Nobuntu Webster: I let go of the parts of my business that were not aligned with my purpose and values
Nobuntu Webster is Director of African Pursuit, a social enterprise using media and story for economic and social development and Avad Media, a content production, content distribution, and content marketing company. She has extensive leadership experience in development organizations such as the International Women’s Forum, Businesswomen’s Association of SA and KZN Youth Chamber of Commerce. She holds a BPhil Honours degree and postgraduate qualifications in Strategic Leadership and International Trade Management. Nobuntu Webster expresses her joy of living out her purpose through her business and career and contributing to meaningful work on the continent. In this interview, we asked her how other aspiring Motherland Moguls can use their businesses and careers to do work that fulfills them and impacts lives. What is your purpose and how are you using your career and business to fulfill it? I’m a storyteller and I am moved by injustice. I want to see economic justice, economic equality, and social justice. You’ll find me using stories to create narratives for justice and to bring in new thinking and ideas. I develop Media strategies and content for social justice and economic inclusion through African Pursuit. I am also perturbed by distorted narratives. With Avad Media, we create content that challenges people to question the narratives that we have been taught. My heart is for Africa, so we create platforms and content to engage, grow and build Africa. [bctt tweet=”We are building towards an Africa that has enough for its people – @NobuntuSA” username=”SheLeadsAfrica”] What steps did you take to turn your career and business to fulfill a purpose? My faith drove me to pursue purpose. The first step was looking to God and growing my faith. The second step was to sacrifice. I had to let go of the parts of my business that were not aligned with my purpose and values. The next step was going for it! I discovered that where my purpose would be fulfilled is in Media. I had to make the bold, courageous steps towards Media. Go boldly into what and where your purpose is. Be humble and willing to learn from others if you’re getting into a new craft. Learn the technicalities of the craft, and know what your specialty is. Also, know what the business model looks like in that craft and then think about how you turn that craft into a profitable business. Using business for a purpose is a long journey, you have to be willing to be in it for the long-haul. It is going to unravel layer by layer, you just have to keep taking the steps as you discover them. [bctt tweet=”Learn the technicalities of your craft, and know what your specialty is – @NobuntuSA” username=”SheLeadsAfrica”] What meaningful work on the continent have you been able to contribute to and which have you found most fulfilling? One of the projects I am working on currently is Abundant Africa. We are building a narrative for a restorative economy in Africa; saying, ‘how do we create an economy that is influenced by our own unique African values? How do we go back to Ubuntu and create an economy that is good for people; to making sure that the poor are given opportunities to pull out of poverty?’ I am part of building teams that create content that moves from policy ideas to stories that people can relate to. We are building towards an Africa that has enough for its people and that protects its environment. How does one discover their purpose and identify meaningful work they can contribute to, as a business? The clues to knowing your purpose are in the things that you do without trying hard; things that you would be willing to do for free. To identify meaningful work you can contribute to, you have to know your calling. Ask yourself, ‘what moves me?’ What can you not ignore? What do you want to change? [bctt tweet=”There is so much need on the continent and that need is an opportunity – @NobuntuSA” username=”SheLeadsAfrica”] How do we grow from a survival and profit mindset to a service and purpose mindset? There is so much need on the continent and that need is an opportunity, and you can still have a profitable business. Every entrepreneur should have a service and purpose mindset. As Africans, we are people of ‘Ubuntu’. If we go back to who we are and we go back to the need around us, we easily move to a service and purpose mindset and build sustainable businesses that contribute to the continent. How do you turn your business to fulfill purpose without losing profitability and your current clients? I had to let go of clients whose work did not align with my values. There is always a risk in these kinds of bold and courageous steps. The greatest rewards in life come with sacrifice. There are things that you are likely to lose. How do you secure your team’s buy-in into the new purpose and vision of your business? A great leader is someone who is able to bring the people that they lead with them on the journey and get them to buy into the vision and own it. People though are also on their own journey. Give them the option to come along on the journey or not. The new direction of the business might not feed into their purpose and career. I had to relocate anyway so I had to start new teams that are passionate and that buy into the new vision. [bctt tweet=”Go boldly into what and where your purpose is – @NobuntuSA” username=”SheLeadsAfrica”] “I have the blessing of living my childhood dream… It looks completely different than I thought it would but it is so much more meaningful!” – Nobuntu Webster How are you growing and glowing this month? We want to share your story! Click here to share.
Boss Lady Series: How to Keep Track of Goals and Stay Fit with Ethel Cofie
Do you have a routine or a way to approach your day? Setting the tone for your day has a massive impact on how much you accomplish. This month I will be showcasing the routines of several boss ladies who work on the continent. Learn how they balance working hard with staying on top of their physical and mental health. By sharing our experiences, learning from others and deciding what works for us as individuals, we all can have a good life. Ethel Cofie has always admired people who had multiple jobs. She has multiple interests and is involves in several companies. Her work fits within three main buckets: women in leadership, entrepreneurship, and technology. In addition to having personal consulting work, running a technology company focused on digital strategy and transformation, she also runs an organization that empowers women around the world in the tech space. How does she stay on top of her work and make her health a priority? Ethel, constantly tweaking her approach to her professional and personal life, let me in on her secret to staying motivated. [bctt tweet=”To stay healthy and avoid binge eating, @ethelcofie travels with her own snacks and even hits the gym during work trips. ” username=”SheLeadsAfrica”] Know what motivates you Like many entrepreneurs, Ethel describes herself as ‘uber-competitive,’ but at the same time, no one tells her what to do. She is always trying to be more effective, efficient and productive. If you enjoy keeping track of your professional and personal goals like Ethel, you should consider using software like excel to keep track. Ethel uses a spreadsheet to make sure she is on track with her goals and scores herself. Monthly she gives herself a score and daily she creates a to-do list that has up to 3 priorities. All her workouts are tracked in Apple Health so she can maximize the 30 minutes she dedicates to running each day. Visualize your success Success means different things to everyone but being clear on what you want will make it easier for you to attract it. Ethel takes this one step further by spending a few minutes each day before she starts work to visualize things that she will be able to do when she achieves her goals. Recently, Ethel has been spending time imagining how much fun it would be to take her immediate and some of her extended family on holiday. This keeps her motivated and focused. Make your health a priority The first thing that Ethel does in the morning is put on her running clothes. Once she has them on, she is ready to go. She swears she is not a morning person, but that she has just adjusted. She is just as dedicated when she is traveling. The first thing Ethel does when she gets to a hotel is asking where the gym is. She tries to keep her workout routine similar to what she does at home. She spends about 30 minutes running on the treadmill and about 20 minutes doing weights. Learn from others Find people to look up to online and offline. Ethel gives credit to productivity books for ‘curing’ her of wanting to do everything. She recommends starting with reading Essentialism – The Disciplined Pursuit of Less by Greg McKeown or Radical Focus: Achieving Your Most Important Goals with Objectives and Key Results by Christina Wodtke. Online she tends to focus on accounts that are effective in spreading knowledge and provoking conversations like Dr. Ola Brown (Orekunrin) and Victor Asemota. Concerning working out, Ethel is inspired by Michele Obama’s arms. [bctt tweet=”Find someone that you look up to or inspires you to keep you on track with your goals – @ethelcofie ” username=”SheLeadsAfrica”] Make the most of your trips Ethel packs last minute for trips but plans out almost everything else including snacks. She tries to get in touch with people who will be at the conference she is attending. About a week before the event, she will get in touch with other speakers and schedule meetings. If she is speaking, she starts practicing about a week before as well. To keep herself from binge eating, Ethel travels with her own snacks. If she is not able to get the cereal or energy bars she likes, she brings along milo. Eating these snacks keeps her from eating unhealthily and drinking coffee. By keeping track of her progress and planning ahead, Ethel is able to make the most of her time. Even if you don’t like using elaborate excel sheets or tracking software, just knowing where you started can keep you moving forward. How do you plan to push yourself? Do you do anything to hold yourself accountable? Read our Good Good Living Part 3 series w/ Maya Horgan Famodu Interested in contributing for She Leads Africa? Click here.
FCMB Launches Hub One – A tech-themed co-working space in Nigeria
The Nigerian Tech industry has grown in leaps and bounds over the years. Many innovative ideas, platforms and more have been developed, which have provided more job opportunities. However, certain infrastructural gaps created a need for affordable tech spaces and enabling environment where tech start-ups can thrive, collaborate and share ideas without having to deal with exorbitant overhead costs. To address those gaps, FCMB has created Hub One, a tech-themed co-working space. Hub One is a space that allows for partnerships, collaborations, and possible investments. It is a professional office space with unlimited internet, constant power supply, free coffee and a community of like minds. Speaking at the official launch of Hub One, Adam Nuru, Managing Director of FCMB, said the Bank recognizes and believes in the power of technology and youth-driven enterprises. He assured the public that FCMB will continue to invest in initiatives that support and develop Tech start-ups in Nigeria. [bctt tweet=”@MyFCMB has created Hub One – a tech-themed co-working space that allows for partnerships, collaborations, and possible investments. Read more…” username=”SheLeadsAfrica”] According to Bukola Smith, Executive Director, Business Development, FCMB “Hub One is designed to engage the Tech ecosystem as a means of providing solutions for today and the future’’. She further stated that the Bank intends to create physical and virtual hubs across the nation over the next few years. Situated in the heart of Yaba, Lagos, Hub One which is created in partnership with Passion Incubator, is a conducive environment designed to foster collaboration and drive creativity within Nigeria’s tech start-up ecosystem. Olufunbi Falayi, CEO of Leadspace by Passion Incubator commended FCMB for the initiative. He disclosed that “Hub One provides the necessary infrastructure for tech start-ups, as well as capacity building events, to enable them to focus their limited resources on their business development. Routinely, Hub One will host several incubation programmes, hackathons and pitches to support and provide a platform for tech start-ups” For FCMB, Hub One is more than just a physical location, it’s a vision. A vision that supports the aspirations of Nigeria’s tech start-ups to attain their full potential. First City Monument Bank (FCMB) Limited is a member of FCMB Group Plc, which is one of the leading financial services institutions in Nigeria with subsidiaries that are market leaders in their respective segments. Having successfully transformed to a retail banking and wealth management-led group, FCMB expects to continue to distinguish itself through innovation and the delivery of exceptional services. Visit https://www.fcmb.com/hub-one/ for more information. Sponsored Post.
5 Tips to Effective Time Management
Time management is one of the most valuable skills you will need in life. We all have 24 hours in a day, but some people get the most out of their time while others don’t. Working as a content marketer has taught me to manage my time wisely. It gets crazy sometimes as projects are thrown your way. Which one do you focus on or delegate? I like this quote from Zig Ziglar: “Lack of direction and not lack of time is the problem. We all have 24 hours in a day.” There are a lot of people juggling multiple jobs and when I ask how they do it, they laugh and say, “It’s not easy.” Below are some simple steps you can take to manage your time wisely: Let’s dive in… Complete the most important tasks first Some people leave the most important for the last. But if you want to be better at time management, you should complete the most important tasks first. This way, even if you fail to get all your work done at the end of the day, you still conclude the day as being a success. Prioritize wisely Group your daily tasks into each category. This will tell you where to spend more time and less time. Important and urgent – tasks that must be done. These, you must do right away! Important but not urgent – tasks that look important but really aren’t. They can wait! Urgent but not important – these are tasks that appear pressing but have little or no value. You can delegate these if you can! Not urgent and not important – these are not urgent and they’re not important either. Learn to say “NO” A lot of us are guilty of this. Out of the goodness of our hearts, it’s almost impossible to say “no”. Want someone to run an errand? They come to you. Need someone to edit and proofread a doc? You’re the go-to girl. Now don’t get me wrong, there’s nothing wrong with helping a colleague BUT, saying yes to everything and everyone eats into your time. It’s okay to decline every now and then. And no, it doesn’t mean you don’t have a heart, it simply means you value your time. Organize Yourself There are so many time management and productivity resources you can utilize. Tools like Asana, Trello and Wunderlist help track and manage your projects. [bctt tweet=”Distractions steal your time. When distractions are managed well, it can lead to a balanced life but when not managed, they can keep you from accomplishing your goals. – Judith Abani” username=”SheLeadsAfrica”] Create a timeline for a particular project I had to learn this. I’ll just dive in and get to work but now I’ve learned to allocate a specific amount of time to a task. Let’s say there’s a blog to write among other things. I tell myself “I’m going to work on this for 2 hours.” What this ‘time constraint’ does is that it pushes you to focus and be more efficient. Time management isn’t something you learn at once. You cultivate it over time. It’s one skill that can help you make the most out of your day. Follow these 5 tips and you’re on your way to working smart. Your turn, What are your best practices for managing your time? Interested in contributing for She Leads Africa? Click here.
Kene Rapu: Find something that makes your brand different from everyone else
Kene Rapu is the founder and CEO of ‘Kene Rapu’, the No.1 Nigerian footwear brand championing local production, established in 2011. Her brand has played a significant role in changing the face of ‘Made in Nigeria’ footwear. Kene is a fully qualified lawyer with an LLB law degree from the University of Bristol, UK and a Masters Degree in Fashion Entrepreneurship from the London College of Fashion, UK. In 2016 she was selected by the Tony Elumelu Foundation as one of 1000 African Entrepreneurs who’s idea could “change Africa”, in 2017 as one of 100 ‘Most Influential’ women in Nigeria by Leading Ladies Africa and most recently listed in the prestigious Forbes Africa ’30 under 30’ class of 2018, in the business category. All Kene Rapu slippers are proudly made in Nigeria for the global community. [bctt tweet=”Dream big but start small, grow as organically as possible – @KeneRapu ” username=”SheLeadsAfrica”] What vision did you have when you started out, is it different from what you are experiencing now? Our vision was to be the No.1 Nigerian footwear brand championing local production, and it has remained the same. We are excited about the progress we have made so far, and are looking forward to getting the nations wearing KR. What is it like making it to Forbes 30 under 30 lists? The journey so far makes me more excited for the road ahead. I’m passionate about what I do, and it is humbling and encouraging to know that something I started 7 years ago, has morphed into a business that is recognized globally. How has this exposure impacted your brand? Having a world renown brand highlight your business as one of 30 emerging brands in Africa, is definitely gratifying for a business owner, increases consumer trust and opens you up to a new network of professionals and investors. How can an entrepreneur build a solid brand? In whatever area you want to go into, do your market research. Find a unique selling point, find something that makes your brand different from everyone else in that market. Know your customer, define him or her, have a clear vision of where you want your brand to go; stay focused and remember why you started. Having come this far starting out in 2011, what important lesson can aspiring entrepreneurs take from your journey? Dream big but start small, grow as organically as possible. Understand that there is no such thing as an overnight success. Hard work pays. Consistency and integrity are important. Provide value; a quality product will market itself. How do you deal with gender biases you encounter as a woman running an enterprise? As a female in business, sometimes there are unnecessary issues you have to deal with, that should not be the case. However, challenges make you stronger, whether gender-related or otherwise; deal with them head on and move on. When you jump past hurdles, it is a testament that indeed you are a survivor. I also believe surrounding yourself with the right company is helpful. I have female friends in the business, and we spend time discussing how to resolve our common challenges. Having strong ladies in your corner certainly makes the journey easier. What message do you have for women who need the courage to follow their passion? Go for it. The road is not easy, in fact, it is difficult, but it is certainly gratifying when you begin to break through. Seize the moment and start now. If you’d like to get featured on our Facebook page, click here to share your story with us.
Chichi Equomah: Your experiences in the corporate world are relevant in your journey as an entrepreneur.
Entrepreneurship seems to be the new career wave. Do you agree? More folks are beginning to quit their corporate work to own their dreams, become their own bosses, and above all, do the things they love! This is particularly true of ladies who are brave enough to quit their job for their dream jobs. Chichi Equomah is one such lady. Chichi Equomah, now Chichi Yakubu is the CEO of NyoNyo Essentials, a food brand that celebrates Ghanaian food in style! Just google the top eateries to look out for in Ghana and NyoNyo Essentials is definitely one to pop up. From the humble beginnings of a food catering service, Nyonyo has expanded to a restaurant and the corporate go-to food services firm in the industry within a span of 3 years. Their client portfolio is already impressive, having catered to clients such as MTN Ghana, Cummins Ghana, National Petroleum Authority, Eische Life, Ghana Water Company, EIB Group of Companies and Cocobod to name a few– and with the recent opening of a restaurant, one can only imagine the way to the top. As an erstwhile HR practitioner at TNS, a multinational market research company, Chichi leveraged on her skills in communication and project management, and her lifelong passion for cooking and creating to develop NyoNyo Essentials. But that can’t be all. We caught up with Chichi to tell us about the relevance of her former traditional corporate jobs in her day to day running of NyoNyo Essentials. She talked about the lessons she learned and what existing and future SLAyers can pick up from their existing jobs before they make that full time transition into entrepreneurship. The mastermind behind the meals: How did the story of Chichi and NyoNyo Essentials begin? The story of NyoNyo began with my mother. My mother is an amazing cook, and she owned a thriving food business. I picked up after her when it came to cooking and I am a foodie too, so naturally I also wanted to venture into the catering industry. I grew up determined to start a restaurant, but life happened and it became a dream deferred. In 2014, I felt the inkling to pursue this dream again. I took some time off social media to lose weight, rebrand myself and strategize for this dream, and a year later, NyoNyo Essentials was born. How did you know the time was right to leave your job and fully invest yourself in NyoNyo Essentials? It was a rather gradual process. I worked full time at TNS at the time, when I started this food business. I spent my spare time catering to NyoNyo, but the business was growing bigger by the day mainly because of our social media marketing and excellent recommendations. It was becoming challenging to adequately balance the two. So one day after careful consideration, I packed my bag and baggage and decided to fully dedicate myself to NyoNyo Essentials. I have never looked back. There comes a point in life where you really have to decide what you want to pursue. It’s a decision you can only hold on for so long, but deep inside you know what your guts want, what you are yearning for and what fuels your passion, and eventually, you will have to choose. And I did. Looking back, what are the top 3 lessons you have learned from your roles in the traditional corporate world that have proved useful today? I spent four to five years in typical 8-5 jobs and I feel that’s enough for me to have pursued my dream now. My time and experience I garnered there are still very relevant and extremely beneficial to what I do today. The first thing I learned was to be accountable to a superior. I strongly believe that everybody has to be accountable to someone; accountability makes you upright and productive. I have also come to fully appreciate some other attitudes I learned during such time. [bctt tweet=”Be conscious of your time. It’s a priceless gift – Chichi of @NyoNyogh” username=”SheLeadsAfrica”] I learned how to be punctual. From reporting to work on time and managing my work schedules, I learned how to be consistent with my time and also manage it efficiently so that I deliver on tasks promptly. Today, it’s one key trait that drives NyoNyo Essentials and how we operate. I still work at Nyonyo Essentials as though I am still being monitored by a superior and I encourage my staff to also work in the same vein. If we have a delivery at 2 pm, and you show up even 15 minutes late, your client is not going to be pleased. Besides, we deal with food so soothing a hungry and an angry client is double the work. [bctt tweet=”Another big lesson for me is that we are all replaceable, don’t get too comfortable – Chichi of @NyoNyogh ” username=”SheLeadsAfrica”] I am not the only employee at work. If I goof today, I am replaceable. If I make a big blunder, I can be replaced easily. The question that makes the difference is that what am I doing to be excellent and to constantly upgrade myself? This is same for Nyonyo Essentials. We are not the only one in Ghana’s culinary space- there are others chasing their dreams like just ours. This is why we are always challenged to be better with our food and our customer service. It also spurs me on to continuously set milestones for Nyonyo and find answers to this burning question at all times. “What can I do to make the NyoNyo brand relevant to our customers always?” [bctt tweet=”You can only do so much. Learn to delegate – Chichi of @NyoNyogh” username=”SheLeadsAfrica”] Before entering the corporate workforce, I found it difficult to ask others to assist me with basic tasks. The one thing I learned while working was that there is always a lot on my plate and I couldn’t do it alone no matter how hard I tried to multi-task. We work in teams, and it is
AFFORDABLE FASHION STYLE FOR ENTREPRENEURS
Because budding entrepreneurs have to take on many roles while building their companies on a shoestring budget. They sometimes end up with little or no time (and a limited budget) to attend to their style/fashion needs. Appearance makes a good part of business especially when you are still climbing up the ropes and trying to spread your tentacles in the business world. It is however important for an entrepreneur to consider the industry in which you operate while putting your wardrobe together. It is best to keep in mind that what works for a tech entrepreneur who is constantly in meetings with investors might not necessarily work for a creative entrepreneur who attends more of networking events. Overall, the aim is to find a fashion style that’s affordable and gives a good impression of you as an entrepreneur especially when it matters the most. As a budding entrepreneur, you need to be able to slay on a budget. [bctt tweet=”Dressing for business is also dressing for success. Every entrepreneur must take note of this. Read more – ” username=”SheLeadsAfrica”] Here are 2 factors for putting together a wardrobe that works and suits your budget. 1. DEFINE YOUR STYLE COMFORT: Always have it in mind that whatever your style is, it’s important to be comfortable in clothes. Clothes that are not comfortable can affect your mood, esteem as well as your general wellbeing. Ensure that whatever style you choose keeps you comfortable. CONFIDENCE: Even after dressing up in clothes, you must exude a level of confidence that helps you stand out in a crowd; So as you build your fashion style, remember to always step out with confidence and charisma. COLORS: Determine the colors that best suit your skin tone. After this, you can go further to determine which of these colors are most appropriate for formal than casual outfits. Overall, the goal is to understand how to coordinate outfits color wise so you always step out looking well put together. PHYSIQUE: Once you understand your physique, you can easily go for clothes that are the perfect fit for your body structure; clothes that flatter your good features and minimize the appearance of your “flaws”. ACCESSORIZE: Accessories can easily be used to give outfits an edge, depending on the occasion. Having accessories (like brooches, cuff links, belts, glasses, scarves, earrings) as part of your wardrobe can help you create different looks even without owning so many clothes. 2. FASHION STAPLES EVERY ENTREPRENEUR SHOULD OWN A well-tailored blazer (preferably black) – This can easily be put together nicely to achieve different formal and business casual looks. Jeans (dark rinse /black) – Ladies, you can pair this with heels and blazers to attend networking events; men can also pair with sneakers and blazers for the same purpose. Functional footwear – Neutral colored pumps should easily do the trick as they are comfortable, blend with other colors and are suitable for formal and business casual looks. Handbag or briefcase – A basic handbag/briefcase should do, it does not necessarily have to be expensive but should be in very good condition (not worn out). Dresses/pencil skirt – dresses and pencil skirts are very versatile and can be styled differently (with or without accessories) to get a variety of business looks. Ensure the fit is right and the length not too short Most importantly, choose quality over quantity when shopping for a business wardrobe; endeavor to buy the best quality you can afford. Handle your formal and business casual clothes with care especially when washing so you don’t have to replace them so often. Avoid clothes that are distracting and too revealing. Remember dressing for business is also dressing for success…. Slay on!!!
Quick Maths (1): How to generate income to start a business with FDSH Asset Management
Smart moves early in life can pay BIG long-term….. Now, what’s the point in looking good and slaying when your bank account isn’t smiling back at you? Listen. This is the year to SLAY 100%, and we’re ready to show you how to make money moves the right way. So, are you ready to cash out like Cardi’s got nothing on you? We are partnering with FSDH Asset Management Ltd to share with you a 4 part downloadable guide to enable you to boost your finances. We want to make sure that every Motherland Mogul is prepared to master the money world. [bctt tweet=”Learn how to generate funds to start your business with @FSDHCoralFunds. Click here for more: bit.ly/FsdhGuide1″ via=”no”] Topics this 4 part series will cover: Seed Money: How to generate income (capital) to start a business. Diversifying: Different ways to save and protect savings (for low and high-income earners). Bottom Line: How to use your business net income to your advantage Emergency Funds: Why you must have some investments. Now let’s talk about you. You’re about to start a business but you need capital to begin? Girl, we’ve got you! In this first downloadable guide, we’ve done some Quick Maths for you, highlighting how you can generate capital for your business or launch your new project. First, you need to understand that money does not come for free, as a MotherlandMogul, you have to know what your options are, and work towards them. After reading this first downloadable guide, you’ll understand what moves to make to get closer to your money goals. But what’s next after you get that capital and the bills start rolling in? We have more juice coming your way. To continue learning basic principles that will lead to a happier and healthier financial you, get prepared for our next guide. Because girl, we’re going deeper. FSDH ASSET MANAGEMENT LTD – FSDH AM is a wholly owned subsidiary of FSDH Merchant Bank Limited. They are one of Nigeria’s leading asset management and financial advisory firm. FSDH AM is versatile in financial transactions and investment strategies that meet the need of investors in an emerging economy like Nigeria. They recognize that today’s investors need the services of dedicated and expert professionals to provide them with intelligent investment counsel. Therefore, their strategies are dedicated to preserving investors’ wealth while maximizing the value that they receive. Once you’re through with this guide, visit FSDH Asset Management Ltd to know more and get all your pressing questions answered. Getting access to this guide is easy: just fill out the form below to join our community and get access to this guide, remember this is only part 1, there’s more to come – so stay updated. By joining our community, you also get to enjoy our AWESOME weekly content as well.
Desire Isiguzo: School fanned my flame for farming
We do not find a lot of young people who are eager to take up farming as a career but this is what Desire Isiguzo loves to do and she’s making a business out of it. She started growing oyster mushroom indoors which produced a good yield. After graduating from the University, she began to grow plants and study their growth behavior. Now, she has acquired plots of lands to move her business to another level. Desire helps to strengthen the local market by purchasing crops from the women traders. She then processes it into high-quality bean flour. She’s now is growing her agricultural brand- D’Yucca to be one of the prominent agricultural brands in Africa meeting both local and international standards. [bctt tweet=” Farming is what I think about daily. I can’t stay a day without learning something new about it – Desire Isiguzo” username=”SheLeadsAfrica”] How was growing up for you? Growing up was everything for me, I was happy and I got all that I wanted from my family. My mom was a farmer and a civil servant. Back then, I hated following her to the farm because I hated working in the blistering sun but I was made to follow them still. I was given seeds of corn to plant and I would dig up the soil. I was lazy about it, I felt it was stressful and it would make my hands dirty. When I saw my seeds sprout for the first time, I was excited to see that I had created something. When did you realize that Agriculture was something you wanted to do? In 2010, I started out planting plantain which I did to earn some money for myself in school. Later on, it began to turn into more than just an avenue for money. I realize that farming was something I thought about daily and I couldn’t stay a day without learning something about it. Why did you study Plant Science and Biotechnology? Did it influence your farming business? Initially, I wanted to study Agriculture, which did not work out. Non-traditional agriculture opened my eyes to different aspects of farming. During our industrial training, we were taken to large farms, where we saw the practicability of what we were taught. We were also able to practice what we saw even though we were not paid. Biotechnology teaches you how to stay in business in agriculture. I think school fanned my flame for farming. What is the role technology plays in innovation and planting? It solves a lot of problems. In storing cassava the conventional way, it can only last a day or two before it gets bad. But with Biotechnology, you can bury them in sawdust and sprinkle water on them and like they were never harvested, this keeps them preserved. This is a post-harvest management technique. Other methods include seed bank preservation, which is preserving seeds by freezing. We also do seed multiplication with mushroom. In hydroponics, you get to regulate the environment of your farm: temperature, pest, sunlight, and water thereby deciding what gets in and out of your plant. This gives you a better yield for business. Where did your distinct brand name – D’Yucca come from? In school, I was battling with a name for my brand. While I was thinking about it, I stumbled on a plant that is always green. I started reading about it and I found out that it is called Yucca. This plant can survive fire, drought, and flood. Its tenacious characteristics made me name my brand after it. After my internship, I started making bean flour. I got an excellent grade for my project and begin to think that maybe this was credible and doable. Did you experience challenges as a young Agropreneur? Yes, I did. After my first mushroom project yielded a result, I put in all of my money into the second project and I did not harvest a thing. I made a mistake in culturing the sawdust used for growing the mushroom and all the plants died. It was a painful loss but I learned not to skip on my precaution process again. Capital too is a constant challenge for me. Where did your business capital and funding come from? My mom! She believed in me and encouraged me. A lot of people tried to discourage me when I asked for funding. They said I won’t go through with it, that I was too young and I was a girl. Why do you choose to specialize in growing Mushroom indoors? Growing up we would gather mushroom from fallen trees in the farm. We would cover them in cocoyam leaves. My mom had a special way of roasting it and I loved it. Growing mushroom at home reminds me of old times and of course, gives me the chance to eat it whenever I want to. Mushroom is also very healthy and it can easily replace red meat in the diet of diabetic people. How did you find people to support you and join your team? Every member of our team has their strength and I leave them where they are the strongest. They are all part-time now. Everyone has been part of the process, sharing ideas and critiquing my ideas. I also have friends who are good in business whom I seek help and advice from. Where do you see D’Yucca in 5 years? Our logo typifies what D’Yucca is all about. The thirteen leaves signify the various aspects we want to branch into in future. In five years we would have used up three of these leaves: tomato production, processing, and edible oil production For young entrepreneurs venturing into Agriculture, what do you say to them? Start small. I already talked about my experience of losing my entire savings in a haste to do something big. Don’t pause because consistency is key. Keep getting your
The Art of Customer Service every business should adopt
As important as branding and advertising are, one of the most important elements of selling a product/service is customer service. Excellent customer service puts your business ahead of the competition as it is something that is often missing from the a lot of countries, especially the Ghanaian business model. Small businesses tend to jump straight to digital marketing or advertising without taking a moment to fully understand their business model and industry and how their product (or service), pricing, place (online store or brick & mortar store) and people (service personnel) intertwine and affect the overall brand and ROI. In case you didn’t know, people are one of the most important aspects of the business, that is service personnel across the production line or yourself if you are running a run man show. Customer service does not begin and end at the point of transaction and as a small business owner, you must consider the pre-purchase experience, purchase experience, and post-purchase experience So what does this mean for your business? Pre-purchase experience This refers to the experience your customer has with your brand before they decide to purchase anything. Is your website appealing? Does it have enough information to allow the customer to make an informed decision – or are your photos outdated? How is your advertising? Are people speaking positively about your brand? Purchase experience This is the actual moment of transaction where you exchange the product (or service) for payment. If you run an online store, you must consider your interface – is your website easy to navigate? How does your customer pay for their purchase – do you have Mobile Money integrated? Can they use a Visa Card? There are many services in Ghana that allow you to develop a website that allows your customers to shop online. A personal favorite is Storefoundry, it works very well for small businesses in Ghana. If you run an actual brick & mortar store, what is the ambiance like? Is it easy for customers to locate the products in your store? Are they on high shelves and do they always need an attendant to help? Is your store so small that your customers can only come in one at a time? Is your shop attendant interactive, willing to help and offer alternatives? Or are they constantly on their phone? Post-purchase experience This covers your follow-ups and interaction with the client after the transaction. Are you bombarding them with irrelevant SMS messages and emails? If you provide a delivery service, was your delivery driver dressed appropriately? Below are practical tips you can put into action to make sure your customer service is top notch. Recruitment & Training – Recruitment and training is the beginning of providing excellent customer service. Even if you are running a run man show, you need to stay up to date on customer relationship trends and train yourself to always put the customer first. If you are hiring others to handle the customer interaction, make sure you hire people who know and understand the vision of the brand and are willing to be brand ambassadors both inside and outside the workplace. Personnel must also be conversant in the industry-speak as well as in the product itself, in order to serve as a salesperson. [bctt tweet=”Hiring the right people will allow you to build the right company culture that is well aligned with the brand” username=”SheLeadsAfrica”] Go the extra mile – The data you collect from your customers serve many purposes. One of the main ones is to compile a mailing list for your newsletter but another important use would be to study your customer’s purchasing habits and stay a step ahead of them all the time. Group your customers by date of birth and send out a personal message to them via text message or Whatsapp, which has become a popular medium for business communication in Ghana. Get to know your customers personally, are they parents? Do they celebrate religious holidays? Make sure to reach out to them accordingly. [bctt tweet=”Reminding customers that you have them on your mind will make them feel involved with the brand. ” username=”SheLeadsAfrica”] Feedback is key – Receiving feedback from your customers at least once a quarter is important. Simple tools such as Google Forms or Survey Monkey are helpful for designing easy to use surveys which gives you direct feedback from your customers and clients. This way, your clients feel involved with and connected to your brand. Appearance – You and your staff’s appearance is one of the most important elements in building a strong brand. Ensure that staff (and yourself) look the part at all times. Customers appreciate a smile and a helping hand, as difficult as it may be on some occasions. The best way to make sure your customer service is on point is to align the pre-purchase, purchase and post-purchase experience to ensure a smooth transaction! Go forth and provide an excellent service!