks of life could afford it. I think I have managed to accomplish that. How long did it take for you to discover the final scent of Belle? It was a longer process than I anticipated. I had to change the mix three times before I was happy with it. I wanted to release a product that I would be happy to use on myself before I expect other people to love it. All in all it took about six months to approve the final scent. I noticed that your clientele all love Belle and have been gushing over it, how does that make you feel? Are you going to offer a different scent as yet? It makes me so happy, you have no idea! I believed in myself enough to make the perfume and I totally loved the scent. Yet, I was not sure how people would receive it. The feedback has been so amazing. Most of my customers send me pictures of them holding their Belle boxes and it makes me so happy. The name Belle simply means “beautiful woman”. All I ever wanted was to make women feel beautiful and boost their confidence and I have managed to do that through this beautiful fragrance. As for what’s coming next, just watch this space… [bctt tweet=”Rose Mutsau: Business is actually at an all time high during this period” username=”SheLeadsAfrica”] Besides producing your own perfume line what other business are you into? I have an online shop where I sell the perfume and clothing items. I’m working on revamping the website soon. I’m also a rep for a nutritious weight loss programme which has helped me and many women reach their weight loss goals. In addition to that, I am a mental health nurse by profession, a role I’m very passionate about. We are in the festive month and about to close up on 2016, is this a slow time for your business? Business is actually at an all time high during this period. Many people are buying the perfume as Christmas presents for their family and friends. There’s no better time for business than right now. Describe your fashion sense in three words. Also, what’s one 2016 fashion item you will take with you in 2017. My fashion sense is trendy, adventurous and elegant. One fashion item I will take with me into 2017 God willing is none other than my Belle By SummerRose. It goes everywhere with me, my little bottle of heaven. [bctt tweet=”@Summer__Rose – Believe in yourself first before you expect anyone else to believe in you” username=”SheLeadsAfrica”] Any words of encouragement to aspiring business women out there? Dream big and work hard to turn your dreams into reality. Believe in yourself first before you expect anyone else to believe in you. In your journey, there will be many obstacles but never give up. Let that drive you to push even harder until you reach your goals. Don’t be too proud to ask for help, you’ll be amazed how helpful people are if only you ask. Above all pray. Never under estimate the power of prayer. Compliments of the season to you all. Want to see women you know featured on SLA? Tell us what amazing things women are doing in your communities here.
Nonku Jijita: I make anything and everything with my hands and dolls was one of them
[bctt tweet=”Nonku Jijita: I have always been very crafty since I was little ” username=”SheLeadsAfrica”] Move over Barbie, Love Nonku dolls are here to stay. Each doll in the Love Nonku collection is hand-crafted by Nonku Jijita. Raised in Zimbabwe but now based in the UK, Nonku chose to make dolls in order to share her love for craft with the world. Loving the satisfaction of sewing is one thing but making a business out of it is another. Watching cartoons with her kids lead Nonku to realise that comical cartoon characters are more beloved by children. Nonku Jijita currently plans on establishing a workshop in Zimbabwe that will distribute her dolls across Africa. Why did you decide to make a business selling dolls? I have always been very crafty since I was little. I make anything and everything with my hands and dolls was one of them. I wanted to chose one of my craft activities to share with the world, so I decided to share the dolls. What ideas went to developing this doll that is “not your typical Barbie-style doll”? I wanted to create a design that is simplistic enough to let a child use their own imagination as to what they want that doll to be. I’ve spent years watching cartoons with my kids and noticed that the comical simple cartoon characters are what made my kids laugh and be happy. This is as opposed to characters that where created to look a certain way. Children are a blank canvas when they come into this world. They should be given a chance to use their own imagination without being bombarded with certain imagery they feel obliged to conform to. What’s a typical day like for you? A typical day for me goes like this Take my kids to school, Come back home, make a coffee Get sewing in my home studio I have until 3:30 to collect the kids from school. When they are back home, I tend to them Sometimes, I go back to sewing in the evening. [bctt tweet=”Nonku Jijita: Each Love Nonku doll is made individually to ensure quality” username=”SheLeadsAfrica”] In which countries do you operate and do you have plans to expand? I am currently delivering to UK, USA and Europe. My dream is to expand into Africa, particularly in Zimbabwe, so I am still looking for opportunities to do so. There are some very talented and gifted people in Zimbabwe who do not have access to opportunities. I want to empower and inspire them so they know that there is no limit if they wish to use their gifts and talents. Once my workshop is set up in Zimbabwe, I would like to use it as a base to later connect with toy stores and boutiques throughout Africa. I get a lot of requests for my dolls all over Africa and it would logistically make sense to have a distribution hub in Africa. The dolls would be easily accessible if they are in boutiques across different African countries. Before expanding, I will also need to start connecting and networking. I want to establish relationships with boutique owners, as well as look at marketing strategies that cover the whole of Africa. What processes have you put in place to ensure that your business is effectively run? Attention to detail is key. From the fabric used, to the quality of the thread and paying attention not to waste precious fabric. Each doll is made individually to ensure quality. There is a lot fine cutting as some pieces can be quite small. A steady hand and a good eye is required and definitely lots of light needs to be accessible. The eyes, lips and hair of my dolls are all done by hand and getting the correct measurements is crucial to achieve a uniform look. If you’d like to share your story with She Leads Africa, let us know more about you and your story here.