HOW I WENT FROM MY 9-to-5 TO PERFORMING ON A WORLD TOUR WITH MR.EAZI – SINGER-SONGWRITER, TOME
Building a successful brand is challenging whether you are a small business or individual. Historically, breaking out has especially been a tough job for women in music and entertainment. One talent who seems to have cracked the code in navigating the music business is a 9-to-5’er turned singer-songwriter Tome. In just 2 years of becoming a full-time singer-songwriter, she has performed with Burna Boy, Wizkid and Mr. Eazi on world stages, and she is just getting started. In March 2019, she debuted her single L’amour and released her debut EP, The Money, in February 2020. With her mantra, “I am enough. I am TÖME”, she’s determined to become a household name and empowering voice to African women across the world. Tell us a bit about yourself? My name is Michelle Oluwatomi Akanbi. I’m a Nigerian-French Canadian Singer-Songwriter born in Montreal, Canada. I was raised in the diverse city of Toronto where I grew up listening to Fela, Erykah Badu, and Alicia Keys. Music is a very important part of my life. I am my art! I put 100% of me into my music – sound, vocals, lyrics – all of it. How will you describe yourself as an artist? My music is what I like to call Afro-fusion. With a fun mix of genres, my songs have messages of love, fun, and empowerment. As an artist, I would say I am a lyricist with a message. What influenced your passion for the arts? I honestly can’t say there was any specific influence on my love of the arts. But I remember watching Superstar (1999) with Molly Shannon as a child and thinking to myself, I’m going to be a superstar one day. #Day1Dreams What motivates you to get up every day to make music? My motivation to keep going in my career is to make my family proud. I hope to provide them the ability to live the lives they want to. Other people also motivate me. I am so lucky to be around people I can learn from. They add to my experience and view of the world which makes it easier to write music. There’s always a story to tell apart from my own. Tell us about your career journey. I’ve always been making music. I released my first project on SoundCloud in 2015 – an EP titled One with Self. It was a really personal project of 5 songs I recorded on my phone while I played guitar. In 2018, while I was still working as a Marketing Executive at my full-time job, I recorded Tomesroom Chapter 1 and many other songs. I didn’t release any of the songs at the time because I had no team and didn’t want it to go “nowhere”. I planned to do another year working at my 9-to-5 job and “learn more about the industry”. In 2019 my dad (who is now my manager) heard my song L’amour and asked me if I was ready to work. I said yes and officially started my career as a full-time artist. So far, I have been really blessed. In my first year as a professional recording artist, I have shared the stage with incredible talents like Wizkid, Burnaboy, and done a tour with Mr. Eazi in Europe. I have learned so much and improved my craft in such a short time. It’s amazing to know that it’s only the beginning. What influence do you want your music to have on the African woman in today’s world? I hope my music helps women accept their own strength. Every time I get on stage, I remind myself – “I am enough. I am TÖME”. I want to show that the African woman can be and do anything. You don’t have to limit yourself to what anyone wants to tell you to be. All the obstacles in your way are only temporary. You attract what you think and if you are focused and know what you want, you can never fail. What are your top 3 tips for young African women looking to make their mark in their career or business? Stay on-trend. You have to continuously push yourself to experiment to stay as relevant as possible and grow. Stay open-minded and knowledgeable. It’s the same whether you have a 9-to-5 or business. Stay true to yourself. People can tell when you’re not being genuine. You will never make your mark if you don’t know yourself and get lost in other people’s vision of you. Follow Tome’s journey and vibe to her music. IG: https://www.instagram.com/Tomeofficial_/Fanlink: https://fanlink.to/tome SPONSORED POST
Giving it 110%: How to be a fitness entrepreneur and slay in your tech job at Google
[bctt tweet=”Bami, founder of Bam Bam Boogie has created a global operation from a ‘side hustle’” username=”SheLeadsAfrica”] Imagine working at Google and trailblazing your very own dance fitness sensation. That’s what founder of Bam Bam Boogie, Bami is doing. In less than a year, this Google marketing specialist and fitness entrepreneur has run fitness classes in Brazil, London, Vegas, Texas, Toronto, and Dublin. Talk about major multi-tasking and creating a global operation from a ‘side hustle’. SLA contributor Abiola caught up with Bami to find out just how the heck she has achieved all of this in such a short space of time, and how this is only just the beginning. Tell us about Bam Bam Boogie (BBB) and how you got started Bam Bam Boogie is an Afro-Caribbean-inspired dance workout that pairs traditional fitness movements with authentic Afro-Caribbean dance styles to the beat of contemporary afrobeats, dancehall, reggaeton, soca, and hip-hop. We foster an environment of diversity and inclusivity: anyone and everyone is welcome at Bam Bam Boogie. It all started following a rough time I was going through at the end of 2015. I’d just returned to the UK after my first ever trip back to my ‘homeland’ Nigeria, and although it was an amazing experience, I had a strong sense of emptiness. While ‘going back’ helped me see where I came from, there was still something missing and I couldn’t work out what. Something felt like it just didn’t fit. So after some soul-searching, and that took the form of working out. But being at the gym was so mundane, and it felt like you needed to look a certain way to fit in. And that’s how BBB was born. I wanted to create a space where people who may not feel 100% confident in the gym, can workout, be free and have fun while doing it. So that’s what I did, and very quickly, it became the most popular Googler-led class at my work gym. (Googler is Google-speak for someone who works at the firm!). [bctt tweet=”Afro-Caribbean dance at Google? Find out how this woman makes it all work #TeamBoogie” username=”SheLeadsAfrica”] How did you get your firm to support the BBB movement, and keep supporting it even a year later? We started as a diversity initiative to generate awareness, celebrate cultures and break down stereotypes in the workplace. That was our USP and it helped me to get buy-in and continued support from my firm. I only had to convince a handful of important people and from there the news spread like wildfire. There’s nothing like word of mouth. Very soon other teams and managers were asking for Bam Bam Boogie conferences and team events! It’s a fun and easily accessible way to start an important conversation and I think that’s why the firm is so supportive. It strongly reflects their “bring your whole self to work” perspective. What have been the highlights in taking BBB from some classes in Ireland to around the world? It’s always amazing when I take BBB to other countries and people find out that I live in Ireland. They look puzzled, first they think, ‘where is that?’ and second, ‘there are African people there?’ It makes me proud to be able to represent the diaspora through BBB. I loved taking the class to Toronto because that’s where I grew up and become heavily involved in Afro-Carribean culture. Everyone back home was super proud and supporting, and #TeamBoogie Toronto wish they could do classes weekly! I also loved doing it in Vegas because – it’s Vegas right? Everything that happens in Vegas stays in Vegas so I guess that’s all I can say about that workshop! Finally, Sao Paulo was a major highlight because it was my first time in Brazil. The energy was amazing Brazilians can really move – they even taught me a move or two! I loved explaining the concept to Afro-Brazilians because they were so impressed to see someone who looked like them bringing their passions to the corporate world and thriving in both aspects. It’s a moment I’ll never forget. How do you get so many diverse collaborations and how have they helped your brand? I’ve had the opportunity to work with lots of different growing brands around the world such as blktckt concept online magazine (USA), u-wantit.com (Nigeria), Organo (USA), Kemetic Knowledge (USA) and Put Power (Canada). I’ve been able to do this mainly through my network and very open personality. Yes, BBB is a brand, but it is an extension of my personality. I have made this very clear from the start, so within the first 30 seconds of meeting someone, I have already told them about BBB. This helps a lot with word of mouth because it means I’ll always be top of mind. I also I seek out opportunities for myself using social media. I’ll search up relevant hashtags for example “#ukurbanwear” and I will slide into their DMs to see how we can add value to each other’s brands. I like to support brands I believe in especially if they have an ethos that supports Afro-Caribbean Culture. These collaborations have helped add credibility to my brand as when people see these interviews, blogs, and videos they get to see the entrepreneurial side of BBB. The fact that it’s not just a dance fitness movement but a community used for empowerment and support. How do you balance a high-powered corporate career with entrepreneurship? [bctt tweet=”Calculate how many hours you have in a day and break it up according to daily/weekly priorities. #productivity” username=”SheLeadsAfrica”] Balancing the two is never easy, and some weeks it feels like a 50/50 split in dedication, other times it feels like 110/110 and I’m burning out at both ends. But if you’re passionate you just have to keep pushing. My top 3 tips would be: Calculate how many hours you have in a day and break it up according to daily/weekly priorities. For example, I know that