The Millionaire Housewife’s rules for every side hustler

Whether you are looking to make some extra income or start a business while working, side hustling is no small feat. You must learn to balance your commitments, stay consistent and grow while you’re at it.

Temi Ajibewa, founder of The Millionaire Housewife Academy – an online platform that has helped over 5,000 women start their online businesses, shares her golden rules for side hustle success.


Rule 1: Discover Your Passion

Your passion could be an issue you feel strongly about or something you do effortlessly.

Side hustles based on passion tend to be more sustainable because you are self-motivated to go on even when things get tough.

If you are not sure what your passion is, here are 3 ways to get started:

  1. Look out for things you do well without incentives and recognition.
  2. Ask people who know you what they think you are passionate about.
  3. Consider problems people often ask you to solve because you find them easy to solve.

Rule 2: Turn Your Passion into Profit

Doing what you are passionate about is one thing. Knowing how to make money from your passion is a whole different ball game.

Here are 5 basic steps I teach my clients to monetize their passion.

1. Find the problem your passion solves

Your passion cannot bring you money unless it solves a specific human problem.

People may not pay you to get into heaven, but they will pay you to get out of hell – @temi_ajibewa Click To Tweet

For you to monetize your passion, you have to discover the hell your passion can get people out of. If you cannot find a hell, you might not have a monetizable passion. It is best as a hobby.

2. Find your money tribe

The next step to monetizing your passion is finding people who are willing and able to spend money on solutions to their problems. These people are your money tribe.

If you are not sure how to identify your money tribe, ask yourself this question – If I throw a concert, who will be first in line for tickets?

3. Turn your passion into a skill

To have a passion valued by other people, you must be able to do it competitively well. When this happens, your passion becomes a skill.

You can prune your passion by volunteering, learning through a mentor or taking online classes.

4. Create a product from your passion

Your passion must become a product or service for you to make money from it.

A great way to turn your passion into a product is by teaching people what you know for a fee. When I started to monetize The Millionaire Housewife Academy, I created e-books, DVDs and online classes to teach people what I knew about starting and growing an online business.

I always recommend starting off with digital products because they are easier to maintain and become lifelong assets people all over the world can buy.

People pay for products and services, not passions.

5. Promote your hustle

You must shamelessly promote your passion if you want to make money from it. 

You can’t afford to be shy if you want your passion to be more than a hobby. If you are nervous, start off by promoting your hustle to people in your network.


Price is only an issue where value is in dispute. Once people realize the value they’re getting from you, paying you becomes non-negotiable. It all starts with finding and monetizing your passion.

Learn more about how to start a successful online side hustle at The Millionaire Housewife Academy.

How to Create a Slaying Social Media Strategy

Social media has become the next big thing. One can’t deny the relevance of social media marketing in driving website traffic, creating brand awareness and generating leads.  Statistics show around 90 percent of adults aged 18-29 are on social media. Most people mention social media as their preferred source of communication with businesses. After reading this, you may consider creating a social media strategy and want to start straight away. However, there are a few things to consider before creating a social media strategy. These pointers ensure you don’t mess up your campaign.

Define Goals and Objectives

The first thing you want to do before coming up with a social media strategy is to have a clearly defined set of goals. You need to ask yourself, ‘what do you want to achieve out of your efforts?’. Social media marketing isn’t about flipping a switch and calling it a day. So to start, it is important to set SMART goals. These are goals that are specific, measurable, attainable, realistic and time-bound. Your goals will not only determine how much effort you put but also what type of resources you will need to invest in to get certain results. Some social media goals you can consider include:
  • Increase brand awareness
  • Higher quality of sales
  • Improve ROI (return on investment)
  • Create a loyal fan base

Target Audience

Where are your customers likely to be found? Approximately 70 percent of adults use Facebook but that doesn’t mean your customers are actively engaging with your brand there. When you target your audience, you get to understand things like who buys your products, their age groups, and income level. It’s important you understand demographics such as age, location, job title, and income level. What are their pain points? Their challenges and needs? All these are necessary as they inform the type of content to use. But more so, you also need to determine what social media channel will be most effective towards achieving your goals. You can learn more about this through researching essential demographic data for each social media platform. This will help you determine what tactics to employ.
Source: Sprout Social

Track, Measure and Improve

Remember those goals you set out to achieve? You will need to find a way of measuring your work to ensure that you are meeting your goals. Metrics are important in social media marketing as they help you understand how your business is doing out in the public. To select metrics, you ask yourself, ‘what social media metrics are associated with my overall goals?’ Vanity metrics such as likes and followers will not be enough to tell the full story of how well your brand is doing on social media. There are 4 main ways you can measure metrics – reach, engagement, clicks and hashtag performance. Finally, it is important to often and always check up on how your social media strategy is doing. Change is constant. Platforms such as Facebook change their algorithms all the time. Therefore, there is a need for you to continuously track and measure your online activities to see which areas need improvement. 

Investigate your competitors

This is an important step to an effective social media strategy. It’s important you investigate your competitors to see what they’re doing. In doing this, you learn from their failures and successes. Now, don’t get me wrong, I’m not telling you to copy exactly what they’re doing. No! Researching your competitors lets you know what’s working for them so you can adjust and incorporate it into yours. Before creating content, it’s good you investigate what others are doing. You often find new ways to look at the content by analyzing what’s making your competitors successful. 

Create engaging content

No one maintains interest in content that is not engaging. Therefore, it is very important to always try and create content that is engaging, but that it also aligned with your brand’s identity. So you need to ask questions such as what type of content should be posted? What about time and frequency? In doing all these things, you will be able to have a successful social media strategy.