She Leads Africa

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I’ve Got Bills To Pay & You’re Talking About Brand Building?

Not every single marketing activity will translate to direct sales! Can someone please scream this from the rooftops? If you’ve worked in a marketing capacity, you know this. And you also know a lot of clients straight up refuse to accept it. It’s easy to want to connect all marketing activity directly to ROI. Some […]

WEBINAR WITH YETUNDE SHORTERS: THE P.O.W.E.R OF PURPOSEFUL PERSONAL BRANDING (JULY 19)

What comes to mind when you hear the term ‘personal branding’? A perception of oneself? A unique identity? No matter the thought, your personal brand reflects your reputation, your legacy, the people you surround yourself with, your authenticity…the list is endless! Having a well-defined personal brand requires you to be proactive about how you manage […]

WEBINAR WITH SUPRIYA SHARMA: TAKE CHARGE OF YOUR BRAND WITH DIGITAL MARKETING (APRIL 19)

Building a successful brand can be risky business and quite a challenge, especially in this forever evolving digital space!  FYI – that’s all about to change…keep reading! While you should tailor your brand’s strategy to its specific goals, how can you ensure that your brand stays ahead of the game, amidst the disruption, through digital marketing? […]