5 African Women Who Should Have Been on the 2018 Forbes Power Women List

Every year, Forbes publishes its list titled: ‘The World’s 100 Most Powerful Women’. The women on this list are some of the most intelligent, resilient and influential leaders of today. Making their mark in the world in all fields including politics, business, philanthropy, media, technology, and finance.

They are creating solutions for some of the world’s biggest problems and leaving lasting legacies along the way.

Members of the 2018 Most Powerful Women list represent women in six categories.: Business (27 honorees), technology (18), finance (12), media & entertainment (16), politics & policy (22), and philanthropy (5).

Combined, the ‘Power Women’ control or influence nearly $2 trillion in revenue and oversee 5 million employees.

While I know this list is highly competitive and the women on the list all deserve the honor, there is a serious problem when it comes to diversity.  

Only 1 African woman made the 2018 Forbes 100 power women list, at no 97. Why? Read more... - @lizgrossman87 Click To Tweet

Just look at the numbers: North America has 50 women represented, Asia and the Pacific has 22, Europe has 24, (with the United Kingdom boasting 7 from that number), the Middle East has 3,  and only one in Africa – the newly minted President of Ethiopia Sahle-Work Zewde at position 97.

Of course, picking the Power Women is no easy feat. Forbes uses four metrics every year:

  1. Money – net worth, company revenues, assets, or GDP
  2. Traditional, digital and social media presence
  3. Spheres of influence
  4. Impact – analyzed both within the context of each woman’s field (media, technology, business, philanthropy/NGOs, politics, and finance) and outside of it.

Criteria number one, money, can place African women at a disadvantage. According to the IMF, in 2017 Nigeria had the largest nominal GDP of any African country at $376 billion, but ranks 30th globally, with most African countries trailing far behind.

The top ten African businesses range from $58 billion (Sonatrach) in revenue to $8 billion (Imperial Holdings), none of which have a female CEO.

Fortune’s top ten global companies range from over $500 billion (Walmart) to $242 billion (Berkshire Hathaway). These simple numbers and economic imbalance alone may explain why so few African women make it on the Power 100 list, but it is reductionist to define power in terms of money.

Power can be defined as the ability or right to control people and events or to influence the way people act or think in important ways.

 African women have historically been influential leaders, dating back to the 17th century with Queen Nzinga from Angola, through to the struggles for independence by women like Yaa Asaantewa, Rose Chibambo, Graça Machel, Winnie Mandela, Joice Mujuru, Lillian Ngoyi and Albertina Sisulu, to the modern historical figures such as former female Presidents Ellen Johnson Sirleaf, Dr Joyce Banda, Ameenah Gurib Fakim and Catherine Samba Panza.

Businesswomen like Njeri Rionge from Kenya, Sibongile Sambo from South Africa are running multi-million dollar enterprises. We must also praise countries like Rwanda, for having the most number of women represented in parliament.

African women leaders are resilient, influential and changing their societies and the world. And they wield significant power.

Forbes has recognized African women on past lists, such as Folorunso Alakija, Dr. Joyce Banda, Ngozi Okonjo-Iweala, Ameena Gurib Fakim, Gail Kelley (the only African woman to ever be named in the top 10, #8 of 2010), and others.

However this year, I would like to suggest five African women who should have been considered for the Power Women List.  

Here are 5 African Women who should have been on the 2018 Forbes Power Women List - @lizgrossman87 Click To Tweet

Phumzile Mlambo-Ngcuka 

Phumzile Mlambo-Ngcuka is the United Nations Under-Secretary-General and Executive Director of UN Women, a position she has held since August 2013, expanding the agency to raise the most revenue in its history and provide financing for almost 50,000 beneficiaries globally.

She boasts over 83,000 followers on Twitter, speaking engagements on some of the world’s most influential stages, and sets the policy agenda for gender equality in the core of the United Nations.  

She uses her experiences as an active leader in the anti-apartheid struggle in South Africa, as well as serving in some of the highest positions of government, including Deputy President, to influence the lives of all women across the world.

Obiageli Ezekwesli 

With a glowing career in civil society, government, policy-making, and advocacy, Obiageli Ezekwesli spearheaded the #BringBackourGirls Campaign, creating a global movement to insist on returning the Chibok Girls.

More than one million people, including the former First Lady of the United States, Michelle Obama have tweeted the hashtag.  HBO has recently released a documentary on two of the girls, which is a result of this campaign.

She was a 2018 nominee for the Nobel Peace Prize for her work in transparency in the extractive sector.  She is currently running for President of Nigeria and using her global platform to disrupt Nigeria’s politics of failure, as evidenced by her interview with CNN’s Christine Amanpour, and through a strategic campaign targeting young Nigerians.

Tsitsi Masiyiwa

Tsitsi Masiyiwa is a Zimbabwean philanthropist and social entrepreneur who has devoted much of her life to empowering the lives of young people through education and technology.

She and her husband, billionaire Strive Masiyiwa, founded the Higher Life Foundation in response to the AIDS crisis, and now provide education, access to technology, and healthcare in Zimbabwe, South Africa, Burundi, and Lesotho.

Every year, the Higherlife Foundation provides 20,000 scholarships for African students and gives 600,000 students a month access to education through the Ruzivo online learning platform they developed.

Tsitsi is a sought after philanthropist and speaker, serving on boards such as the Global Philanthropy Forum, PATH, the Giving Fund, and the End Fund, where she uses her expertise to influence decisions about major philanthropic investments globally.

Amina J Mohammed

Amina J Mohammed serves as the Deputy Secretary General of the United Nations,  the second in command of the entire UN system, with a budget of $5.4 billion.

After years in the private sector, Amina served in government under three Nigerian Presidents, including as Minister of the Environment,  before joining the United Nations as Ban Ki-Moon’s advisor on the post-2015 Development Agenda.

Sharing stages with major world leaders, she is working to better share the humanitarian work of the United Nations, and encourage reforms within the system, including on climate change, the Every Woman Every Child initiative, women’s health,  and developing future African political leaders through the African Women Leaders Network.  

Bozoma Saint John

A top executive hailing from Ghana with a career spanning PepsiCo, Apple, Uber, and now Endeavor, Bozoma “Boz”  St John is disrupting music, pop culture and business as we know it.  

She was the mastermind behind Beyonce’s Superbowl Halftime show in 2013 and created Apple Music’s ad campaign with black celebrities. Boz’s work has been featured on superlative lists including Billboard Magazine’s list of top women in music, Fast Company’s 100 most creative people, and the Hollywood Reporter’s 2018 Women in Entertainment Power 100.

At the 2018 BET Awards, she encouraged entertainers and executives to use their platforms to advance various agendas, and use their power for good. She also sits on the board of Vital Voices, a powerful international organization identifying women leaders and supporting their visions.

I encourage everyone to keep an eye on these women, as well as the growing movement of African women leaders both on the continent and across the globe.

As Africa continues to produce top talent, as nations grow, and policies are written and implemented invest heavily in women and girls, I am confident the Forbes Power Women list will become more geographically balanced and reflect this growth.

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Mo Abudu: It’s an honor that people liken my work to that of Oprah Winfrey

Mo Abudu is one of  Africa’s most successful women. She is a media giant for Africa in broadcasting, an entrepreneur, and a talk show host.

She is the founder of Ebonylife TV, an African multi-broadcast entertainment network, that portrays Africa at its best.

Over the years she has created a signature brand that resonated with black audiences both in Africa and its diaspora. 

Described as Africa’s very own Oprah’,  Mo is keen in her resolve to rewrite Africa’s story. 

We learn more about her journey and of  her trending project (Sisterhood awards) for African women in the industry, that is empowering women to work together to accomplish great things  while also celebrating women who have excelled in laudable achievements’

 Ebony life is a contributor to the Annual Discop Africa and we caught up with the station in presenting its projects with the rest of Africa in exposing African content to the rest of the world.



What’s your background, and why business?

I was born in the U.K to Nigerian parents. I moved to Lagos in 1993 and spent more than a decade in the corporate world, where I launched a consulting firm, and later a hotel.

However, my love for film and telling African stories brought me to a totally different ball game. I found myself working towards Ebony life TV channel and films.

There are so many African stories that are yet to be told”. “Let’s take these stories to the world now, that’s the journey we’re on,” says Mo.


How difficult is it to own and run and whole TV station?

It’s been just over a decade since I launched the ritzy entertainment and lifestyle network, Ebony life channel in eastern Nigeria.

I have now opened a new studio in Lagos, the country’s entertainment and media capital.  For me, it has been all about keeping with a philosophy passion and love.


There are so many African stories that are yet to be told - @MoAbudu Click To Tweet

You are often nicknamed the “ Oprah of Africa”, why do you think people call you that?


In 2013 I had decided to put my investments and time to the launch of my network, Ebony Life TV. It was the first fully Nigerian-owned entertainment channel to be carried on the South African pay-tv platform – DStv.

Many take my work and development in the broadcasting industry as a following in Oprah’s footsteps. It’s an honor that they liken my work and journey to that of Oprah Winfrey.

My contributions and work in the range of original reality programming, drama series, and news magazines may be the outline that makes people compare me with Oprah, I guess. Also, talk shows have somehow resonated with black audiences both in Africa and its diaspora.

Ebony Life now airs in the U.K. and the Caribbean. It is soon to be airing in the U.S. and Canada.

Who are the inspiring people you’ve come across on this journey?

In 2006 I launched “Moments with Mo,” it then became the first syndicated daily talk show in the continent.

I’ve sat across from a remarkable range of guests, from Nigerian Noble Laureate, Wole Soyinka to fashion designer, Diane von Furstenberg, and even then-U.S. Secretary of State Hillary Rodham Clinton.


In 2013, I put my investments and time to the launch of Ebony Life TV - @MoAbudu Click To Tweet

What is your vision for creating African content in broadcasting and film?

We have many African stories that are yet to be told.

When I first approached DStv with the proposition that Africa was ripe for its own Oprah Winfrey or Ellen DeGeneres show, I had already planned for a global TV channel opportunity.

I explored channel possibilities with SKY in the UK and knew that I needed a big platform to project Africa in a different, more positive light. This was what incited me to start thinking of establishing Ebonylife TV and take African Stories to the world.


The network’s global ambitions, sums up with the tagline “Made in Nigeria for the world”, tell us more about that?

To address this, Ebonylife TV last year partnered with Disney to co-produce “Desperate Housewives Africa,” which drew rave reviews across the continent.

Ebonylife TV has acquired the rights to “Dynasty” and “Melrose Place” from CBS Intl, and we are  the next seasons of “Housewives.”

We want an increased African audience to be glued to the same TV shows as their friends and family overseas.


Tell us about the release of the movie “Fifty”?

The movie “Fifty,” was Ebonylife TV’s first feature film, which was picked up by Netflix and released worldwide. The film was showcased four successful career women facing difficult midlife crises.

“Fifty” is a film that reflects my broader desire to tap into unaccustomed narratives of Africa — and African women in particular.

We're celebrating women who work together to accomplish great things - @MoAbudu Click To Tweet

Tell us about the Ebonylife TV Sisterhood Awards you’re hosting.

This is what we have established annually to empower women to work together to accomplish great things and seek to celebrate women who have excelled in laudable achievements.

The Ebonylife Sisterhood Awards was launched during my 50th birthday celebration in September 2014.

The event was themed – “Mo @ 50, Celebrating sisterhood”, it was a celebration of the deserving, but unsung women in the society. Women not often celebrated or celebrated enough, but who are making significant impacts in their particular areas of influence.

We recognize awardees based on their demonstration of excellence, commitment, innovativeness, integrity, and national impact.  

Do you have any career lessons to share?

Let us know here.

Rahama Wright: No is a pathway to yes, eventually

Rahama Wright she leads africa

Young African entrepreneurs have turned their sights to manufacturing on the continent with new fervor. Just as the world has come to know China for its manufacturing prowess through the Made in China brand, many young Africans look to do likewise with finished products from the continent.

To provide insights and effective strategies for aspiring young entrepreneurs and professionals, we’ve turned our gaze to African brands pioneering their Made in Africa products to the global market. Rahama Wright, Founder and CEO of beauty brand, Shea Yeleen, is one such mogul. Wright says what others see as ready baked success is a 10-year journey of persistence and openness to failure and learning.

Wright’s work is influenced by her mother’s story and those of women in Northern Ghana and Mali where she worked and volunteered right after college. In 2005, Rahama Wright founded Shea Yeleen International, a social enterprise with a mission to provide living wages to women shea butter producers in West Africa.

The enterprise’s profit arm, Shea Yeleen Health & Beauty LLC, was founded in 2012 and manufactures and distributes shea based products to international markets. Foot to the pedal and consistent hard work has brought Shea Yeleen to more than 100 Whole Foods Markets and independent stores. It is worth noting that Whole Foods is a Fortune 500 global supermarket chain.

Shea Yeleen Producers

In Part 1 of this feature, Wright unveiled the secrets of her marketing sauce that has landed her coveted product placements and press features. She shared how using one’s personal brand can position you for success. Wright told her story better than anyone could and it is her openness and commitment to sharing her insight with all aspiring entrepreneurs and marketers that left a lasting impression.

So to start, some questions on getting Shea Yeleen to market. How were you able to get your products into Whole Foods?

This is the advice I would give to someone who is just starting out and trying to get their products into retail: Be persistent! I pitched 3 times before I was able to get my items into Whole Foods. One thing I have learned is that NO can be a pathway to YES, eventually.

Of course, you should get feedback and understand why you are getting the NOs; don’t write it off as a rejection but as a way to improve for the next pitch. The primary reasons I was rejected 3 times was because I was talking to the wrong buyer and I needed better packaging.

I upgraded my packaging including putting the soaps in boxes instead of sleeves, and used the space on the packaging to share our community development story and the benefits of our ingredients. I also created packaging that would pop off shelves by comparing my packaging to brands that were already on the shelf. This helped me better position my products. In short, if you want to get into retail, first pitch, adjust your pitch and product based on feedback and keep pitching until you get a yes!

Also, if you are not getting traction in one area, move to another area to get in front of the right buyer. I wasn’t getting traction in one Whole Foods region and moved to another region. Getting in front of the right buyer required identifying someone who was looking for and thinking about products that Shea Yeleen was offering.

The [final] thing is start small. For some retailers, you have to pay thousands of dollars to get your products in and if you don’t do well, they kick you out, which will cost you more money. Understanding the differences between big box retailers is really important.

Shea Yeleen Product Images

In terms of strategy, did you employ different methods getting into the local retailers like the mom and pop shops than you did the larger retailers like Whole Foods?

They are almost the same but Whole Foods is a bit more corporate than the independent stores. A mom and pop shop is more accessible, because you can schedule a meeting with the owner or buyer and say, ‘would you give me a chance and bring my products in?’ and that’s literally what I did.

I’ve learned about working with sales brokers, and there is a whole industry around sales brokers and distributors that’s a part of retail, and I made the mistake of relying too much on sales brokers who just did not deliver. Early on in your business you are the sales person. I wasted thousands of dollars on the wrong sales brokers.

Even though it is hard and takes a lot of time to go door to door, you need to build your business initially until you get to the point where you can attract the right talent to manage that business. The region that is our best region, I opened all of those stores; I literally went door to door and was able to cultivate a really great relationship with the regional buyer.

Shea Yeleen Product Images

We also brought two of the shea producers from Tamale, Ghana here to the U.S. and they toured the stores with me, which was an incredible experience for the customers and the shea producers, who could now see where their shea butter ends up. This is an important part of the Shea Yeleen mission.

It is not just about getting an African product and selling it. It is really about opening the doors for women producers of that product to understand the global supply chain and what they are a part of. Although the women come from rural communities, they can still be global leaders in the marketplace.

What about other distribution channels? I know that you were recently in the subscription beauty box, Curlbox. Do you plan on doing more subscription boxes?

We’ve done 2 subscription boxes and the verdict is still out. I believe that these subscription boxes are geared towards brands that are more well-known than smaller companies.

My advice is don’t do a subscription box if it is just about getting a sample in a box. You should have an entire marketing strategy around getting into a box that employs social media, couponing, and driving traffic to your website. You have to be very strategic about giving away free product because it costs you money.

It is probably more valuable to give products to potential buyers than to do a box. If I am giving away 5000 free samples, I’d prefer to give them to buyers in stores so that they can give samples to their customers. This level of store support is much more beneficial than just giving free product to a box that may not convert to customers.

If you decide to do a box, try to get some analytics. Participation in a subscription box might not convert to customers but being able to get data on your potential customers may be beneficial for future marketing tactics.

You have received wonderful press, from Oprah to Black Enterprise to Women’s Health Magazine, how did you attract those press product features?

The Oprah feature happened because of a leadership program I applied to with the magazine and an organization called the White House Project. Even though I didn’t know if Oprah was going to be present, I made sure to be prepared. I came with 100 handmade gift boxes.

I brought enough for everyone who was attending, including beauty editors and writers. Since I was the only person who brought a product, I was able to stand out. A direct result of my preparation was a spotlight in the beauty section in Oprah Magazine a few months after the leadership program!

Is print press an important tool in your marketing strategy? Do you consistently reach out to press?

We do reach out. Print press won’t give you sales conversion but what it will do is give your brand credibility and help to open doors. Getting into Oprah Magazine was something that I could reference when I was pitching my products.

People tend to think if you get into a magazine feature, all of a sudden you are making millions of dollars. That is not necessarily the case. It is about creating brand presence and credibility that allows you to get access to other resources and tools.

Are there other tools or strategies that you have found allows you to connect Made-In-Africa narrative with local brands and retailers in the U.S.?

Doing speaking gigs has been an important tool to getting my story out. I have spoken at various events from the U.N., the U.S. State Department, and several universities. I’ve traveled to 6 embassies throughout Africa as a guest speaker on issues around women, entrepreneurship, youth development and these opportunities have opened doors and built credibility. Additionally, it’s a way to tell your brand story in your voice.


If you do nothing else for your business, you have to tell your story. I think this is lacking when it comes to African products. Either someone else is bringing our products to market or someone else is telling the story of that product. Although shea butter has been in the U.S. market for decades, in 2015 people still do not know where it comes from, or what the raw material looks like.

They think it comes from a calabash because that is how they see it sold at farmers markets. When we are talking about African branding and as we bring our products to market, it is all about sharing the true authentic story of where these products are coming from.

You just mentioned this in your last answer, but just to be clear, how has your own personal brand helped with your marketing strategy with Shea Yeleen? You mentioned speaking engagements, but are there any other ways your personal brand and work has helped with marketing the company?

The fact that I have direct ties has been really important. I think there has been a huge shift over the last few years around Africa in general. I definitely remember when people wanted to be very separate from the continent, when it wasn’t cool to be African or come from the continent. I believe that is changing and it is changing because Africans are beginning to tell our own story.

When I talk about our producers, I talk about Joanna and Gladys and Tene. They aren’t just vague numbers or statistics, they are people. I think this has been the difference when it comes to Africans creating our own companies and bringing products to market. We have a greater connection to our products and I think people want to be more open and connect to these stories and products.

I did Peace Corps because I genuinely wanted to learn more about the people that I have direct connection to. I’m African, I’m Ghanaian and this has been a huge part of why I created Shea Yeleen.

Would you recommend that founders establish or connect more directly with their companies? I know that the narrative has changed from founders being on the back-end to, with more recent brands and companies, hearing more about the personal narratives of the  founders. Would that be your perspective?

Absolutely. People don’t simply buy things; they buy from people. Founders shouldn’t become obsessed with themselves in anyway but it is important that people are able to connect with whoever is behind that brand or product, whether it’s the founders, the team members, or the producers.

I think more and more, especially with the millennial generation, people care about where their products are coming from, they are becoming more inquisitive and that’s why you see these large brands coming out with corporate social responsibility divisions 50 years after they have created the company.

Social responsibility should be the core of your company from the beginning. And I think that’s why more of us are creating companies that are impactful, and telling the story from day one, and that’s important.

Want more of Rahama Wright’s story? Stay tuned for Part II where Wright shares gems about social media and bringing her brand to African markets.