Bilikiss Adebiyi- Abiola: I chose waste for impact
[bctt tweet=”Bilikiss Adebiyi-Abiola – I like that my work makes me live a life of purpose” username=”SheLeadsAfrica”] Bilikiss Adebiyi-Abiola developed the idea for Wecyclers while she was a student in the US. She wanted to address two major challenges of waste management and unemployment by offering recycling services to low/middle-income households. Once she returned to Nigeria, Wecyclers Nigeria Limited was born. Wecyclers is now an award-winning company and as its Co-Founder and CEO, Bilikiss’ work is well recognised. She is a Carroll Wilson Fellow, an Echoing Green Fellow and a 2013 recipient of the Cartier Women’s Initiative Awards. She is also a member of the Lagos State Employment Trust Fund, founded by the Lagos state government. SLA contributor Olayemi Olajide recently caught up with Bilikiss to find out more about her journey….. Kindly tell us about Wecyclers? What made you return to Nigeria to start this company? Wecyclers is an award-winning company that is committed to improving recycling in Nigeria. We address the challenge of waste management and unemployment by offering sustainable and convenient recycling services to low/middle-income households and businesses while creating grassroots jobs and economic partnerships. The idea for Wecyclers was developed while I was in the US as a student at the MIT Sloan School of Management. Following a five-year career as a corporate software engineer at IBM. I was assigned to a study project to help people at the bottom of the pyramid (people living on less than $2 a day). I decided to work on waste with a focus on its uses, collection, and processing. After the project was completed, we (the project team) did some research and saw the huge potential in the waste recycling sector in Nigeria. Especially among the manufacturing plants who are hungry for a cheaper and easily available source of raw materials due to local and foreign demand for end products. I then decided to move the idea forward and Wecyclers was born. What do you enjoy the most about doing business in Nigeria? I like that my work makes me live a life of purpose and that it is having a positive effect on my country and my children. Wecyclers turns waste into wealth and supplements the income of thousands of households. Since August 2012, Wecyclers has registered over 15,000 households for our collection service in 3 Lagos neighborhoods, collected over 3,000 metric tons of recyclable materials, created over 100 jobs and rewarded our subscribers with over $75,000 worth of gifts and cash prizes. Since August 2012, Wecyclers has registered over 15,000 households for our collection service in three Lagos neighborhoods, collected over 3,000 metric tons of recyclable materials, created over 100 jobs and rewarded our subscribers with over $75,000 worth of gifts and cash prizes. [bctt tweet=”@wecyclers @realwecyclers @bilikiss are demonstrating that waste can be a source of wealth” username=”SheLeadsAfrica”] How has your experience working and living outside the continent helped you shape Wecyclers into what it is today? I think my educational experiences and starting my career as a software engineer in the United States provided me the toolkit with which to solve the kind of large-scale problems we are tackling at Wecyclers. It also provided opportunities to build an international network that has helped to guide and support our work. It also provided opportunities to build an international network that has helped to guide and support our work. [bctt tweet=”@bilikiss @wecyclers We have benefited greatly from the Lagos State Government’s progressiveness” username=”SheLeadsAfrica”] How has your partnership with Lagos State Government and other organizations contributed to building Wecyclers? Can you tell us names of organizations you have partnered with? Our partnerships with Lagos State Government and organizations has been a critical part of Wecyclers’ development. We have benefitted greatly from the Lagos State Government’s progressiveness and openness to working with organizations that provide solutions to Lagosians’ challenges. Wecyclers recently received a grant from the Lagos State Government to expand our collection and processing services into two new local government areas, create 120 jobs and 8 micro enterprises and reach an addition 68,000 Lagosians. Our partners also include FCMB, DHL, Unilever, Oracle, the Nigerian Bottling Company, MIT Sloan School of Management, and others listed on our webpage. Our partnerships have helped to improve our visibility, enabled large-scale programs like clean-up days, and enhanced our management operations. What are the constant challenges you face running Wecyclers? What’s next for Wecyclers? A major challenge is funding. We are a social enterprise, so we are more focused on having a positive impact on communities than generating profit. We are always looking for companies and foundations that are willing to support our efforts. Another constant challenge has been ensuring the supply of electricity to our hubs, which is essential for processing the recycled material we collect. We also have to deal with the negative perception that some people have of working in waste recycling as a dirty job. We are demonstrating that waste can be a source of wealth and that handling it well is good for our communities and the environment. Our plan is to continue expanding our operations and reach, encourage more communities to get involved in recycling. My plan is for Wecyclers to operate all across Nigeria and my long-term goal is to be the largest recycling company in Africa. [bctt tweet=”Bilikiss Adebiyi Abiola – My long-term goal is to be the largest recycling company in Africa. ” username=”SheLeadsAfrica”] 5 things you do to relax when you are not working. Listen to music, work out, cook, travel and read books. If you’d like to share your story with She Leads Africa, let us know more about you and your story here.
‘57 Chocolate: How to start a chocolate company on a budget in the Motherland
[bctt tweet=”The Addison sisters saw the need for a Ghanaian chocolate company before launching ’57 Chocolate” username=”no”] As the saying goes “an entrepreneur is someone who identifies a need in a market and finds a way to fill it”. This is what Priscilla and Kimberly Addison did when they realized that though Ghana is the second largest producer of cocoa in the world, the country produces little chocolate. Having recognized this, the sisters saw an opportunity to start an artisanal premium chocolate making company which they named ‘57 Chocolate –short for 1957, the year of Ghana’s Independence. The sisters upon starting the company in January 2016 applied for the 2016 Tony Elumelu Entrepreneurship Programme for Manufacturing where they were selected as one of the winners. This programme provided them with a small grant and networking opportunities to assist them in pushing their company further. Now, their aim is to set an example and demonstrate to the world that Africans can create products of the highest excellence and quality. What motivated you to choose this industry? Having spent time living in Geneva, Switzerland, we thought it was strange that Switzerland is known for its chocolate yet doesn’t grow cocoa, the core ingredient in chocolate. Meanwhile, Ghana is the second largest producer of cocoa, but produces very little chocolate itself. We saw a vast need for manufacturing of chocolate in Ghana and across the continent of Africa. In Ghana, the candy shelves of supermarkets and malls are overflowing with foreign chocolate bars, many undoubtedly made with Ghana’s very own cocoa. Having recognized all this, we were determined to use Ghanaian cocoa to create a Ghanaian brand of premium chocolate that is reputable locally and internationally. Chocolate really peaked our interest because it allows us a lot of creativity. We get to experiment with different factors such as how dark to roast the beans, the percentage of cocoa to include, and creating different flavors and pairings (e.g. sea salt, coconut shavings etc). We also love chocolate because it really is a healthy treat if you choose chocolate that is high in cocoa content. At ’57 chocolate, cocoa, as opposed to sugar, is always the first and main ingredient in our dark and milk chocolate. What steps did you take to start the company? What was/is your niche? We started the company before we even had a name for it. The idea came about in 2014; however, we made our first batch of chocolate in 2016. In between this time, we took courses on chocolate making and confections and trained with people in the field. We also did a lot of research and reading on the industry then we developed our chocolate recipes through trial and error. We would give our small-batch chocolate to family and friends who happily agreed to taste test. Also, we spoke to people already working in the industry to seek advice and support. [bctt tweet=”We developed our chocolate recipes through trial and error @57chocolategh” username=”SheLeadsAfrica”] Being from Ghana, it was important for us to create something that we were passionate about and that stood for a bigger purpose. Building our brand has been intricately tied to our desire to see Africans create products of premium value with the abundance of resources available. Hence the name ’57 Chocolate, which is short for 1957, the year of Ghana’s independence. 1957 was a revolutionary year for Ghana, not only because it was freed from colonial rule, but it is the year that gave birth to the nation’s “can do” spirit. The name ‘57 is meant to inspire a reawakening of Ghana’s 1957 “can do” spirit. From 1957 onwards, Ghanaians were creating and developing their own industries and products which resulted in a massive industrial boom. We want to return to that. ‘57 Chocolate aims to inspire the people of Ghana and Africa, to create and develop made in country products of high quality. Our niche is comprised of individuals who are looking for premium handmade chocolate that is made from bean to bar, and those keen on supporting Ghana’s industry by buying Made in Ghana products. How did you fund the company? Are there companies willing to invest in this industry? We funded the company with our personal savings, and with a few contributions from friends and family. We didn’t start with much, and we’ve been bootstrapping our way through this process. You have to make adjustments and sacrifices. As a silly, but true example, that pricey face toner from that fancy store we used to love for healthier-looking skin has now been replaced by a simple lime or lemon wedge. It surprisingly works just as well, though! It was important for us to commit to properly investing in our own company. Additionally, we applied and were selected as a winner of the 2016 Tony Elumelu Entrepreneurship Programme for Manufacturing which provided us with a small grant and networking opportunities. There are definitely numerous companies willing to invest in cocoa processing. It is, after all, a multi-billion dollar industry. What did you need academically and financially to qualify to start the company? There aren’t really any academic qualifications needed to start the company. Neither of us (Kimberly or Priscilla) has a background in chocolate making. We did need to take courses and get training on how to make and mould chocolate. How did you brand your company? What were your business and/or marketing plans when you launched the product? Our company is an artisanal premium chocolate company, as we wanted to fulfill this unique void in Ghana. Most importantly, we aim to keep Ghana’s cocoa in its truest form. Our chocolate is handmade in small batches, starting from sorting the cocoa bean by hand and processing it into the chocolate bar. Our chocolate is rich in cocoa, and made without any artificial colors, flavors, preservatives or weird things that are hard to pronounce. Additionally, our chocolate challenges the status quo of luxury chocolate being only a product of Europe. We are
Zimkita Nogela: Continuous progress is better than delayed perfection
[bctt tweet=”Our passion is merging the latest technology in marketing science with strategic thinking” username=”RoundSquareSA”] 23-year-old Zimkita Nogela, founder of RoundSquare, is passionate about entrepreneurship, social development and mental wellness. RoundSquare is a boutique studio founded in 2015 based in the heart of East London. The studio crafts cutting edge ideas into delightful software and provides marketing strategist to software-based tech companies. The company’s functional practice areas include UX design and development, strategy, process, app analytics, and growth. RoundSquare’s mission is to help clients create, manage and grow their visions, nurture their brands and provide an unrivaled user experience. Besides being mostly occupied with running RoundSquare and her accounting studies, Zimkita lives on books and enjoys rambling about life and food on her blog. In an interview with SLA contributor Jeanette Nkwana, she shares her lesson-filled journey with us. What gap did you spot in the market that you feel Round Square fills? We provide proper targeted marketing for software based companies and affordable software development. Tech people are amazing at crafting awesome code but not communicating what their creation does in a way that speaks to their prospective users, as well as that getting any type of software from as small as a website to complex intranets or apps tends to cost an arm, this is where we come in. What skills does it require to service your clients and how did you acquire these? I actually studied and am studying accounting which might seem odd being in the tech field and all. I learnt coding and design online (perks of being a curious being). Both of these skills not only build a proper business but service our clients well. Again, all this is a team effort and having the right team with diverse skills from an array of industries adds and enables us to craft the work we do. How do relevant technological advancements or innovations impact on your business model? They impact it tremendously and more often than not positively. We are for all things innovative and love incorporating the newest tech in both our work and the running and growth of the company. What are 3 marketing strategies that start-ups can try out? It is vital to develop a vibrant, content filled social media presence. It is one of the strategies we use ourselves. Partner with organisations who have the same or similar interests as your own to drive both sales and marketing reach by leveraging on each others already established networks/client bases. Lastly, (and yes I might be a bit biased) get a delightful website/app that speaks to both your current and prospective clients/customers. [bctt tweet=”Partnerships are a good way to drive both sales and marketing reach.” username=”ZimkitaNogela”] What are ways to increase reach with zero funds? The simplest way for free marketing has to be using online platforms and leveraging on one’s current networks. How does one choose a market for their product? Choosing a market is inherent to the problem one is solving or the need they are addressing, whether that is a feasible market or not is another issue. What has been the most important lesson your journey taught you and how did it help you grow RoundSquare to its current glory? My greatest lesson has to be that continuous progress is better than delayed perfection. As a recovering perfectionist, I often let this curb my progress because everything I did had to be just right. I am learning that nothing will ever be perfectly perfect. What do you do for fun that you believe contributes to the successful running of RoundSquare? I love reading, both for recreational and learning purposes so this consumes a chunk of my free time. I also enjoy cooking and being around people albeit I’m an introvert. This balance contributes greatly as it keeps my mental health sound which is vital for the running of my business. What are some of the quotes you live by that have shaped how you manage your life and business? “Never live in fear of people’s opinions,” – unknown author and; “Whether you were born by, bore or born with a person, never let how they live their lives dictate how you live yours,” – my mother. [bctt tweet=”Never live in fear of people’s opinions shapes @ZimkitaNogela’s business management” via=”SheLeadsAfrica”] What is your vision for RoundSquare and how do you plan on forging closer to realizing it this year? My vision is for RoundSquare to be a leading global tech firm both in software development and software marketing. I think my main focus this year is getting over the start-up slump and mindset and going for the big project I’ve been a bit hesitant to go for. In addition to this, developing a great company culture and team to attract top talent is another focus for this year. If you’d like to share your story with She Leads Africa, let us know more about you and your story here.
Trecia Makhubele: It is ordinary South Africans that will create jobs in SA
[bctt tweet=”Bohochic was born from a desperate need for financial stability” username=”SheLeadsAfrica”] Born in rural Mpumalanga in a small town called Bushbuckridge, Trecia Makhubele, co-founder of Bohochic, is a graduate from the Oprah Winfrey Leadership Academy for girls. In 2016, she went on to achieve her undergraduate degree in Politics and international studies. Trecia is currently a Penultimate year law student at Rhodes University where she tutors law first-yearear students and works as a law library assistant. Trecia is passionate about entrepreneurship and believes that it is ordinary South Africans that will be able to create jobs in SA. SLA contributor Jeanette Nkwana interviewed this young South African entrepreneur, this is how it went. How did Bohochic and your partnership with the co-founder come about? Bohochic, like most black owned businesses in SA, was born from a desperate need for financial stability. Rue, my friend and co-founder, and I found it difficult to go to residence trips to buy appropriate clothing for court visits and textbooks because our parents were just not able to provide us with everything that we needed. Instead of accepting our financial situation, we each started our own businesses, mine being Spiritus Mundi designs and Rue’s being Rude-soul chains, making jewellery. However,separately we were not making enough money to sustain ourselves. We then looked at trends and realised there was a growing fascination for crochet clothing. Having had basic crochet skills, we read blog posts and watched YouTube videos and soon we had a couple of designs. Once we were confident enough with the idea, we abandoned our businesses and used their respective profits to start Bohochic. What are some of the challenges of working with a partner and how do you personally deal with them? For some reason, we both work really well together and have never had any major fights to date. I think it’s all about finding someone you have a good chemistry with. Both Rue and I luckily found that in each other. [bctt tweet=”‘Good chemistry is important in a partnership – Trecia Makhubele’” username=”Spiritus_Mundii”] Another reason we hardly face any challenges in this partnership is the consistent brutal honesty between us. If for example, someone makes something ugly, the other is not afraid to speak up. The receiving party does not take it personally either. It simply becomes a laughing matter! This is perhaps due to the fact that we are also friends and thus know each other well. You value your academic career, how do you deal with the pressures coming from school and entrepreneurship? We made a pact that no matter how big Bohochic gets, we would not let it take up more space in our lives than our academics. At the beginning our timetables allowed us to split our times to ensure our academic lives did not suffer. Of late, the business has become too big as we are now doing post-graduate studies which requires more of our time. This has. undoubtedly, put a lot of pressure on both of us. We have decided to start a skills development programme in Grahamstown which allows us to teach a number of people how to crochet so that they can eventually come on board as our employees and do the actual crocheting. This will lessen our burden of making each order and help families like our own by way of job creation. [bctt tweet=”Bohochic is more than a brand dedicated to making money, we want to uplift our communities” username=”SheLeadsAfrica”] You are also a YouTuber, how has this helped with the success of Bohochic? Bohochic is more than just a brand dedicated to making money. It is about showing young people like ourselves that social media can be used to uplift ourselves and communities. Through our tutorials and videos, we hope to get people thinking. We want to show them that there are awesome business ideas that do not require large sums of money to execute. We have been able to fulfill this mandate through our YouTube channel as most of our viewers are students like ourselves. What is the most fulfilling thing about what you do? The financial independence. Nothing is more fulfilling than being able to buy a bus ticket to school or that ridiculously expensive textbook without having to put pressure on our families. What do you think your customers value most about Bohochic? The creativity that goes into the products we make. We do not just make crochet tops, we take the time to research and see what people are into and translate that into each crochet item. [bctt tweet=”Bohochic looking to expand from crochet tops and chokers to Bohochic Kids and Home.” via=”no”] What can we look forward to from Bohochic this year? Growth, lots of it. We have dedicated so much time to improving our craft. This year we will see the finalization and launch of Bohochic Kids and Bohochic Home. If you’d like to share your story with She Leads Africa, let us know more about you and your story here.
Bamisaye Folasade: I want to promote menstrual hygiene for girls and women
[bctt tweet=”I realised that I can impact my community without being rich – Bamisaye Folasade” username=”SheLeadsAfrica”] Meet Bamisaye Folasade, a social entrepreneur who is passionate about menstrual hygiene for girls and women of reproductive age. She is an example that you can effectively do business while solving social problems. Bamisaye has over 8 years experience improving psycho-social wellbeing of girls and women at the grassroots. She is the founder of Young Women Arise an organisation with the goal to give power to girls and women. It’s meant for them to be able to make right and informed decision about their Sexual and Reproductive Health and Right (SRHR). Through this project, Bamisaye has trained over 1600 girls and young women at the grassroots. She is also the curator of Ablaze Ladies Camp which provides participants with the needed skills for them to make informed decision about their SRHR. Bamisaye is also the brain behind MyPeriod Kit, an innovative product that aims to increase access to menstrual hygiene and help keep girls in school during their periods. How did you get involved in women health advocacy? I am driven by my passion for community and human development, as well as a strong desire to make a positive change. Right from childhood, I have always wanted to be a philanthropist so I can help the vulnerable people in the area of education, health, and poverty. But I reasoned that I could only do so when I get wealthy. As I grew older I began to gather information on how I can start impacting my community without being rich. I then began to understand what volunteerism is all about. In 2009 I became a full-time volunteer, working on issues of women and young people’s sexual and reproductive health and rights. My first major experience was on PACT/USAID supported REACH project in Ekiti State. You recently launched a new product, MyPeriod Kit, tell us about it? Yes… that is MyPeriod Kit and I am so excited about it. MyPeriod Kit is the first product with a compilation of sanitary materials for young girls and women of reproductive age in Nigeria and the West Africa sub-region. The product aims to promote menstrual hygiene and healthy transition into womanhood for girls and women of reproductive age especially those residing in under-served communities. The justification for having MyPeriod Kit is that girls and women residing in under-served areas around Nigeria are faced with huge challenge of coping with their menstrual period hygienically. Women and girls’ capacity to manage their periods is affected by factors, including limited access to affordable hygienic sanitary materials and disposal options. This has led many girls and women to manage their periods ineffectively, uncomfortably and unhygienically. Young girls and women in rural areas tend to opt for natural materials such as mud, leaves, dung or animal skins to manage the menstrual flow due to inadequate knowledge about puberty education, access to affordable sanitary materials as well as poor menstrual hygiene management. This is in addition to insufficient access to safe and private toilets and lack of clean water and soap for personal hygiene. As a result, menstruating girls and women often feel ashamed and embarrassed. How have you been able to manage entrepreneurship and advocacy efficiently? My sister, I will say it has not been an easy task. This is especially when coupled with the fact that I am also an employee. But you know what happens when determination meets passion and grace, then you can consider challenges as a piece of cake. My passion for girls and women’s general well-being keeps me going. [bctt tweet=”When determination meets passion and grace, challenges are a piece of cake” username=”SheLeadsAfrica”] Can you share a story on your toughest day/period? Hmmm… the life of a development worker coupled with being an entrepreneur cannot always be a bed of roses. Each day comes with its own unique toughness in different forms. So it is really difficult for me to isolate a day out as my toughest day. However, if we say period then I can say the toughest period in my life was between 2014/2015. I was running my Masters degree full-time, working full-time and also setting up a new NGO in a new environment in that period. I only had a few staff to work with, so the work was so enormous. And I still had to study hard to have good grades. That period was so challenging but grace and passion were at work in my life. What do you recommend to other women based on your experiences? It is never too late to start being productive and resourceful. Whatever positive things you dream of doing, believe me, you can achieve it. Seize the moment now that international organizations are advocating for huge investment to be made in girls and women. Try to make something meaningful out of life, invest in yourself and in others. What are the misconceptions/myth on women’s health you’d like to debunk? That menstruating is a taboo or a dirty process. This myth has for long put girls and women in a position of being discriminated against to the extent that in some society menstruating girls and women are barred from participating in religious exercises. Also, girls in school are forced to stay at home while their male counterparts stay in school to learn. Menstruation is a biological process that girls must undergo. It is the onset of womanhood and thus must be appreciated and treated with dignity and the highest level of hygiene. Menstruation in itself is not dirty, but the process must be undergone hygienically. What are your plans for your product/business? MyPeriod Kit is a work in progress. In the coming years, we plan to reach more girls and women of reproductive age with menstrual hygiene supplies that are hygienically packed to meet their specific needs at an affordable rate. If you’d like to share your story with She Leads Africa, let us know more about you and
Maria Auma: Becoming self-employed is one of my goals
[bctt tweet=”Maria Auma’s tips to success: Be bold, know your worth & manage your time” username=”SheLeadsAfrica”] Maria E. Auma is the founder of Blue Luxury Investments, an investment management company that provides finance and capacity building services to African businesses. This young entrepreneur started her business in 2014 and has since worked closely with African entrepreneurs and private investors in developing strategy, business plans and fundraising. Maria desires to inspire women out there who are thinking of venturing into business or who are simply looking for the strength to persevere in their business. She currently lives in Kampala, Uganda and enjoys learning about investments, interacting with businesses and investors and finding suitable matches for businesses. Can you tell us more about your business and how long it has been in existence? Blue Luxury Investments is an investment management company that focuses on deal sourcing and subsequent investment in viable ventures. The business demonstrates a clear return on equity whilst leaving a positive social impact on the sector in which the project is operating. Our primary market is Africa, promoting areas of infrastructural development, clean energy, and technology advancement among others. We are passionate about developmental projects and align ourselves with key stakeholders in relevant economic sectors. What has been your favourite goal that you have achieved so far and which one are you most excited to complete in the future? I have to say that becoming self-employed is one of my favorite goals. This means that I get to grow-up. I am more aware of life and its challenges, and I take responsibility for my actions and the ripple effect it has on people around me. Having a business gives you some clarity on management and the oh-so-exciting experience of wooing a client. Close to that is graduating college and pursuing my Masters Degree. For the future, we are spending all our energy setting up a fund for African businesses at the moment. We are optimistic that this fund will contribute to the economic growth of Africa as a whole while socially impacting lives of people that their businesses get funded. You help people turn their dream business to reality, what would you say are the main fears that stop people from chasing their dreams? Fear of failure (risking everything with no guarantees): People are first of all afraid to dip their toes in the water because they have a well-paying job that takes care of all the bills and then some. Making that decision to say good bye to a salary is a very bold and mature move and not to be taken lightly, because the odds of you succeeding are really zero to one, if any. Fear of the unknown: It’s hard to determine whether the business you are running now will not be disrupted by some new generation idea, technology, or nationalization. The only advice that can be given is to be in constant flux. Always be ready for change and able to change. [bctt tweet=”Maria Auma is spending all her energy setting up a fund for African businesses” username=”SheLeadsAfrica”] What would you reckon are the three skills that successful entrepreneurs possess? Each entrepreneur is unique in their own right and may have a set of skills they are good at and those that they are in less abundance of. However, to be successful it helps if you practice the following skills: Time Management It is important to note that time wasted is like spilled milk. You can never get it back. Even before your business kicks off, you need to practice the art of managing and taking control of your time. Do not let others set your schedule for you, otherwise you become their employee and not your own. Your business needs you to take care of, and nurture it, the same way a growing child needs its parents to be there and shower them with affection. Know your worth It’s nice to give charity and offer your time to good causes when you have the extra time to spare and when you can afford it. But when you get down to business, do not let anyone boss you around about how much they think you are worth for your services or products. Perhaps the first step is to determine your worth, and then bill accordingly. If you keep on giving away tiny bits of yourself for free in business, you will eventually have nothing to give, and will wonder why all the time you have invested into growing your business is not bearing significant fruit. Be bold Stand up for what you believe to be right, whether it is your morals and beliefs or simply the way you conduct your business. It’s okay to not always follow the straight road, as long as you are comfortable with it. This is business, anything goes all the time. There are no rules set in stone that people follow. So try not to beat yourself about certain decisions you make, or worry much about consequences. Life is meant to have mistakes, and we are meant to learn from them. What three tips would you give someone starting a business? Plan and Research: It’s important to have a business plan for whatever business you are getting into. Feasibility studies and SWOT analyses help businesses determine the viability of their businesses in competitive environments, so take them seriously. Adequate finances: Make sure to have saved up enough to start your business. You may decide to fund-raise from close family and friends, which is alright. However create an estimated budget of how much you will need to get the business starting at least, and then may be look at breaking even. Surround yourself with positive thinkers: It is important to interact with others who are doing business but who are thinking positively and creatively. You do not want to dampen your spirits and drive for the business in its early days by being around people that only complain about one
Feruz Gebremeskel: This lawyer & entrepreneur is building a platform to reverse Africa’s brain drain
Meet Feruz Gebremeskel. She prosecuted criminal defendants in courts of law, produced and directed movies performed songs that inspired many, graduated with honors. She is a researcher, JSD candidate and the founder & CEO of two social enterprises. Is there anything that this woman can’t do? “Be open-minded but skeptic at the same time. Ask questions and demand answers”, Feruz Gebremeskel often says. When it comes to challenges, she has never been crestfallen, has never stopped aspiring to change the world. “When we face a challenge, I think our primary task should be, to begin with asking good questions. Because almost all of the time these questions eventually lead to great answers and solutions to the problem at hand.” And so, ever since she was young, Feruz has worked hard to stand up, speak out, and become an incredible inspiration. Feruz was born and raised in Eritrea. The early years of her life were during the Eritrean War for Independence, in which the Eritrean People’s Liberation Front (EPLF) fought against the Ethiopian Government. This war lasted well into the early 90s. After Eritrea had gained independence, Feruz finished most of her schooling in Asmara, the capital city of Eritrea. Having a childhood during wartime increased Feruz’s interest in justice. She studied law at the University of Asmara, graduated and worked as a prosecutor at the Attorney General’s office of the country. In 2009, she relocated to the United States to pursue her studies, but her heart and soul continue to breathe for her African roots. Where do you currently find yourself as a student and entrepreneur? Could you tell us more about the two social platforms you have founded and run as the CEO? Presently, I am a researcher, currently working towards my Doctorate of the Science of Law (JSD) at St. Thomas University of Miami, Florida. My research focuses on Law, innovation & technology. My plans include working in the field of social enterprise law, artificial intelligence, and animated innovation or robotics. I think the world of intellectual property law in the future of self-driving cars, internet of things and artificial intelligence is going to be pretty interesting. So I am looking forward to indulging myself into this adventure. One may have several talents that he/she could offer to the world. If all these qualities can be integrated and directed to serve one main goal, I think that a lot can be achieved. When I make films, songs, do research or found organizations, all of these activities are aimed towards one big goal, the promotion of human rights and dignity. For example, in 2013, I put together a short film called Dilemma. The story was about a wedding counselor who falls in love with one of her clients. But there was much more to it than that. There is a discussion of cultural practices, women’s rights, and moral code. In 2014, I also worked alongside Raee Productions to direct and produce a compilation of short films entitled Ab Asmara which highlighted the struggles and hopes of Eritrean refugees and immigrants. I have always been fascinated by how the sharing economy markets (when formed and maintained properly) can positively change the world. They create micro-entrepreneurs, more jobs and can potentially stabilize the global economy. The inspiration for creating native apples & AfroPros come from this way of thinking. I wanted to create systems where social capital is valued and being who you are is celebrated. What inspired you to form Afro Pros? Human capital flight is one of the major issues that is draining Africa. We have to work harder in creating sustainable political and social systems so that the push factors for unnecessary immigration are stopped. While working on that, we also should get creative and find smart ways to utilize these intelligent minds we’re consistently losing to the western world. AfroPros was created in support of this idea. I aim to use Afro Pros as a way to reverse the ‘brain drain’ that continues to grip Africa and make the future brighter for the continent than ever before. I work as the CEO and founder, and I consider myself fortunate to work alongside incredible professionals throughout Africa and in the diaspora due to war, social instability, and uncertain economy. Through AfroPros, these professionals get valuable connections abroad by using the flexibility of the gig economy. So, what would you say is your ultimate goal for both Afro Pros and Native Apples? I want Afro Pros to be a center where organizations —government, non-governmental, or businesses— could refer to appropriate and relevant services that represent and promote sustainable development in Africa. Native Apples looks at the issues I hope to combat with a different lens. With Native Apples, I asked myself, ‘What can I do as a native that no one else can?’ I realized that I had a heritage that others may be interested in. Then I thought, what if others could use their unique cultural practices as a side hustle? So the main highlights of Native Apples are sustainable travel, global citizenship, and authentic experiences. Native Apples allows people throughout the world to buy, sell, or rent ‘native’ services and products —like, for example, learning native languages or sitting in on a coffee ceremony. [bctt tweet=”Sometimes people overestimate the state’s power while underestimating individual change makers” username=”SheLeadsAfrica”] Sometimes, people overestimate the state’s power and political will to protect or respect human rights while underestimating individual change makers to have a similar or even more positive effect. The Native Apples platform highlights the latter; it gives people the opportunity to do good in the world and help others to succeed. For example, some members used the platform to raise funds for refugees in need of immediate assistant by hosting a food party. By raising the necessary funds and spreading the word they are protecting refugee rights (one of the fundamental basic human rights). There is a tango master who teaches classes. In 2009, UNESCO listed tango as
Samira Sanusi: You can still have dreams, goals and ambitions while living with Sickle Cell disease
[bctt tweet=”Samira Sanusi: The misconceptions of people living with Sickle Cell are stigmatizing” username=”SheLeadsAfrica”] Samira Haruna Sanusi is a Nigerian writer and Sickle Cell awareness advocate. Samira is the President of the Samira Sanusi Sickle Cell Foundation, an Abuja-based NGO. She is also the author of “S is for Survivor”, a memoir about her personal experiences with Sickle Cell Anemia and getting cured. Her upcoming book titled “I Wrote This For You” is a collection of prose, poetry, philosophical quotes and short essays which will be published later this year. In this interview, She Leads Africa fellow Tonye Setima-Benebo chats with Samira Sanusi on living with Sickle Cell disease. After 6 years on wheelchair, 28 surgeries, chemotherapy and a bone marrow transplant, Samira has learned a lot from her life struggles and is eager to share her testimonies with the rest of the world. Read more on Samira’s story of hope, survival, and strength below. What are some of the misconceptions of people living with sickle cell disease? The misconceptions of people living with Sickle Cell Disease (SCD) are many and have become stigmatizing to warriors living with the disease. Many people believe warriors do not grow up into adulthood, or that if they do, they eventually outgrow the disease. Many people including healthcare providers see warriors as attention or drug seekers who are trying to feed a painkiller addiction. However, with limited pain management options, warriors are forced to rely on strong painkillers. Now the consistency of the pain crisis sometimes means the patient has to be on pain medication for a long period of time. Who were your greatest supporters during your crisis? My greatest supporters were my family. They have seen me struggle with the crisis, limitations, and treatments. Being the ones who are always there means they really see the effect and understand the magnitude of the disease. Friends were also a great support and offered help in their own little way. How has Sickle Cell affected your personal life? Sickle Cell has affected my personal life in great ways -good and bad. I’ve had 28 surgeries, collected a lot of scars, dealt with health complications related to SCD and a sizable amount of PTSD. At the same time, this disease has been the best thing that has happened to me, without which I wouldn’t be who, I am today. Can you tell us what you do on a daily basis to stay healthy and out of the hospital? A typical daily routine includes taking my daily medication, staying hydrated by drinking at least 2 litres of water, avoiding stress and strenuous activities and adjusting to weather conditions and other factors that might trigger a crisis. [bctt tweet=”Samira Sanusi: I want my book to make people feel less alone in their Sickle Cell journey” username=”SheLeadsAfrica”] You wrote a book “S is for Survivor”, what was your intention for the book? My intention of writing “S is for Survivor” was to tell a story once painful and untold, and to make sense of my past and pain. Books were my toys and companions during my childhood, and so many stories I read in books connected me to human experiences that made me feel less alone. In the end, I wanted to do that, to be able to touch lives and reach out to people who’ll read my book and have hope or feel less alone in their journey. Tell us about your foundation. My battle with Sickle Cell Anemia is what inspired me to start the Samira Sanusi Sickle Cell Foundation to help people living with the disease. The foundation raises funds for organizations and clinics that provide Sickle Cell patients with care, aid, and treatment. We organize awareness programs in several parts of Nigeria to educate and sensitize people on the disease. This awareness covers how the disease impacts the lives of sufferers and care-givers alike, its complications, and the importance of genotype testing before deciding to have children. Its focus also includes creating awareness on the cure for Sickle Cell disease and finding ways to make it accessible for patients in Nigeria. The foundation is committed to supporting the Nigerian government in accelerating provision for management and treatment of Sickle Cell complications, as well as enlightening citizens about the disease, and most importantly, making informed decisions to avoid more Sickle Cell births. What would you say to a teenage girl living with Sickle Cell disease? To a teenage girl living with SCD, I would say, you are more than a disease and stronger than you think. You can still have dreams, goals, and ambitions. It might not look like the picture in your head, or happen at the same pace as everyone, the important thing is to live fully and out loud and fight against all the odds. [bctt tweet=”Samira Sanusi’s foundation enlightens Nigerians about Sickle Cell disease” username=”SheLeadsAfrica”] What is your best memory so far? My best memory so far would be getting cured of Sickle Cell Disease, the day felt like my birthday, a new beginning to a pain-free, health complications and limitation free life with endless possibilities. I don’t think anything can ever top that, being cured of a disease that is still considered as a death sentence. If you’d like to share your story with She Leads Africa, let us know more about you and your story here.
Lukunse Betty Paulls: I want to create awareness about the history and culture of Africa
[bctt tweet=” There is nothing as satisfying as watching a seed you have planted grow @LukunseBettyPaulls” username=”SheLeadsAfrica”] At 21, Lukunse Betty Paulls has already accomplished more than most women her age could even dream of. The Kampala native who is currently working towards her degree in Business Administration at Ashesi University in Ghana, is also a model, blogger and writer. Most recently, she added the title of social/cultural ambassador to her resume. What began as a simple idea to find a way to showcase the richness and diversity of African culture has turned into Mutima_Wangu, an online platform that seeks to create awareness about the history and culture of Africa in different settings. Over the past year, Lukunse has directed a lot of effort towards growing the platform. She’s orchestrated everything from picking the concept, finding models and photographers and even doing a bit of creative directing herself. In her own words “Africa is rich (in culture), let us never forget that”. For someone so young, you already have quite a list of accomplishments under your belt. Could you share with our readers your story so they understand your journey and how you have managed to take on all these roles successfully? I don’t see them as many achievements but thank you. To be honest, I still feel like my journey has only just begun. I started writing at fourteen, even though my writing still hasn’t garnered much publicity. I self-published my first poetry collection in early 2015, and the other two books shortly after joining Ashesi. As for modelling, I had my first photoshoot ever in June 2015. It was a great experience and the support I received from my manager and the filmmakers at the Uganda National Theatre was overwhelming. I’ve done a bit of modelling and had a few photo-shoots since moving to Ghana as well. I started blogging on and off since January 2015 and have only recently decided to start blogging more consistently and using that as a platform to share my voice and my work. And finally, about being a cultural ambassador, I guess that came about when I realized I could not focus on modelling without combining it with something else. For me, that something was art. I have no intentions of being a runway model. I have always focused more on the more commercial aspect of modelling than the typical struggle of making it as a runway Queen. And I decided that if I was going to take the commercial route, I wanted to do it in a way that would be beneficial to society. Bearing all this in mind, I went through a period of soul-searching and consulting with my mentors Kobby Graham and Dean TK, and through this the idea for Mutima_Wangu was born. I checked out the website for Mutima_Wangu and I think it’s really impressive how you are working to develop a platform that not only showcases but celebrates the diversity of African cultures. How did you come up with the concept and what are you hoping to accomplish through this platform? The idea for Mutima_Wangu first came to me in my philosophy class. I’m a firm believer in acting on an idea the moment it is conceived and so I knew I had to do something about it. But I also realized that I could not do it on my own, so I started looking for photographers on campus and sharing my idea with them until I found one who was willing to work with me. Next, I scouted potential models for the project. For Mutima_Wangu, it was never about finding the girl or boy who was perfect for the runway, it was more about finding the person whose composure suited the craft. Through this project, we are teaching people what being African means to us and we demand to be heard. Our ultimate goal is to create awareness about the history and culture of Africa in different settings. [bctt tweet=”Our goal is to create awareness about African history and culture @LukunseBettyPaulls” username=”SheLeadsAfrica”] What is the process like for curating the content on the platform? How do you identify the topics that are discussed, what is the research process like and how do you decide on what aspects of the topic are important enough to be showcased and how? To be honest, the process is not hard. I personally think that there is a lot of content to choose from. I also believe that I am naturally creative. So when an idea pops up into my mind, I note it down. I also get ideas from my sketches, from lectures I attend, from the literature I read and the images I see, from conversations with my neighbors and from observing people I meet. My sources of inspiration are limitless and once an idea is conceived, I work on expanding it and bringing it to life. Throughout this process of creation, I remind myself that there must be story, a lesson, a history, a piece of information that the idea delivers to the intended audience. In the end, it must be art. What have been some of the biggest challenges you have faced in running this social enterprise? So far the biggest challenge has been sourcing funds for the project. We are in the process of devising the best strategy to get sponsorship to drive Mutima_Wangu forward. I did not realize how expensive this project would be when I started it. But after completing our first shoot, and seeing the number of people who would like to be part of this project, especially those who would feature as models, I quickly realized that it was going to cost more than I had expected. It takes a lot of time and effort to come up with a concept and implement it, it takes time to style all the models, to bring the concept to life the way I envision. There are costs involved in shooting, directing the project and securing the
Biabu Shaffi: The difference in winning and losing is most often, not quitting! So, don’t quit.
[bctt tweet=”If you have identified a problem, look for a solution & turn it into a business @BiabuShaffi” username=”SheLeadsAfrica”] From the coastal part of Kenya, Biabu Shaffi is among many things a passionate baker and a cooking enthusiast, always looking to try new recipes. For the past 3 years, she has been baking cakes, cookies, and other pastries to earn an extra shilling which she has used to fund her degree in Business Management. After being approached by several family members and friends looking to find suitable housekeepers, Biabu realized that there was a gap in the market and she decided to fill that gap by launching Pristine Housekeeping Agency. Through Pristine, Biabu hopes to establish a one-stop shop that Kenyans can look to for all their household needs: cleaning, babysitting, shopping…you name it, Pristine will offer it. What’s her mantra? Biabu believes that if you have a passion, you should pursue it. What was the inspiration behind the birth of Pristine Housekeeping Agency? The idea of running a housekeeping agency came from a comedy series entitled “Devious Maids” lol. There is this character called Marisol Suarez, who started an agency for maids. People go to her to look for maids. Initially, I thought I could do the same but after some consideration, I decided not to –I didn’t see the need then. But then one day, it happened that my cousin, my sister, and aunt were looking for house-helps and they just couldn’t find one that would fit their need(s). And there I was, again, thinking, if I start a housekeeping agency, train the ladies/gents on the basics, like how to clean the house, do laundry, cooking etc. I would really be making money. Then I remembered that people here travel to other countries, especially the Middle East, to clean houses for money and some end up getting hurt, others even get killed. So, Pristine will also be creating/providing employment to the unskilled, jobless youths and women and in the long run, grow a skilled community, end crime and poverty. What was the need you saw lacking in the Kenyan housekeeping industry that made you want to pursue this idea? In your view, what is it about Pristine that sets it apart from other similar ventures? First the Kenyan housekeeping industry only concentrates on commercial buildings –like offices, malls and supermarkets, hospitals, and hotels. Not one person has thought of venturing into house cleaning services, NONE! Pristine will do the household chores for you. From cleaning, cooking, shopping to babysitting. Lots of people look for professional house-helps –one that can do the house chores without needing someone breathing down their neck. I haven’t seen any agency like Pristine except when seeking employment in the Middle East. Pristine’s vision is to be the best housekeeping agency in Africa by 2030. How far have you gotten with the development of your idea into a fully functioning agency? What would you say have been some of the biggest challenges that you have faced along the way? Winding up on the proposal, working on the logo and registration. I am done with the name search so I am waiting for the response. So far, the challenge I have faced is time. I must juggle in between my full-time employment, cake orders, school, volunteering and researching on Pristine. It has been and is still is a very big challenge. Finances too have been a challenge as I use my savings to get things done, so hopefully, I will get some funding or someone with a good deal to invest in my business. When it comes to opening a business, where/who would you say you have received the most support from? How have you been able to capitalize on that? I have a colleague, who is also my mentor, who said that gone are the days when people started businesses just to make a profit and become wealthy. These days it is more about “what problem are you solving?” or “what are you doing for the society?”. I saw a need in my community, the need for good and professional help, and I believe that we, at Pristine, are going to satisfy that need. [bctt tweet=”Challenges are opportunities in disguise @BiabuShaffi” username=”SheLeadsAfrica”] Starting a business can be a daunting process for many young women. As someone who is currently going through the process, what would be your advice to other young women in your shoes looking to embark on a similar adventure and become business owners? Yes, it is a daunting process. Especially if you have a full-time job and other things running. What I can just tell other women out there is; Never give up! Challenges are there to make us stronger. In fact, challenges are opportunities in disguise –grab them and face them head on. You know why you started, and what you are looking at achieving in the short and long run. And always remember that the difference in winning and losing is most often, not quitting! So, don’t. With regards to Pristine Housekeeping, what would you say are your top three goals for 2017 and how are you planning to accomplish them? Get registered as a limited liability company by March – I have started on the registration process and I am at least half way. Recruitment and placement of at least 20 youth and women – I will be training them at my home before I secure a perfect place for this –I am also working on the plan. Funding/Donors/Investors – This is in order to be financially stable and/or get an investor. You are also in the process of completing your degree, how are you managing to handle it all, finishing school, starting a business and presumably trying to have a social life and pursue your other passions. I am a very good multitasker and all this is because I am self-motivated. In other words, my passion drives me to work harder and move, despite loving my nap times,