If you meet Feranmi, you may wonder, “why does she love skincare so much? What is it about skincare that makes her tick?” Feranmi’s love for skincare stemmed from her personal battle with acne some years ago. During our conversation, she said, “I wasn’t one to have acne and at one point I had terrible acne and everyone was like “Feranmi, what is going on with your skin?”
I remember walking into pharmacies to ask for a solution and they couldn’t quite give me guidance. I remember going back and asking a new friend that I just met because I saw that she had some insight into skincare and she said, “I think you have combination skin and you should get a gel cleanser.”
I got the gel cleanser and just that small tip from her made my life so much easier. My co-founder and have had this type of experience so we said why don’t we just create something for skincare that will help people out?”
“Your skin is a priority”
Feranmi believes that skincare is a necessity for every person. That is one of the guiding ideas for the platform she and her co-founder are working tirelessly to create. However, she acknowledges that different reasons- a major one being money, keeps us from making our skincare a priority.
Adi + Bolga plans to help out with this by creating a budget-friendly system for buying skincare products. As Feranmi said, “we are trying to see if we can help people pay in installments for some of the products because not everyone can afford to buy all of the products they need at once. This will really be for those who have serious problems with acne or other skin care conditions.”
Adi + Bolga has just launched its platform, BARE to help you navigate the confusing chatter around skincare, particularly for black men and women anywhere in the world, through virtual consultations and accurate product matching to skin type and skin conditions. On their platform, you can get a skin analysis, product recommendations, and a clear plan on how to use them.
Adi + Bolga is also the parent company of Bare the Community, an interactive online community for skincare lovers. On there, they share stunning skincare content and offer great advice and product recommendations for different skin types and conditions.
What you can learn from Feranmi’s business experience
- Know your why: Your goal should be at the forefront of your mind. Be clear on your why. Know what you are in that space to do. This will guide the skills you decide to learn to run your business well. This will also guide the kind of strategies you put in place for your business.
- Listen to your customers: Sometimes, people reach out to us for product recommendations and the product we may want to recommend is not within their budget or easily accessible in their location. This lets us know how best we can serve our audience. It may now lead to questions like, do we look for cheaper or more accessible products to recommend? Do we contact the brand to find out if they can make their product accessible to our audience?
- Make your services clear: It is important to make your services clear and understandable to the people you are trying to serve. One of our main challenges is getting people to understand that our service is new. It is not common. We are introducing a new idea to the public and it is always a challenge getting them to understand what we do and why it is beneficial. Let’s say I develop a cream, that will be easy to sell because everybody understands what cream is and what cream should do. I can easily push that but a beauty tech platform is different. It is a very new idea so I need to make sure our services are clear.