5 tech tools for blogging bosses

If you’re a blogger, you probably know how time-consuming managing a blog can be. You need tech tools for blogging because between editing your pictures just right, resizing them for Facebook, Twitter, and Instagram—and making sure your posts are typo-free—one can become frazzled very quickly.

Blogging bosses cannot afford to be stressed out. We must maintain an air of effortlessness at all costs.

So, here are a few of my favorite tech tools that take care of the annoying parts of the blogging business so you can keep focused on the big picture.


Delegate, delegate or delete; that’s my mantra. If something will take up more time than I have available, I find a capable person to handle it or I delete the idea.

Find a programmer to do those annoying CSS edits to get your blog looking just right, or hire the perfect graphic designer to breathe new life into your blog images. Fiverr has it all, and for $5 a pop, you can too. No wahala!

Tomorrow App

How many times have you been stumped trying to figure out where you wrote your to-do list? Okay, maybe you’re organized and your lists are always within reach, but, there’s nothing like being able to see all your to-do’s, personal and professional, in one place and never run out of paper!

Tomorrow App is a simple app without distractions. Just put in a to-do item and tap to cross the item off the list when it’s completed. If you don’t get to it, it automatically transfers everything over to the next day. I’m a staunch ‘paper and pen’ girl, but this Tomorrow App on my phone is a lifesaver!


I take most of the pictures for my blog, ThisAfropolitanLife. Photography is on my list of creative pursuits. As much as I try to make sure I take pictures good enough to post without edits, sometimes I fail and a little touching up is necessary.

PicMonkey is a quick and effective online tool. No need to download anything, just upload and edit away. For blog graphics and more involved designs, I use Canva.


Between Facebook, Pinterest, Twitter, Instagram and all the other social media platforms, one can be tasked with a nightmare of a job; adjusting one single photo into dozens of different sizes, just to make sure they display properly.

Canva makes this easy and eliminates the stress. They have pretty pre-designed templates in all social media sizes you need. It’s a one-stop-shop to make all your blog graphics come to life.


There’s nothing more off-putting than an errant typo or grammatical error on a blog post. Don’t loose readers, tighten up your prose with Grammarly; a free tool that catches typos and grammatical errors.

It’s like having your own personal editor or English professor within reach. Just upload your document or post and watch Grammarly work its magic.

Building an online community: 16 practical strategies for growth

Building an online community-1

When starting up a business, it can be very challenging getting the attention of potential customers, suppliers and business partners, especially when it’s just you screaming from the rooftops. Once you get some visibility via social media and the press, then people start to take you more seriously and there may be some light at the end of the first tunnel in the startup game.

But how do you get visibility online when you’re starting from scratch? Don’t worry. We’ve developed a guide thanks to our year of trial, error and tribulation on how to build an online community from zero to 15,000 and counting. We’ve pulled together 16 strategies with tangible examples from the SLA toolbox on how to develop a concept, use social media tools and online networking to get the word out and use your fans as brand ambassadors.

We originally presented this class at Social Media Week Lagos. But based on the feedback from the session, we just knew we had to share it with everyone.

SMW Lagos Feedback

SMW Lagos Feedback

Topics this guide will cover:

– Who you should be targeting on social media and how to find them

– How to create an online voice that is true to your brand and helps you stand out

– How to set up experiments and make sure you’re learning from your past mistakes

– What you can do to become an active participant on social media and bring people to your brand

– The top tools and platforms to help you reach more people faster

Want access to this guide so you can start Instagram flexing for your business?

Filters Are For Suckers GIF

Just fill out the form below to join our community and get access to this guide and AWESOME weekly content.  

Webinar with Stephanie Obi: How To Start An Online Business (Mar 5)

Steph Obi

Missed this event? Make sure you don’t miss the next one by joining our community today.

RSVP for the webinar


Online businesses are booming and represent a great opportunity for young entrepreneurs to build a name for themselves and generate cash flow. Join us for this webinar where SLA cofounder Afua will discuss with Stephanie the A-Z of building an online business.

Some of the questions we’ll cover:
– How can I create interesting content that gets traffic and builds a following?
– Which platforms are the best to monetize?
– Can only beauty, fashion and gossip bloggers make money online?
– Do I need professional video and photography equipment to get started?
– How can I connect with potential brands and sponsors?

About Stephanie:

Stephanie Obi is a Business & Marketing Strategist where she runs a consulting firm,  ST HUB LIMITED, focused on Online Marketing,  Online Branding, and Online Business strategies.

She is the founder of Steph B-School, an award winning Online Business School that was created to equip people who want to start and grow a business, with the skills and insights they need to build a Successful Business Online, so that they can reach more people, make more money and leave a legacy in the world.

She is also the founder of ST Colours A-School, an Online Accessories School, set up to empower young ladies who want to learn how to make accessories. To date, this platform has trained ladies in United Kingdom, United States of America, Cameroon, Kenya, Australia, Zambia, Canada, South Africa and Nigeria. She now shares all she learnt on this journey with other people who want to build an Online Platform to teach what they know.

She is a First Class graduate of Computer Science from Covenant University and holds an MBA from the prestigious Lagos Business School. She brings all the experiences she has gathered at her fashion accessories business, ST Colours, Ericsson, The Tony Elumelu Foundation and L’Oreal, to create relevant training programs that help individuals build Successful Businesses Online.

She won First Prize at the Wimbiz Impact Investment Competition and was the 1st Runner up at Standard Chartered Bank’s Dragons Den Competition. She has been featured on various platforms including Channels TV, Metro Radio, Enterprise Radio, etc

Through her website, www.stephanieobi.com, Social media platforms, Online Business School, Steph B-School and various training events, she inspires thousands of people to fulfil purpose and to shine their light to the world.

Her philosophy is – “You have a light within you that the world is waiting to see. It’s time to shine that light to the world”

RSVP for the webinar

Watch the webinar live

Rita Kusi shares 6 tips on how to make your marketing stand out

coke billboard marketing africa

Are you having difficulties marketing and or selling to an African audience? Perhaps you should reevaluate your marketing techniques.

Prior to relocating to Ghana, my way of marketing and working was mainly digital and via online platforms. After relocating, I realized that while these methods were very effective abroad, they were not as effective in reaching a large audience in Ghana. This is probably the case in most African countries. Digital and online marketing, commonly known as Above The Line (ATL) marketing, is a great way to target the urban youth and the global audience.

However, if you want to reach adults and local residents living in rural areas, your best bet is to use effective Below The Line (BTL) marketing techniques, such as, on-the-ground activations and promotions.

In Ghana, ATL marketing is effective because most people are almost always tuned into their local radio or television stations. The use of the internet has only increased recently because of the rising use of mobile technology. As a marketer, you have to know how to adapt to this environment.

The solution is not to give up on the old tactics you know or are familiar with but instead, effectively incorporate new strategies to help you become a well-rounded marketer.

So what characteristics do you need to be a great marketer in the African context? What marketing strategies are effective for engaging the African market? Well, I discuss them below.

Characteristics of a great African marketer

I’ve always considered myself lucky to have the skills of a marketer. At times, I wonder if one is born a marketer or can learn to become a marketer. I believe effective marketers are born with certain traits and also learn as they go. The world is always changing so we must be able to change with the times. Here are 10 characteristics that are time tested to be true of an great African marketer:

  • Have a genuine passion for people
  • Honest, personable and approachable
  • Possess networking skills
  • Embrace and drive change
  • Stay connected to an African audience
  • Communicate effectively
  • Passionate
  • Innovative and thinks outside the box
  • Take chances
  • Wholehearted belief in the product they are selling

Motherland Mogul Tip:Remember, good marketers can market and sell any product, but great marketers choose the products they want to market and sell.

They are persistent and do not understand the word “no”. Good marketers are led by passion and the need to connect the right people to the right product. They understand their target demographic and will go to great lengths to connect them to that product. Next, we discuss strategies for marking effectively in the African context.

Strategies for marketing effectively in the African market

Now, with these characteristics, you must be willing to do some things differently to gain traction in the African market. Let’s discuss a few strategies below.

1. Establish strong genuine relationships

Often many of us like to take the conventional networking approach. I’ve been guilty of this in the past. We attend an event, meet someone and have a two-minute conversation then request for a business card.

Effective marketers actually take the time to follow up and establish rapport with potential clients, sponsors, partners, and their audience. In Ghana, it is all about who you know. Therefore, establishing relationships is crucial to your success in almost any field.

2. Sustain relationships

One of the most important lessons I have learned is that it is not enough to establish relationships with people. Sustaining those relationships plays a crucial role in the success of your marketing strategies. It is one thing to establish relationships but what are you doing to sustain them?

Sustaining relationships are one of the hardest and most challenging things to do because it requires time. It is none the less a great investment. An occasional phone call, email, or visit helps you to stay connected.

3. Form strategic alliances/partnerships

It is a fact that we all need someone and cannot get to where we are going alone. Form strategic partnerships that are mutually beneficial. Align yourself with people who have a similar mission and your best interest at heart. They will help you sell or market your product.

In Ghana, having notable sponsors and partners as part of your event validates your event somehow. Rarely do you see fliers or posters without sponsors. However, you want to be strategic in forming these alliances and not overdo it.

4. Networkability

Word-of-mouth continues to be the #1 effective way of marketing. As a marketer, it is your responsibility to go out and network constantly. Whether your goal is to increase your clientele or fan base, go out there and meet the right people who will help get you to your goal.

True marketers understand that time is of the essence. There is no need speaking with everyone in the room, just key people who you share commonalities and a similar vision.

5. Communicate effectively and believe in the product

As a marketer your verbal and written communication must be up to par. You have to believe in what you are selling in order for people to believe in it as well.

Therefore, your way of communicating must be clear, concise, convincing, and easily understood.

6. Think marketing

True marketers are always thinking about marketing. They apply marketing to almost any and everything around them.

To conclude, marketing in Africa is very different from marketing in the States or elsewhere outside of the continent. Sitting behind your PC expecting to reach a large number of consumers is not ideal. Bottom Line Marketing is king! You must be willing to go out and connect with people.