As we celebrate Women’s History Month, International transportation network company, Taxify brought together women driver-partners and invited guests across Lagos Nigeria, as they celebrated International Women’s Day on Sunday, the 18th of March 2018 at the Backyard Grill and Bar, Lagos.
The event was attended by women driver-partners, celebrity influencers, media and members of the Taxify team.
Guests listened to a passionate speech by ex-Big Brother Nigeria housemate, actress and music artist, Uriel Oputa, while broadcaster Adenike Oyetunde also spoke about the value of Women Entrepreneurs in the press for progress.
Taxify has created work opportunities for hundreds of women since launching in Nigeria and is looking into creating thousands more in the next few years.
With Taxify, women can drive whenever they can or whenever they want. Driver-partners can set their own schedules while maintaining a steady, independent source of income.
Taxify’s Brand Manager, Terver Bendega also addressed the women present at the function.
“This women’s month we decided to pay tribute to all the women across Nigeria who have shown an extraordinary drive. There is no harder working woman as the Nigerian woman. In celebration of International Women’s Day, we asked Nigerians to nominate inspiring women who have shown drive in various fields for a chance to win a Kickstarter package. Within this package is N100,000 cash, N50,000 in Taxify credit and access to a network of women across various fields,” she said.
“At Taxify, we believe in empowering women to become small business owners and equipping them with the network and finances they need to scale these businesses. We also want to show our appreciation to the amazing women partner drivers, working on the Taxify platform, who go out of their way every day to move thousands of people across their cities whilst providing for their families,” Terver continued.
At the event, driver-partners and guests engaged in speed networking where they were asked to share what they were driven by, including their passions, dreams, and goals.
The event ended with a presentation of cheques to 5 winners of the Taxify Kickstarter package. Winners were young women with businesses ranging from consulting to confectionary, fashion design, and art. Top female driver-partners were also rewarded with cash prizes.
The Taxify app operates in over 35 cities across Europe and Africa is available for download on the Apple IOS store and the Google play store.
It’s a New Year and everyone seems busy penning down their New Year Resolutions. Business owners are also devising strategic means to boost sales and make more profit.
It’s a time to sit and reflect on the past year and see what can be done to make the present year a success. As a business owner, you want to set your business up for success. What do you intend to do differently this year?
To achieve a different result, you need to be willing to do things differently. It could be the way you assign tasks or the goals you set in place or even the marketing strategy you adopt.
In this article, I will share with you 5 ways to set your business up for success. This isn’t something you implement once and get a lasting success. No! It’s something you must be willing to implement occasionally to get your desired success.
Set SMART goals
What sets a business apart from another are the goals set in place. You can always distinguish between a successful business and a less successful one by the kind of goals they set.
One way to set your business up for success is to implement SMART goals. SMART is an acronym for Specific, Measurable, Attainable, Relevant and Time-based.
Can you spot the difference between the two goals? “Increase sales” and “Increase sales by 30% by the end of the year.”
To get to where you want to be, you first need to know where you’re going. Any business owner can set goals but many fail to set SMART goals.
Specific – Are your goals clearly defined? Do you know the why, what and how of your goals?
Measurable – Can you monitor and measure the progress of your goals?
Attainable – Can these goals be attained?
Relevant – How relevant are these goals to the growth of your business?
Time-based – Do these goals have deadlines? How soon can they be met?
Engage in social media
It’s no doubt that a lot of users are active on social media. Want to set your business up for success this year? Get active on social media!
What better way to get your business out there than through social media? Everyone seems to be engaged in the social media world. Whether it’s Facebook, Instagram or Twitter, consumers are constantly searching their newsfeed for products and services so, use this opportunity to grow your business, promote brand awareness, make more money, reach a wider audience and in the long run achieve success.
However, you need to monitor which social media channel your target audience is active on. Facebook has a number of 1,870 million active users. Instagram has 600 and Twitter has 317. Just because Facebook has the highest doesn’t mean it’s your target audience preferred channel.
If there’s one thing you must do to achieve success this year is to delegate more often. Your business is your baby, I get it. But if you don’t take care of yourself and learn to delegate, you’ll get burdened and overwhelmed and eventually both you and your business will fall apart.
According to Gallup “founders who have and use high delegator talent can generate better business growth and venture success than leaders who get lost in the day-to-day minutiae of managing a business.”
Choose what tasks to delegate
Delegate to the right people
Communication is key
Invest in teaching and training
Learn to trust your team
While most business owners avoid email marketing because they think it’s obsolete, 59 percent of B2B marketers reveals email as the most effective channel for revenue generation. According to McKinsey, email marketing is 3 times more effective than social media and the average customer order is high.
Set your online business up for success this year through email marketing. Why? I’m glad you asked. Email is an easy way to reach mobile customers. Look around you, how many people do you see with smartphones? I’ll tell you. Everyone! We’re all glued to our devices.
A report indicates an increase in the number of purchase made on mobile devices from 3.4% to 36.7%.
Email marketing helps you create lasting relationships
Everyone still checks their email
Keeps your brand top of mind
Email marketing is inexpensive
Email marketing is action-oriented
You can tailor your message to your customers
Email marketing is measurable and testable
Respond to change
We all know change is inevitable; it’s a constant factor. As a business owner – whether B2B, B2C, small/large scale or online, you need to embrace change as a contributing factor to business success.
You should be willing to adapt to the dynamic nature of the environment and be flexible. The market and economy keep changing; customer demands seem to change as well. You have to keep up with these changes if you must succeed this year.
When you’re unable to adapt, it’s likely you’ll lose customers and profits which will eventually result in a total failure of your business. You wouldn’t want that, would you? I don’t think so.
Always bear in mind that the world keeps evolving; you need to keep up with the change.