5 Simple Steps to finally launching your business idea

Was one of your new year’s resolutions to finally get that blog, podcast or business idea off the ground? Well, if so, I’ve got great news for you!

I recently sat down with the amazing Tobi Olujumni who shared 5 simple steps that you can take to turn this dream into a reality.
For anyone unfamiliar with her, Tobi is the founder of the WTALK, a Multiplatform Entertainment & Faith Network which empowers Women to explore Faith via entertainment.

W360 is the membership streaming service of WTALK set to redefine Faith within global entertainment.

Tobi Olujumni

She is a powerful communicator and sought after preacher of the Word of God. You can read the tips that she shared in our interview below:

1.  Start small but do something

First of all, I would say, start small. Start small but do something. I think that in the day and the society and the culture in which we live now, everyone expects you to have ten thousand followers or a hundred thousand followers, or what have you.

And you’re almost deemed unsuccessful if you haven’t attained that. All of these things are just massive distractions. If you have something on your heart to create, I would say start small. If you want to start a blog, start writing. Start writing on your notepad.

For example, it’s so funny because someone asked me about how I do status updates. Well actually, some of my status updates come on the train and I put it in my notepad. Then I get a kind of a nudge a few weeks later and I think “Oh, that’s for this time!” and I post it.
So first, I would say, start small but do something. That’s big! Because, you know, I have a lot of people that come to me and they’re like “how?” or “what should I do” and I’m like “just do something!” It doesn’t have to be fantastic.

I am a perfectionist but sometimes that can work against me because sometimes some things need to go out.

Some things need to resonate. It’s not about the camera angles, it’s the message that needs to reach the person who needs it most. So that’s why I would encourage whoever it is to start and do something.

2. Be consistent

And then I would say, be consistent. Be consistent because people like to trust that you’re going to be around. That’s how you build a community.

That’s how you build a following- if people trust you; that you’re going to be around. And, if you think about it, if we look at any of the big, massive brands, we trust that they’re going to work.

For example, if I log onto Netflix, I trust that the shows are going to be there. That’s because of their consistency and I think, as you show up and you’re consistent, people will build a trust towards you. People will build a trust towards your voice.

3. Know your voice

The third one I would say to everyone is, what’s your voice? It’s incredibly crowded. It’s incredibly noisy. People are getting notifications left, right and center.

So, what is your voice? It goes back to knowing your identity because I think your voice flows from your being. For example, I’m not creating anything today that doesn’t flow organically from who I am.

You only have got to spend about an hour with me and you’ll know that’s true. So, I would say, what’s your voice? I hear people say they want to be the next Oprah. Good for you but Oprah exists and she doesn’t look like she’s going anywhere for now.

What’s your voice? Because your voice will resonate to the place it’s supposed to be sent.

4. Be persistent and be determined

And, after consistency and knowing your voice, be persistent and be determined.

Your idea is not going to grow overnight. If you get it overnight, you’ll probably lose it overnight. It’s about legacy. It’s about building deep roots.

Like at this moment, I’m not overly concerned with having millions of followers but what I am concerned about because we’re in our infancy at this stage (we’re under 5 years as a company), is building deep roots. Roots that are so deep our infrastructure is laid and it’s tight so we can build upon that.

If your infrastructure’s dodgy, if the foundation’s dodgy and you’re trying to get to 100 followers, the whole thing’s going to collapse. The fact is, if you don’t want the long endgame, I would challenge you to question why? What is your why?

If you just want to make a little bit of money- you can do something else that is less stressful. If you want it now, I would challenge you to question your why. If you get your why, then you’ll know it’s definitely a long run.

5. Be passionate

You must be passionate about what you’re doing because you have great wins and you have days where you’re just like “oh my goodness!” And I just think, the thing that keeps me going is my why and my passion.

It’s the passion- seeing who you’re hoping to help or who you’re hoping to bless or who you’re hoping to communicate with, it’s those things.

Having a little reminder on your phone is really helpful too.

Got an article you’d like to share with us? Share your story with us here.

Job hunting 101: 6 survival tips for the aspiring Motherland Mogul

Are you feeling personally victimised by the job application process? These tips are for you Click To Tweet

Anybody here feel personally victimised by the job application process? Yeah, me too. I thought having a degree would mean people would come knocking at my door, begging me to work with them. Wishful thinking.

I’ve come to realise the job is not going to find you, you’ve got to go to look for it. The process can be so tiring but it has to be done, you know, if you want food on the table or that life you’ve always dreamt of. First-time job seekers, this one is for you; welcome to job hunting 101.

The devil is in the details

Your C.V is the first thing your potential employers will see. They need to be able to pick out key highlights of your professional experience at a glance. It is also important to streamline your C.V, what about it says ‘I am perfect for this job‘.

Remove irrelevant details. Nobody needs to know you got mad skills with the knitting needles unless you’re applying for a job in the weaving industry. If that’s the case, make sure your portfolio shows all you can do. Make sure your professional accomplishments are distinguishable, that’s how you get your brand out there.

Your cover letter is just as important. Be prepared to write countless versions, each tailored for the company you are applying to. Research the company. Add small details, such as why you like the ethics of the company or how you would be a great fit. This lets them know that you aren’t sending a generic cover letter but that the interest is real.

Apply, Apply, Apply!!!

The application process can be slow and tedious. Set aside a day to focus on sending out applications. The truth is that not everyone will respond. Don’t give up! There is no harm in putting your C.V out there, it is more likely to do good than harm.

Be proactive, drop your CV off at places you are interested in. Don’t worry about your pride, she can’t get you a job, determination though? She is your best friend. You’ve got to be prepared to do whatever it takes to get your foot in the door.

Don’t underestimate the power of resources like LinkedIn. Create a detailed and notable profile that will make you stand out as a viable candidate. You can also use LinkedIn to reach out to professionals in your field to check if they have any openings or ask for advice. The resources are endless, use them to your best advantage.

Apply for your dream job, apply for the practical jobs. The key thing here is to never stop applying. I repeat. Never stop applying.

There is no harm in putting your C.V out there, it is more likely to do good than harm Click To Tweet

Be patient

Easier said than done, right?

Companies are more likely to not respond to your application and somehow actually receiving a rejection email is more comforting than deafening silence. Don’t be discouraged, something’s gotta give. Something will give!

The worst expectation you can have when you start applying is that job offers will flow in constantly. Getting your first job could take months but it will happen, it’s not impossible but it’s not easy either.

Just keep swimming

Getting a job after university or after a slump is hard. Especially when it feels as if everyone around you is getting great jobs, moving forward and leaving you behind. This is on top of the actual overwhelming feeling of job applications.

People sit and tell you to get a job as if you can wake up, snap your fingers and have it. The external pressure is suffocating. Remember, don’t compare journeys, your path is just that, yours. Comparing yourself to your friends won’t get you a job, it will just make you miserable. Focus on what’s important and go get it.

Comparing yourself to your friends won't get you a job, it will just make you miserable Click To Tweet

Go the extra mile

At some point, the job hunt will make you feel like you are going crazy. You’ll find yourself applying to jobs that seem out of your field. And that is okay!

Look at job opportunities that may require you to step out of the traditional thoughts of how your career should look. Each experience should inform and be a stepping stone for the next.

Connection is key

People like to make you feel that asking for help when looking for a job is shameful. Nobody got time for that. Put your pride back in your pocket, you don’t need her. Network and connect. Jobs are often about who know as much as you having the necessary skills for them.

It is key to keep contact with people in your industry, even if it is with your peers or with someone you once interned for. Keep yourself on their mind, so when opportunities arise they think of you first. When someone sees a job that they may not be available for or isn’t in their field, they can refer you.

Make and keep strong genuine connections. Connect with as many people as you can and stay in touch, help others out, the path to employment isn’t one you have to walk alone.

Falling into the gap: life in-between varsity and employment

shehive joburg she leads africa
A gap year is not a waste of time, no matter what our relatives love to say Click To Tweet

Graduating from university is one of the most satisfying moments in life, you’ve accomplished your goals and now you are ready for the rest of your life. It can also bring a lot of anxiety especially if you don’t have a job lined up.

Don’t worry though, great things take time but its how you spend that time that also matters. What you do during period between finishing university and starting a job can actually shape the rest of your career so here’s some tips on how to make the most of it.

Take a gap year

free-gifVarsity can leave you burnt out, tired and overall unable to deal. A gap year is not a waste of time, no matter what our relatives love to say. Taking time off can help you figure out what you want from life and your career.  If you can afford to travel, do so.

If you have to pay your way, consider teaching overseas or if you’re just looking for work experience an internship at the UN could be a viable option. If you are settling back home you could also volunteer, this opportunity will not only look great on your CV but is an opportunity to help in your local community.

Use the time to plan

Graduating from university doesn’t necessarily mean you know exactly what you want to do. It is highly likely you spent more time focusing on the next assignment due or exam to write and never really sat down to think about your future. This is the time you have to sit back and plan, perhaps start a journal.

Set out your career goals (using this SLA guide), business plan, decide who you are and where you are going. Doing this can keep you extremely motivated and will help you plan your next step. Set new goals, you don’t always have to fit into the traditional path and this may be the time to broaden your career search, you could consider going back to school.

Protect your mental health

It is extremely demoralizing to watch your peers get jobs straight out of varsity. It is also very easy to lose motivation when the job hunt is not automatically successful; so keeping a positive attitude is important for your well being. Exercising can be a fun way to keep emotionally grounded and fit. You could try out new forms of exercise like Pilates or Yoga which have been said to be mood boosters.

Creating structures is important especially for people who find a balance by knowing what to do. You could wake up at a certain time each day, set aside hours to job hunt, set time for writing etc. Creating structure can help you from falling into a slump, when we feel like we are doing nothing we lose our way a bit and so by creating stability we keep motivated.

Make your hobbies your career

i-can-do-anything-mindy-gifOne of the coolest things about having downtime is being able to do what you love most. If that’s reading novels, create a book list and get to reading. If writing is your thing, start a blog. It is a great creative outlet that could potentially lead to new opportunities.

Through exploring your passions, you could turn your hobbies in to a possible career opportunity. The opportunities are endless.

Online courses

Keeping occupied during this period is important to make sure you keep motivated. By taking online courses you enhance your skills and keep your brain active. The courses you could take could be influenced by your career choice because they could potentially make you a better candidate when you apply for jobs.

It could also be a smart opportunity to read up on different disciplines, use this time to explore your options.

Use this time to work through your business ideas or set your career goals Click To Tweet

It is okay to not be okay

things-happen-gifSometimes life has its own plans for us and timing just is not in your favour. Even though this gap feels like the worst thing that could happen to you it might not be. The time will allow you to work through your business ideas or setting your career goals.

Your emotional well- being definitely is vital so taking time off to check yourself may just be what you need. Sometimes time has to stand still for us to move forward.