What do you do after losing everything in a fire? How do you start to put your life together again? Celestina Utoro had to think about this after she experienced a fire outbreak in March 2019. “I was watching all my property burn and I could not do a thing about it. Everything we had got lost in that fire,” Celestina says. Still, perseverance and gratitude are rich in her voice, “I am grateful I am alive today. If I hadn’t woken up when I did, the story may have been different.”
At this point in Celestina’s life, her major concern is rebuilding and putting necessary structures in place so that her business can blossom, “There are so many things to be done, but first I have to create structure. I have to set a steady foundation. I can’t just sit down and fold my arms. I have to get up and try again.”
Catyna Designs is committed to bringing life into a space with Afrocentric decor items. They are major retailers of original adire window blinds and throw pillows. This article covers Celestina’s business story and valuable lessons from her experience with Catyna Designs.
What is at the heart of Catyna Designs?
I love African culture and heritage, and I feel like it is a signature that we should not let die. A lot goes into local art-making from the grassroots in terms of how they are made, the creativity and the time that is dedicated to it. I noticed that even though their productions are of world-class value, most of the creatives in that line are not equipped with what it takes to promote their work on a global scale. So because of my love for these forms of art, I decided to become an instrument- a vehicle for these artworks. The whole concept of Catyna really is to be a vehicle for these artistic innovations.Being structured also helps you to identify the weak points in your business. If you do not have a structure in place, you will not really be able to track your progress as you go. Click To Tweet
“I find joy when I am working with a community to produce the adire window blinds. I also see the joy of creation on the faces of the workers. Their joy and hard work motivate me to push for our items to be globally accessible. African cultural pieces deserve that kind of exposure.”
Collaboration is key! Click To Tweet
What you can learn from Celestina’s experience
Collaboration is key! I work a lot with people at the grassroots. Most of them just want to create, they really don’t want to be out there promoting their work. As a result, they are not generating the kind of funds that they need to take care of themselves and their families. So I said to myself, “Why don’t I add value by collaborating with them? Why don’t I create a space where they bring their skill and I bring my expertise?” That way, we can join our gifted hands together to create wealth and success.
Do not underestimate structure: You have to be structured. You can’t do everything at the same time. You can’t be everywhere at once. Being structured also helps you to identify the weak points in your business. If you do not have a structure in place, you will not really be able to track your progress as you go.
You don’t have all the answers: At some point, you have to come to terms with this. You have to accept that you do not have all the answers. When I got to this revelation, it led me to find spaces that can help me grow. You need that support. You need a community that is interested in your growth.
Continue reading ““You Don’t Have All The Answers!” Meet Catyna Designs Founder, Celestina Utoro,”