Edirin Edewor: When failure gives you wings, fly higher

Edirin Edewor is a two-time Amazon Bestselling Author, a Mindset and Author’s Coach, and an Entrepreneur. She works with three types of entrepreneurs to help them publish their books and establish their brands. 

Through Edirin’s Process Publishing System, entrepreneurs are helped to write their books with ease in record time get published on Amazon and become bestsellers. 

She also caters to the AUTHORPRENUERS who want to sell their books profitably as well as create extra streams of income through their writing. 

Finally, Edirin’s 5-Step Process Blueprint helps unknown and underpaid entrepreneurs in the service industry become highly influential and highly paid personal brands. 


 

How do you think your past failures set you up for success?

In 2011 when I was 20, I attempted suicide.  After that, I have had 502  of my job applications rejected in 4 years.  I failed in 9 out of 11 business in 5 years. I battled with depression and a diagnosis of Early Onset Rheumatoid Arthritis at age 25. With all this suffering, I felt like a failure and thought my life was over.

After much reflection, I began developing a growth mindset which helped me overcome all of these difficult times. I eventually wrote two books; The Productivity Checklist which became an Amazon Bestseller in 2016 and You and Your Mindset.

Understanding that my failures were only learning processes, helped me eventually succeed in life and business. These lessons have helped me effectively start, scale and sustain my business in no time. So, now I help others too.

You do a lot of great work with authors. How important is writing to establishing one’s authority in any given field?

A lot of influential business people today have written books to establish themselves as authorities in their fields. From Robert Kiyosaki, Brian Tracy, to Steve Harris, Arese Ugwu, Nimi Akinkugbe and myself.

Sharing your knowledge with the public shows that you know what you’re doing. It also helps you reach a lot more people with valuable information and grows your value perception.

 

What tips would you give our young Motherland Moguls who are trying to gain influence in business?

Everyone has to start from the bottom. No one gets to the top of the mountain by falling there. Getting to the top of the mountain of success requires you to climb. It will take some time, dedication, commitment and keeping a positive attitude in the face of obstacles.

One great way to growing influence is getting published and growing your own community. There are many skills and tools to help with this.

Social media platforms have made it easy to grow your influence and build a community of a loyal following today.

I'd like people to understand that life is in processes and you need to master one level to get to the next one. - Edirin Edewor Click To Tweet

From your experience what are the difficult aspects of being an entrepreneur in Africa?

First of all, being an entrepreneur anywhere, male or female, is difficult. However, Africa presents some unique challenges.

The continent is not as technologically and industrially advanced as first world nations. Therefore, there are limited opportunities available to us. This forces us Africans to be creative and create unique solutions to solve our challenges.

Secondly, the African market is still not largely globalized and the ease of doing business on a global scale is still being stifled by the political and economic environment.

What advice would you give other entrepreneurs on handling this? 

As stated earlier, we have to create unique solutions to our challenges. While we wait for certain technologies to become available to us, we should maximize on what we have.

This also includes constantly seeking opportunities to partner with global businesses to create more favorable conditions to do business. Here is where building trust and fostering good relationships become vitally important.

From your past failures, what would you advise a young African woman getting set to start a business or career?

 

Being patient and intentional about learning the lessons even when you fail, helps you learn faster, fail less and fly higher.

Today I have built a multi-million naira business sharing this message and helping entrepreneurs build influence so they can share their stories and impact others.


The one benefit of entrepreneurship no one talks about

Entrepreneur

In the early stages of starting PaintSpace Art Lounge, I went to visit a close family friend, who also owns her own business, to get advice and direction. As we talked, she said something to me that has shaped me as an entrepreneur: “Ehi, no one really knows what they are doing when they start a business. You can plan but at the end of the day, things will happen and you will have to figure it out. Trust me, whether you like it or not you will learn!”

Whether I like it or not, I learn every day.

I recently opened a mobile paint studio in the Greater Toronto Area, Canada and it has been a world of learning. I am learning about my business, industry, the clients and myself. Learning has, by far, been the most rewarding benefit of entrepreneurship.

Here’s what I’ve learned in the past year as an entrepreneur:

Be adaptable

Change is inevitable. Period. Be ready to embrace change. This is the only way you will find out if you are doing the right things or not. When you make mistakes, forgive yourself, learn from them and move on.

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I learnt how to allow myself to make mistakes. Once I made the decision to not beat myself up, I discovered a new depth of freedom.

Surround yourself with positive people

I cannot stress enough the importance of positive energy. Negative people will bring you and your spirit down.

As an entrepreneur, avoid negativity like a plague. Protect your thoughts and feed your energy with pure goodness.

Where there’s a will there’s a way

Let your passion burn and colour every thing your do. Willpower is the fuel you need to move your business idea from abstract to concrete.

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If you can’t exercise your will, forget about being an entrepreneur.

Develop your interpersonal skills

I manage a team of artists and from experience I have had to learn to listen and communicate with tact.  

 

Empower your team

As a new entrepreneur, my business feels like a newborn. I cannot imagine anyone else more capable of keeping my baby safe! But I have had to learn to delegate.

I now spend time training my team so they can take on more responsibilities. This not only demonstrates I trust them, it makes them feel they are part of the business. Empowering my team has made them more effective.

Gratitude

This has been the hardest lesson for me. Learning to be thankful for the wonderful things I have now and not focusing on the things I didn’t have was difficult.

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But once I embraced true gratitude, I found a new kind of happiness.