SheHive London: September 21st – 24th 2017 at The Africa Centre

PR career

After heading to Lagos, Accra, Abuja, NYC, Nairobi, London 2016, Lagos, Joburg, Cape Town, Washington DC & Toronto, The SheHive came for round two in LONDON!!!!

9:00 am
9:30 am
10:00 am
10:30 am
11:00 am
11:30 am
12:00 pm
12:30 pm
1:00 pm
1:30 pm
2:00 pm
2:30 pm
3:00 pm
3:30 pm
4:00 pm
4:30 pm
5:00 pm
5:30 pm
6:00 pm
6:30 pm
7:00 pm
Thursday September 21
Thursday September 21
Registration Opens

Registration doors open. Come #MotherlandMogul ready

Business Development Workshop
2:00 pm - 5:00 pm
Business development is one of the most important functions for a growing startup yet many don't know how to do it effectively and efficiently. The SLA business development workshop is designed to help startups - Identify new partnerships - Identify new revenue opportunity - Develop tools and processes to execute a structured plan This proprietary business development training was developed in-house by SLA's team of business experts and is delivered by an official SLA trainer. Please note that this session is limited to 15 participants only. You must buy an All-Access pass to attend this workshop.

Business development is one of the most important functions for a growing startup yet many don't know how to do it effectively and efficiently. The SLA business development workshop is designed to help startups - Identify new partnerships - Identify new revenue opportunity - Develop tools and processes to execute a structured plan This proprietary business development training was developed in-house by SLA's team of business experts and is delivered by an official SLA trainer. Please note that this session is limited to 15 participants only. You must buy an All-Access pass to attend this workshop.

Friday September 22
Friday September 22
Registration Opens

Registration doors open. Come #MotherlandMogul ready

Social Media Marketing Workshop
10:00 am - 1:00 pm
Over the past few years, the SLA team has mastered the art of growing our social media community with no marketing or PR spend. We're excited to share all that juicy knowledge with you and have created a social media marketing training course that is purpose fit for women like you. This proprietary business development training was developed in-house by SLA's team of business experts and is delivered by an official SLA trainer. Please note that this session is limited to 15 participants only. You must buy an All-Access pass to attend this workshop.

Over the past few years, the SLA team has mastered the art of growing our social media community with no marketing or PR spend. We're excited to share all that juicy knowledge with you and have created a social media marketing training course that is purpose fit for women like you. This proprietary business development training was developed in-house by SLA's team of business experts and is delivered by an official SLA trainer. Please note that this session is limited to 15 participants only. You must buy an All-Access pass to attend this workshop.

Lunch
1:00 pm - 2:00 pm
Because no one is happy when they're hungry. Lunch cost is included in the ticket price. And yes - we will always try to have some healthy options because we want our #BossLadies to live long, healthy and fulfilling lives.

Because no one is happy when they're hungry. Lunch cost is included in the ticket price. And yes - we will always try to have some healthy options because we want our #BossLadies to live long, healthy and fulfilling lives.

Investor Readiness Workshop
2:00 pm - 5:00 pm
Everyone's tryna get an investor but do you actually know how to make sure you have a compelling pitch? Our investor readiness session will teach you exactly what you need to do to get investors excited and get you started on your journey to IPO, $$$s and world domination.

Everyone's tryna get an investor but do you actually know how to make sure you have a compelling pitch? Our investor readiness session will teach you exactly what you need to do to get investors excited and get you started on your journey to IPO, $$$s and world domination.

Saturday September 23
Saturday September 23
Registration Opens

Registration doors open. Come #MotherlandMogul ready

Introduction and team building excercises
11:00 am - 12:00 pm
We're all about building a community of engaged, ambitious and supportive African women. Yet we know that sometimes it's a little bit awkward when you show up to a conference and know nobody. We kick off each day at the SheHive with team building and networking exercises to help you break the ice and make new friends. Expect rap battles, dance contests and fun for dayz. These sessions are a great way for you to connect with your fellow #MotherlandMoguls and start building relationships that could take you, your business or your career to the next level.

We're all about building a community of engaged, ambitious and supportive African women. Yet we know that sometimes it's a little bit awkward when you show up to a conference and know nobody. We kick off each day at the SheHive with team building and networking exercises to help you break the ice and make new friends. Expect rap battles, dance contests and fun for dayz. These sessions are a great way for you to connect with your fellow #MotherlandMoguls and start building relationships that could take you, your business or your career to the next level.

Afua Hirsch - "Navigating a Journalism Career Surrounding Rising Africa"
12:00 pm - 1:00 pm
Afua Hirsch is the Social Affairs and Education editor for Sky News and previous correspondent for The Guardian.

Afua Hirsch is the Social Affairs and Education editor for Sky News and previous correspondent for The Guardian.

Catered Lunch by Papa L's Kitchen
1:00 pm - 2:00 pm
Enjoy a catered lunch of delicious African-inspired cuisine provided by Papa L's Kitchen!

Enjoy a catered lunch of delicious African-inspired cuisine provided by Papa L's Kitchen!

Catered Lunch by Papa L's Kitchen
1:00 pm - 2:00 pm
Enjoy a catered lunch of delicious African-inspired cuisine provided by Papa L's Kitchen!

Enjoy a catered lunch of delicious African-inspired cuisine provided by Papa L's Kitchen!

Nicole Pretorius - "Bridging the digital skills gap: The Importance of Tech Careers for Empowering Women in Africa"
2:00 pm - 3:00 pm
Nicole Pretorius is the Co-Founder of rising tech startup She Can Code.

Nicole Pretorius is the Co-Founder of rising tech startup She Can Code.

Khalia Ismain - "Be The Change You Wish To See: Creating a Community Business to Support Community Businesses"
3:00 pm - 4:00 pm
Khalia Ismain is the Founder of Jamii, the first and only discount card for African and Caribbean owned businesses in London.

Khalia Ismain is the Founder of Jamii, the first and only discount card for African and Caribbean owned businesses in London.

Break

Because sometimes when you sit for too long your booty gets sore. Take a break, stretch your legs, get some nibbles.

Minna Salami - "MsAfropolitan: African Women Taking Space in Media and Blogging"
4:30 pm - 5:30 pm
Minna Salami is the Founder of the award winning blog MsAfropolitan, which covers information on African feminist issues, about the African diaspora, and Nigerian women.

Minna Salami is the Founder of the award winning blog MsAfropolitan, which covers information on African feminist issues, about the African diaspora, and Nigerian women.

Networking and Cocktails by The Hunters Cocktails
5:30 pm - 6:30 pm
Finish your day off with some networking over signature cocktails brought to you by The Hunters Cocktails!

Finish your day off with some networking over signature cocktails brought to you by The Hunters Cocktails!

Sunday September 24
Sunday September 24
Registration Opens

Registration doors open. Come #MotherlandMogul ready

Introduction and team building excercises
11:00 am - 12:00 pm
We're all about building a community of engaged, ambitious and supportive African women. Yet we know that sometimes it's a little bit awkward when you show up to a conference and know nobody. We kick off each day at the SheHive with team building and networking exercises to help you break the ice and make new friends. Expect rap battles, dance contests and fun for dayz. These sessions are a great way for you to connect with your fellow #MotherlandMoguls and start building relationships that could take you, your business or your career to the next level.

We're all about building a community of engaged, ambitious and supportive African women. Yet we know that sometimes it's a little bit awkward when you show up to a conference and know nobody. We kick off each day at the SheHive with team building and networking exercises to help you break the ice and make new friends. Expect rap battles, dance contests and fun for dayz. These sessions are a great way for you to connect with your fellow #MotherlandMoguls and start building relationships that could take you, your business or your career to the next level.

Mariatu Turay - "Be Bold, Win, Wear Color: Using design to challenge perceptions of Africa"
12:00 pm - 1:00 pm
Mariatu Turay is the founder of fashion brand Gitas Portal, which is influenced by her combined Sierra Leonian and Barbadian heritage.

Mariatu Turay is the founder of fashion brand Gitas Portal, which is influenced by her combined Sierra Leonian and Barbadian heritage.

Catered Lunch by Papa L's Kitchen
1:00 pm - 2:00 pm
Enjoy a catered lunch of delicious African-inspired cuisine provided by Papa L's Kitchen!

Enjoy a catered lunch of delicious African-inspired cuisine provided by Papa L's Kitchen!

Emeka & Ifeyinwa Frederick "Building Winning Partnerships: Making Family Businesses Work"
2:00 pm - 3:00 pm
Brother and Sister Emeka and Ifeyinwa Frederick are co-founders of London's first and only Nigerian tapas bar, Chuku's.

Brother and Sister Emeka and Ifeyinwa Frederick are co-founders of London's first and only Nigerian tapas bar, Chuku's.

Esther Sitali - "Connecting Brands to Retailers: Harnessing the power of wholesale"
3:00 pm - 4:00 pm
Esther Sitali is known as 'The Wholesale Whisperer' - she launched her own online wholesale platform nyabrands.com to help connect brands to retailers.

Esther Sitali is known as 'The Wholesale Whisperer' - she launched her own online wholesale platform nyabrands.com to help connect brands to retailers.

Break

Because sometimes when you sit for too long your booty gets sore. Take a break, stretch your legs, get some nibbles.

Eryca Freemantle - "New Platforms: Using Unconventional Media to Expand African Lifestyle into New Markets"
4:30 pm - 5:30 pm
Eryca Freemantle is a global beauty ambassador, product developer, motivational speaker and TV personality.

Eryca Freemantle is a global beauty ambassador, product developer, motivational speaker and TV personality.

Eryca Freemantle - "New Platforms: Using Unconventional Media to Expand African Lifestyle into New Markets"
4:30 pm - 5:30 pm
Eryca Freemantle is a global beauty ambassador, product developer, motivational speaker and TV personality.

Eryca Freemantle is a global beauty ambassador, product developer, motivational speaker and TV personality.

Speed Networking and Cocktails
5:30 pm - 6:30 pm
After a long day of plotting world domination and #MotherlandMogul power, we're gonna wind down with some structured speed networking. This speed networking is not a joke. Ladies have found investors, clients and even business partners at our SheHive networking sessions. Saturday evenings at the Hive will end in full turn up fashion with cocktails speed networking with your fellow boss ladies as well as the chance to win prizes!

After a long day of plotting world domination and #MotherlandMogul power, we're gonna wind down with some structured speed networking. This speed networking is not a joke. Ladies have found investors, clients and even business partners at our SheHive networking sessions. Saturday evenings at the Hive will end in full turn up fashion with cocktails speed networking with your fellow boss ladies as well as the chance to win prizes!

[instagram-feed type=hashtag hashtag=shehivelondon]

Thanks to our amazing #SheHiveLondon partners and sponsors!

Our official venue sponsor The Africa Centre

Our official catering sponsor Papa L’s Kitchen

Our official drinks sponsor The Hunters Cocktail

Our official accommodation sponsor Westmont Hospitality Group

Our official media sponsor Bella Naija

Our official alcohol sponsor J&B Scotch

“You create your own luck by working hard”: Lessons from international fragrance and body care brand, Malée

zeze oriakhi-sao malee shehive london

If you’re part of the SLA community, it’s likely that you have big dreams just like Zeze. Enormous dreams. Huge ones. The “I want to be Africa’s answer to L’Oreal” kinda dreams. That was Zeze’s dream for her healthy luxury fragrance and body care brand Malée, and over the last few years she has taken major steps to pursue that vision. Go girl.

But how do you get to that point?

How do you give yourself the right tips and stretch yourself?

We know, it sounds quite overwhelming right? That’s why Zeze came to #SheHiveLondon to break to down for us, and lucky for you —we’ve got some of the best snippets from her talk.

(By the way, nothing beats hearing all the gist for yourself in person —so try and make it to a #SheHive event near you, we’re in Lagos this October, so don’t dull yourself and get your ticket now).

First of all, Zeze wouldn’t take no for an answer

Even when pros like her college marketing professor told her that there was no real opportunity for a brand like Malée, it didn’t stop her. She was relentless from day 1, travelling across South Africa to find hotels that she could partner with to stock her brand, and giving them products on consignment.

Zeze took a step of faith and learned the ropes as she went along, looking for every opportunity to get her high-end, value for money product into the hands of her customers. She also went to major trade shows in the beauty and fragrance industry, such as Top Drawer in order to meet potential retailers who could stock Malée in their stores.

Looking back, Zeze knows that no experience goes to waste

From working in the stockroom of Faith Shoes, she learned the ropes of retail and running the store. She reminded us to “count everything you know today as something that will prepare you for tomorrow”.

We create luck by working hard, and within a few years her hard work began to pay off. Malée was featured on CNN in 2011, giving it some major exposure. But that was just the beginning.

By 2011 Malée had won two awards, and by 2012 it was featured in one of the world-leading trend forecasting websites Trend Bible, confirming that Malée would be the next big thing.

Malee online laboratory

But building a successful business doesn’t come without its challenges

In the same year, Zeze launched Malée’s first physical store and manufacturing facility to help other small businesses create new products. Shortly afterwards, she had to rethink her business model, and make some major changes.

That included closing the retail store and manufacturing facility, which was difficult, but it was the right thing to do for Malée. It be like that sometimes; things change. Accepting that you don’t know it all is part of being a successful business woman, and it keeps you humble.

Shortly afterwards, Zeze invited four of the smartest people she knew to South Africa to give her what felt like her own personal Business School crash course. Ladies, this point is key —build on your strengths but also make sure you’ve filled major skills gaps, there’s nothing wrong with needing a bit of help.

A true mogul never stays down for long

After two years of hustling hard to bring Malée into the UK, it will now be stocked at some of the largest, most influential retailers: Harvey Nichols and Fenwick.

A good hustle isn’t enough to get your products in stores though, you also need a unique product, and for Malée, their high-quality, healthy, authentic African-inspired range is what made all the difference.

Get to know desperation

Sounds crazy right? Get to know desperation, so that you can ignore it. Too many times we let desperation drive us to making the wrong choices.

Being able to tell when desperation is driving you instead of passion and common sense will save you time, money, and maybe some tears too.

Stay inspired and completely focused on your goal: that is what will sustain you when things get really tough.

We couldn’t leave this post without talking about the CA$H

Capital is one of the major things on any entrepreneur’s mind, after all there’s a lot we can do with money. We all dream of getting that magical cheque that will sort everything out, but Zeze suggests it’s best to start with what you have now.

Save all that you can, be smart with your money and even if you can only make one product, one is enough to sell and test whether people actually want to buy your stuff.

One sale might just lead to someone pre-ordering a large quantity, but you never know unless you try. It’s called bootstrapping my friend, and most times, having limited resources actually helps us to make better choices.

beyonce-she-leads-africa