4 steps to building your brand online

This is 2016, you have all the information on your fingertips. You can use this to effectively brand yourself and ensure that you stand out from the crowd. There can only be one you. Here’s what you can do to build your own brand from scratch.

Step 1 – Google yourself

You meet a stranger, get information about a competitor, receive a random email from a potential business partner…what is the first thing you do? You Google them! Now think about it. If you are testing your private investigating skills on Google, chances are someone else is doing the same thing for you. They are out there Googling your name. This begs the question; what will they find? Does Google even know you exist?

Once you have decided to type your name in Google’s search bar and hit enter, what you find out about yourself will determine how you begin to either start building or reshaping your brand.

Step 2 – Overhaul your Online Presence

  • When was the last time you checked your privacy settings? Make sure that what you allow the public to see is really what you want them to see.
  • What about your inactive social media pages? Sometimes, we follow trends and open social media accounts which we end up not using at all. If you are not active and it does not serve your personal or professional goals, delete these accounts quickly.
  • You know those pictures that your friends took at that party in 2009? The ones that you don’t want anyone to see? Where are they? Are they visible only to you and your besties or to the rest of us on Google? Remove any inappropriate photos or information that you don’t want attached to your professional image.
  • Have you been featured on any third party websites? Do those websites still represent your brand? Make sure that they reflect what your brand stands for. If not, consider asking them to get rid of those features or put up an update.

Step 3 – Your value proposition

Much like any service or product, you have to find out what you have to offer that is of unique value. This is your value proposition, to discover it ask yourself the following questions;

  • What makes you unique? What are your skills?
  • What pushes you to wake up in the morning?
  • What makes you better than the next person?
  • Who are you? What are your values? Are those values reflected in what the world sees?

The moment you find out who you are and what you want to achieve, you’ll know exactly how you want others to see you. This links back to the impression you want to leave on those who are checking you out on online.

Step 4 – Let Us Work

So, you have figured out what Google says about you, you have overhauled your online presence and you know what you have to offer. Now let’s get to work.

  • Which social media platforms do you have? Which ones are you going to use for personal and professional interests? Are you keeping up to date with what is happening in your industry and sharing it on your professional social media platforms?
  • Be consistent in your postings and in what you put out into the world. It’s easy to be consistent when your online presence is a reflection of who and what you are.
  • Live out your brand. Whether you are networking or in the way that you do business, embody your brand. Live it out in how you work and in how you present yourself. Your online presence should merely be an extension of your true self.

So? What are you waiting for? What have you got to lose? Try these steps and let us know when you’ve become a brand .

Webinar with Janet Asante: Building Your Career Brand (Apr 7)

Janet Asante - Building A Career Brand

Don’t miss another event! Join our community and always stay informed.

“Go build a brand” is good advice if you want to be an entertainer, musician or tv personality but if you just want to have a standard corporate career does it still apply? It absolutely does! Nowadays everyone is a free agent and you can’t rely on your main job to provide you with all of the professional development and career growth opportunities you need.

Join us on Thursday April 8 for a webinar with human resources executive Janet Asante focused on building your career brand and making sure that your public persona matches your career aspirations and goals.

Topics that we’ll cover: 

  • What are the fundamentals of a career brand?
  • Should you have a personal website or is LinkedIn enough?
  • How can you start to become an expert in a new area?
  • What are some strategies you can use to get speaking engagements and interviews in your area of expertise?

Webinar Details:

  • Date: Thursday April 7, 2016
  • Time: 12:00pm EST // 5:00pm WAT // 7:00pm EAT

About Janet Asante:

Janet Asante is a human resources executive with 18 years of proven leadership experience and a successful track record serving as trusted advisor to executive leadership team members including CEOs, Board of Directors, General Counsels and Executives. She has comprehensive HR leadership experience in private, non-profit, government contracting, and information technology industries.

She is also the co-founder of Guiding the Journey, a nonprofit committed to improving the lives of African youth in America and Africa. Over the years they have helped over 200 high school students with the college preparation process and adults with career advice.

Janet was born in Ghana and immigrated to the US when she was 8 years old. She is passionate about all things Africa and helping people bring their best selves to work.

6 ways to build your personal brand

Amanda Gicharu-Kemoli

Personal branding is that mythical thing where you decide you want to be famous and have a reality TV show with your family, right? Umm…not exactly. Simply put, it’s the perception that people have about you after your interactions on a regular basis – be it a business meeting, social gathering or from your online presence. After other people form their perception, the question for you is what they observe about you, what you want them to remember?

If the answer is no or you’re not sure, here are a couple of tips to help you build a personal brand that you can be proud of.

1. Define your brand

The first step is to know who you are, your personal goals, mission and what you want to be known for. We all have different passions and ambitions so having a personal brand isn’t exclusively for public figures.

If you want to be computer programmer, what are the unique skills you want to be known for? If you want to become a popular stylist, what style and approach do you bring to your clients so that they remember you?

Once you define that, develop a personal mission statement that summarizes who you are, what you do, who do you do it for, and how do you deliver value in a way that no one else does.

2. Start Building Your Reputation

Once you’ve developed your personal mission statement, now is the time to let people know about it. Take time out to network, go to forums within your industry, and find opportunities to interact with different people both socially and in business.

Personally, I always set a target each month of people I would like to interact with. I also create a target list of the business workshops or events in my area of expertise that I want to attend in order to build my skills and meet new people. This way, I get to grow and represent my brand as well.

3. Get Advice

Amid all this networking and building visibility, it can be easy to get carried away and forget to find potential mentors or advisors. Mentors can help you focus all those ideas you have running through your mind, and hopefully share advice that can keep you from making common mistakes.

Not all mentors need to come from your area of expertise. It can be good to find someone with a totally different background than you who can give you an external point of view and general leadership advice.

4. Know Your Stuff

If you are going to start claiming to be an expert in an area, then you should definitely be an expert in an area. That doesn’t mean you can’t continue to learn and grow, but you should have a good idea of where your talents lie and how you’re going to build upon them.

Get to know your weaknesses, identify your strengths and work to become the best person in that area. Your goal is to become the first person people think of when they have a problem they want to solve or are looking for an expert, so make sure you’re ready for the opportunity when they come calling.

5. Maintain Your Connections

After you do all of the hard work to start to build a reputation and connect with relevant people in your industry, you also have to put in the effort to keep up with your brand new contacts.

Use social media and blogging to keep your brand in the right places and the right publications. Set up a system where you’re sending follow up emails to every business card you collect or person you meet at conferences.

As you maintain your connections, then they’ll be more likely to recommend you for new opportunities or open up their network further.

6. Keep Learning and Improving Your Skills

Have you noticed a common pattern here? Just because you decide to become an expert in something and build your personal brand around it doesn’t mean your job is finished.

If you want to maintain relevance in the market and stand out for the long term then you need to make sure you’re always on top of relevant trends and continue to add new skills to your toolkit.

In conclusion, becoming well known in one area of expertise is so important for Motherland Moguls today. When you can’t rely on a job to employ you forever, we all have to be masters of our fate and keep our options open.

Hope these tips gave you a good road map to starting building your personal brand and showing the world all you have to offer.