The Art of Customer Service every business should adopt
As important as branding and advertising are, one of the most important elements of selling a product/service is customer service. Excellent customer service puts your business ahead of the competition as it is something that is often missing from the a lot of countries, especially the Ghanaian business model. Small businesses tend to jump straight […]
4 simple steps for developing a marketing strategy for your Small Business
It’s common to see many small business owners unintentionally ignore marketing, as in this digital age, a lot of SME’s interchange ‘marketing’ with ‘social media’ and ‘advertising’. This article aims to get small business owners to think about marketing holistically and systematically. Marketing is definitely not a few social media posts with a few Instagram […]
You vs Them: Staying relevant in the dawn of rising business competition
[bctt tweet=”Never, ever, lose sight of your business game because of the competition” username=”SheLeadsAfrica”] Competition is everywhere. These days, everything is basically a competition in business, from online DIY blogs and vlogs giving clients all the information for the same services you render to the new enemy in the block rendering the exact same services […]