This feature article on Adebimpe Osanyintuyi is sponsored by the First City Monument Bank (FCMB) SheVentures proposition. FCMB SheVentures
If there is anything Adebimpe cares about intensely, it is business- talking about it, running it and growing it. The normally introverted business founder comes to life when she is asked about her experience as a business owner or about healthy mouth-watering treats.
Adebimpe Osanyintuyi is the founder and CEO of Dios Dlite– a healthy food company with outlets in Lagos, Nigeria. Dios Dlite’s products include healthy yogurts, salads, sandwiches, fresh juices, and so much more.
Before leaving the corporate world in 2018, she worked in marketing and branding for companies like GlaxoSmithKline and Nutricima Limited.
In this article, she shares her wealth of experience with Dios Dlite and gives valuable tips on how to manage a demanding business and a full-time job amongst other things.
What inspired you to start your Dios Dlite?
Starting the business was not out of a financial need because when I started Dios Dlite in 2015 I had a great corporate job. I ran the business for three years before I decided to resign in July 2018.
I have a sweet tooth so I wanted to have healthy alternatives for all the sweet things I enjoy. Most times, when we think of healthy food, what comes to mind is boring food- food that doesn’t look or taste nice. I wasn’t going to settle for that.
Frozen yogurt appealed to me because it is a healthy alternative for ice cream which is delicious but has way too many calories. So I started with frozen yogurt and we kept to that for over a year.
It was going well but along the line, our customers started requesting fresh yogurt. They wanted to be able to take it to their homes and not have it melt or spoil. So we decided to cater to this and along the way, we were getting helpful feedback from our customers.
You mentioned that you were working a corporate job when you started Dios Dlite, how were you able to manage both commitments?
The processes I put in place made it easy for me to manage both. On some days I was too tired from work to stop by the store and see what was going on. Other times, the outlet may have closed before I am done with my work for the day.
Some of the major things I did to manage this was:
Invest in software–
One major thing that helped was sales-tracking software. With this software, my staff would punch in their sales and I could easily look at the numbers. I could see which products were slow and which products were doing well. That software helped me to have a hold on what was going on in the store without necessarily being there.
To learn more about Adebimpe’s journey, read the rest of this article on the FCMB Business Zone.