Begin with the end in mind
I am sure we have all heard the saying ‘begin with the end in mind’ more times than we care to remember. Most times this is said in the context of our own lives and how we should be approaching the goal realization process. Perhaps the best-known individual on this is Steven Covey in his […]
Debunking the “Marketing is Advertising” myth
Advertising is not marketing. As a marketing professional I encounter clients who usually do not understand that although all advertising is marketing, not all marketing is advertising. Marketing is an all-encompassing practice, made up of various elements such as strategy, customer research, trend investigation, public relations, social media promotion, product design, pricing techniques, promotional campaign […]
Dr. Ndidi Nnoli Edozien: My personal growth story
If you weren’t at the Building A Social Enterprise session presented by Dr. Ndidi Nnoli Edozien at She Hive Abuja, you missed what I would call a transformational experience. The founder of Growing Businesses Foundation opened Sunday’s session with an uncharacteristic anthem: Timi Dakolo’s ‘Great Nation’. The song resonated deeply and set the tone for […]
Alima Bello: My fashion company was becoming an expensive hobby
She Leads Africa connected with Alima Bello, a fashion entrepreneur from Accra, Ghana to learn more about how she’s turned her passion into a full-fledged business. This is part of our series, From Startup To Grownup, which shares how young women entrepreneurs have moved beyond the startup phase and transitioned their businesses into sustainable enterprises. […]
The mentorship advantage
Sugar. Spice. And everything nice. What do you need to be a successful entrepreneur? More than it takes to make the Powerpuff Girls. Some say passion, commitment, and willpower are top of the list —all very true. I believe to be a successful entrepreneur you need a viable business model and a good mentor. What […]
Scared of frauds? No wahala: 4 tips for conducting proper due diligence with global partners
A significant amount of entrepreneurs in South Africa are getting comfortable with the idea of doing business across borders, be it sourcing goods and services to even looking for strategic partnerships with foreign entities. The African continent has become more accessible and opportunities abound for entrepreneurs and small and medium enterprises. What’s more, African businesses […]
10 inspirational quotes from women leaders for when the going gets tough
Starting and running a business, nonprofit, or working towards being in a position of leadership can be frustrating and onerous over time. We usually start out excited, ready to take on the next challenge of actualizing a vision, only to lose that spark over time. Besides getting external moral support, an important factor is learning […]