She Leads Africa

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The Customer Service Series: Develop trust at a distance

[bctt tweet=”If customers don’t trust your business, your chances for success dramatically reduce” username=”SheLeadsAfrica”] Distrust is the bane of every entrepreneur’s (especially those operating in the ‘very’ skeptical Nigerian market) existence. So in this post, I’ll be talking about some easy ways you can build and sustain trust with your customers and consequently enjoy more […]

The Customer Service Series: Don’t interrupt your customers

[bctt tweet=”You’re going to have to get your customers attention one way or the other, just don’t interrupt them” via=”no”] I’ll make this one very quick. Here’s a simple fact, people do not like ‘marketing interruptions’. Take these two scenarios. You’re listening to a radio station but a jingle comes up, so you tuned out. […]

The Customer Service Series: Be at the start of your customer’s journey

[bctt tweet=”Think your customer’s journey begins when they reach you? Think again” username=”SheLeadsAfrica”] Some weeks ago I started reading a book on customer experience called How to Wow by Adrian Swinscoe. The practical insights contained in the book are pretty much what inspired The Customer Service series. Over the next few weeks, I’ll be sharing […]

5 ways to keep your clients coming back to you

I love writing, writing my plans, thoughts and even notes to God. Interestingly, most times it leads to me asking Him questions and of course getting answers…some of which I’d like to share with you today. This is a world of similarities. Multiple businesses offering pretty much the same product or service. Several businesses all […]