Sean “Puffy/Puff Daddy/ Diddy/Brother Love” Combs is one of the greatest marketing geniuses on earth. He has remained relevant and dominant to hip-hop music, culture, fashion, business and entertainment over the past 20 years.
Last year, Sean was also recognized as one of the Forbes 100 Greatest Living Minds. He is also often considered one of the top 3 of 5 wealthiest hip-hop artists on the Forbes list.
Amidst all these, you may wonder, how does he keep all eyes on him? In this article, we will discover 5 tips from Diddy that can help us improve our marketing game and slay!
1. Say Your Name
If there is one thing Diddy always does, is use every advantage to promote his products or name. Whether its an interview on Ellen or a cameo on The Breakfast Club, Diddy always has his products such as a bottle of Ciroc.
You should take advantage of every airtime you get to promote your brand and products. Through being strategic, you should find a way to guide the conversation in a way that allows you to talk about your products.
This will help increase your revenue and the reach of your brand.
2. Make The Circle Bigger
The fact is you can only be in one place at a time, but you need to get the word out about you, your brand or business. You need people spreading a positive word about you to others.
Diddy figured this out in his early days as a music producer when he started Bad Boy Records, which celebrated its 20-year reunion tour last year. Diddy has been instrumental in the careers of musicians like Notorious BIG, Mase, and more recently French Montana. Whenever a record of their plays, it will at some point announce “Bad Boy.”
Through shaping and promoting the careers of the musicians he worked with, Diddy also extended his marketing reach. When you help other people achieve their goals, you also, in turn, grow your circle of influence and people who will do anything for you.
3. Stay On the Beat
Is Diddy an expert of the FMCG, Film and Music industries? Probably not, but he knows enough of the field to spot a real opportunity. You don’t want to seem like you are all over the place, but rather that you ‘happened’ to be in a certain place or sector because you keep your finger on the pulse.
Whatever you are working on, you need to know all the new developments and contribute to the conversations in a meaningful way that elevates the topic. Diddy lost his father to gun violence at a young age.
Though he became successful, he didn’t forget to empower his people. His response to Black Lives Matter through building a world-class school in Harlem, the neighborhood he grew up in.
5. Have Fun
Diddy always looks like he is having a great time, from salsa dancing in his underwear to the energy he brings when he is hosting shows. People are attracted to someone who is upbeat, so plaster a smile on your face and get hyped about whatever you do!
We are always exchanging energy so make sure you put out positive vibes only!
We want to highlight some of the ways in which creativity has been applied to solve some of these plaguing educational issues, across the African continent. They include:
High and unaffordable fees.
Lack of access to learning material for pupils.
Maths Meets Hip-Hop
One of the biggest flaws in the education system is the assumption that all children learn in the same way. A single, age-old learning method of sitting behind a desk and absorbing facts and numbers is still used across the world.
While this technique works for some learners, it does a disservice to others, who are left feeling academically inadequate.
A maths teacher in Cape Town is turning the traditional teaching method on its head. He is using rap music to help learners remember their multiplication tables.
Kurt Minnaar, a former hip-hop dancer, and choreographer has creatively come up with a system of turning maths concepts and numbers into hip-hop lyrics – a language that his grade 8 learners understand very well.
“There are four types of learning methodologies – kinaesthetic, visual, audible and the traditional reading and writing.
Kinaesthetic learning is when pupils learn through movement; visual through sight; audible through what they hear and the traditional reading and writing method is when pupils are more independent and able to learn in the traditional sense,” the Cape Town teacher explains.
“When you fuse creativity into lessons, you cater to more pupils, and more will understand because now you’re speaking their language.
Whereas if I just ‘chalk and talk’ and stand there in front of a class, it predominantly only caters to one type of pupil, who is also in the minority.”
Minnaar used to struggle with maths in school. At the time, he thought he was incapable of grasping the complexities of the subject but later realized he needed a different way of learning.
He says his students are incessantly in a cheerful mood as they come to class eager to break it down into his rhymes. The pupils’ marks have also improved, says Minnaar.
In some parts of Africa, the tradition of nomadic pastoralism is still alive. People move from one location to another in search of grazing lands for their livestock.
For children who grow up in such families, the on-the-go lifestyle proves to be a barrier to education as they struggle to attend school regularly.
Fortunately, for some nomadic school children in Kenya, access to education has become easier as they can now move around with their school!
In 2010, the Kenyan government joined forces with UNICEF to launch mobile schools which brought education to learners whose families had to relocate frequently in order to survive. As part of the initiative, teachers now live and travel with the nomadic groups, setting up tents and temporary schools.
The mobile schools normally plan their calendar around rainfall patterns. Most of the learning takes place during the rainy seasons when children do not have a lot of household chores.
Crowdfunding Fees with Feenix
The #FeesMustFall protests in South Africa shone a glaring spotlight on the issue of the rising costs of education. Many students are struggling to pay for their tertiary education.
In an effort to help students, who cannot afford high university fees, crowdfunding initiatives have mushroomed.
Feenix.org is an online platform which allows donors to donate money to students registered on the site. 1068 Live student profiles have been uploaded onto the platform which features their biographies and fees statements.
Once a profile has been verified it, and the fees needed, becomes visible to anyone who visits the site. With the minimum donation set at R100 (USD $7.5) anyone is welcome to make a donation. 85 Students have been fully funded since this initiative started.
Up to date, R4.3 million has been raised by 744 funders (of which consists both individual and business funding). Donors are also required to upload their information and go through a verification process.
E-learning is Growing
Technology is transforming education in Africa at an unprecedented rate. With the rapid growth of mobile learning, the e-learning market is set to be worth well over US $530 million by 2018.
E-learning is not only helping students learn better, but it is also giving underprivileged learners inexpensive access to educational content.
In Kenya, adoption of e-learning is happening at an impressive rate. Schools in low-income areas are using technology to boost their learning. In Nairobi’s Kawangware area, students are using eLimu, an app for primary school learners to learn and revise for their exams.
The platform contains educational content in the form of locally produced and culturally relevant videos, animations, songs, music, games, and quizzes to improve learning.
One of the other successful e-learning platforms in Kenya is Kytabu, a textbook subscription platform that provides low-cost digitalized books to millions of students.
Kytabu allows users to rent textbooks, chapters, and pages on a low-cost Android app and pay with M-Pesa, the successful East African mobile money transfer service.
Learning Through Robotics
Ghanaian company, Metro Institute of Innovation and Technology (MIT), offers school children training in robotics and mobile app development. Their aim is to promote science and entrepreneurship in this way.
The company applies innovative ways to introduce technology to learners and help enhance their learning.
Offering lessons to children of all ages, MIT established the National Robotics Summer School. Attending this school, learners can take their science skills to the next level by programming robots and designing games.
“We’re trying to use robotics as a tool to inspire the study of science and maths, to relate classroom theories using robots so that if we’re talking about a scientific principle, they [the learners] shouldn’t just memorize the facts,” explains Ben Nortey, Founder, and CEO of MIT.
By now, everyone in the industry knows the lovely Caron Williams. Hailing from Cape Town, this beauty has been in the creative industry for years and has now added “Editor” to her resume.
The Plug, the new and freshest hip-hop online magazine has really changed the game in such a short amount of time. The Plug gives you the need to know and the latest on all things hip-hop, fashion and urban culture –locally and abroad. This magazine has been an incredible platform, giving us in-depth insight into our favourite local and international artists in a fresh and innovative way.
As a young Black woman, Caron is breaking the barriers of a male-dominated industry, paving the way for young creatives. Having turned her knack for hip-hop into an incredible publication, Caron has clearly become a powerhouse in the making, in her own right.
In this short interview, Caron gives a sneak peek into how she grew the magazine, being a woman in the industry and what the future holds.
What inspired you to start The Plug?
I’ve always been incredibly passionate about hip hop, urban culture and fashion and becoming an Editor has always been my dream.
The Plug Mag was the brainchild of 6th Avenue Group, they approached me regarding becoming the Editor of their online publication before it was founded and I agreed.
Have you found that being a woman in the industry has proven to be difficult? If so, what kind of setbacks do you have?
Being a black woman in any male-dominated industry definitely comes with immense challenges, but the truth is, the game is hard for everyone.
You have to be tough to be in this industry and willing to put up a fight every day. Regardless of your gender, if you don’t know who you are, aren’t clear about your vision and aren’t willing to put in the work, the game will chew you up and spit you out.
I’m not fazed by being a woman in this industry because I can hold my own against the best in the game and this is only the start. I want to be the best and I’m going to be the best, no stereotype about by gender will deter that.
I know that you also have a knack for fashion, can we see a publication of the sort from you again soon?
Anna Wintour and the late Franca Sozzani are my idols. Fashion has always been my first love and a passion I’d love to return to.
Establishing my own fashion publication is something I definitely aspire to do one day and the success of The Plug Mag is essential for me to reach that point. South Africa has such incredible designers and fashion talent, which deserves to be celebrated.
Speaking of fashion, what are your must-have items this season?
Definitely my camo bomber, Army green overall, deep maroon lip colour and a great pair of boots.
The publication has grown tremendously this past year – how has that been for you and your team?
It’s been a thrilling experience. It started off as a passion project from a group of creatives who truly love hip-hop, fashion and the culture as a whole, so to see how much it has grown and resonated with people is truly incredible.
We have so much we still plan to do with The Plug because we truly want to transform the local urban cultural landscape, so the response has been encouraging. On a personal level, it has been a challenging but fulfilling experience.
How is the future looking for The Plug? Any chance you will switch to a print publication?
We have so many exciting plans for The Plug Mag. We’re immensely ambitious with our plans. Watch this space…
As a woman in a male-dominated industry (hip-hop), you have basically become the answer for consumers who want to know more about what’s happening in the industry, how does that feel for you?
It’s an interesting position. It’s always a balancing act offering our audience what they want to read and what we feel is an important story that needs to be shared with the culture.
The reception to the content we’ve put out has been very inspiring and demonstrated that the SA hip hop community is hungry for powerful and engrossing content.
What advice do you have for people who want to start their own thing?
Passion is the foundation of any great venture; it’s what drives you when things get challenging. You truly need to have a clear vision of what you’re trying to achieve and how you plan on doing so. You have to understand that great projects and brands take the time to build and that you have to be in it for the long haul.
Over and above everything, you really just have to work hard and put in the hours. Outwork everyone, study the game, study your peers and become versed in the industry you’re trying to penetrate. You also have to surround yourself with people who are as passionate and driven as you are, and people who have been in the game longer than you have been so you can learn from them.
Be realistic about what you want to achieve; people are often very idealistic about startups. Even if it’s what you’re passionate about, it’s still going to be hard work. Build a network, sell people on your vision and don’t be afraid to make mistakes.