Understand your business, do your research and go through a rigorous market survey: Princess Okereke talks about founding Zapi Botanics
When Princess Okereke founded Zapi Botanics she wanted to make a difference in the hair care sector by providing organic hair products. We all know that the hair care industry is filled with products containing toxic ingredients and chemicals that are not only harmful to the hair and scalp but are ecologically unfriendly. Zapi Botanics was […]
Chidinma Emodi Chukwuemeka: Pitch your business proposition from the ‘why’ perspective, not the ‘what’
Chidinma Emodi Chukwuemeka is a seasoned entrepreneur with a specialty in Brand and Digital Marketing. In July 2017, Chidinma and her husband, Mr. Bentley Chuwkuemeka officially launched The Footwear Academy. The Footwear Academy is a footwear training and production school for individuals interested in the art of footwear production and sales. Their vision is to […]