She Leads Africa

Revealed: The Secret To Staying Motivated

The year is almost halfway done, and chances are, the energy you started with is most likely not as powerful as it is now. Being motivated for a whole year can be quite challenging when life is constantly throwing us different surprises. Even then, motivation can only take you so far when trying to achieve your goals.  So, how do you stay motivated amidst all? The secret is – drum rolls please – ‘Find your Vision’! Your vision will guide you and keep you going on your journey to success. Vision ensures that you don’t go around in circles and get frustrated when things go left.  But how do you find your vision? The following tips offer a few steps on how you can find your vision and stay motivated.  1. Listen to your inner voice To have a clear idea about your vision, you must look inside yourself. Vision comes from within, from the spirit or subconscious, whatever you choose to call it. Everyone has a vision that is unique to them, and you are no different. When searching inside, you should yourself questions such as what stirs you? What is your greatest desire? What kind of dreams do you have? Once, you ask yourself these questions, chances are your vision will start become clearer for you. 2. Prepare yourself mentally Your vision begins in your mind and heart. It is something that burns within your soul. it should be greater than your all of your past memories, mistakes, and accomplishments. If you know what your vision is, you will have a purpose and won’t get lost on your journey. Sometimes, when you don’t have a distinct vision, it is easy to become distracted. If you don’t know where you’re going or how to get there, the journey will seem a lot longer and harder. To avoid this, make surer you prepare your mind for challenges ahead. 3. Surround yourself with people who have a clear purpose Greatness breeds greatness, and it is for this reason that you should seek out the company of others who can appreciate and support your vision. Network with winners and it will keep your motivation high. 4. Develop your vision Do you want to be the next Bill Gates but because of the way your bank account is wired it may seem impossible? The truth is, there are times when it is hard to understand how to apply your vision to your life in order to reach your goals. Don’t worry, all visions start from scratch! Your vision will grow from your experiences, talents, dreams, and desires. So don’t worry if your bank account is not growing as fast as you would have wished. Great visions take time to develop and perfect. Allow your vision to slowly but surely reveal itself to you. 5. Keep a notebook and pen handy All too often, we come up with great ideas and thoughts and by the time we want to write them down, they are forgotten. With that in mind, you never know when your vision is going to come to you, you have to keep a small notepad with you at all times. Even on your nightstand when you sleep. Write down whatever comes to mind, no matter how silly it seems at the time. You may write down a hundred crazy ideas but number one hundred and one just might be the vision you were searching for. Don’t try to filter right now, just write down everything that comes to mind. 6. Follow your vision The vision you are seeking will most likely come to you in ways that you won’t fully understand at the moment. That’s okay. Even your friends or family might not understand it. That too is fine. Just follow as much of your vision as you can right now, and more will be revealed to you as time goes on. All truly successful people have a vision that they follow, no matter what challenges they may face. Begin following the above steps to seek your vision today and remember that true, lasting success will never come to you until you know what your vision is and how you will follow it. And you will be unstoppable if you combine your personal vision with a healthy dose of motivation. This article was originally written by Tariro. If you’d like to get featured on our Facebook page, click here to share your story with us.

Chidiogo Akunyili: Be Kind to Yourself for Not Being Superwoman

Chidiogo Akunyili is a woman of many trades. She is the Founder of She ROARs – Reimagining Our Africa Rising. This pan-African platform seeks to empower women across Africa to unleash their full potential.  As a writer, storyteller and movement builder, Chidiogo is impacting the global narrative with her belief in the power of people affecting change. Having lived on 5 continents and being able to speak 7 languages, Chidiogo’s philosophy is founded on the African concept of Ubuntu and celebrating our shared humanity.  Beyond her work, Chidiogo Akunyili has been awarded multiple awards. These include ‘100 most influential Young Africans’ by Africa Youth Awards and ‘100 most inspiring women in Nigeria’ by the Guardian. She is also a World Economic Forum Global Leadership Fellow.  In this interview, we learn more about She ROARs and the impact it has been bringing.  What led you to start She ROARS? After working with hundreds of women across Africa, I came to the realization that we needed more spaces to support women on their personal and professional journeys. Changing a community begins with enabling women to tap into their full strength and potential. Inspired by this, we started She ROARS. Through this platform, we support women by equipping them with tools to build bridges to fulfilling their potential. We do this by creating spaces for them to flourish, empower each and impact their communities. Can you tell us more about the impact She ROARS has had? To date, She ROARs has reached hundreds of women across Africa and the diaspora. Through events, we’ve created spaces where women have been challenged, empowered to realize their dreams and walk in their own truths. We see in all our gatherings the great value of stepping away from business as usual and truly connecting with a powerful circle of womanhood. Women have added that this platform gives them confidence and support from the group as a whole. We see the strength of space to connect with self and each other. Even if you take nothing else away, there is already a great power in knowing that you are not alone [bctt tweet=”@SheROARsAfrica challenges the notion that empowerment is big and strong. Sometimes it is soft and tender, and raises an awareness of oneself.” username=”SheLeadsAfrica”] What have you learned since starting this platform? The greatest lesson I’ve learned is that, if you have an idea that inspires you, just start! What it will grow into is unknown. However, you should trust your curiosity to lead you to greatness. She ROARs was born out of a Women Advancing Africa Conference where Graca Machel challenged us to empower each other as women. As women shared their deepest wounds, vulnerability, and courage, I felt all that could be when women were given a space to share together. Though this idea came from an intuition, it soon turned into a business with a name, logo, website, social media presence, launch and finally a team to push things. We then started leveraging women gatherings to offer She ROARs seminars, workshops, events, and partnerships. What challenges have you faced with She ROARS? The challenges are real. But the most important thing I’ve learned is to be kind to myself despite not being superwoman. Starting She ROARs alongside a full-time commitment to write a book meant working on two things that needed my full discipline and drive. Despite spending over 10 years in the corporate world doing strategic consulting, I doubted my potential to deliver without the habitual external deadline. This fear soon morphed into a constant ‘you are not doing enough’ voice in my head. This soon became stressful. So, I learned to let go and take some time off every now and then. And above all, I needed to remind myself that if I wanted to go the distance, I couldn’t do it all alone. I needed to trust others talents to help me. Finally, I would write down everything I needed to do monthly, weekly and daily. This helped me declutter my tasks and achievements. Can you tell us more about the book you are writing? My first book has been such a rewarding project! It started as a simple idea, the story of a mother, Dora Akunyili. My mother is described by Chimamanda Ngozi Adichie as “radical because she had integrity in a system that was unfamiliar with integrity…kind and vigorous, and when she spoke, she widened eyes as though to better convey the force of her conviction.” Her life is a story of strength arising from the ashes of struggles — the deeper her scars, the stauncher was her fight and spirit of justice and truth. I want the reader to take away the power of conviction and the courage needed to follow through. What were the fears you felt you had to overcome with the projects you are undertaking? The deep fear of failure. Three years ago in the mountains of Peru, on the back of an extended retreat, I was held by 9 sisters as I shook and cried at the recognition of a truth that was calling to me, to leap. Ixchel, a most treasured guide who was holding this sacred space of sisterhood shared these words, “You keep getting that same message… what are you afraid of giving up my sister? The fear will always come in, when you see it, walk through it, that you may be free, that you might know what it feels like to be free falling from a cliff.” Dance has truly helped me overcome my fear. Dance is a space where I can explore the connection between my mind, spirit, and body. To me, it means freedom to live the life I want and be in an active space of creation. Dance is a reminder to let life flow. What is your biggest regret and achievement? I do not believe in regrets but rather in lessons. My biggest lesson has been to let things go. You find that so much energy is spent sweating on little things.

Smangele Nicolette Ngwenya: I am Enough

Born in the east of Johannesburg in Ekurhuleni, Smangele Nicolette Ngwenya is a self-motivated, systematic and confident woman. Having grown up in her grandmother’s green shack, she sums up her background as colorful and supportive.  This background inspired her to start the WomenYouAreEnough organization. Through her organization, Smangele hopes to empower and inspire women.  What was the motivation behind your organization?  I’ve always wanted to be involved in meaningful & fruitful things. My prayer has always been, God helps me to give more than I can receive. Being raised by a giving grandmother made it natural to me. When the organization started, I only wanted to help take a disadvantaged girl child to school. Then suddenly, I also wanted to collect sanitary towels so that no girl child could miss class because of something that occurs involuntarily. The organization has since become a movement with a hashtag #WomanYouAreEnough which reminds all women that it’s okay to be imperfect, that it’s okay to help other women without taking the glory once they reach to the top. WomanYouAreEnough means that when Queens(Women) gather, wonderful things happen. What does confidence mean to you? Personally, confidence means complimenting another woman’s beauty & understating that their beauty is not in the absence of mine. It means recognizing the strength of another woman & knowing but also knowing that I too am enough. So confidence is about being happy in my own skin and also appreciating the strength of those around me.  Has your confidence ever been compromised?  Women have often compromised my confidence every now and then. I have had a very strong personality which has often mistaken for being a miss know it all. I was teased for my body weight and facial features. However, despite all these negative comments, I have never felt any less confident. In fact, I have been fortunate enough to attract confident women who see each other as Queens and not threats. What is your mantra? My daily mantra is reminding myself that I am enough. Even on my worst day, I wake up and dress up knowing that without any reasonable doubt, I am enough. I don’t have to force what’s meant for me as it will find me. Are women empowered today? I have to say that women empowerment is definitely on the rise. Especially with the use of social media, we are seeing more women in the corporate world holding higher positions. Different organizations and movements are making sure that women empowerment is on the rise. WomanYouAreEnough is one of those. We have different empowerment programs such as the matric dance campaign where we dress up disadvantaged girls for their big day. We also host seminars and share personal struggles to continue encouraging women. Therefore, females are inspired by everything we’ve done. Where do you draw your inspiration? My late grandmother Salamina Mafoka Molakeng Mimi truly inspires me. Though life has dealt with her, she has remained hopeful. My mother NoNhlanhla Ngwenya who from the age 18 has worked double shifts at various restaurants so that we can have a normal childhood also inspires me. Finally, every other female who decided to go for it even though their background didn’t allow them also greatly inspires me.   Does overconfidence cause more problems than under-confidence? There’s nothing like being overconfident according to me. So, I’d say there are more problems caused by being under confident. Society still tries to tame females. They tell us we are too old, too confident or too much. At the end of the day, these things make us doubt ourselves & we end up in a certain box hating each other as females. If you’d like to get featured on our Facebook page, click here to share your story with us.

Puthumile Ngwenya: Using Film, TV and Radio to tell inspiring and uplifting stories

Puthumile Ngwenya is a film school graduate who has helped produce documentaries for the UN. She has worked in Zambia, Mozambique, Kenya and South Africa. Currently, she is on a Zambian morning talk show called Fresh In The Morning. She also owns a company Sole Source that organizes fun events for the modern African millennial. In addition, she has done radio, written TV scripts and freelance writes and also edits for digital magazines in Zambia. She is also the content creator for Wikreate Africa Limited. In short, Puthumile Ngwenya is a storyteller extraordinaire. She tells us in this interview about how she’s using everything from film, to TV, to radio to tell stories that uplift and inspire.  What did you want to be as a child? As a child, I wanted to be everything! A vet, an astronaut, Janet Jackson, an actress, a dancer! I mean is it any wonder I fell in love with theatre and film? Do you think formal education (having a degree) is really important when pursuing a career in media?  My major was Live Performance, which was divided into music, acting, and a sub-major in Scriptwriting. It was important for me because I really learned how to be an all-around production person through our practical’s and film shoots. I had to intern under departments unrelated to my degree so I learned so much. I would advise anyone to educate themselves or job shadow someone in the field they want to be in. It makes you better at what you do. How did you become a co-host on the Fresh In The Morning Zambian talk show and what is your mission with the show? One of my former co-hosts from radio started the Fresh TV station and he saw something in me. He knew my background, but I had given up on working in front of the camera until he persuaded me. My mission is to entertain but also talk about serious issues we Africans don’t always talk about and help further the conversation. We all want to make a change, share stories, shed light on others plight and elevate people…that’s the goal! They say women don’t support women. Have you experienced this with female colleagues in the industry? I have seen it with other women and I know a few who have tried to block my success. But more so, I feel the men are more insecure and have tried to cut me down because I am a no-nonsense person, I know my worth…I really do. So my experience, especially in TV production working with women, has been wonderful, we support each other, back each other and we laugh at the people who think they can pull us down! [bctt tweet=” I have big dreams and my goals are always changing – @leelabee ” username=”SheLeadsAfrica”] The media industry has a reputation for being somewhat turbulent work wise. How do you stay motivated during the less productive times?   In the past, I have been depressed over losing jobs or late payments. Trust me, it is not for the faint of heart. It has also taught me to draw up my own contracts because a lot of people just verbally hire and agree to pay you. Thankfully I have family support and people to lean on, I freelance but I recently started my own company Sole Source last year, with three partners, so I stay busy. I always find a way because I have faith, I know my talent and skill set, I won’t be defeated. What’s your proudest career moment so far? It is yet to come, I mean last year I pulled off coordinating Rocktober 17 a local music festival and that was challenging and exhausting. As I mentioned I have a new company, I also recently got back into Producing for TV and acting…so the best is yet to come. I have big dreams and my goals are always changing. You describe yourself as an Afro-feminist. What is that exactly? I am African…and proud. All it really means is that my feminism is aligned with that of continental African women. Others have been fighting their fight and intersectional feminism is something that came later, I have to fight for my people. For me being a feminist is what I am and who I am by virtue of being a woman, I want equality for all. I want black women to be safe, to stop being raped, murdered and killed…Africa is not a monolith we deal with things other women globally do not. Name some women whom you admire or look up to? My mother, she was strong and worked hard. I also really connect with the spirits, activism, and artwork of the likes of Nina Simone, Winnie Madikizela-Mandela, Esther Mahlangu. I also look up to my peers across all industries but locally in Zambia that’s Becky Ngoma and Seya Fundafunda two great filmmakers. What’s a piece of advice you are happy you ignored? You will never produce your own TV segment or documentary until you are 35. I did it at 26, so thanks to my former boss…you know who you are. You lit a fire within me that made me quit my job and move to East Africa where I fell in love with film again. Top five career tips? Network, I mean really get to know the people in your industry the ones you admire and the ones you don’t. Believe in yourself, nobody else will or has to. Do not take no for an answer and when you do get told no, ask why…you should know what you are doing wrong. Don’t knock other people down or get into industry beef. Just stay in your own lane and keep your nose to the grindstone. Listen to your gut every time! Trust me it always helped me avoid bad business deals, sticky situations and a lot of drama. Anything new you are working on that you want us to look out for?

Self-care Secrets for Healthy Motherland Moguls

Motherland Moguls can be some of the busiest women in the world. They are mothers, wives, boss ladies, friends and everything else in between. Many times, they often prioritize other people’s needs above their own and forget about their own self-care.  But why is self-care important for a motherland mogul?  Self-care is the art of understanding one’s needs and meeting them. This simply means showering yourself with kindness and goodness. With the right amount of self-care, you can grow emotionally, physically and spiritually.   Awino Omole put together for us some secrets for motherland moguls to maintain a healthy self-care routine.  [bctt tweet=”Sometimes all you need is to get in touch with your senses to stay in the present moment. ” username=”SheLeadsAfrica”] 1. Create goals Setting achievable goals is a critical part of having a self-care routine. Other people will come with their interests and goals. However, you shouldn’t neglect your goals as this is important towards your growth. To set your goals, you can break them into smaller portions. Through this, you will eventually live to see your dreams turn into actionable plans. 2. Be your best friend We can be our own worst enemies if we want. How many times have you judged yourself a lot harsher than others have? When the weight of self-care kicks in; perfectionism seems to be the order of the day. But you need to learn to be easy on yourself. Being your own cheerleader will help you put things into perspective during those moments of self-doubts. Once you learn to love yourself first, then you can love others better. 3. Laugh at your flaws In all that you are going through, it is important not to drown in your storm. You should strive to be an individual who embraces their flaws and knows their awesomeness regardless of all the flaws they may have. We all have those moments we don’t want to share with others. Despite this, it is very important that you learn to accept your flaws and insecurities and learn to live with them. 4. Slow down Live one day at a time. Create time outside your normal daily routine to love yourself or to just do nothing. If you don’t have much of a social life, find ways to nurture new and meaningful relationships. Above all, it is also important to debrief yourself on your progress. Sometimes you need to have a board meeting with yourself to see if you are meeting your goals but also to ignite your passions when you feel like you are losing touch. 5. Talk about your fears We all get a little scared sometimes. But we should not let our fears paralyze our dreams. When it is getting tough, you should find a trustworthy person and explain your fears. Through talking to someone, they may help you sift through your problems and come up with a solution. Sometimes all you need is to get in touch with your senses to stay in the present moment. To do this you may need to zone out. Walk away from what is normal. It is okay to retreat inwards and not engage at all. It may seem selfish, but it is important to get in touch with your self. If you’d like to get featured on our Facebook page, click here to share your story with us.

Nothabo Ncube: You are bigger than your surroundings

When Nothabo Ncube was only 14 years years old, her mother died in a tragic road accident. Before she died, Nothabo had made a promise that she would become a doctor. 15 years later, Nothabo is not only a doctor, but she is also a consciousness speaker and entrepreneur featured on TEDx.  Her journey to becoming a doctor was not easy. After joining her dad in Canada, Nothabo lived in the projects which were subjected to high crime rates, prostitution, and drug dealing. In order to survive, Nothabo had to listen to a deep voice within herself that told her she was more than her environment and she will rise through it.  Looking back at her journey, Nothabo concludes that every moment was important as it revealed to her what her purpose was. Now she lives her life inspiring and helping other women find themselves.  In this interview, Nothabo talks about her mentorship program – Esther. What projects are you involved in at the moment In August 2017, I launched an online mentorship program for young women. The program called Esther’s Mentorship aims to assist women to win back their power, settles into their true selves, realize their potential and be the best of who God created them to be. I use my personal experiences and testimonies to empower and assist women to realize that it doesn’t matter where one has been. That through their broken pieces, there is hope at the end of the tunnel and God can use their pain. Before I always played victim to my journey and it took time to get to a place where I started seeing things differently. Now I understand that some of the things that happened were launching me into my purpose. Therefore it is my intention to be a medium, a voice, a source of guidance to enable the mentees to see through their pain. Why did you name it Esther? While speaking at an event in South Africa, one of the speakers took an interest in me. We began talking about my life’s journey, my vision and plan for the future. I told her about the mentorship program and she suggested that I call it Esther. Upon return, during a conversation with my spiritual mother, she said I reminded her of Esther. As if this was not confirmation enough, I then decided to name it Esther because we are raising queens. How is the mentorship structured? The mentorship runs every Sunday for 30 minutes, in one on one sessions. As we have women from different parts such as Zimbabwe, USA, Canada and South Africa, we needed a day where everyone would be easily available. During the mentoring session, I help women structure their goals and create guidelines on how best to move on their journey. I aim to empower the young women and open them up to a different sphere of who they are. What are your 5-year plans for the Esther Program? Currently, we have one on one mentorship sessions. However, in the future, I would want the girls in Zimbabwe to have meet up sessions at least once a month. This will help them in creating a platform where sisters come together and support each other. I also intend on having centers especially in the big cities and branching to the rural areas where I feel those in the rural areas need it the most. My intention is to build a community of sisterhood that reaches every girl that needs it. Tell us more about your TEDx Talks My friends have been very instrumental in my TEDx journey. My friend instigated my first TED talk in Canada. She submitted my story to the TEDx recruiters. They then interviewed me and asked me to share my story on their platform. My talk was titled: A inspirational Story of Hope, Faith, and Grace. Then again in Zimbabwe, another friend also submitted my name for the Bulawayo TEDx Talk. This talk was very historical as it what it the first time TEDx was being launched in Bulawayo. However, my first talk was what opened the door for other speaking engagements. Where does your inspiration come from? I think my inspiration stems from my own pain of not having had a mother figure. Growing up, I yearned for that backbone from someone I trusted. This wasn’t always the case but I had a few people that I was led to along my journey who have guided me. Driven by this,  I would want to be that person to someone else. Which women have been the most influential in your life? Oprah Winfrey was very influential in my life. In 2011, I was looking for money to go to school and a friend of mine suggested I go on her site. There was nothing on scholarships or bursaries but what popped up was a box that said tell us your story –“you become what you believe”. I typed my story and put my cousin’s number as my contact details. They called her three times and she kept hanging up on them thinking it was a prank call. She eventually asked me about it and of course, I was shocked, “How does one hang up on Oprah? When Oprah calls, you answer!” Fortunately, they called again and I got to talk to Oprah. While I did not get money to go to her school, she told me of her journey from her childhood to where she was today. This truly encouraged me and made me change the way I perceived my journey. I started seeing my pain through a different lens. I started understanding that purpose was birthed by my pain. That’s when I knew I was called to speak. What advice would you give other young people in a context like Zimbabwe? Never allow your circumstances to define who you are, you are bigger than your surroundings. God is bigger than the current reality of what Zimbabwe is going through. When you tap into that

Master the art of Hunting for Opportunities: Adeng Leek

Many people believe that getting opportunities is just about luck. This is true to a large extent. But most times, getting opportunities is about hard work. You cannot afford to be lazy when searching for opportunities. In life, it is your responsibility to develop yourself first before others do. Adeng Leek, a passionate young African from Sudan and founder of Opportunities for South Sudanese Initiative shares a few steps on hunting for opportunities. [bctt tweet=”You need to make sure opportunities are running behind you and you are not running behind them – @adengmalual” username=”SheLeadsAfrica”] But what does it take to find opportunities? 1. Know who you are and what you want It is very easy to say I know who I am. But the truth is, it takes ages to discover yourself. Knowing yourself is a process that requires you to sit down and answer a few important questions. You need to ask yourself questions such as: What is my purpose? What are my goals and objectives? How will I bring them to reality? Once you have answered these questions, then it will be much easier to execute your goals. It will also ensure that when you get distracted or sidetracked, you will still have a way of getting on track.   2. Read, Read and Read I don’t think I can emphasize the importance of reading enough. How many times do we ignore reading articles, stories, and other material because we don’t have the time or are not interested? Reading is quite important as it can widen your experience. Many people such as bloggers share inspirational stories and tips that if you read, they can help impact your life. Through reading these articles, you may find solutions to help you overcome any obstacles and challenges you’ve faced in your journey.  3. Network Networking is very essential. From meeting people in the same field you are interested in or meeting other diverse people, it is important to widen your sphere of influence. These different people can help and mentor you towards achieving your goal. On the other hand, networking is not only about getting but also about giving. If you can, it is important to also be of help to others. Perhaps you have a connection that can help a friend or a networking event that you could invite someone to.  4. Share the opportunities you receive When we get opportunities and succeed, it is often quite easy to forget that others are searching for the same opportunities. Once you see an opportunity that others would benefit from, always try and share them with as many people as possible. This is what inspired the creation of my blog ‘Opportunities for South Sudanese Initiative’. Through this blog, I share opportunities from different websites. These opportunities not only benefit me, but they benefit a wider group that will eventually impact the whole nation. [bctt tweet=”No matter how old you are now. You are never too young or too old for success or going after what you want – Pablo” username=”SheLeadsAfrica” This article was written by Adeng Leek. If you’d like to get featured on our Facebook page, click here to share your story with us.

Elom Ayayee: Photography for me was a fortunate accident

Elom Ayayee never thought photography would be a part of her life. Her career path was in international relations, policy, linguistics, and publishing. But her love for beautiful images in magazines ignited her desire to pursue a career in photography. She wanted to recreate these looks which seemed limited to only models for the everyday woman who could be a wife, mother, entrepreneur / employee, believer, citizen and role model. Elom started with no knowledge of photography. She didn’t know how to take photos and had no clients. But with time, constant practice and determination, she opened her photo studio Elom Ayayee Portraiture where she takes magazine-worthy images of women to remember for the rest of their lives. How did you start your photography career? Photography was a very fortunate accident and I fall in love with it more and more every day. It’s all about meeting someone for the first time and finally creating a timeless piece of art that speaks to the essence of who they are or who they want to be in the moment it was created. To me, that is the amazing power of portraiture. Photography for me is the power to exist in time. It’s a way to say “I was here. I lived, I loved, I hurt, I suffered, I rejoiced, I was silent, I was loud. I held this space”. Why do you focus on women? I started photographing family and friends and before I knew it I had a client base. My move to photograph women was not just a great business plan. But, it was also a way to highlight these women who are sometimes invisible in the roles they play. Women often get lost in their responsibilities and forget to appreciate themselves. My initial desire was to give women just one day off. A day to get pampered and remember and document who she is outside of all the hustle. To get her hair and makeup done and the most beautiful images of herself that would be loved and cherished and appreciated for all time. What were some of the hurdles you encountered and how did you solve them? Marketing has been the biggest hurdle. I’m naturally a very private person and 90% of my client base is from referrals. Putting myself out there is still a very uncomfortable experience for me. That being said, my target market is small and very specific so that tends to minimize the effort I would otherwise have to make in marketing myself. It’s a lazy way of marketing I guess; give great service and let happy clients do the talking for you. How do you get your photographs to spread your messages? I don’t create my photographs for the general public. I create images for my clients to hang on their walls in their homes – this is very intimate and private. Images that hopefully their great great great grandchildren will see and talk about. My images are about time, legacy and emotion. All of my images say different things in the different homes they live in. I can usually tell by spending enough time with a woman who she wants to see when she looks at an image of herself. I pull on every resource within me during a shoot to be able to give her that. [bctt tweet=”From photographing family and friends, I started to have a client base”- @elom_ayayee” username=”SheLeadsAfrica”] How do you improve your photography and get inspired?  I do this every way that I can. I enjoy constructive criticism from people I look up to in the industry and my clients. I’m always on the internet trying to figure out how to get what I see in my head right. My clients are all the inspiration I need. I’ve met such incredible people. Every woman has a story, every child has incredible potential. One day what I create for this person will be a timeless treasure to someone else. Are you working on anything exciting at the moment? Yes! I’m doing a series for women that I’m very excited about. It’s easy to promise to take the most amazing picture a woman has ever seen of herself when she’s been pampered and dolled up and looks like the jackpot. Can I take the most beautiful picture of a woman make-up free? This is my challenge to myself and all my clients. So far, it’s been amazing. Women are so deep and they carry so much behind their eyes. Each of my clients who have trusted me enough to put themselves in this vulnerable place has been won over. It’s literally the most powerful image you could ever take. What photography gear do you use to keep focused on what you do best? I started with a Nikon D3300 and I’ve always used natural light. My first studio was robbed and all my gear was stolen, that’s when I switched to Canon. I’m now shooting on a 5DMark iii. I own a 50mm lens which I shoot 80% of my shots with and a 70-200 for my outdoor portraits. I use Adobe Photoshop for my editing. What advice would you give young photographers who want to make it in this industry? I really don’t feel like I’m qualified to speak for the whole industry, but I would say you need solid people skills and know the basic fundamentals of how to run a business. There’s a huge difference between a business and a hustle. Also, advise often depends on what area of photography you venture in. So, the first thing I would say is, find your niche, and contrary to popular belief, the smaller your niche the better. Too many photographers are doing too many things. You can’t have it all.  Give great service. Master your craft. If you’d like to get featured on our Facebook page, click here to share your story with us.

5 things you can learn from Talaya Waller’s Ted Talk on personal branding

Dr. Talaya Waller is an internationally known, award-winning personal branding consultant, speaker, and marketing scholar who works with thought leaders from a variety of industries. She combines professional experiences with years of marketing research to build awareness, influence, and credibility for personal and organizational brands. Her mission is to help leaders share their stories and leverage their expertise to make a positive impact on society. Dr. Talaya earned a Doctorate of Business Administration in 2015 and is currently conducting independent research on personal branding. In 2011, she completed an Executive Education at Harvard. She also holds a BSc and an MBA in Managerial Sciences focused on Entrepreneurship. With an online presence of over 35,000 followers and haven being published in Forbes, Fast Company, and The Chronicle of Higher Education, Dr.Talaya gave a TEDx Talk where she shares her insight on personal branding. [bctt tweet=”The future of branding is personal – Talaya Waller” username=”SheLeadsAfrica”] Watch the Ted Talk here: Here are 5 things you can learn from this TED Talk   1. Technology has caused a major shift in influence. Today, one employee can have more influence, and also consumer trust than their entire organization. 2. People are tired of being sold. In business marketing, we have moved away from humanizing objects to influencing people with other people who they know, like, and trust. Individuals who want to build an influential personal brand can use the know-like-trust formula. 3. Everyone has a brand, but most people don’t manage it strategically, effectively, or consistently. Individuals who have a well-defined personal brand usually generate increased value for their company, whether they work for themselves or someone else. 4. Your personal brand is the most powerful tool you have to accomplish your goals. A branding strategy is essential to success in fundraising, growing a business, or changing careers. 5. Branding is no longer about companies trying to manage our perception. Today, it’s about people creating and sharing human experiences. The future of branding is personal.  If you’d like to be featured on the SLA Facebook page? Click here to share your story.

How to deal with that job you don’t like

So you managed to get through school. You aced that interview! The excitement of finally being part of the workforce and getting that paycheck is giving you a rush. But as you slide into your work routine you start to realize something awful,  you hate your job. As the initial excitement of winning the job search fades you may realize things aren’t what you expected or you are overwhelmed. How do you survive such a situation?    Breathe Becoming an adult is quite a daunting task, with so many things to balance and learn. When you add a job to this mix, it can feel overwhelming. The first thing you need to do it take a deep breath. Try to wrap your head around what’s happening it your life. Focus on the positive It’s easy to have a bad day when you’re only focused on the bad things. I hate to sound like your mother, but you need to begin counting your blessings one by one. What are the perks of your job? What do you enjoy? When you look at it this way, you will discover that perhaps your job is not all bad. Be Realistic There’s a long list of reasons why you might hate your job. Some common reasons are the salary, the hours and superiors. But sometimes, you really have to be realistic about your job. You can start by finding out what salaries are in your field. This will help you understand that you can’t expect to be earning top manager salary on your first day. Secondly, you may also feel as though your boss is out there to get you. But ask yourself, is he really up to that? Is there something that you perhaps need to do better? Consider other factors If you’re staying up late every night to catch up on daytime soaps or not eating properly, you’ll probably be constantly exhausted. Make sure you’re taking care of your body, your mind, and emotions. Feelings can heavily affect your system. If logistics is a problem try carpooling or taking alternative transport, or leaving home a bit earlier to avoid traffic. Wait it out They say time fixes all problems. Sometimes the best solution is to wait it out. Maybe you just need more time to adjust. On the hand, sometimes it may be time to move on from that job. While waiting it out, you can begin searching for other opportunities or perhaps even start that business you’ve been thinking of. Whatever you decide, you need to make concrete plans that will guide your next steps. This will ensure that you don’t end up in the same situation again. Communicate If something else is really bothering you, maybe it’s time to speak to whoever is in charge. Try explaining to them what the issues are without whining, be clear and concise. Be cautious about how much information you share though. Learn from it If you do decide to move on, make sure you take everything as a learning experience. Understand why things didn’t go so well. Know what you want from your next job. How would you negotiate your hours and pay? Finally, don’t let your current situation weigh you down. In order to grow, we need to go through rough patches that will help us fully grow. This article was written by Love Akinkunle. Love is an African writer, content creator and victim of wanderlust. She works in PR, event management, and tour management when there’s writer’s block. If you’d like to get featured on our Facebook page, click here to share your story with us.