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HGCP 2021 Participants: Stella Arukwe chats about running an innovative e-commerce platform that does not just sell products but delivers experience.

I sat down with Stella Arukwe, the co-founder of Latalata and Kishers Limited; an innovative retail and e-commerce platform in Nigeria. Tell us a little about yourself. I’m Stella Arukwe, the co-founder of Latalata and Kishers Limited. My work experience, skillsets and interests span different sectors and industries. Over the years, I have established my track record as a marketing expert, brand builder, strategist, wordsmith, inimitable communicator and now l am gradually establishing my footprint into the field of entrepreneurship while creating social and economic impact through my businesses. I am a graduate of English Language and Communication Arts from the University of Lagos in Nigeria, and Brand Communication from Vega Brand School in South Africa. I am a mentor, and an advocate for youth and women empowerment. Tell us a bit about your background – how did you get to this point? My entrepreneurial journey started way back when I was a kid. I dreamt of being the boss of my own businesses, and building business empires. However, after I graduated from the university, I started my career in marketing and communication where I grew through the ranks. I have now accumulated over 10 years working experience in brand management, market penetration and conversion; of which 8 years have been in managerial positions where I led teams, managed successful brand initiatives with proven revenue increases. It was during this time that I also established a consulting firm. Fast-forward to now, I have co-founded an innovative start-up, Latalata and Kishers Limited and will definitely be founding moe businesses in due time. My philosophy of solving problems, and creating value guides and propels me in my pursuits and achievements as an entrepreneur, which is the foundation on which my business ideas and ventures are founded. What is your ‘why’ i.e. bottom line, and how do you stay motivated? My ‘why’ is tethered in ‘solving problems, creating value as well as helping people work better and  live happier lives. I believe in building an idea from the scratch and nurturing it to grow with a combination of the right mindset, skillset and team members. So long as there are people in the world, they will have needs and problems that need to be solved. This pushes me to create ideas and solutions that will metamorphose into businesses. In building these businesses, I want to leave legacies. I want people to read my success story and be motivated by them. What do you feel are your biggest achievements? In the course of my career both as an employee and an intrapreneur, I achieved track records and milestones. I have worked with large corporations where I launched notable products and brands in Nigeria and other African countries. Some of the brands include Flour Mills of Nigeria, Golden Penny Pasta, Toyota Nigeria and its subsidiaries, Unity bank formerly FinBank, IHMS HMO, NIC, Uganda, Global Trust Bank a then subsidiary of NIC to mention but a few. On the flip side today as a full-fledged entrepreneur, I lead a team in one of the most thriving, mid-sized marketing consulting firm in Lagos Nigeria as the founder and head of Client Services. However, one of my greatest achievements so far is co-founding a blossoming innovative e-commerce business in Nigeria from scratch to the point where it is showing reasonable growth potential. I believe that the future is bright and promising for Latalata and Kishers. Another one of my  heart-warming achievement is the courage to author my first book, and finally, being awarded the opportunity to be in the High Growth Coaching Program 2021. If you had to write a book, it would be on what and why? Addressing issues of the mind would be my major focus as I strongly believe that everything that hinders an individual from attaining his or her summit stems from the mind. As a matter of fact, I just finished writing a book centred around FEAR which is currently being published as we speak. What is your favorite aspect of being an entrepreneur? The journey and experience of being an entrepreneur is mixed with ups and downs. Being an entrepreneur has availed me the opportunity to curate ideas, create values, and co-ordinate people and processes. It is interesting to see how a societal problem and seemingly simple idea, when worked on by a team, becomes something that can be ascribed as a “business”. It is difficult, tasking, and attention-demanding but it is indeed fulfilling. What was the inspiration behind Latalata & Kishers? Latalata and Kishers is a business created out of the typical problems consumers go through. The first motivation to go into e-commerce was when my husband bought a Samsung LED Television in 2015. For him to hang the TV to the wall, he needed four pieces of a particular bolt called “M3”, we both became so frustrated as he frantically searched through endless online and physical stores without success. Secondly, we have identified that people worry about what to gift to loved ones or even their boss and colleagues. This was a constant debate in the office whenever my colleagues’ birthday approached. We deliberated what to buy, whether it was unique enough, obviously the budget, how useful the item is and many other concerns. In 2016, we came up with the idea for Latalata and Kishers and later fully launched in October, 2020 when the “go-to” e-commerce platform for essential products in Nigeria was born. Through our value proposition of being innovative, we are creating value and trust for our customers. Introduce your company the way you would to a potential customer. Are you looking for value that helps you live and work better?  Do you want a great shopping experience with ease and fun, less stress, less time, and more saves? What about giving that perfect gift within your budget with the assurance that the receiver will appreciate and use it? You have a better choice at www.latalata.ng. We are your ‘go-to’ innovative e-commerce platform in Nigeria and

HGCP 2021 Participants: Bethel Bekee, the founder of Whip-Smart Service Providers Limited on working everyday to improve families.

I sat down with Bethel Bekee, the founder of Whip-Smart Service Providers Limited to get to know her and find out more about her business. Tell us a little about yourself. I was born in River State and then I relocated to Lagos about 3 years ago. I am the last born of 5 siblings. I am very passionate about family because family is the basic unit of life and I have great affection for children. I love to travel, I love studying and enjoy cooking. I am the kind of person that jumps into every available opportunity and sometimes I create my own when I need to. I worked with international organizations for over 5 years before  I started my company Whip-smart Service Providers Limited. Tell us a bit about your background – how did you get to this point? I’ve always been resilient and persistent, a go-getter. As soon as I graduated, I made sure that I became independent. I started working at a hospital where I would get referrals from consultants. I have had the privilege of working in one of the best pediatric hospitals in Abuja. It was such an amazing experience because my love for kids is just enormous. It was while I was working there that I got another referral to enter into the NGO space. It took about 2 years for me to finally take the bold step of resigning my good paying job where I was close to getting promoted to start my business. It was a tough decision but I am glad that I made it.  What is your ‘why’ i.e. bottom line? The fact that I’m helping families is so fulfilling, I am driven by the knowledge that I am helping young women to better themselves and families to thrive and groom their children into adults that will one day contribute positively to society. In my line of business, everyday you get to see a different version of yourself, and seeing a better version of myself everyday is one thing that motivates and drives me to go out there each day to conquer. Describe a typical day for you? I start my day by praying as soon as I wake up, then I’m ready to go. At the office I start by reviewing work from the previous day to ensure that tasks are completed as they should be. Once that’s done I look through my to-do-schedule made the previous night and ensure I carry on those activities diligently.  I show up every day motivated, and I reward myself for jobs completed. I like to surf the internet every day to learn something new. My work involves a lot of creative problem solving and leadership skills. After work, I go home where I take a little nap to rest before I begin planning for the next day. In the evenings I either read a book, watch tv, or take an online course before I sleep.  What do you feel are your biggest achievements? In 2017, I got two certifications from University of Washington, which was a big deal for me. I now also have certifications in sales and marketing. Starting up my company in 2018 was one of the bravest steps I ever took and one of my greatest achievements. In the last 3 years, we have served over 400 families and we’ve mentored over 400 staff and helped build their professional skills. I am also proud of the fact that I’ve built a strong team responsible for following up, staff management and supervision. We have developed better strategies to meet our weekly and monthly targets, and it’s been tremendously encouraging to meet those numbers. We’ve advocated for a number of domestic staff and have pretty much done everything possible to dignify the profession. What or who has been your greatest influence in business and why? My dad, he is an engineer whose job is dedicated to solving problems and improving lives on a daily basis. He has a great work ethic which I admire very much.   What is your favorite aspect of being an entrepreneur? The best part of my job is client satisfaction, just seeing the gratitude and knowing that I did something that will change someone’s life for the best. My least favorite part are the endless activities that form part of the journey to client satisfaction. There are so many things that have  to be put in place for a customer to be satisfied. It is a tough task especially if you’re like me and you’re always striving to be the best at what you do.   Introduce your company the way you would to a potential customer. Whip-Smart Service Providers Limited is a domestic staffing recruitment company. We help families and homes recruit skilled, experienced domestic staff and caregivers. We carry out  background checks and medical checks. We train, supervise and monitor our staff, then outsource them to clients in need. We offer our services for the least amount of money, and we do this by offering different packages for different clients. Our mission is to help our clients get the right help for their family. You can see more about us on our website at https://whip-smart.org.ng/ or like our Facebook Page. What would you say has been pivotal to your growth and success so far?  Consistency, remaining consistent makes all the difference. Every entrepreneur must stay consistent in their journey, they must be patient and resilient. Give your best everyday to your business and someday you will see your business grow and all your dreams come true. What would you say are the top three skills needed to be a successful entrepreneur a) Critical thinking (b)  Customer service and C) Analytical problem solving skills What’s the best advice you have received in business that you wish to pass on to our community? You must realize that being a business owner can be a lonely journey. It is all about rocking the boat. You have to consistently and

Nallah B. Sangaré: Becoming a global makeup artist and beauty brand

Nallah B. Sangaré is a self-taught makeup artist and beauty expert who doesn’t shy away from any bold coloured or textured fabric, accessory or makeup look. Though born and raised in France, she is a deeply rooted Motherland Mogul with her father originally from Ivory Coast and her mother from Mali. For six years, she was the International Trainer for MAC Cosmetics sub-Saharan Africa initially based in Lagos, Nigeria and then Nairobi, Kenya travelling across the region from Ghana, Ivory Coast, Zambia, Zimbabwe and South Africa recruiting and training African makeup artists. Nallah has also become a stylist, a creative director and has also evolved into an entrepreneur. She explores other industry segments including managing African models through her pan-African company Papillon. What motivated you to join the beauty industry and how did you get started? I have had an unusual journey. My background is in science and international business. After my bachelor’s in Business in the UK, I didn’t know what I wanted so I decided to shift to the business of Beauty and Luxury. My goal was to explore the beauty field in its entirety while maintaining my background. I started in department stores for Givenchy so I could learn about skin fragrances and that experience revealed my makeup skills. Then I worked for several skincare brands, in wellness and trained in hairstyling. I learnt mostly on the job. Afterwards, I was recruited by MAC cosmetics and went from a makeup artist at the counter to one of the very few black managers at their biggest store in the world on the Champs Elysées. When MAC launched in the African market, I applied to be the International Trainer for the sub-Saharan region. I always had a love for beauty but never knew I could have a career in it as I wasn’t girly despite my sense of style. You started off as a makeup artist but have grown into a fully-fledged creative in the beauty industry. What motivated you to diversify and why would you say the growth was vital? I wanted a full understanding of the field. I also realized that I wasn’t limited to one aspect and I could express my full vision in a project which has been important in bringing out exactly what I have in mind. What is the highlight of your career so far? As self-taught, it would be my role as International Trainer where I shared my knowledge and inspired African talents and worked on Mercedes Benz Fashion weeks. I also took part in projects to extend foundation and skincare lines for darker skin. What has been your most challenging professional experience? I would say working with Givenchy. I struggled with their idea of oppressing my sense of style and their idea of polishing me to their western standards of slick and straight hair & no accessories. Do you have mentors in the industry? Many people, cultures and landscapes inspire me. But if I have to pick one I would say makeup artist and beauty entrepreneur Danessa Myricks. Tell us about the available work opportunities for makeup artists. From cinema to entertainment, they are so vast. You can be a makeup artist at the counter of a department store or like I have been, an artist at a photoshoot in the middle of the Serengeti with a Kenyan Victoria’s Secret model or designing the look for a Kenyan musical play that played on Broadway. The magical part is that with your hands and your kit this job has no boundaries. Do you have a signature look? Yes, because I’ve gathered knowledge on skin and styling, I can say my craft has a 360-degree vision. I love beautiful glowy skin with freckles which brings out more realness. I also have a special love for colour and boldness. Working on the African continent, I have developed the use of Afropointilism and Afrobohemian concepts. Afropointilism points to the use of tribal makeup from sub-Saharan tribes. The name is coined from pointillism, due to its similarity with the painting technique using dots discovered through Vincent Van Gogh. It is a great mark of our heritage in different African cultures. In Afrobohemian, I fuse different traditional beauty ornaments from scarifications to body painting to show the paradox of similarity while expressing singularity. I also paint the African map on the eye to express my vision of the Motherland. As a Beauty Educator, what influence does your work have on today’s African woman? The makeup classes I give include knowledge about skin, hair and styling that enable professional makeup-artists and women to work on their image individually or in a group. I incorporate self-love and self-confidence coaching as well as modules for African women to understand the history of our beauty and the specifics of our cultures. What are your top 3 tips for young African women aspiring to be makeup artists? Be passionate and dedicated to your craft by practising. Maximise the opportunity to learn from mentors. Be patient when it comes to developing your personal artistic style. Love what you do.

Want to map out your own career path? Here’s how!

[adrotate banner=”4″] Think about a career as a personal journey. How person ‘A’ makes it work, is never the same as how person ‘B’ makes it work. In an industry with hundreds of skilled talent coupled with the rapidly evolving times, how can you craft your own path and remain relevant? Now more than ever, is the time to be intentional about what you bring to the table; what makes you unforgettable? Case in point- the career journey of popular Nigerian Media Personality, Toke Makinwa – she went from making the big move from banking to being the media star we know today.  The key to her progress has been owning her unique career journey. How do you map out a career path tailored just for you? The three P’s for writing your script are Purpose, Place, and Plan!   No purpose means no perspective! The secret to a knock-out career is a personal vision. What is your ‘why’ and how can the world benefit from this? Quickly identifying this helps you to know right where you fit in. Think about it this way: without ‘you’ there is no career. So, authenticity is required to create or find the right opportunities for you. This is what will enable you to be successful irrespective of the dynamism of your sector. So, what if machines took over your sector, how would you evolve to stand the test of times? The answer is ‘you’. I have always envisioned a world with more women who are relevant and living their authentic lives. This is my personal vision and it translates to the kind of career choices I have made. Through my various roles as writer, administrator and civil leader, my purpose has not changed. Knowing your place means there is a vacuum just for you What are you able to bring to the table? Remember it is all about you, and how you can make everything work in your favour. What has kept Ms. Tyra Banks relevant until now, is mapping out a career path that only she can execute. What is your place in the industry you are in? Where can you work or not work? The path becomes even narrower. It takes consistency to find a niche or establish a track record, but when you can identify what exactly it is you bring to the table as well as where you can function in terms of delivering your personal vision? That’s when you know you are off to a great start. In my case, after identifying how I could add value to the female audience, I developed my niche as a columnist on a lifestyle blog for women. I created a column for aspirational women; for daily motivation and personal development. This was how I started out, which in turn enabled me to learn a lot about myself, and evolve. I have built my career on this foundation. Draw up a plan for you or go home when their plan changes I mentioned Tyra Banks earlier. Actually, Tyra was forced to make sustainable career plans when her industry rejected her. If she took the list of designers who said they couldn’t book her anymore and admitted that she was done, she wouldn’t be who she is today. Instead, she rewrote her narrative by creating opportunities for herself. Having found a purpose and a place, then there has to be a great plan to keep you relevant. Like a custom-made strategy just for you. In formulating a plan, ask yourself the following questions: What is the right network for me? Where is the right environment? How can I gain more confidence and experience? What is crucial to remaining relevant? In answering these questions, you will be able to craft a career strategy for yourself. To wrap this up… I have been able to identify opportunities that re-enforce my competencies, which in turn have helped me evolve in my career. This consistency has helped me to learn more about myself, and envision where I would like to be in years to come. I first started out as a content creator for women, but I have evolved to channel my passion of empowering women, into development work and not just media. As a key-employee in an organization for women, I have first-hand experience in helping women stay relevant.  If you are hoping for a Toke Makinwa or Tyra Banks type of evolution, then you need to put yourself at the centre of your career. Not the money, or being on fleek, or the people you are rolling with. Think hard to make the right decisions. Long-standing personal brands are birthed from consistency. How have you mapped your career path? Let us know more about you and your story here.

Overwhelmed? Here’s How to Succeed in these Times

For a start babe, how are you feeling today? I know that these past few months have been challenging. Business sales are declining, pay cuts at work, bank accounts are turning red and being indoors is getting the best of us. For some of us, thinking of how to succeed is the last thing on our minds. We’re more about how to survive. There is SO MUCH going on and I bet we are all looking for ways to stay sane during and after this pandemic.  But the truth is, bags still need to be secured and money has to be made- pandemic or not! So here are a few tips on how you can succeed in the new norm. 1. Stop feeling sorry for yourself If you really want to succeed, you will find ways to change where you are right now. Self-pity won’t take you there. If your mood is not right, take a brief meditation break or dance to your favourite song. Shake off that bad energy because better days are here! 2. Create a gratitude journal Get your notepad and list out a few things you’re grateful for today. Think about your family, friends, things that went well, the growth you’ve experienced and any other positive parts of your life no matter how big or small. 3. Never stop marketing yourself If you’re a business owner, start treating every piece of communication you send out as another chance to market your product. Show your best pieces and update that Instagram account with your latest products or discounts. Most importantly, remind family and friends about your business. 4. Don’t be stagnant We’ve been forced to conform to changes that we have little or no control over. If you’re thinking about how to succeed, this is the time for you to re-evaluate your business goals in relation to the current economy. Find ways to thrive girl! The world is evolving and so should you. Don’t just exist. Live. Explore. Challenge yourself. 5. Keep the vision alive! You need to have a vision of who you want to be. Succeeding in the new norm means breaking through the hard shells to come out renewed and rejuvenated. It means doing it your own way and making the best out of everything.   To build that amazing business or career, you need access to resources that can help you. She Leads Africa has consistently delivered valuable content and experiences for women to live their best lives over the years. Where did the pandemic hit you the most? A decline in business sales, a pay cut or you’ve exhausted your savings. Whatever it is, you need a strong support system to push you to exceed limits and take on opportunities you never thought you would. These are some benefits of being a part of the SLA community.     Grab your squad and join the train of successful women in the 21st century. Join the SLA community!

STEM WOMEN: 5 Reasons To Be Proud according to Black Panther

We need more STEM Women in Africa. In 2018, Black Panther solidified its place in pop culture as one of the greatest movies of all time. In addition to highlighting #blackexcellence, the movie also normalizes African women’s place in STEM. This representation in popular culture is especially important considering WEF reports a 47% global gender gap in STEM. If you are an African STEM woman, here are 5 reasons you should be proud of according to Black Panther. 1. You are Ingenious Wakanda is nothing without its Vibranium, and no one knows how to leverage this special resource better that Shuri – the Black Panther’s sister. Throughout the movie, we can see how Shuri’s inventions have helped the Wakanda’s advancement in technology. From Blank Panther’s nanotechnology suit to the sound-absorbing sneakers, Shuri’s inventions solved a lot of problems for both Wakanda and her brother. Shuri should remind you of why you are a STEM Woman – to create, invent, innovate and deliver life-transforming solutions to the world. The next solution the world needs is in you! 2. You are Important While the movie is not called “The STEM Women of Wakanda” (Marvel, we wouldn’t mind a spin-off), if you take away Shuri’s inventions, the Black Panther would be a very different film. As a STEM professional, you may never get billboard-sized recognition you deserve, but that doesn’t make your work any less important. Your solutions behind the great things your organization speaks volumes about how valuable you are. 3. You are Emotionally Strong For those of us, especially in engineering, we see ourselves in positions to exercise physical strength but how about emotionally? Angela Bassett was the perfect actor for the mother of our superhero. Queen Ramonda was an embodiment of strength! Sometimes, we see our products or solutions come to life only to die a few months or years later. Many times, we even see our ideas die before they see the light of day. No matter the odds, we are wired to stay strong and not give up. 4. You Know Your Stuff Shuri, the STEM Gem of Wakanda, knew her stuff. She could explain anything to you and knew the workings behind everything powered by Vibranium. You could never catch her off guard. Women continuously have to prove themselves in every professional field. It’s a much tougher battle in male-dominated STEM fields. As a But for you, you prove this wrong every day you step into the office and do what you do. As a STEM woman, you prove your worth every day by dazzling all with the depth of knowledge you have. Take pride in your investments to improve yourself every day! 5. You are Multi-Talented Not only was Shuri a tech guru, she was also a warrior. She did not opt to stick to her lab but got involved in what made her work valuable. As an African STEM woman, you have a unique perspective the world needs. You have been blessed to do so much, you should never feel streamlined to stereotyped functions. You can always step into new vacant shoes and know what to do – because you can! Are you a #STEMWoman? Share this post and tell us what you are most proud of accomplishing. Contributing Editor: Judith Abani

You better get your Hot Girl Summer on, Motherland Mogul

Summer or no summer, you MUST live your best life. You are a boss and keeping up with the trends in the digital world is the major key! You must have come across the term Hot girl summer over the past month. If you’re not sure what everyone is on about, we’re serving you the tea in this article. What is #HotGirlSummer??? The phrase #Hotgirlsummer was coined by American rapper, Meghan Thee Stallion. She used the term to tell women (and men) to be unapologetically themselves and fiercely go after their dreams and goals. It simply means that summer or no summer, you MUST live your best life. The term first appeared on Twitter after one of her fans posted a photo with the caption “I hear it’s a #HotGirlSummer”. Since then, the term has since caught on like bush fire. Men and Women around the world are now posting fun and happy photos of themselves on social media with the same caption. The phrase represents women living out their best lives at their own terms, to make it the best thing to ever happen to them. If you are looking to have your own Hot Girl Summer season like the Motherland Mogul that you are, here are some tips to get you started. 1. Review and Define Your Goals In order to live life unapologetically, there must be a goal or vision that you are looking to achieve. It is important that you have a vision of where you are going and come up with a plan of how you will get there. This may involve improving your current skill set or going back to school. Choose your path and glow while pursuing your goals. 2. Put Your Best Foot Forward Where You are In most cases than not, it will take time to get to your dream job/businesses/bosses and/or clientele. While you are building towards your goals and dreams, it is essential that you grab every crucial opportunity that comes by. The journey to achieving your dreams is a culmination of all the work and effort that you are putting in now. Use your current position to build a richer network as this will make your journey much easier. The phrase, Your Network is Your Net worth should come in handy where you are now and when you finally get to achieve your goals. 3. Put In the Work Nothing works unless you do. To achieve anything in life, you must be willing to put in the effort and work required to get where you want to be. It is also important to ensure that your voice is heard in meetings and in boardrooms. As you put in the work and effort, it is also very important that you are taking credit for your achievements. You are much more memorable when your voice is heard, therefore, going forward ensure that you are the lady who takes credit for her work, contributes ideas and always have engaging thoughts in any meetings and conferences. An organization or client will always value someone who adds value. Your work is then to add value.  4. Have Fun While Doing It Girl, work hard and play hard while you’re at it. Going after your goals and choosing to be outstanding is definitely not always fun. There is a lot of unseen hard work and in some cases, you are your own biggest cheerleader. But, how about making it fun for yourself by having a weekly gratitude list? Each week, write down something you are grateful for and also tick off a goal that you have accomplished. It is the consistent cumulative effort that eventually pays off and keeps a smile on your face. 5.Take a Selfie and Don’t Forget to Hashtag #HotGirlSummer Lastly, while putting in the work and securing the bag don’t forget to take a bomb selfie as you live your best life, on your own terms. It is always relaxing to get the perfect selfie and keep the movement going for all the women who are making it happen for themselves and their communities. Have yourself a Hot Girl Summer. Join our Facebook Live on August 22nd to learn how to drive social change through your business/ Career. Click here to sign up.

That money you want is in someone’s account: Amba Eyang – Ajakaye

Not every “celebrity” is known. There are powerful women who are not just breaking glass ceilings, but also impacting the lives of people they meet. One of such extraordinary women is Amba Eyang-Ajakaiye, a Brand Storyteller and Business Strategist. She is the founder of iDare.NotDread Nigeria, a social engineering platform promoting innovation, creativity, and enterprise through storytelling and value sharing. She is also team lead of the Build My Business initiative born out of iDare.NotDread’s enterprise. Centered on building skills and capacities for young people in the business. This project launched grand ideas such as the BMB Expo and BMB Training school (online) in 2017. Amba has gone from transforming ordinary people who would have never thought of writing their own books, to making them authors. She’s also supporting small businesses to achieve scalability and growth especially, by helping them identify and understand the importance of “target markets” and “market validation”. In this interview with SLA contributor – Wuraola, Amba Eyang-Ajakaiye bares it all about IDare.NotDread and highlights why small business owners should “do it afraid”. Tell us about your company – IDare.NotDread iDare.NotDread is a social Enterprise promoting innovation, creativity, and enterprise in Nigeria. Our focus is primarily to build women communities and empower them with creative and innovative skills for business growth. What’s one business tip you wish most business owners knew and could wield to their advantage? Network. Meet people. That money you want is in someone’s account. That unspoken challenge can be solved by someone. Attend workshops, events, and meet people. Most people don’t bite. How can entrepreneurs begin to understand the power of conducting market validation, and collaboration with other SMEs? I believe in collaboration. This is why I try to build communities. We started the Abuja food community in May, and its amazing to see how much collaboration has happened in a group full of women. Yet, we probably thought women prefer to fight. No. The moment businesses understand that collaboration first means ‘here is what I can give you’, before ‘give me what I want’, they will lead better businesses. With a lot of fake business coaches around, what makes your brand different? We didn’t just arrive. We’ve been here a while. In 2013 we started with creating a platform for entrepreneurs to share their stories and inspire others. Over time, we realized stories weren’t enough. Capacities needed to be built. So we went all in to try to understand the real needs of the entrepreneurs we wished to serve, and since 2016, we started contributing to conversations around digital technology and creating a good impact in the digital space. Since then, our efforts have birthed super brands. In the past 3 years we have successfully trained 4,000 entrepreneurs on digital strategies as well as provided opportunities for business visibility. Many thanks to the opportunity Google granted us through the Digital Skills for Africa programme and a host of other partners who have trusted us to work with them. Why should SMEs understand their target markets before making an entrance into the market? Because if we don’t, we would be hitting our heads on rocks. Hard rocks. You can’t sell to everyone, and this is why research is key to identifying who your market is. Tell us about your Ebook Challenge Its amazing! I launched my first ever ebook on March 2019, titled ‘How to write your first eBook‘ and that’s where the ebook challenge began. We are currently on our 3rd cohort and it’s been amazing!!! Every 2 months we launch a new set of authors who are super proud of their achievements. It feels great to empower people to create wealth with their knowledge. We are looking to expand the community beyond eBooks to help more women create diverse digital products and generate more income. How does the “Do It Afraid” catchphrase relate to entrepreneurs who don’t like taking risks? We all have fear in us. It’s an emotion. I am still learning to tame my fears. And we all should. The best way to go about it is to go ahead and do that very thing you fear. I have coached a number of businesses and one of the areas I tend to focus on is to help them fight those limitations – the little voices and beliefs that make them feel less of themselves and limited. It’s important we act despite fear. Accept your fears but act. What’s the worst that could happen? Failure? Then show me one person who NEVER failed.

3 ways to network in the diaspora

With the current online social media landscape, there is no excuse for not having a social network of people that you interact with and get inspiration from. It is becoming increasingly important to have a social network of people who you can get feedback from, especially if you are an entrepreneur or are running a business in the African diaspora. Understand that it is important to keep the contacts in your network up to date because people often move from place to place. There is a myriad of social media networks that can be used to build your network of potential business partners or mentors that you may need to get to the next level of success. On the other hand, there is always the old school method of going to workshops or conferences to build that network of support as well. Attend Local Conferences & Networking Events One of the ways for creating a networking relationship in the diaspora is by attending conferences or workshops where people who are interested in similar things as you are meeting. For example, there are Black Hair Expos that meet annually for people who are interested in all things concerning black hair. These expos and conventions make it easier to start networking with people who have similar interests and helps in keep that connection going by attending those conventions annually. Having a business card that you can exchange with people at these gatherings can be useful and a quick way to exchange contacts. Although it may be more difficult for people who live in the diaspora to attend such workshops and conventions, there are other ways of creating and building your network for potential future partnerships. Use the Social Media Toolbox Social media is now one of the most utilized tools for building a network. It is a crucial tool for keeping your network organized and up to date. One of the more popular networks, Facebook, offers the convenience of having both a personal profile and a business page. With this feature, you can separate your more casual social media network from your business and professional network. Other social media networks such as LinkedIn are tailored for business networking. This makes it easier to navigate your network of people who are connected to you in a more business relationship or partnership. For people like me in the diaspora, social media is vital in helping us to connect with people who far from us in distance. The opportunity to have a webinar or a “Google Hangout” to share ideas and discuss issues makes social media a handy tool. Keep Up with your Network In the diaspora, people in your network are prone to change location frequently. This can often make it hard to keep up with people and plan meetups. The challenge in keeping up with people in the diaspora is that people are not always online at the same time due to time zone differences and other factors. This becomes a challenge especially when you need to communicate or discuss a potential future partnership or need confirmation on a business deal in an instant. A good way to combat this challenge is by having a set time or schedule of contacting your network online and being consistent with it. Most people check their messages after work or early in the mornings. By sending messages or jumping on a call with your network of people at a certain time every week. This makes it easier to keep up with the network. Overall it is important to have an active social network while living in the diaspora. It can be helpful for building a business and having a network of mentors to communicate with What do you love the most about your country? Click here to share.