WEBINAR WITH SUPRIYA SHARMA: TAKE CHARGE OF YOUR BRAND WITH DIGITAL MARKETING (APRIL 19)

Building a successful brand can be risky business and quite a challenge, especially in this forever evolving digital space!  FYI – that’s all about to change…keep reading!

While you should tailor your brand’s strategy to its specific goals, how can you ensure that your brand stays ahead of the game, amidst the disruption, through digital marketing?

Allow us to school you!…

Join Supriya Sharma, on Thursday, 19th April, as she teaches us how to take your brand’s success to the next level with digital marketing.

Supriya Sharma is the Managing Director of SAS Business Solutions, a global service provider catering to big business houses, SMEs and educational institutions.

She has spoken at some international events of repute on topics that include Leadership & Women, Time Management, Effective Business Communication, Being beautiful, Emotional Intelligence in the Workplace, Digital Marketing (take charge of your business) and Entrepreneurship.

Take charge of your business through digital marketing with Supriya Sharma on April 19th. Reg here: http://bit.ly/SupriyaSharma Click To Tweet

Some of the topics we’ll cover

  • Steps to choosing the right marketing network
  • Best practices to curating valuable and shareable content
  • Tips for leveraging the right brand influencers
  • A guide to effective content promotion via social campaigns
  • Building a sustainable brand strategy with digital marketing

Register below to get access to this opportunity and submit questions you would like Supriya to answer.

Facebook Live Details:

Date: Thursday, April 19th, 2018

Time: 11AM Lagos // 12PM Johannesburg // 1PM Nairobi

Watch here:

About Supriya

Supriya Sharma, is a certified corporate trainer, coach and motivational speaker who began her academic journey as a scholar (gold medalist) in aerospace engineering. She was offered full scholarships at renowned US and UK universities and further developed her skill set to be an astute management professional gaining valuable experience in HR, corporate communications, sales and marketing.

Seeing the current status of the world’s economy, Supriya decided to pursue a course in entrepreneurship from one of India’s Ivy League business schools, where the idea of SAS was born.

In 2014, Supriya represented Nigeria in the Dreamforce Conference which was held in San Francisco, USA. To add, she has conferred the title of Ms Intelligent – Lagos & Ms Talented – Lagos in the Beauty Pageant organised by ICA in 2017.

Supriya strongly believes in giving back to the society as a part of her responsibility. In this view, she actively volunteers her time to develop employability skills among the Nigerian youth and is closely associated with women empowerment missions across Asia and Africa.

Nomvelo Chalumbira: There are endless possibilities available to millennials now than there previously were

‘Lazy…entitled…’? Enough with the name calling!

Because some bold young ladies are challenging the way some describe millennials, and Africa is already celebrating their work!

Nomvelo Chalumbira, 23, recently graduated from Wits University where she studied journalism and is currently interning at Reuters Africa.

She is also the co-founder of Melenial Media, a digital-content platform created by two young black women, for young black women, with the aim of empowering them and supporting the great work they are doing in different spheres of society.  

What started as a blog is growing into a great media brand, and with a prestigious award already on their shelf, we thought we should get into the psyche of this aspiring media mogul, and also asked her to share some of her work with us.


What made you decide to start early, co-founding Melenial Media while still studying?

I wasn’t entirely sure what I wanted to do after university and felt that my degree had not prepared me for the job market, but I was always interested in media, and after doing a blog with my friends for a year, I wanted to start something that represented me and other black millennial women.

My passion was to be a part of the change of the media landscape in South Africa and not rely on building a career at already-established media companies.

In my third year, my current partner and I saw a huge gap in the market of voices of millennial women of color, and thus Melenial Media was founded.

There is no set path to success Click To Tweet

 

 

 

 

 

 

Millennials have been called many (not so great) names, such as ‘the Me, Me, Me Generation”, as expressed in an article by a reputable magazine. What are your thoughts about this?

Times are very different and things are being done very differently. Many traditional industries have been disrupted and altered to suit the needs of the current generation.

For instance, the media industry is becoming more digital and fast-paced. We must all keep up with the new.

As an article in the Atlantic put it very well, “every generation has been a me, me, me generation”, so what is new?

How did you go from blogging to having an award winning media brand? What drives you as an entrepreneur?

It hasn’t been easy! Building a business has taught me discipline and perseverance, especially juggling studying full-time and doing Melenial. But, I absolutely love what I do and having the privilege to do what I love every day is a great blessing.

That has helped me get through the tough times, knowing that the reward is sweeter than the sweat. We try our best to be consistent and put out the best content.

Entrepreneurship is challenging but I have a great family support system. What’s even more exciting is being able to be a part of the advancement and empowerment of black women.

Please share some of your photojournalism work with us:

 

More Than a Barcode: Like identity, our sense of place is fluid; it changes as the place changes and as we change. One’s sense of place becomes part of their identity, and one’s identity affects the ways we define and experience a place. Therefore in the construction of identities, part of what one does is to instill place with meaning by attaching memories and experiences to the place.

 

Serene yet Strong: Mammy Setshogo fulfilling her regular duties of looking after and running a tavern household in Soweto. Here she is washing the household’s clothes and she looks serene, regal, strong and beautiful whilst doing a mundane chore.

 

 

 

How does Melenial Media aim to empower millennials and change such narratives about them?

Melenial Media showcases a diverse range of women doing great things in their respective fields. We are breaking down the stereotype and notion that there is one type of black woman.

The content you find on our site is interesting, fresh and relatable – not only to millennials but to any generation. We showcase that there is no set path to success.

Melenial Media shows that anything is possible if you believe enough in your vision.

We are breaking down the stereotype and notion that there is one type of black woman - @nomvelo_c Click To Tweet

From the work you have done so far with millennials, what potential do you think they have to make Africa even greater?

There are endless possibilities available to Millennials than there previously were. This makes the potential to do great things even greater.

With information, access, and opportunities available at our fingertips, millennials are creating their own opportunities and path.

Africa is a wealthy goldmine of opportunities and it’s all about seizing the moment and just going for it. And that is exactly what millennials are doing. They are not afraid to take a chance and create their own realities that suit them.

Africa is a wealthy goldmine of opportunities and it’s all about seizing the moment and just going for it. Click To Tweet

You won the ‘2016 Top Youth Culture Blog in Africa’ award in such a short space of time. What does the award mean to you and Melenial Media?

It was a humbling milestone to have reached in such a short time. It has made us realize that we are creating a sustainable business that is making a difference and contributing positively to society.

What we have created is something quite relevant in the current South African media landscape. We have started something unique, which I am extremely proud of.

...anything is possible if you believe enough in your vision. Click To Tweet

Got an article or a story to share with us? Share your story with us here.

Flo Awolaja: Don’t take your talent for granted

Flo Awolaja
Flo Awolaja represents a lot of things in one, as a writer, poet, and photographer Click To Tweet

Growing up in a household rich in colour, born to parents of Nigerian heritage and a culture that inspired her artistic talents, it’s no surprise that Flo Awolaja grew to become an incredible burst of creativity. Flo is a fun loving and exuberant personality that exudes a quiet confidence and steely determination to succeed in all things.

She has been influenced by many of her mother’s collection of African fabrics, various painters, designers, textile artists, photographers and inspired by a plethora of contemporary Nigerian and African American artists in the likes of Chief Nike Davies-Okundaye, Abdoulaye Konaté, Peju Alatise, Victoria Udonian, Hayden Palmer, William H Johnson, Elizabeth Catlett, Romare Bearden et al.

Flo Awolaja represents a lot of things in one, as a writer, poet, and photographer, she continues to take delight in all visual pleasures which stimulate the senses. She also has a successful career as a graphic designer and lecturer and has combined her passion for art, design, and photography with teaching, working to raise achievement in her learners by encouraging them, raising their self-esteem, and aspiring confidence in them.


The things that are random are not your calling, they are your passion Click To Tweet

Tell us about your work on African Arts.

There is an expression that I have been carrying around with me for the best part of a year now. When I stumbled upon it, whilst surfing through social media, it was so profound that I have it permanently on my screen saver on the laptop to remind me to keep striving and designing, and how fortunate I am to be doing the things I like.

The quote is, “The things that are random, are not your calling, they are your passion”. This is what essentially guides me, and I really do try not to take my talent for granted. Like most things, the body of work that I am now exploring happened by accident, (the best things usually do) it occurred whilst I was at home looking after my son, who had been in the hospital and was now convalescing at home.

I had travelled to Ghana in 2013 and brought back a lot of batik fabrics. Not knowing what I wanted to do with them, they lay dormant, until 2015. Whilst looking after my son, I remembered that I had them, and had added to the collection by purchasing metre samples in all colours from friends who would travel to Nigeria and Ghana, gently asking them to bring me back whatever they could. In those moments as a designer, the light bulb goes on and you find yourself creating pieces, which is how the first few ideas transpired.

Gradually one became two, and the pieces began to materialise, to the extent that I had about 20 small pieces which I had framed. Enter my son, who saw me spread them out on the floor and was marvelled at how I had managed to hide them around the house, out of the eyes of my mother.

Quick as a flash he had photographed them and posted them onto his Instagram account, I still do not have one! From that moment the genie had been released and it was not going to go back into the bottle. It became a question of how to showcase the designs to a wider audience. Each opportunity has acted like a stepping stone, I have been most fortunate in the breaks that have come my way I tend to look at my work much in the way a painter starts with a blank canvas. No two pieces that I create will ever be the same. Whilst I am creating these textile paintings, I am only aware of the colours that I will use, but not the journey of the piece, each one has its own rhythm and story, that for me is what makes each one off piece unique.

The universe has a lovely way of conspiring to tell you something different - @Maverikartz Click To Tweet

What inspires your art works and exhibitions?

Wow, that is a difficult question, but I can honestly say that I am inspired by many things, from listening to music, conversation, hearing and reading a line of poetry, along with photographs that just capture my imagination. I also think that being raised in a culture steeped in Yoruba tradition, has been instrumental in my journey as a designer.

My mother was a printer and my father was a draughtsman, so design and the love of design have been instilled in me from an early age. I am inspired by anything that delights and tickles my visual senses.

How would you compare the Western and African market in terms of values for art works?

Like most things we have been constantly conditioned through no fault of our own to have the idea that African works of art are somewhat in inferior; that is certainly not my view, and anyone who knows me will tell you I am the most ardent and fervent champion of our African Ancestry and Heritage.

The African market is far more exciting. The current resurgence and proliferation of African art is taking the art world by storm. Our trajectory of art has always been rising, however presently its stock has never been higher, why is this? Artists from Picasso to Hirst have made more than a passing reference to the art of Africa, even to the point of appropriating whole elements in the quest to claim works as their own. So why the sudden interest?

What many curators were happy to call ‘tribal’, that somehow adding the word ‘tribal’ made it somewhat less authentic and therefore was not really valued. Fast forward, the last few years have seen a sudden surge of interest as new kids on the block enter. From photographers and sculptors to painters and textile designers, old and new now sharing the platform. There really is space for us all.

As cultural houses and museums have watched this market grow so has the interest in all things African, fuelling and creating a demand. Contemporary artists such as Yinka Shonibare and El Anatsui share the space alongside Peju Alatise and Kehinde Andrews, all creating a rich mélange.

Modern art collectors are looking for something and presently African art is it. Major houses and museums are keen to reach the emerging markets of Ghana and Kenya, alongside the more established countries of Nigeria and Morocco. Having international events like the Venice Biennale, The Art Paris Fair, and the 1:54 London and Paris Fairs will continue to raise the profile of African art and artists, along with a growing number of galleries in London and Paris that find, develop and support African art, the value, and market of which will continue to grow.

Modern art collectors are looking for something and presently African art is it Click To Tweet

Recently, you had the Making Stories, Telling Tales exhibition, tell us about it.

Again sometimes it is about being in the right place at the right time. There were two parts to this exhibition, it was never intended to be but fate and the universe have a lovely way of conspiring to tell you something different. As I alluded to earlier on in this interview, sometimes it is a case of banking ideas and then releasing them when the time is right…and so it was the case with the Making Stories, Telling Tales.

I was invited to exhibit to celebrate the work of a Black female artist for Black History Month. The body of work presented had been mulling around for some time titled ‘Ain’t no Jack’, based on the seminal work of Professor Paul Gilroy ‘Ain’t no Black in the Union Jack’. The stories of the flags bearing semblance to the work he has written, depicting Britain’s involvement in the Commonwealth, exploring the struggle of the African and Caribbean nations’ fight for their independence.

The original exhibition held in 2016 at the Park Theatre, Finsbury Park, North London was a body of work exploring the idea of fabrics telling stories and going back to explore the tradition of handcrafted work. Printed collaged textiles is like a painting, it is watching a print evolve. What was meant to be a 2-month exhibit, turned into a 6-month stint. Such was the success of this exhibition that I was asked to show case the exhibition in Bath, at the Tafari Gallery (the former home of the Emperor Haille Selaisse and his wife), where it remained for 4 months.

So I have been most fortunate in showing my work. The opportunity to exhibit in London was too good to miss, and I was looking for a space that was sympathetic to my work and artistic ideals, The GIDA Collective, in Brixton, South London was the perfect spot. A week long exhibition in April 2017 was followed by a very stimulating artist’s conversation. These new ‘Paintings’ continue to explore the theme of ‘Narrative’ within printmaking, with the use of African textiles. Employing material predominately native to Ghana, namely batik woven and dyed cloths which are collaged together.

My use of fabrics creates abstract compositions that hark back to West-African traditions of using textiles as a means of commemoration and communication, taking them and placing them in a contemporary setting. It is interesting how the idea of ‘Narrative’ can be explored through a range of media, techniques, and processes to tell a story that does not need words. Enthused with a rich sense of colour and rhythm, these works serve to remind us that the idea of narrative, of story telling, is not always verbal.