Why your business strategy needs to include women by design – Beatrice Cornacchia, SVP Marketing & Comms, Mastercard (MEA)
Beatrice Cornacchia is Mastercard’s Head of Marketing and Communication for the Middle East and Africa and the creative force leading the company’s brand strategy across the region’s 69 markets. In this op-ed, she shares her expert opinion on the benefits of a woman-centric approach to business strategy. As a marketer, I appreciate when creativity meets […]